Title:فناوری در کاربردهای ساخت جامعه در ابتکارات برنامه ریزی جامعه

۳۰-۰۳-۲۰۱۲ ارائه دهندگان: گیب بیلر، ارویل مورالس، اشوانی واسیهث و کارل اسکلتون این وب‌کست فقط برای مشاهده در دسترس است، برای اعتبارات AICP CM قابل استفاده نیست. در دنیای امروز، فناوری جدید و نوآورانه برای کمک به ایجاد طرح‌های برنامه‌ریزی جامعه، بیانیه‌های چشم‌انداز و طرح‌های محله استفاده می‌شود. اطلاعات به اشتراک گذاشته می شود و طرح های برنامه ریزی جامعه از طریق رسانه های اجتماعی شکل می گیرد. واقعیت‌های مجازی که از شهرهای واقعی الگوبرداری شده‌اند، به محلی برای اشتراک‌گذاری سازمان‌دهندگان و برنامه‌ریزان جامعه تبدیل شده‌اند. مدل های جدید برنامه نویسی کامپیوتری با ترسیم اهداف و استراتژی ها بر اساس بازخورد جامعه به هدایت استراتژی های برنامه ریزی کمک می کنند. شرکت کنندگان به طور دست اول یاد خواهند گرفت که چگونه از این رویکردهای فناوری نوآورانه در فرآیند ساخت جامعه استفاده می شود، چگونه آنها را در موقعیت های دنیای واقعی به کار ببرند، و چگونه مهارت ها و اطلاعات لازم برای توسعه این برنامه ها را به دست آورند.

قسمتي از متن فيلم: Hi everyone my name is Brittany kavinsky and I just want to welcome you all it is now 1 p.m. we so we will begin our presentation shortly today on Friday March 30th we will have a presentation on technology and community building applications implementation of social media computer programming and virtual

Reality platforms given by Gabriel Baylor orbble Morales ashwani vasisht and Carl Skelton for help during today’s webcast please feel free to type your questions in the chat box found in the webinar tool bar to the right of your screen or call one eight hundred 26 36 3174 content questions please feel free

To type those in the questions box and we will be able to answer those at the end of the presentation during the question-and-answer session this is a list of the sponsoring chapters divisions and universities I would like to thank all the participating chapters divisions and universities from making

These webcasts possible as you can see we have quite a few webcast coming up in the next few months to register for these upcoming webcasts please visit www webcast and register for your webcast of choice we’re also offering distance education webcasts to help you get your ethics or law credits these webcasts are

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Log your CM credits for attending today’s webcast please go to ww planning org CM select today’s date which is Friday March 30th and then select today’s webcast technology and community building applications implementation of social media computer programming and virtual reality platforms webcast is available for one and a half CM credits

We are also recording today’s webcast net will be available along with the six a PDF of the presentation at ww utah APA org slash webcast archive at this time I would like to introduce our speakers for today Gabriel Baylor has worked in the planning industry in the New York New

Jersey metropolitan area for over a decade as both a municipal employee and a private consultant a member of the American Institute of Certified planners Baylor is also a New Jersey licensed professional planner he received his bachelor’s degree in geography with a specialization in urban regional analysis from the University at Buffalo

And obtained his master’s in urban planning along with a certificate of geographical information systems from Hunter College of the City University of New York a believer in sustainability and green building practices he recently earned his associate of Leadership in Energy and Environmental Design led with the United States Green Building Council

Orville morales launched moral outreach group LLC in July 2010 as a result as a response to his experience as a community organizer where he witnessed a gap between service agents nonprofits and government and their ability to reach their target basis the reality is that donations volunteerism and civic

Participation are on a decline while demand for services are increasing emoji LLC charges itself in helping these groups find a common place of communication with social media as the conduit to conversation ashwani vasisht is director of the Center for sustainability studies at ramapo college of new jersey and an associate professor

In environmental studies he directs as well the master of our sustainability studies at ramapo college his doctoral dissertation prepared at the school of policy planning and development in the University of Southern California is titled getting humans back into nature a scale hierarchy ecosystem approach to integrative ecological planning he

Originally trained as an architect in India where his focus was on vernacular architecture and on nature-friendly approaches to the built environment and to disaster planning both in pre disaster mitigation and in post disaster recovery he then shifted to the design and delivery of large-scale shelter programs with a particular interest in

Institutional analysis as part of his master’s degree from MIT he has worked in regional planning in the Southern California Association of Governments for ten years developing an ecosystem based approach to urban ecology with a particular interest in green infrastructure impervious surface management heat island mitigation urban forestry and landscape management in the

Integrative approach to regional planning in addition he has a particular interest in participative artistic Community Planning he currently teaches courses across a range of fields with us within the sustainability planning domain Carl skeleton is the founding director of the Brooklyn experimental media center at New York University’s polytechnic

Institute where he also directs the Adem agrat digital media his experience spans public multimedia art community organizing and software development for cultural and civic applications he has been working on the massively participatory beta villa platform with a consortium of European partners led by the media to culture Institute for

Applied media technology and culture at the hostel Bremen since 2008 medival is now being deployed in various civic cultural and creative applications two books are forthcoming soft city culture the beta Ville project for Springer and the multimedia programming fake book with Luke Devoy for MIT press Karl gratefully acknowledges the support of

The support of Microsoft Research the National Science Foundation the Rockefeller Foundation through its cultural innovation fund in the German DFG and BM be deaf let’s welcome our speakers for today and the first will be Gabe Baylor everybody can everybody hear me I hope so first of all I just want to

Thank my name is Jay bill I’m a principal of urban thinker associates the planning a strategic communication solutions company I’d like to thank the American Planning Association for having myself and I some speakers today brittany kavinsky for the great webinar training merkel an association Georgia chapter president Chuck Latini exactly

Director APA and J Sheen column and mr. Chris Brown professional development officer of 88 jerseys are and also of course I want to thank my speakers dr. ashwani bashe cross Hilton and Orville Morales so welcome today everybody today is my birthday I am 34 years old on this March 30th and I

You were attending this session the separation is titled technology community building applications and I just went to a couple of screenshots of how this evolved I was hired last year by Paterson Habitat for Humanity as neighborhood planner and the plan was funded by the Jersey revitalization tax

Credit program also named nrt see the plan of the program was to engage the community of Northside neighborhood of Paterson for public outreach and create a neighborhood planning document just want to give you a little geographic perspective of where the Northside neighborhood is his Paterson New Jersey

This is the Great Falls area and I recommend anyone that ever goes in East Coast check out the Great Falls and second highest waterfall in New Jersey and right above the great balls and the old industrial area where L Jenna Hamilton stood there and envision the urban industrial center is the Northside

Neighborhood the Northside neighborhood where I was focused on was probably about a population of a thousand people and it’s based in very similar problems social problems and similar lower income areas so I just want to show a couple pictures what I did I helped create a community mural with this darkness turn

