Title: #CitiesOnTheFrontline 2023 | اقیانوس و دایره

آلودگی پلاستیک یکی از مبرم‌ترین نگرانی‌هایی است که امروزه با آن روبرو هستیم، که تأثیر مخربی بر زندگی دریایی و اکوسیستم‌ها، و اثرات زیست‌محیطی و اقتصادی بر شهرها دارد، زیرا بسیاری از این زباله‌ها به دلیل مدیریت نادرست جریان‌های زباله به رودخانه‌ها / بدنه‌های آبی نشت می‌کنند. شهرها به دلیل سبک زندگی پیشرفته و مصرف بیشتر شاهد تولید زباله روزافزونی هستند. بسیاری از کشورهای توسعه یافته هنوز مشکل زباله های خود را به کشورهای در حال توسعه برون سپاری می کنند و مسئولیت حل آلودگی پلاستیکی را منتقل می کنند و قادر به مقابله با حجم زیادی از زباله نیستند. تأثیر و هزینه این تجارت از نظر بهداشت محیطی، رفاه اجتماعی و توسعه اقتصادی کشورهای پذیرنده دیده می شود. مدیریت مسئولانه، اتخاذ رویکرد دایره‌ای، و کنترل‌های دقیق برای رسیدگی به این مشکل و پیشبرد راه‌حل‌های محلی پایدار در شهرها ضروری است. ششمین جلسه از سری سخنرانان شهرهای خط مقدم، ۲۰۲۳، با حمایت سفارت ایالات متحده آمریکا، فرانسه و با میزبانی مشترک مؤسسه مواد جدید، دانشگاه جورجیا، و فرانس ویل دورابل، بر روی «اقیانوس و دایره» تمرکز داشت. برای شروع جلسه، مایکل ترنر، مشاور امور فرهنگی در بخش دیپلماسی عمومی سفارت ایالات متحده در فرانسه در مورد اهمیت تبادل دانش در مورد اینکه چگونه شهرهای ایالات متحده و فرانسه می توانند از یکدیگر بیاموزند تا روی این موضوع مبرم کاهش زباله از اقیانوس کار کنند، صحبت کرد. سخنرانان برجسته: آلیسا فارینا، دستیار افسر تاب آوری، شهر میامی، فلوریدا، دکتر تیفانی وایز وست، مدیر اقدام پایداری و آب و هوا، سانتا کروز، کالیفرنیا، جوآنیتا بالستروس، مدیر پایداری و انعطاف پذیری، ساحل میامی، فلوریدا، آن سوفی تری لوول، مدیر عامل فرانسه، بیشتر https://resilientcitiesnetwork.org/category/cities-on-the-frontline/

#دایره #پلاستیک #حفاظت از اقیانوس #برنامه ریزی شهری

قسمتي از متن فيلم: Thank you my name is Ron Harris from the resilient cities Network and I will be your co-host for today along with Taylor Madeline the director of circularity assessment protocol with the Lambeck research research group at the University of Georgia before we begin let me give you a quick introduction to

The session and the ground rules cities on the front line is a virtual thought leadership speaker series featuring solutions by cities four cities it began in 2020 through a partnership between the Brazilian cities Network and the World Bank group City resilience program the series provides City practitioners with a platform for

Knowledge exchange and this is the fifth session of the cities on the front line speaker Series this year and it’s hosted with the support of the embassy of the United States of America France and France and co-hosted with the University of Georgia the session is also held in collaboration with Partners friends via

Drop and the World Bank now before we start let me remind everyone of the intentions of the speaker series and the ground rules for the conversation today the purpose of these Global seminars is to have an open and honest learning conversation his calls are not on the

Record and we ask that you not attribute any comments unless you have the person’s express permission to do so and if you need help obtaining that permission we can certainly provide that we have about 230 registered participants for the call today so to facilitate the discussion we ask you to

Write your questions on the question and answer function of Zoom as we have both English and French panelists on this webinar you can access the French and English interpretation support as required to access this option in your meeting webinar controls click interpretation click the language that you’d like to hear and you’ll also

Be able to hear the original audio at a low volume but you can choose and mute it from the same tab to hear the interpreted language only make sure you click mute original audio please note that the recording of this session as well as the PowerPoint presentations will be posted by next

Week on our website at braziliancities I will now kindly invite Mr Michael Turner the counselor for the cultural Affairs at the public diplomacy section of the United States Embassy to share opening remarks over to you Michael thank you very much Ron it’s great to be here uh welcome everyone to this session

Of the webinar series cities on the front line today’s theme is ocean and circularity with speakers from the city of Miami Miami Beach Santa Cruz and citeo here in France this session focuses on advancing sustainable and circular Waste Solutions for healthy oceans cities are amongst the highest