It’s a community meeting I helped establish a community garden and in some of the accomplishments I helped establish to develop a corporation new Canadian euro walk the local public school is creating community garden crafted common vision and developed Facebook page however the whole time I was thinking how can I get the public

Bikini more involved and how can I bring everybody together with some of this technology out there and now this is how it evolved and this is how this session of biotechnology in building applications I met dr. ashwani but she who is working with sustainable jersey city initiative to create a common

Program from an idea for sustainability in jersey city which i am located right now I met mr. / uber alles he was a board member of Paterson Habitat need expert in social communication and online social media and then through that Ellison met coral skeleton director Brooklyn media

Center and he developed a project so for all these different sources I came together and I thought of this webinar called technology communications so i’m going to change the presenter now to dr. ashwani kashif and let me just hit that button and dr. ashwani but she is going

To be talking about his ideas of concept mapping with sustainable Jerguson good afternoon welcome I got involved with sustainable jersey city early last year and I was particularly interested in a participant reproach to open ecology the problem as I’m sure most of you are aware the problem with auto spare free

Approaches is one of technology how do you take multiple points of view and make sense of them in some comprehensive way is a key piece of what we’re dealing with i came across software a few years back called concept mapping and i’m going to talk briefly about what that

What that program does how it’s used and what kind of results it generates the basic idea is that you have a group of stakeholders and you take them into a brainstorming session with a focus prompt and then you generate statements and you begin to process those

Statements in a way that begin to map out what the group is thinking and then bring that Matt back to the community and talk to them about what the results show and come to some kind of agreement what I’m going to do is up through a little bit about sustainable Jersey City the

Collaborative process that we’re trying to get going in jersey city the concept mapping process itself we went to talk about one specific set of results that were generated by the process which is the 11 Esther analysis and the causal statements as they’re called I’ll explain these in a minute sustainable

Jersey City is a collaborative network that was established last year and the idea is to begin to stitch together citizens organizations and groups with in jersey city that i interested in sustainability and in moving jersey city towards more sustainable future some of you may be aware that there is a program

In New Jersey called sustainable jersey which is a certification program for municipalities and you can check this out on the web you can email me and I’ll give you more details on this jersey city recently applied for certification through the sustainable jersey program and there seemed to need to be a

Disconnect between what the city was trying to do and what citizens were trying to do and in trying to bridge that gap we generated thin New Jersey City as a collaborative network the concept system software is available with concept system starcom and you can check this out later on the process

Itself plays out something like this you assemble a savvy stakeholder group ah this is really the most critical part of the process because who you have in the room is going to make a difference to what kind of outcomes you get and you want to make sure that you have a

Representative group of perspectives as as many of you are probably aware one of the things that comes out of complex systems thinking in planning is the idea that you need to have multiple points of view represented in the stakeholder process so assembling the stakeholder group becomes a critical part and really

Is the hub about which the whole process begins to evolve then you craft with the group you craft a focus prompt that is going to focus the brainstorming so that you’re not going all over the place you generate a set of statements put each of these statements or once you finalize

Them onto an index card and you create a set of index cards for each participant so let’s say you have 75 statements that you generated you would have a stack of 75 cards for each participant in the process each participant will get the stack and they’d be required to do three

Things with this stack of statements they need to take each statement and rate it our first on importance and second on feasibility and it’s really important to stress to the participants that they need to be thinking about the statement from their particular point of view not from a global point of view

This is not you know it is it important to the people of sustainable jersey but is it important to be to you specifically is the the way of focusing the process once they’ve rated each of the statements then they’re tasked with the process of sorting all the statements into clusters and let’s say

As in our example we have 75 statements the only instruction that’s given to them is that they can’t have one cluster and they can’t have 75 clusters other than that they’re open to sort in whatever way they think makes sense to them once they’ve done the sorting into

Clusters then they’re asked to to insert a little table for each cluster Oh Stanton’s raised some descriptive way of telling why did that plus to make sense to that particular participant we take that data and we input it into a software program it does statistical analysis of Axum p importance and

Feasibility and spits out a cluster map then we do the concept mapping analysis with the group and generate an action plan the focus prompt that we emerge with from this process was to help Jersey City move towards sustainability neighborhood and community groups need to whatever they think the case may be a

Total of 71 statements were generated and these students are rated for importance and feasibility sorted in clusters by functional Association the clusters were then labeled and the data fed into the concept mapping program you can tell the program how many clusters wanted to parse the statements into we

Did an experiment we experimented with a trust as 11 clusters 12 clusters and 15 clusters and amongst the team that was operating the software we decided that the 11 cluster sequence was probably the most fruitful for discussion with the stakeholder group you could take the

Whole set to the group but it becomes a little unwieldy if you do it that one this is what the cluster map looks like each of the points which is numbered represents the statement which is also numbered so you can track which statement is where and the program

Itself generates a label for each cluster but you can go in and edit those once you’ve looked at what are the points that are in each cluster does that label make sense should it have some other label that’s something that you know she ate with the group ah so

What you see here is an 11 cluster parsing of 71 statements you can take this map and you can layer onto it the importance rating cumulative importance rating from the whole group and what you’ll see here is that the higher stacks are considered to be more important to participants and the

Smaller stacks are considered to be less important to participant the program will also generate for you a feasibility map and here you see the if you Cyclopes to you’ll see there’s the difference between what they think is important and what they think is feasible you can layer the specific ratings for each of

The statements on to the cluster map so you can see for instance if you look at this cluster here it has a relatively low importance but you can see that at least one of the statements is considered very important so you can begin to do that kind of analysis as

Well similarly with feasibility and then you generate what’s called a pattern matching analysis scaled are the importance and one scale and feasibility on the other the most interesting thing about this particular pattern matching analysis is that all the lines are on the diagonal except for one which is

Almost horizontal or what this shows is that the group felt that all the things that were important to them they considered not feasible and all the things that they considered feasible they considered not important this is a really important finding to extract from this process and we used it really to

Generate this goes on analysis and what happens here is that feasibility is plotted on this scale importance on this scale and what is contained within this quadrant here is what is called the ghazal these are the statements that relatively speaking had high importance and high feasibility and you can then

Begin to look at these statements and generate a plan of action so we generated the goes on statements the statements that are in bold in negotiation with the group we came to the conclusion that these were the things we wanted to focus on initially the labels that are on each of these

Clusters are taken straight from the constant mapping program we later went in and edited these to try to make more sense of them so you have municipal policies and advocacy you have improved mobility you have future you have working with business city working with community in business and food and

Nutrition uh these are some of the ways in which you can begin to take statements that people think are useful rank them rate them sort them map them and then use them to generate a discussion about what should be done next I’ll now over to Carl and we’ll take it from there you

Can everybody hear me can you hear me can you hear me yes we can hear your own having a little difficulty handing off to you give me a second car alright I won’t take it personally you wonder if I can do it can you see me just you say you’re good

Cut you’re gonna curl we can see you what what do you see um we’re seeing your power plane Manhattan civic center of tomorrow fantastic uh the first thing I wanted to say is happy birthday Gabe uh and the second thing I’m going tomorrow to talk about uh is the bit of

A project and I’m going to go from first principles hopefully fairly efficiently to give you a sense of the context and then talk a little bit about what beta feel actually is how it works and then go through one of several happy stories that are now ongoing about a use case so

What you have in front of you here is from a publication that was put out by bankers trust in 1946 this is a charcoal rendering of view of the future of lower Manhattan as envisioned from that point by Hugh Faris who is of course much better known for the very dramatic

Chiaroscuro renderings that made a compelling image concept of the Gotham style through a fusion of a deep understanding of building technologies as they were developing and of the potential impacts of the building regulations and of course a very strong visual sense built on an intimacy with the European avant-garde and drawing and

Painting now why am I here we go now this is a different piece of history what you have here is a screenshot from sin city this is actually from the french edition of SimCity and this is another set a whole cluster of tributary capabilities if you think about it since

۱۹۸۹ as of two years ago about 18 million people paid for simcity and if anybody’s ever been anywhere near it you know that anyone owner of the application can put in thousands of hours now if you multiply 18 million by the number of hours somebody spends you’re now talking

About entire human lifetimes being invested in the process of effectively impersonating a municipal bureaucrat this is a resource management game just to give you a sense of the latent creative will to do these kinds of chores oops back in the long interface here your hold on bear with me now this

Is a scene not from lower manhattan although it looks powerfully like it except for a couple of things having moved a little bit but from Grand Theft Auto for liberty city this is the level of graphics production competence that we feel sure that large companies in the entertainment business can produce but

That are somehow completely foreign to the kinds of work that people need to do that’s socially engaged and constructive to the public sphere this here i call the google god’s eye view and of course this is another one of these mysterious behemoths of supernatural power and wealth google itself of course very

Large advertising company which seems to be competent to do the kinds of things that you would want you know like a massively online a model of a city with all this information embedded in it and then it’s really weird thing about it all of those little blue squares are

Pictures that were uploaded and almost all of the properly built out 3d models were produced for free or fun by the customers hmm meanwhile back at the public sphere so to speak you have a situation where an architect a landscape architect a planner is expecting to be expected to

Produce much less powerful much less convincing much less intelligible graphic representations of the kinds of things they have in mind this here that you’re looking at is a slide that was presented by Michael Van Valkenburg to the Brooklyn Heights uh Association this is Neighborhood Association too and if

You look at the transcript if you know it’s one of these crazy things where he’s talking about how it’s going to feel as big a central park and people are looking at it and they’re thinking well it looks like a super graphic on rubberized asphalt and like what’s going

On now wouldn’t it be great if people like us who have to make sense to people about things that are going to kind of matter could do these other things and isn’t it a drag that it’s just not possible well here’s the joke about that

This is a screen shot from a world game world actually made for a massively multiplayer online application in J monkey which is a free open-source massively multiplayer online game development environment created more or less out of spite by a clique of Java programmers who wanted to prove to the

C++ snobs that you could do something like that in Java if you just paid attention and since 2003 a developer community has actually built up around this and some very interesting things are starting to get made with it so now all of a sudden the tools are at least

Potentially free to do these unbelievably complicated amazing powerful things of course you’ve got to find yourself some of those nerds don’t you well um in 2008 pursuant to a bit of a misunderstanding brokered by a graduate student we had in common I was put together with the meeting to cultural

Institute for applied media research at the university of applied sciences of bremen and they then they put up they put together actually an international urban media symposium for me to present at about a different project which was kind of falling apart there was an auto logical database behind the scene graph

Api that had been developed by a couple who worked across the street 15 years prior for performance Africa it was a mess and so I had to go over there and present about it and what I did was I presented about that thing for 10 minutes and then for 15 about what I

Really wanted to be doing which was a massively multiplayer a collaborative participatory design environment for the public realm public art through urban design and development redevelopment things that could be played on the massive scale of SimCity with an environment is graphically intelligible and compelling as Liberty City with the

Kinds of information resources embedded in it that you expect the Googler so people could start to get together about some of these questions in new ways and get really good at it and they said we work on this together yeah and I said and let’s call it beta go and they said

Yes and we did so too small academic units effectively with creative and social interests attached to two large institutions with you know engineering institutions through a coordination of course work research little bit of student exchange some faculty exchange we’re able to build in three years the

Thing you see before you now in this slide both the software to do all that crazy stuff that I just said and this model it turns out that if you pull together what students can do what researchers can do what artists can do and with the right kind of coordination between the

Open-source software development communities that are out there and these other impulses you can actually put this thing together it’s as big as Google in some sense now that all sounds fancy and we must all be a genius the thing to understand is that to make all of those

Models that you just saw requires one piece of software that you can download for free from the internet you can use all kinds of other things professional tools for architects and so on so forth in CAD tools but when it comes right down to it Sketchup will do the job

Which is the thing you see in the middle there and that takes about two hours to figure out how to use and then below that this thing where it says hello world the application itself is built in Java you can download the whole durn thing and if you’ve got some java and

PHP skills in the server you can make your own beta ville weather for a school or a municipality or a consultancy or you know whatever you have in mind as part of that process the learning curve design of course is part of the project but getting started is actually crazy

Easy now give you an idea what you’re looking at now is the dinner building on the Metro Tech campus of the polytechnic institute of new york university this building on the left with the red triangle was to be in 1988 center for advanced technology and telecommunications it now houses the

Auditorium in the library as well as the cat and the Y cap of other things and then in front of it sort of a little bit behind the wording there you have a Plaza that’s essentially deserted almost all of the time in fact and then at the

End of the plaza there’s a historical building an old church that is sort of dwarfed a little bit by the surrounding buildings what that can look like in beta ville is roughly this now you’ll see here there’s an amphitheater scooped out that we imagine dropping the floor out of the auditorium

And scooping it out and making this broader set of sitting steps that could act this bigger amphitheater and extrovert that sort of pale rectangle on the face of it is a movie screen the idea evening in public uses and then at the end one of the things we were able

To see was that set of steps up would give a slightly less hostile environment to the approach to the church now all of this idea was a speculative concept that was one of the things i could show to Joe Chan the then president of a downtown Brooklyn partnership looked

Across the courtyard to sort of a a mega bid kind of a an association of some of the larger stakeholders in the Metro tech district um and when he saw this thing and this is bearing in mind that I was sent over there uh you know from

Holly to show some kind of urbanist relevant thing to this guy in a suit and when he saw this he said that’s like the Pompidou that’s we could have our own Spanish Steps people would actually use that space would you guys really do a film program for like the public and