Generators of plastic waste and much of this waste ends up in our oceans many efforts have been undertaken by cities like Miami and understanding the problem and adopting resilient solutions to address plastic waste similarly the city of Santa Cruz is committed to adopting efficient Waste Management Solutions to reduce plastic pollution

This is why we are here today to share experiences and to learn best practices which can help tackle the plastic plastic waste problem before starting I would like to thank resilient cities Network the World Bank and John Beck research group at the University of Georgia for organizing and

Animating this webinar supported by the U.S embassy in France thank you all for your participation thank you Michael and let me now introduce to you all the session topic on Ocean and circularity plastic pollution is one of the most pressing concerns we face today having a devastating impact on marine life and

Ecosystems and environmental and economic impacts on cities as much of this waste leaks into the rivers and the water bodies due to mismanaged waste streams responsible management adopting a circular approach and stringent controls are crucial to address this problem and Advance sustainable local Solutions in cities

Cities are in the U.S cities in the U.S are amongst the highest generation generators of plastic waste and much of this waste still ends up in the ocean many efforts have been undertaken by cities like Miami where the health of Biscayne Bay the Miami River and the surrounding ocean is critical to Miami’s

Economy and quality of life the city of Miami and Miami Beach have made efforts in adopting resilient solutions to address plastic waste similarly the city of Santa Cruz is committed to adopting Solutions of the coastal city and adopting efficient Waste Management Solutions to reduce plastic pollution

Not at the same time France is aiming to recycle 100 of its plastic waste by 2025 and various efforts are being made on this front to make segregation of ways simpler and identify alternatives to plastic Enterprises like Cita EO are helping in sorting and recycling dry waste by partnering with local

Authorities to set up a collection and sorting system for waste by integrating the principles of circular economy and Eco design and their practices Cito is doing its bit to reduce the harmful impact of waste in cities now it’s essential to learn these good practices and learnings which can help

Cities tackle their plastic waste aim to reduce plastic pollution and divert Marine debris from the ocean to dive a little bit deeper in this we have four excellent speakers with us today from the city of Miami uh Miami Beach Santa Cruz and c-i-t-e-o and it’s a pleasure to introduce them today

First we have Alyssa Farina who is an assistant chief resilience officer of the city of Miami in Florida she’s worked for the city of Miami’s office of resilience and sustainability helping develop the regional Urban resilience strategy which they call resilient 305 and it’s the climates uh the city’s climate adaptation plan Miami forever

Climate ready and the city’s greenhouse gas reduction plan Miami forever carbon neutral currently Alyssa is focused on continuing to operationalize resilience across the city creating Frameworks for monitoring and evaluation and mobilizing implementation of resilience strategies Juanita byesteros is the sustainability and resilience manager for the City of

Miami Beach in Florida she holds a bachelor’s degree in architecture from MIT and a masters of City Planning and a master of landscape architecture from Berkeley this multi-disciplinary background has helped shape her interest in cities and how they’re able to respond and adapt to the challenges posed by climate change

As the city of Miami Beach she works for the mitigation and adaptation considerations for the city’s response to climate change and especially to sea level rise next we have today is Dr Tiffany wise West who’s the sustainability and climate action manager in the city of Santa Cruz California she’s a licensed

Professional civil engineer with over 25 years of experience in Municipal environmental planning programming policy and infrastructure work drawing out her interest in Innovation and education she specializes in collaborating across public private and academic sectors to deliver Equitable impactful and award-winning admissions mitigation and climate adaptation initiatives next we have Ann Sophie Louisville who

Is the director of territorial operations for Cito in France when cnco was created in 2017 she took over the management and planning department then in 2019 The Selective collection and territories Department which is now the territorial operations Department she oversees she oversees modernizing sorting centers transforming the collection of packaging and paper and

Deploying out of home waste collection and the prevention of layering in collaboration with local authorities now without further Ado let’s let’s dive right into the conversation I’ll hand it over to Taylor to introduce herself and start a panel discussion thanks Taylor over to you thanks for the introduction Ron and

Thank you again to all of our panelists that are here and thank you to RCN for hosting this event today um really excited to have this conversation and host it with you all as Ron put it very eloquently cities really are where the rubber meets the road in

Terms of all these conversations that are happening at National and international levels right now when it comes to plastic pollution and circularity and we’re really excited to give you all a platform to talk about some of the Innovative work that’s happening in each of your own cities so

This will be structured for the audience a little bit more like a like a conversation but the panelists will be able to will be showing some visuals during each of the questions um but I’m going to kick us off with the first question and this is actually for for all of the panelists

And really this is just sort of a a high level introduction to you know what our appetites on the subject um so the question is what efforts has your city or your organization undertaken for specifically for Waste Management and circularity um you know obviously with a specific

Focus in this context of plastic waste and diverting plastic waste from landfill from the environment and otherwise um and if you can speak to some of the key learnings that you have from those um you know interventions that you’ve implemented maybe just to give us a a