Then oh my god we could actually use this in this not just for this amazing compelling thing and oh my god we can get inside the building so it’s not just a facilities thing that you can now do and that was uploaded by who and how

Fast can you teach them to do that they come and oh my god you can get underground don’t let anybody know that you actually know the geometry of the subway station because you’re on a green card you might get deported you know who Yorkers are sensitive about that but

That’s okay and you can do stuff that big and oh my god when somebody uploads can upload another version and you can have a separate chat for every version um and who did that what you had a Dominican grab from the tech school working with a British architect out of

James sterling who is at the architectural association in today and is now a cooper union and you’re what and oh my god the science fiction and what you can do these very simple things and then they can actually happen wow you can even make furniture and all of

This stuff is now freely available to everybody on this webinar right if you go to beta film it you can download the software you can use the beta bills that we’ve already got it will in shortly i explicitly express direct connection it’s compatible with GIS data web

Framework services and you can make the information panels pop out you know whatever public GIS data are actually public live wherever you are you can also now have a charrette that runs 24 7 they can where you can develop ideas in a participatory way to second according

To the same logistics that got you open source operating systems like Linux and all the tools that we’re now using and what that means is that all of those laptops in the classrooms and all of the computers in the libraries now or suddenly interfaces for absolutely

Everybody to be able to get in on this stuff chan was really excited about was when he saw this was because he turned out he was a design oriented planner he said we could start to try to make sense of all these weird bits of open public space in

You know in downtown Brooklyn that are artifacts of very different schemes that have been superseded and don’t hang together and so he wanted to use beta ville for all of that and get you know Pratt and the ccny planning school and a few other schools together with poly all

Inside of beta building and ideas competition now it got late and the schools weren’t going to be able to get up to speed because your academics need a little ramping up time and within a semester actually do stuff so we said we’ll be the beta ville of this thing

Which came together as the downtown Brooklyn Commons design study and the slide you see now the diagonal stripe on the to the upper right is the Manhattan Bridge as it hits Brooklyn the one to the left of it is the Brooklyn Bridge as it comes down into cadman plaza park and

A strange network of clover Leafs and articulations with the brooklyn-queens expressway which is that sort of arched curve bit the brief was to make sense of Cadman Plaza which is one of these orphan parks where you’ve got something that looks like a grand park but it’s isolated for being rimmed by high-speed

Commuter access arteries and so get spore utilization what they wanted to do is make this a more living pedestrian-friendly urban neighborhood a space activated exploit it more fully for the public benefit but also as a link between Dumbo which is of course now one of the very successful

Demonstrations of the principle of urban renewal through restoration attraction of creative disciplines and good sound management of public space down to the downtown Brooklyn area which is actually off the bottom of this map uh yeah now we went in there knowing that we had a

Very rich mix of users and of you know constituency types and so on that park was actually used as a playing field by schools as a ceremonial space the building now that’s upper right that you see just blocked in as a war memorial and you know as a search to a certain

Extent or you know joggers and and you know Walker’s and considers on benches the sort of more typical Park uses during the day and so what we decided to do was to provide simple kind of a taste of different kinds of things that could be done to address different kinds of

Constituents so the hello world was an idea it’s like you want a public art project that we can make with box cutters over the weekend that people will be able to see from outer space or at least Google Earth as kind of a you know just a beacon at that level here’s

Hello world and let’s not talk about sculpture just yet the red and white elements are actually proposed educational park furniture remember this is school playing field for several schools in the neighborhood we said okay here’s now a masked toy that you can use to demonstrate how an advocates works or

You can use as a scoreboard or to count laps we can think in richer ways about you know park furniture design development and the woman who was the responsible parks official when this ended up at borough hall saw that and looked at us and said you people really

Understand something you know with our eyes and even go through the whole conversation about things that are real we can talk then of this here you’re now looking down at a proposal for the end of the Brooklyn Bridge as it comes off into the neighborhood this upper left they sort

Of wishbone with the curlicues we said hey what if something could be a work of infrastructure and an attraction and a work of art at the same time and we made a flying swirling bike lane that would bypass the troublesome interfaces between the bikes and cars be something

Amazing for the you know global tourist traffic off the bridge to be attracted to be a beacon for you know bike traffic on one hand as you know it’s like it there are elegant amazing solutions and also a reintegration of the concept of Public Works where the functional piece

Of infrastructure did no longer have to be alienated a priori from the aesthetic and symbolic and educational functions of those kinds of spaces this is as far as anyone knows the only bike lane that the brooklyn borough president marty markowitz has ever said anything nice about but he said something nice about

It for the record and indeed a conversation might have started who knows now this is a shot of a rather extravagant vision of a network of high lines promenade overlaid on the park space that was developed by a former student at city tech who has been working as a modeler in the innovative

Ill community so to speak is means levis reyes and indeed he may be one of the most talented architects of his generation and if anybody needs one of those to do great stuff i do have his phone number here we did something little kooky which was to find historical documentation of the nineteen

Fifty design for Dodger Stadium which had actually originally been proposed for that site and then to imagine a variant of it that would be a big enough capital project to heal the urban fabric which is badly disrupted over the end of the Manhattan Bridge where it gets

Brooklyn and we had a way to pay for it and to ensure forever a place in the heart of every resident of Brooklyn for Marty Markowitz it’s already beloved president which was to bring back the Dodgers this was a fun one we thought but apparently Marty actually made the

Call here now is the piece that is in the process of developing an implementation afterlife this is the other side of that war memorial building it’s actually a park building with a tall upper story a kind of a ceremonial meeting space and this lower a ground

Floor that’s you know a level lower on the back side that was to have been a comfort station in offices which is not fully utilized and what we proposed was that it be redeveloped to some extent as the reception and visitors center of an open-air blended reality contemporary

Art and historical museum project the idea being that they would now all of a sudden be a place for people to come in to this part of bklyn off the bridge where they could go to the bathroom and have a coke and rested feet but where they could also get the augmented

Reality application for their phone so they could see Dodger Stadium or the a proposed or entirely virtual program of public sculptures or a story project where they could hold up their phone and where there was a story associated name on the memorial they could get that

As part of their their tour of the district and the twin orientation to that is a historical cultural resource and open-air museum sort of articulated dated you know with Oakland gated that is by this thing and at the presentation at Borough Hall the representative of the developer who had done Dumbo said

This is what we’ve been looking for what do I have to do to make this happen the local city councilor said talk to me before my capital budgets for next year the woman who runs the Brooklyn Historical Society a frustrated contemporary curator on the side says not only can

You have the Dodger Stadium stuff but come to my office next week let’s do the numbers and so on and so forth and indeed we are now collaborating with some of those organizations to take those initiatives to the next level of implementation those things and some of the academic you know institutional

Partnerships as well as community partnerships for the school itself are now developing through the medium of engagement of this strange variation on a massively multiplayer online game now that calls into being on the one hand these things are doable a project level and it sounds crazy maybe right now but

At least half the people at this webinar are probably within five miles of everything you would need to do something like this where you are now wherever you are in the country there is a local college that’s got one piece of the puzzle the software you can download

For free there are you know engaged socially committed programmers and developers who can help you set it up there are you know in the mix is going to be different everywhere but this this this missing link of like the thing to make it all go and some experience that

Is in place and you will be amazed amazed by the people who will come out of the woodwork and make a hobby of building out the base model or suddenly new social networks will form and these strange bootstrapping people teaching their neighbors helping them figure it

Out helping and get set up coming to understand the local issues to the point where they can engage with the planners and the civil servants and the politicians at a new level of sophistication which is then part of a general development of the social cultural capital in in that area for the next

Time we have different pieces of experience in Toronto in Brooklyn and Bremen and you know a dozen other places that are coming on stream this stuff can work and if you want it bad enough it can work soon just on the way by there’s also an Android app that the people in

Bremen developed where you could actually go there hold up your phone see something proposed in beta ville on site and get involved in the chat under those physical conditions on the spot anything you need to know or find to get started with this you can get at

Beta Villette any old time and don’t be shy just to give you an idea right now we’re working on project to develop designs and strategy for a capital program for new international university to be built out incrementally in Logan 80 we’re working using beta ville actually as part of the curriculum in

The urban assembly gateway school in Manhattan a New CTE school in Hell’s Kitchen and you see the list there we expected to use it for 3d graphics and a bra opening actually of the sort of glamour of games and 3d graphics for the students into these other possibilities of community engagement visualization

And so on in the curriculum and then one week I showed up they said oh and by the way we’re teaching geometry with it what the heck downtown Toronto we’re gearing up to do a major future making study for that Trinity spadina riding I talked about earlier with the Center for City

Ecology and center for landscape research and pieces of City Council and some of the advocacy organizations in the area that still remember me from the old days New York Hall of Science we’re working with a few schools in the area to develop a set of possible scientific and historical and didactic exhibits for

A pot that what the next world’s there might be like knowing what we know now about what’s meaningful to the local communities what we should be thinking about in terms of sustainability for those communities for long term local amenity and another community based project with the Queens museum of art

There are a few other things cooking will be doing a beta build beer garden to repair some uh bad judgment calls made in the 60s in downtown bremen and if your little details technical level this way Carl ok I just wanna make sure or old guy got some some time to do is

Presentation so I’m going to mind wrapping up I appreciate it actually I’m just about there so open street maps integration with feature services geonames integration optimization for cloud-based services the web services administration interface is a work in progress these are some of the things that we’re working on now on the

Technology side and that’s the thing we never forget and you’re all invited thank you you okay now how do I hand that off overview Oh you you okay so everybody got what they need you you you you you you you you orville we we have your slides up now

But if you’re speaking we can’t hear you so you might want to unmute yourself you the good old mute button look at that all right thank you very much everybody I’m gonna step it up a little bit just to make sure you have time for your

Questions thank you very much a car for your passion in your bed with beta bill and everybody Thank You Gabe happy birthday my name is Orville Morales a mall outreach group I hope everybody can see my screen and the focus here is going to be the implementation of social

Media with everything that you just learn about the two projects that my colleagues are working on in that at the end of the day well you have to do is making sure that not only you get the right individuals whether it’s government agencies and the researchers in the planners to create these great

Programs for your community you also need to have community buy-in and one of the best way to do that is this 8 h is with social media and I’m going to cover that a little bit and please keep in mind that this presentation will be made

Available to you so you know bear with me if I go to the 25 so to start off just a little bit about what our goal is is our mission is to enhance a nonprofit organizations community outreach capacity by using modern day social media tools with traditional relationship building strategies to grow

Brand recognition and increase service participants or participants that need the service of a given organization and this is key in particular because a lot of organizations have been having difficulty reaching out to their base especially when they’re working on programs like Gabe mentioned Paterson Habitat for Humanity they were able to

Create their revitalization initiative mainly because they had great community feedback and gave you social medium we work together in that and that’s what our unique perspective comes from where stem is in community organizing and in particular empower people to be involved in the decision-making process of their community which a lot of organizations

Have focused in some way shape or form in with government in doing a lot of these projects my background is also in a deposit with the emphasis on cultural experiences so you’re dealing would allow different types of individuals of different socioeconomic backgrounds differ an educational background then it’s

Important to understand that when you’re reaching out to them whistle in social media the benefits of using social media I’m not going to get into too much except that it lends itself to using start to use strategy it’s fluid it’s always changing so it’s something that

You don’t have to feel you have to get the catcher prod strategy in order to address our use social media in the way you need to it’s really important especially when looking at it as a supplement to marketing your project it’s not what’s going to fix any

Marketing problems you have in trying to get the poor or trying to get people or build support you know the other stuff that you have to do is like community events and doing different types of outreach work but having that 24-7 area or presence that you have that you can

Bring credibility for your project is where social media is really helpful it helps you to promote your activities and multiple keep people can contribute to the strategy so if you’re the one person in your team that’s the planner for the group it doesn’t have to be only user

Uses or that maintains the presence online some strategies that I’m going to go over briefly today for you that you can use and use immediately for your benefit which includes knowing your community community you already do that when it comes to getting a sense of whether them demographics or your neighborhood the socio-economic

Background other people to politics it’s also important to know what tools are you going to use yes a lot of people on Facebook that does not necessarily mean that they use it and that use it in a way that you need them to in order to engage with the project that you’re

Working on so you need to know where that the neighborhood is that you get to know what kind of Internet actors and urban neighborhoods like Patterson most people access the internet through your smartphone I also access to other locations like the local library what kind of access city and do they have

It’s a point to build a map for your content at the end of the day you’re trying to tell them something and it doesn’t necessarily mean that you have to think of something every single day to post but if you plan it and know what’s going to happen which I’m

Sure you will when you’re doing your planning projects it’s important to have an idea of what you have a map of what kind of content is going to go out that way you can schedule is essentially creating an editorial calendar for your purposes are creating timelines for those post is also important you’re

Going to make one anyway when you’re doing a planning projects so you might as well add how you can market your work through social media also using an inhale process to get your work exactly that in and out because there are a number of things that you have to do in

Terms of creating your content knowing which audience or where you’re going to post it with us on Facebook Twitter Linkedin but it’s also what you get out of it the follower process when someone says that they’re interested in learning more or when the next meeting is you

Have to have a process so that you can send them to follow up email so that you can actually go to the meeting it’s also bringing people start into an interactive live website a website that they can use beta builds a great example of where it’s a live web site where

People are engaging in using social media to bring them in to the website is really going to increase the engagement on your site but there’s some truth we need to talk about about social media our number one not all social media fits for every organization I mean if right