Top level what are some of the key the key interventions and what are some of the key learnings um and I’d love to start with the city of Miami um and then we can go to Santa Cruz Miami Beach and then sateo so if we could start with Alyssa please that

Would be great right I have a few little slides so I’ll just talk through them um quickly but hi this is Alyssa Farina I’m the assistant chief resilience officer for the City of Miami in our office of resilience and sustainability so um starting off City of Miami is an

Important Steward of Miami’s waterways our city boundaries um about the Biscayne Bay and we have the Miami River within our city limits so um besides us just having all that nearby we do truly approach water quality issues in Miami-Dade County as a collective Challenge and that progress

Will be made as a result of collaboration so um also on the call is my colleague Juanita from City of Miami Beach and both of us work together with Miami-Dade County other cities and our advocacy Community to regulate and protect our Bay so I would say that is

Our most important lesson learned that we should be sharing and scaling programs policies invented more to make progress on water quality issues um secondly tying waste management and circularity to other challenges that you know are priority can generate wins our city commission recently instructed the city to hire more street sweepers and

Increase the frequency um the cleaning frequency of our storm drains as a way to improve their level of service and reduce localized flooding but the co-benefit is cleaner waterways in addition recently the city became increasingly concerned about air quality in public spaces so we instituted a smoking ban

Um and also there’s always the beautification angle that we want our community to be aesthetically pleasing and that litter and illegal dumping are a major threat to that so none of those initiatives are motivated solely by the idea of issues with the waste stream or Marine debris but we have that

Co-benefit of cleaner and healthier Waters um and thirdly we do some basic stuff but it’s really important to have a solid foundation um we don’t allow styrofoam at our city parks and beaches we have monthly Community cleanups we run a recycling program that loses money but we still run it

Um and we have one of our big things that we are super proud of is we have this trash collecting boat the scavenger 2000 it patrols 28 miles of City waterways and collects over a hundred tons of trash each year um and so the last thing I quickly want

To mention is that in our greenhouse gas reduction plan Miami forever carbon neutral we have identified food instruction and Demolition and electronic waste particularly large batteries as waste streams that we want to address in the future and that has come from research that we have done so

I’ll hand it off to our next panelists great thank you Alyssa for that intro um and Tiffany if we could uh hear from you about what’s happening in Santa Cruz that would be great okay sure uh hello everyone nice to be here so here in Santa Cruz on the

Central Coast of California we are adjacent to a thriving Marine sanctuary and that designation’s been in place since 1992 which really drives um a lot of our Progressive action on circularity our climate action plan that was adopted just last year our second plan that we’ve ever created also includes a high

Level measure to promote the circular economy and similarly our 2018 adaptation plan calls for protecting the Monterey Bay Sanctuary right now recycling is uh required it has been for some time we have 68 waste diversion um also one of my key learnings is that we have a uh large waste Outreach team

For a city of our size which is really important to ensure we have proper recycling we just introduced food waste collection so that’s a that’s very key for us as is Partnerships as was mentioned by the previous speaker and I’m going to speak more about this um

Later but some of our city policies that we’ve had in place is um we don’t procure plastic water bottles internally there is an effort at our county level to have a ban on the sale of plastic water bottles um we have had a plastic bag been in place for some time which eventually

Became a Statewide ban we also have an internal environmentally profitable purchasing policy that gets to packaging uh minimizing packaging and other Plastics reduction just last year we adopted a single use so coffee cups and other types of single-use where charge of 25 cents are really trying to encourage folks to bring their own

Um and you’ll hear more later about a durable goods for restaurants in lieu of having single-use wear program we are looking to stand up and as part of that utensils condiments plastic straws and so forth are only on request from our restaurants um continuing in terms of we also have a

Great program called our Master recyclers program we are a small City so capacity is an issue and we put a master recyclers through a 10-week course it’s extremely popular we’ve had several rounds of it and then they go out in the community as you can see in the upper

Left and help us to educate folks on proper sorting um and various circularity principles um in the lower left is one of our videos that we have on proper Recycling and we have a whole series of those and then also our green business program really emphasizes to the business

Community we have over 200 green businesses out of about 900 businesses in our city um where again these principles are really um promoted we lastly I just want to mention the beach cleanups with our partner save our Shores and others are just so key because this is what helps

Us track Plastics and the efficacy of our interventions as you can see on the right hand side the last thing I’ll mention is that we do have throughout our entire County a new initiative called pitch in Santa Cruz County that’s launching where this logo will be posted

At trailheads beaches garbage cans and a Communications campaign launching as well one last thing I I would be remiss to mention is that we also partner with what’s called downtown streets team we have a large unhoused population in Santa Cruz and this is a transitional work program where folks come out help