Now is just at the stage where it’s going to continue continuously change that you have to acknowledge that it’s not going to fit up for everyone number two and this is breaking the line here but just a quick disclaimer I can’t mention before there are half half of

The population in the United States or on Facebook it doesn’t mean that that’s the case in your city does not mean it’s the case in your county in our local area say in Paterson Passaic County in New Jersey yes there’s 200,000 people on Facebook but there’s only three thousand

People on Twitter so an organization wouldn’t be focusing on Twitter and engaging in conversations when they need to engage people on facebook cuz that’s where they are it’s not about you it’s not about your specific effort that you’re working on so so in the sense that people are they want to learn more

Because they care about their community and they’re trying to figure out how they can be be more involved in seeing a bike lane in a given Park area or where a new park should be created so you have to look at it from their perspective and i know i miss one of the

Measure of success on social media are the relationships not necessarily being able to figure out how much time you spend v equals to how much money you’re spending to try to get the results that you need whether it’s more people to a meeting whether it’s got happy then more

Emails or more clicks onto your website it’s a relationships that you build and that’s what you have to look for are going back to the back online the fourth one do not get comfortable with your online presence ever social media will change its growing it and it’s going to

Be going for a very long time so what you’re doing right now or what you’re doing it for the next six months is not necessary going to be what works just today is going to be the day that Facebook is going to change all fan pages profiles to the timeline they’re

Going to do another change in a couple months as Google makes their changes to try to compete with them so on and so forth so you know have fun with your social media allowed to plant a seed you’re not going to get 160 million forward in the next day just because you

Publish on facebook or any other social media site but as long as you plan to see and you just grow it with with good content and make sure you pay attention to what your people are saying and you just grow it steadily then you’re going

To you’re going to be able to see the kind of growth you’re looking for through social media now this is an example of a community back i’m not going to go into it too much because i just have a couple more minutes but this communal appears to get a sense of who

Other people you’re targeting and this is a key this is key because it’s important that when you bring in new people to work on your social media to help you have to post to certain people to respond to how people are talking to the point that they have a sense of who

They are it’s important for you to know what group you’re targeting what you think their goals are when it comes to dealing with your group your organization your pen in your process and at the end of it what your what your goals are because then you’ve got to

Find a common background because their common ground between what they’re looking for and what you’re looking for is where you can produce the kind of content you need for them to engage in the ways you want them to that they’re actually talking that they’re involved that they’re putting their feedback of

The project you’re looking at so this is just a sample that I use with the American Association when we did the presentation in november and i just wrote down a couple so you can you can change that at your mind this is a simple excel file so

Consider changing it at once a quarter just so you can make sure you guys are out your focus and you know who you’re essentially talking to the next is the content map which is something you need to do every month and essentially just to get a day of what you’re going to be

Talking about and what you’re going to post on a given day so if you know under 19th is going to be a zoning committee meeting that you need supporters of your plan to go there so they can be a part of that particular bit then you know

That on the 19th you not only you can remind people of the events but on the twelfth you’re going to let them know the week before that event is actually happened and then Chris is the initial invite where you into a facebook an email blast what have you but this

Allows you to plan that out beforehand so that way whether you need to write the content or the post that need to go out and give it to your intern your secretary to post it out and make sure they collect the feedback and the people who say that they’re interested in

Attending so you can get contact information so on and so forth so it’s important that you plan ahead your content and this is another in excel file for you to start getting a sense of what content you want to put out your goals your target tools you’re going to

Use and so on this is a step of a timeline for a major event I’m in this particular example I worked on a Senate campaign in November and now i’m working on a US congressional campaign and this is an example when there’s a major event for example we have a campaign launch on

Monday for one of the congressman is official launch and we have something similar to this where we know exactly what’s going to happen on Election Day in this particular case november eighth and there’s a series of posts are going to go out at certain times understand their scheduled before him with some

Tools that i’ll just show example of a little later that you could automatically ensure that all of your fans are reminded of how excited you are and how passionate you are about the specific day because it’s a huge in a big deal and you want them to know that

So you’re posting little bits and pieces of information for them so this is just a little overview and of course you can customize it with anything you have any program you have that allows you to give you the same sense whatever makes you feel comfortable especially because this

Is something that you can show someone else that doesn’t understand how social media works and that’s one of the key things that we need to grow more folks that understands how to produce content in a quality way so that they could also be involved and essentially allowing you

The time to do what you need to do if your main organizer in your organization so it’s using an inner process wherein under one hand and these on a monthly basis you’re creating the content you’re creating a timeline you’re creating your community maps and and your community your you’re creating your customers and

Your scheduling when they come out and then on the other side is out you gain your collecting community feedback you’re getting a better sense of your audience and what they’re saying about the things you’re talking about you view other key metrics about what which items are more popular whether talking about

Bike lanes in the part we’re talking about a new amphitheater which one is more how other people responding to between the two and whether one we see more comments versus the other and also receiving follow-up details it’s about getting people’s information and doing follow up follow up follow up follow up

Is a huge deal and community building efforts and this is a great way to do that should now I got two more minutes and this is just to show you the relationship between your your authority your content your information your website and social media tools around it so essentially you’re the expert you’re

Producing the content that you need to the different tools that you’re going to use whether it’s Facebook Twitter Lincoln or even using email marketing do not let anybody tell you that email is that it still functions although there’s only a 14-percent open rate in when people send mass newsletters it’s still

A large enough to make sure that you’re paying attention especially if you have a large base or a large female contact and the result of shooting the content with areas that traffic comes into your website and that’s really your your primary source of understanding whether your social media activity is really

Working because that is what tell you whether people are paying attention people come to your website people are reading people are donating either or doing whatever it is you need them to do and if whatever strategy you have is not providing what you want to

See in a given month or two months then that’s what you have to adjust your strategy so good about other platforms that have its own strategies whether it’s using facebook because people are the number of people on it in the stream blogtalkradio allows you to create your own radio station foursquare allows you

To use geo location based social platforms to be able to let folks know but I’m here right now we’re talking about the amphitheater then what we should do log on to our website for such and such conversation twitter RSS feed Google Apps HootSuite HootSuite and social media dashboard is something that

Would make everybody’s life who’s creating a strategy upper social media a lot easier because it allows you to schedule your host in advance and that just helps time so much and then you two of course we all know and the reason why social media so important is because at

The end of the day here is the mayor of Paterson talking to his community and what the issues that he has there right now that he doesn’t communicate with them in any other way except apparently organized community forums that people already angry because they have no place

That they can test I’ll communicate so I was just hired in the last month to create their online presence where they actually are granted they’re venting cuz he’s not the most popular guy but it’s a place where they can continue to communicate what deputies are what their perspectives are what they feel that

Their needs are and he’s a valise you read that so when it goes to a community meeting in public he’ll be able to answer the questions that they already have and they create a bridge between the government and their people the organization and the people that they’re serving so that’s important for social

Media imma pass it on gave right now my apologies that I had a rush rush through but I want to make sure that we get your your questions and thank you very much and back for you gave thank you all roof there we one second what they do

Horrible Thank You Ashwani and thank you carl for your great resources before i finished up I just just want to show a couple more examples online between these sites new york city recently developed change by us website where any I anybody can log on create ideas create projects and it’s been a really

Interesting format for sharing ideas as well I obviously become involved with a company called mine mixer and what they do as well is they create a community engagement by using a platform to interact with individuals residents and it’s a really really interesting format quite kind of creating an online virtual

Town hall which anybody can log on and anybody can just share their ideas so with that I really were open for questions I just want to show all our contact information Gabe a Lhari male me and also be interested in my mixer you can email me or personalized demo for

That and dr. ashwani Carl or both so here’s our car contact information and i believe were open questions pretty correct yep alright our first question comes in from kevin linman how do you find out what types of social media the residents of your community are using or

Believe i just yet but I’m use one of the best ways to find out is really something similar then what you do is when you organizing live is that you you talk to people that are in your community and they’re the ones that are going to be able to tell you where are

People talking because a lot of folks are trying to use social media it’s just that they don’t know how to use it effectively they think it’s still like a billboard where you just put your son and you hope someone’s going to call you if they do the same thing with Facebook

So one of the best ways to figure out is just asking your local phone number to a tool that allows you to calm calm that’s that’s a site that does a lot of research on internet use throughout the nation and they could also help you out and you’re giving

Location twitter also allows you to find out whether and i can send you the link if you just shoot me an e-mail a couple resources that you can use that will allow you to determine in a given location for twitter does a good job of that and where folks are from in your

Giving location so it can give you a sense of how many people are actually using your giving tools you can even track what kind of conversations on twitter that people are having and where they come from so if you own a pizzeria and you for pizza you’re going to see

Who said the word pizza in around the 5-mile a 10-mile radius of vehicle 0705 three so it’s something that those kinds of tools will allow you to figure out where your folks are pushing your neighborhood that’s the short version of the questions will feel free to email me

For further questions on that okay thanks Orville our next question comes in from alyssa nord Hauser have any of you utilize Kickstarter at all and if so how well did it work for you no I have not used pics on it I personally have not either nope okay well our next

Question comes in from Virginia Burke what kind of organization is typically hosting these sort of tools I notice all the speakers appear to be either consultants or academia well in my case all of my classes on my clients are using the social media tools but i can’t speak for my colleagues

Yeah and it’s actually it’s a funny one because I’ve got now what you would call clients I guess they’re partners or people were working with and you know I’ve got one international NGO that’s traditionally in orphan care I’ve got one urban assembly school I got a fancy

I mean fancy having a you know an International Baccalaureate oriented college prep school I’ve got a couple universities I’ve got some Canadian NGOs I’ve been architects and advanced software developers for the health sector and Sweden and it actually has a little bit to do with this this Kickstarter question maybe it’s just

That like we’re the projects that we’re working on our sort of long-term things and so you tend to need to build out how you’re going to pay for it in sort of more formal ways than that for that scale but there’s nothing that says that a neighborhood association or an artist

Who wants to do a public project outside of the formal framework for authorizing these things couldn’t do a Kickstarter or something much simpler but there are you know they’re kind of all over the place and as the you know this huge spectrum of scales of operation is now

Possible it’s also true that there’s a zillion levels of what you can do with social media from you know setting up a wordpress blog to you know very elaborate institutional campaigns and I mean the only another thing to know for sure is that there is a platform full out there that’s actually tailored

Pretty well or set up so it can be tailored pretty well for everything from an insomniac undergraduates architecture student through to a you know a city agency for the federal government for that matter all right thank you guys our next question comes in from Elizabeth theme how about gathering info like phone

Numbers so you can also send a text which has an upwards of ninety seven percent open rate have you guys heard anything about that yes I’ve personally used tools like that one particular client of mine which is a small business development center what we did was that

We created a facebook page and maybes constant contract which when we do we would do say for example a facebook event and we will get a lot of individuals to say yes we’re going to attend and always do that and it might not want up showing up because you can’t

Send a reminder you can schedule a reminder through Facebook so what we did is that in constant contact we collected their contact information because we require them to register and it gives their their mobile number and then we use a tool like say for example or easy

Texting com which allows you to upload all of those numbers that we would gather and simply schedule reminders right before the event and you’re right people do respond to them and it not only do they respond to them they forward them and it’s even too far because then you know especially if they

Have an unlimited plan it works out and that frame works out with under thirty population quite a bit especially with getting them to come to a given event and letting go of their friends we definitely use mobile tools quite a bit and it’s really only going to grow as

More folks start getting more and more smartphones and in particular as they learn how to actually use them and access tools when you send them a link on via text message they can go to your website and do whatever it is you’re asking them to do so using text message

Is definitely a big thing for that particular point that I have right now and bring the I think what would in terms of some of these questions as well that’s why I think this topic is very very interesting because technology is evolving and in this can be building I

Mean because as kaushal the quarry just developed an app and you have to act of them smart the bone but it seems like every day new technology out there which could help King development get help community planning so I think as urban planners and Geney organizers I believe we really

Are on threshold of all this technology out there to really create better places and that’s why and all of us do our professions so I think this is really we were really at the threshold you community planning and community building using technology but keep but keep in mind I’m sorry sir now typically

Going faster than the people’s ability to understand it so that’s also something to consider when you’re organizing your community because in safer different paths in New Jersey folks are aware that they could create a video a simple with their phone and upload it on YouTube based on their local community events sometimes they

Just don’t realize that their phone is that strong to be able to do something like that you know so for them using too much technology is also not a great idea that’s what they point to always know your community that you’re working with that’s really what’s going to help

Determine because not all tools you don’t need to use if you got facebook and twitter you don’t need to use Instagram p daddy I’m not either p interest any other tools that are out there just because they knew you know so keep that in mind because you know Todd

Time is limited they’re all very busy people and actually I’d like to add something to that which is when I say that there’s you know there’s stuff out there for every scale of operation I mean one of the critical things in you know planning a strategy is that every

One of those platforms has a different learning curve a different overhead a different pattern of distribution on the client side and the thing you really want to watch out for is there’s there’s going to be the platform that looks like it’s got absolutely everything you want

But you don’t have the time or the expertise to get value out of it and so that’s that’s always the thing is you want to go you know be a little bit conservative in like work with things you know you can deal with and and when you find that you need to

Upgrade to the next level of complexity of a platform do it reluctantly and carefully and with lots of advanced preparation is those things you know it’s it’s no fun having the most powerful tool in the universe if you haven’t got the gas to put in it so it