Us clean up our downtown our beaches and our corridors and this is really key for us to keeping that plastic especially microplastics out of our uh out of our ocean we have many things coming up next but I’ll I’ll stop here and pass it on to the next speaker

Fantastic thank you for that Tiffany um I’m going to pass it over to Juanita to tell us about Miami Beach perfect thank you let me find the right screen to share alrighty um hi uh good morning or afternoon or evening uh till uh all of us joining from around the globe I’m really

Um thrilled to be here so thank you so much for having me um and I’m very excited to hear from um our different partners in different cities about all of this work that we’re trying to do together so my name is Juanita vallesteros I am the sustainability and resilience manager

Here for the City of Miami Beach and and doing um a whole lot of little things uh and uh you know all of these little actions uh can add up to larger steps so I’ve chosen to highlight a couple of different uh programs and um campaigns that we have here in the city

Um on the left of the screen you can see some of the uh materials that we put out this is part of our we harp Biscayne Bay campaign to um the Biscayne Bay here uh as my colleague Alyssa knows as well is a really important highly regulated water

Body uh and so we’re trying to maintain it for all of the ecological uh and also frankly economic benefits that it provides because people come here to go to the water right to see the beautiful sands and beaches and and to boat and so we have different campaigns

To do that and we try to make it a little bit fun for people too uh particularly you’ll see the one on the bottom don’t be rough on the bay which is about a campaign to educate people on pet waste and how important it is for them to

Clean up after their pets because all of those um the pet waste that isn’t picked up all of those nutrients go into the water body and that causes a lot of ecological damage uh to our Bay we also have our plastic free program plastic free MB

Um and we’ll be discussing a little bit more later this is a voluntary program that our businesses can join to encourage them to reduce the amount of plastic that they provide and so it has a tiered level you know you can start with tier one of say taking out the

Plastic bag and then tier two it gets progressively more impactful and that’s something that we have over 170 businesses signed up for so we are really proud of that program we also have at the bottom that little picture is one of our compost hubs we have two

Compost tubs here in the city and we’re working on putting up a third and this is a space where community members or residents can come and drop off their waste uh their compostable waste and it’s composted by volunteers from our Botanical Garden um and so that program we we really love

And we’re we’re again we’re trying to scale up we’re trying to put another uh another area here for our residents to be able to use to divert the amount of um waste that goes into our waste stream and then on the right um and this is something that I really

Wanted to highlight is different uh community events that we’ve held uh so in the middle there you see uh yappy hour um and that’s the launch of our don’t be rough on the bay campaign um and so we had different vendors and different providers and music and people

Brought their dogs and they were so cute um and so that is I think one of our major takeaways where you know we have these programs and they’re really you know we tailor them very closely to try and achieve the goals that we want um

But one of the key pieces of this is engagement and communication um because people just don’t know right you know we’re sitting here and I’m sure many of the people who join us this is what we do and this is what we’re focused on but most people aren’t most people don’t and

They just um aren’t as aware and so it’s really important to do all of this Outreach all this communication to try and get people um involved so that they know that one we have these ordinances we have these um programs set up but also that that

It’s an important thing to do and why it’s important to do so with that uh I’ll pass it on thank you so much wonderful thank You Juanita um and just before I pass it over to and Sophie um just a reminder that if you were um

If you are not a native French speaker there is an interpretation option um if you would like to switch over and select a different language um but uh and Sophie the Avenue and I will pass it over to you from citeo in France um Foreign foreign Foreign That’s perfect Mercy uh so that was a wonderful round of uh sort of a taster of all of the different activities that are happening in these cities around the world related to plastic circularity um the next question that I want to ask is is specifically for Alyssa in the

City of Miami and for Tiffany and Santa Cruz um and this is a little bit more of a you know science to inform policy type question um so for I realized I didn’t quite finish the introduction to myself at the beginning I got too excited and jumped into the panelists but

Um as Ron mentioned I’m I’m currently the director of the circularity assessment protocol at the circularity informatics Lab at the University of Georgia and I’m also a PhD student in environmental engineering and a lot of what we spend our time on is actually quantifying circular economy and circular materials management and

Developing tools specifically for cities to help um you know collect the data and set the baselines that they need to inform what the most effective Solutions are going to be so I I love a good data question and this next question specifically for Alyssa and Tiffany is

What are some of the actions that your cities are undertaking in helping to identify some of those critical waste materials streams that are impacting the city’s environment and what are some of the actions that you’re taking to reduce litter and leaker leakage into the ocean

Um so a little bit more on the side of how you know what are some of the most problematic things and how do you go about prioritizing how to tackle them so if we could start with Alyssa in the city of Miami that would be wonderful okay um

Can you see the the slide that I have here yes it’s perfect okay perfect yeah um so we were really fortunate to work with um University of Georgia on a circularity assessment protocol uh back in 2021 I believe it was um so in the city of Miami we know that

Data-driven decisions uh can be the most impactful which is why metrics and data are at the core of a lot of how the city is approaching water quality issues so as part of our Shores forward partnership with ocean Conservancy as I mentioned we work with the University of

Georgia’s jamback research groups who do the first circularity assessment protocol in a major U.S city the study looks at how plastic is used and disposed of in Miami what actions can change the way it’s used how circularity can be increased what materials end up on the ground and

Ultimately Miami’s Waters so the cap cap is short for circularity assessment protocol analyzes seven criteria of a communities waste stream so that is the spoken Hub that you see on the right side of this slide um so that is input what products are sold Community assessment what are the

Local attitudes towards waste product design what materials are used locally especially in packaging use and reuse so what are the local behaviors towards reuse collection of materials so what is the waste stream composition and volume end of life how is waste disposed and leakage what waste ends up in the environment

So key findings for Miami um in total 10 000 litter items were recorded by the cap in May 2021 in Sample areas across the city the highest litter densities were found in areas that had the lowest population counts um which you know leads us to believe that maybe there is better waste management

Um you know pick up services and things and some of them more highly populous areas 55 of the litter items documented were common plastic items which include plastic fragments food wrappers and tobacco products so we are really happy when we’re able to pass that smoking ban because it addresses directly one of the

Findings of this report most plastic came from U.S manufacturing um so domestic policies could make a huge difference in our plastic waste many different types of food packaging with unclear disposal practices led to Consumer confusion um so for example lack of understanding that many hard plastics cannot be recycled

Um and specifically in Miami compostable containers are not actually composted because we do not have a municipal composting plant so that people think that they’re doing the right thing but they don’t know that we can’t actually process that material um and then one other thing was that a

Lack of trust in our tap water was a driver of a water bottle of bottled water use even though our tap water is very safe and clean to drink um so these findings have and will help us with targeted Waste Management initiatives such as the plastic free 305

Program which one he’s just going to talk about soon um and determining what concepts would be best suited for public engagement and PSAs so in addition to this report and the findings um we have also worked with a company called sop Technologies to iterate and install improved

Um Inlet screens from our storm drains so we’ve worked with them to modify the design to catch debris while also maximizing water inflow so that’s been a process in addition this where the screens are installed they have QR codes so people can take a picture and report

If a storm drain is blocked so that way we can address that um and then lastly another thing the city has been doing to improve data about our waste stream we did a pilot with a company called compology to install Smart cameras inside Municipal dumpsters to one quantify the amount of

Waste um in the dumpsters and also categorize uh the types of waste that are deposited so that way we have information about that waste stream that is going straight into the dumpster and then as an additional benefit on top of that it lets us know when these

Dumpsters are near capacity so we only service dumpsters when they need to be serviced which provides an additional greenhouse gas reduction uh benefit so those are some of the ways that we’re learning about our waste stream which will um you know help us take more targeted

Action and I’ll hand it over to Tiffany thank you Alyssa so I don’t have any uh slides to show for um this uh this question but I will say um kind of in contrast to Miami we’re really at the start of our um circularity journey in terms of

Conducting assessments and so forth I did mention that our climate action plan you know does include a number of measures um that uh promote a closed-loop circular economy and we’re just at the start of really starting beginning to implement um what’s in that plan with that said we do track our diversion rate

Um which again is it about 68 right now um and we have conducted our first consumption-based greenhouse gas emissions inventory um which has been key we’ve been long wanting to do that which indicated that our per capita missions are actually four times higher than our regulated emissions or those emissions that we

Quantify through our ickley protocol calls which was eye-opening um you already saw my previous question the tally sheets those are data that we utilize right and we reference those in Grant proposals and so forth and similarly we do storm drain assessments to quantify what we’re seeing in terms

Of trash and so forth and um similar to City of Miami we are beginning to implement a program to install Inlet screening devices um so you know we have learned over time through our participation in the blue sort of uh blue cities certification which is taking off here on the West

Coast you know what what could come next um and we’re looking at right now um we’re exploring options for preventing tobacco product waste potentially bans um on that um and that’s a big deal for us we’re taking a lot a lot of time intentionally um you know reviewing what we can do and

Then there’s also been our activist Community who and Advocates who are really interested in us taking up from what they found from the data is the tobacco balloons contact lenses um and microplastics from um washing machines and so you know they’re on the table is exploring bands on I’m sorry to

Take the fun out of it balloons um you know it’s bad for our Wildlife um doing contact lens Recycling and then considering uh washing machine filters on microplastics So You Know again we’re just at the beginning of like framing this in terms of circularity and taking really more intentional approach and so that’s

Really being led by our public works department in collaboration with me um you know in the spirit of the climate action plan the one last thing I want to mention is on producer responsibility so on the state level um we have advocated in our local um assembly member a former assembly member introduced

Um a a bill uh unfortunately did not get codified didn’t gained traction that um water bottles um that uh producers needed to take back those caps and and um or make those caps integrated into the bottle itself so it’s really seems to be a bit nascent on producer responsibility here in California I

Should say with a caveat that this type of work is not my day-to-day work right we have a whole teams that are working on this um so I’m just speaking from a high level but that’s what’s happening here uh in Santa Cruz in California um and we look forward to learning from

Cities like Miami on you know the assessments and and how quantification can help us to drive reductions in plastic waste in the ocean that was wonderful thank you both and just before I pass it over to Ron for the next set of questions just a quick summary because I think there were lots

Of really good points that were hit in those last two questions um for others that are listening and it sounds like some of the some of the key lessons that can be learned from these cities so far is um I really like the the start with the basics you know

Identify what might be your low-hanging fruit to gain momentum um obviously being a data wonk I love the concept of using data to inform decisions I think understanding your context and you know your your major priorities is key um I’ve loved the talk about the different Partnerships and the

Importance of Partnerships across the value chain for Plastics um I think that identifying overlaps and co-benefits with other City priorities you know be it an environmental priorities or social priorities I think is really important um I also have loved the stories of sort of connecting with your City Identity and pride of place

Um you know really ingraining those behaviors into the into the city itself and the people that live there um also just a final thought it seems like there are there is such a wide range of options for especially policy interventions um you know epr in France and we’ve got

Different options for for bands voluntary measures um there’s a full gamut and it seems like we’ve got good examples from all of the Cities here so um thank you all of you for for those first two questions and I’ll pass it over to Ron to continue our panel

All right thank you Taylor for kicking off the discussion and for uh your very succinct but in-depth uh summary of what the discussions were that was really helpful for us and thank you Alyssa uh and Tiffany for uh diving a little bit deeper into your communities and providing that interesting contrast

Particularly from the west coast and the east coast and different parts of your journey um this next question is going to be uh focusing on uh Miami Beach and sateo um for the both of you we really would like to know what are the programs and the policies that have been adopted at

The city level in the case of Miami Beach and at the national level in the case of France to address and regulate plastic pollution and how local businesses help by adopting sustainable practices and I will start with uh You Juanita to answer that question great thank you Ron um

As we as we were prepping for this meeting I really I kind of struggled with where to start um and so I’m just I’m just going to start with um our long list of things so in terms of policies you know we do have our ordinances that that we’ve been able to

To put in so we have a ban on um styrofoam throughout the city uh plastic straws um and then dependent on location um we’re able to ban um plastic bags provided by uh businesses who have their sidewalk cafes um and uh more recently we’ve been able to ban cigarette use in public beaches

And parks and I will say in terms of the um ordinances you know that that it is a that there is a challenge of working with as a city what you are able to do right because we are kind of a smaller unit and so that’s definitely a challenge of working with um

For like things that we are preempted with um Statewide for instance so those are the ordinances that we’re able to to have some of the ordinances and then as I sort of mentioned in my introduction it’s really something that we really focus on is Outreach and education because we can pass these

Ordinances but if people don’t know about them they they don’t really do anything um and so you know in my introduction slide I showed a couple of the images of the different um of the different communication materials that we have and so we have a range of um

You know we try to put these in in areas where people see them so we put them on our trolleys that go around the city we put them on bus shelters we you know for the don’t be rough campaign um There Are Places throughout the city

With um the little plastic bags to pick up your dog waste this is the little box is branded uh with with that campaign we also do as I kind of mentioned events and so we had a really successful successful uh yappy hour um that was something that we started

Last year to launch the the dopirov campaign and it was um frankly really adorable uh the community came out with their tiny little dogs um and it was delightful and we also had vendors to talk about you know here are different um dog treats and and different like uh

Plastic bags that I mean not plastic bags that you can use to pick up the dog ways then it was a way to educate the community in a fun way so that people are are frankly like receptive to receiving these messages um and uh we also had our first annual uh yappy hour

Um uh sorry Turtle Fest uh and this is a a really it’s a large event um that we put on again for the first time this year uh and it is about uh turtles but also our oceans and making sure that uh our waters are a good

Habitat for for the turtles lots of turtles Nest on our beaches and so we want to make sure to again to educate the community about that and it was really successful we had a variety of vendors and people were going up to all of them and asking for information and

So that was really nice to see and then the last thing that I’ll talk about is a range of different programs that we have I mentioned the compost hubs in my introduction we have a lot of special events here where the city of Miami Beach there are lots of people that come

Here there are lots of different events um so during our high impact weekends like for instance 4th of July is coming up um for instance you know spring break uh things like that we do Place special attention of having beach cleanups with our partnering organizations to make

Sure that we have people out there not just doing the cleanups but that we’re also again educating people we hand out bags and say Hey you know if you pick up some um litter on the beach then you’re able to get a prize from us and so we do

These give outs and and these education events um were we’re also uh trying to come up with um a program for our for our events to help make them more sustainable right many of our events don’t know where to start so where can you find information

What kind of things do we do we suggest we um have a new contract for our pouring rights with Pepsi and the reason that we chose Pepsi is because they were able to provide us a plastic free proposal and so for our City properties as well as any city-sponsored events

Um we have no plastic options except for items like Gatorade for instance that don’t have that yet and this is a big deal because this is a 10-year contract and so we wanted to make sure that we were entering with a new contract that we were able to push for that and so

That was a big push that we made and and um and we’re really excited and then the last thing I’ll mention is um to Alyssa’s Point earlier um you know we have our plastic free MB program and again this is the voluntary program for our businesses to to reduce the amount

Of plastic that they use you know we for all of these things that I’ve mentioned you know this is this is a first step and these are the things that we’re doing now and everything is we’re learning and we’re constantly improving and one of the really exciting things

About this program is how it’s able how it was able to scale and so now we have the plastic 305 program and that’s um done at the county level uh and so you know slowly but surely we’re able to expand these programs the county is doing it slightly differently and so now

We’re able to learn from them when they were able to learn from us and now we’re working on you know um I’ll say some some TLC um to put more attention on our program and to and to see what we can learn from the county to make it even better and so

All of this is um I wanna the last thing that I’ll leave you with is that it’s it’s an iterative process these are the things that we’re able to implement now but we’re constantly looking at them we’re constantly improving them we’re constantly trying to make our our processes better and um

And again to do that Outreach and communication so that people know that these that these processes are ongoing so I’ll stop there Thank You Juanita I know if we have more time to be able to dive a bit deeper into all of those things and and more

Um I find it interesting it’s a great a great example of how cities take the leadership and not only their own communities but then scaling up and scaling out and certainly scaling into other Industries to help support uh that Vision particularly around plastic free 305 and the other things you mentioned

All right I will shift over to you and Sophie on some of the national programs in France and also how businesses have been able to be engaged and also support that work so if it’s more um levels Foreign Foreign Foreign Energy thank you so much for uh diving a bit deeper into what the organization does and how it’s facilitated those Partnerships to advance some of this work um I’m gonna pivot now to answering or asking a question from the audience and um feel free who can uh feel free to

Answer if you um if you have a good answer for this one but the first question I’ll ask is from Santo and the question is what engagement and communication Styles have been most influential towards driving participation in recycling and composting programs so something again about engagement communication Styles

What has actually worked to get people to participate in these initiatives that you all have spoken about and actually I will direct it to Alyssa to start that one um I I’m I’m gonna pitch it back to Juanita but I will say for us um we’ve learned a lot about what

Doesn’t work and uh what doesn’t work is uh just assuming that people will care assuming that these things are um you know ingrained Behavior we have a lot of um transient population um a lot of foreign-born in Miami so we have a big mixture of different attitudes towards

Um you know Waste Management we have people who really really care and then we have people who are just it’s not really on their radar at all so having really comprehensive campaigns that address different um address the issue in different ways and like just a lot has

Um been clear to us to be very important so I’m gonna talk to Juanita asked Juanita to answer this because their campaign materials are the best thank you um yes our Communications team is uh Stellar um they um to answer to answer the question I mean I think that um

I think I think it’s I think it’s a tough question um frankly I think that um it is important to some people and so they will seek out information um and that’s something that we want to make sure that we provide um but it’s also um like Alyssa mentioned it’s not it’s

Not on some people’s radar and it’s not their priority and so they’re not going to seek out information and that’s and that’s the challenge of how do you how do you reach those people who aren’t seeking your information and um and the way that we address that is through different methods

Um certainly through repetition uh you know we we have uh with our Communications team we have um digital newsletters that we send out we have physical magazines that get mailed to every single residence and so there’s information in there we have our social media so you know Facebook Instagram Twitter

Um and the physical flyers and and things that are stationed throughout the city um and and our events like I mentioned um but frankly you know I think that this is uh that this is a process and and I’m all you know we’re always thinking of new ways of you know what

Else can we do what information do people need um you know quite honestly recycling is com is confusing because it depends on where you are and it depends on your collection stream and what the plants um are processing and so you know people say okay like recycle plastic but

Actually you can’t put all plastic into the bins and so you know even for me for someone who is knowledgeable about this and passionate about this I’m I’m confused too I’m like okay is this yogurt took recyclable or not like it’s this shape but the little logo says it’s

A six do we recycle six I’m not sure um and so even for someone like me yes it’s it’s difficult and so you can imagine for someone who isn’t dedicating uh their entire working day to think about these issues um it’s difficult and so we’re constantly trying to communicate about

It and to provide the most recent information that we can but kind of like I mentioned during my presentation you know all of this can be improved you know and so we’re always trying trying new things and we know that we have to try keep trying and keep communicating

And that repetition is key and I just want to highlight really quick before we move on that I think one value and um something we’ve learned definitely from Miami Beach is like the importance of something that like looks high quality like a catchy slogan like all of their marketing materials are like very

Polished they have like a cheeky saying about you know don’t bring your butt to the beach it’s about cigarette butts like those kind of things that are cute and then they have like nice Graphics that like look really nice that are used year over year like they endure

Um and I think that that has been something that Miami Beach has done really well thank you both for answering that and for highlighting that Alyssa you know I think a lot about the fact that we’re competing for people’s attention with everything and to make these things fun

And engaging can only help facilitate their participation uh tailored to you so I know we’ve just got a few more minutes left um so I wanted to do one final question for for all of you all sort of a lightning round before I pass it back to Ron to wrap everything up

Um clearly one of the things that’s been demonstrated in I think in this panel is that there are cities all over the world are at very different stages of approaching this issue um some are in the very early stages of approaching circularity some you know have already gone gone well ahead in

Terms of Assessments and policy and there’s a lot to be learned from all different cities at those different stages um my question for all of you is what what is one thing that you would recommend to cities that are at the very beginning stages of going through this process of understanding their plastic

Circularity and you know forming solutions that make sense in their own context um I know we have a lot of different types of stakeholders that are on on right now I know many of them are from cities around the world that are trying to figure out you know the best ways to

To tackle this problem so my question to you all is where would you tell them to start um and maybe we can go backwards from the way that we had it before so um and Sophie maybe we could start with you president um and Tiffany if we could hear from you

Next please just real quickly really along the lines of what on Sophie was saying is um Build Your Capacity through collaboration and through Partnerships um for us capacity is always an issue we have to as Juanita said be constantly doing engagement in a variety of different ways with a variety of

Different audiences and expanding Your Capacity through Partnerships and other programs like Master recycling programs can really help with that that’s great Tiffany thanks so much um Juanita maybe you can give us uh some parting thoughts on as a as a city that’s pretty far along in this process

I mean there’s always so much more to go um yeah I mean I definitely agree with the previous two speakers um we are also a small City and so we rely heavily on our partners to help us do this work um and the one suggestion that I would

Have for other cities is to um start with the low hanging fruit right determine you know what what is going to have the least resistance in your path and start there because you need to start somewhere and everything adds up and so I think just start with the easiest piece right and

And you start chipping away at it and um and reach and reach kind of larger Solutions um and I think that helps with because this work can be difficult and it’s and it’s and it’s the long run and it’s and it’s challenging and so it’s also important to to yeah to keep the

Spirits up that’s great and last but certainly not least Alyssa um yeah one thing I would recommend is just knowing you’re not going to tackle every type of waste and it’s going to be really hard to try and do everything so um that’s where like the data comes in

Figuring out what is going to have your biggest impact and maybe just focus on one thing so if you know that you can make a really big push on uh plastic bags or if you can make a really big push on cigarette butts and just focus a

Lot of attention on doing one thing really really well um that will be beneficial because then also as you start to Branch out into other things people see the impact they believe it’s going to work and then that builds the buy-in but um yeah just pick

Pick a focus area don’t try to tackle everything because the waste stream is huge and uh you know the consumerism is against us so pick something and just go at it I like it I like it so start somewhere get some momentum going do one thing well make sure that all stakeholders are

On the same page and identify those Partnerships early on where all boats Rise um Ron I’ll pass it back to you for our closing thank you so much everyone wow thank you so much everyone uh thank you to this uh excellent group of panelists uh leaders in their own communities

Um leading in innovation in this work uh to my fabulous co-moderator Taylor thank you for joining us for this session and really facilitating an excellent conversation for us and thank you to the audience for joining us each month um this issue series is really for you and

It’s an opportunity for us to elevate these amazing ideas from all over the globe and ideally you pick up something and help innovate it or advance in your community as well um the last thing I’ll say is a thank you to our partners um pay attention to your emails we will

Send out the recording here shortly via email we’ll have it available on our website and our next speaker series will be on Urban Mobility at the end of July we’ll send out the date once we have that confirmed with the speakers and finally like I said this community and

This knowledge exchange really is for you so if there are any topics that you’d like to learn more about or any topics that you’d like to share more about please let us know we’ll make sure that we can find ways to incorporate some of those ideas and with that I hope

You all have a great morning great evening great afternoon and we will talk to you next month

ID: LaXmPSy4PfE
Time: 1689953142
Date: 2023-07-21 19:55:42
Duration: 01:01:05

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