Kind of creates a whole other level of process planning challenge and you want to find the people who have had good experiences for the size and shape of project you want to do to tell you whether or not to use a given platform or you know and use it in a particular

Way because they will bite you they get hungry they get thirsty that costs money they take time and you know find the one with the right metabolism free for you all right great thank you our next question comes in from Richard rodner and this kind of goes back to you know

Everybody being so busy and how much so our question is that how much effort should you put into monitoring posted comments for appropriateness and how do you determine what is appropriate it depends on what your goals are I mean if it’s an open forum where you just want

People to express themselves which is the case with my client the city of paterson they’re just opening it up they realize that they can’t control that people are so upset with what’s happening so they’re just can express it so they allow that form to go along and

What their plan is is that as they go through the first month which they have at this point and we’re scheduling our first community meeting arrives issues that people brought up on there on the Facebook page that is where they address it so this way they don’t have to worry

About being there every single day commenting on everything that there’s going on so they’re still posting their news they’re still posting the activities that are going on through each state department but what they’re not doing is that there’s not paying attention every single day on every single post because it does get

Overwhelming after a while but its importance have a team that comparison with you for example HootSuite unlike it’s a free tool that allows you to schedule posts in advance but the pro version of the tool which is only about 10 bucks that allows you to not only have

Somebody else look through all of the comments that they made but they are finding the really important one say for example the difference when someone says oh I love this picture it’s awesome vs. well I’m wondering where that is is there any way that I can get more

Involved that coming the person who are looking through it could assign it to the person who can actually respond to that actual comment who’s we also has its own little University you can learn more how to how to strategize with your team to do that but at the end of the

Day having people that take certain aspects such as taking in the feedback taking in the comment and referring it to the people who would actually want to actually answer to that is where you can really find the value in being able to use time effectively in using social

Media so you know and country is not the only type of tool of its kind as a whole bunch of us but that is one of the most popular right now is why I mention it hope the answer the question at least a little bit great thanks actually sorry i

Would add one little thing to that which is that if what you’re talking about is a sort of a code of conduct you know people not being negative about each other or using foul language and stuff i mean one approach that can make a lot of

Sense is actually put out to your user community you know the people that are using it the question for them to discuss of how they want to handle that because you don’t want somebody obnoxious to drive a way the people who would have been the most constructive users because they were offended but

Also it’s kind of a really good opportunity to engage the people who are there in how they feel that ought to be handled and if they you know if they want a moderator then they can have a moderator if they want wild they can have it while but that’s that’s

Something that I know it’s for you put it to the group you have in front of you for for them to address sometimes that’s the best way alright thanks guys our next question comes in from James licen and this is for Karl and thanks James I was actually

Kind of wondering this to Karl what does Dumbo stand for in Brooklyn down under the Manhattan Bridge overpass so what that is is the district of factory warehouse buildings pre-war factory warehouse buildings that is right down at the water in Brooklyn which was entirely industrial up until just after

World War Two and then sort of declined quite a bit and but a big chunk of it was actually picked up by the will end his family in the 70s and they’ve redeveloped it so successfully that now its architects and media firms and handmade chocolates and sushi and

Cultural festivals and tourists and you know antique book shops and you know Dutch kids fashions and German appliances I mean it’s really a you know kind of a spectacular a post-industrial Urban Redevelopment story all right cool our next question comes in from Anthony viscerally in terms of concept mapping

And cluster analysis how well has the cluster analysis methodology been understood or received by the participating public in the projects where it’s being used hi this is ashwini vasisht quite well actually once you walk them through the process and if you keep it transparent and open they’re

Able to follow exactly what’s going on and I found that the level of engagement increased with time as folks began to see the value of the way in which their ideas were coming together very great thank you our next question comes in from Cindy meadows are there any publications on social media for

Planners or community activists well my more language group com shameless plug never said but in terms of dedicating difficulty to community planners actually haven’t gone into any particular pages that that provide that kind of access for that particular community a lot of my writing is focused

On just real basic takes an advice that I provide people in terms of using social media because as it turns out believe it or not popular social media is not that many people understand sir in detail I’ll give you an example when you notice that someone put the link on

The on their Facebook page and the link has it has a comment or has a picture of whatever the link is to but it still has the address of the link which just looks horrible and take away from the face of an economy that you can make about the

Link a lot of organizations and a lot of folks killed unless they’re sharing it from somewhere else they still don’t know that presentation is a big deal so that kind of stuff is stuff that I will have to I write about because folks don’t know in the most basic sense but

In terms of targeting specific projects for community planners I haven’t found a website just yet about that so if you do in your search I google is a pretty powerful tool it’s a different to have giving giving you a searcher and maybe sharing it with others like myself because that is something unfortunately

That I haven’t been able to run it to specifically for community planners and that’s probably as you were looking for maybe gatewood not well actually one of the one of the better sites to start from is probably open plans org which is an NGO that’s actually a developer

Consultancy and from one angle but they are also one of the one of the stronger centers and accept a fairly you know they’ve got a few things that they do that would that are geared to groups you know with that kind of an agenda to just serve some of their generally most

Common needs and that’s a really good place to start and their stuff works great they’re terrific punch there is Facebook does did put out a while back a digital book on how to use Facebook for marketing if you send me an email i’ll send you a copy all right

Great thank you i’m so our next question comes in from Gregory Perkins I so these social media methods they can also be used to expand the breadth of community meetings and to cut down on travel and transportation was that the better question sort of a question or comment

Yes you can however when you consider who generally needs transportation and either people individuals who are handicapped or they’re seniors in particular seniors and in the most case especially depending where city although it’s a growing it’s one of the more popular fastest growing population using social media and Colonel calories they

Still don’t know how to go on facebook for they we still have to have somebody that can facilitate that but when you consider having to say about a local volunteer help them make sure that they’re just on youtube so they can watch the live stream of the meeting

That could be effective especially going to local senior centers housing buildings and setting something like that up so yes definitely expand but it still goes back to knowing who that population is and what their needs are so you might age to bring in somebody in their particular location whether they

May be to show them how to use it maybe getting contact information as you’re doing your community obvious working picking out who those people are in who needs that kind of service that you can absolutely a variety of social media tools to have them participate in a community meeting

Alright great well thank you i’m all of you for a wonderful presentation i think all of our 10 days really enjoyed it i think we’re just about at time so and for those of the attendees who are still with us i’m going to go over a few

Reminders in just a second and again thank you i gave a swanee Carl and Orville sorry and and also thank you to on a PA NJ New Jersey for sponsoring our session today um so I’ll just go through a few reminders a moment thank you it’s being pleasure thank you very much for

This opportunity thank you for your time anybody appreciate it well in Game happy birthday thank you thank you ok well for those of you who are still with us i’m going to go over a few reminders on to log your CM credits for attending today’s webcast please go to ww planning

Or GM and select today’s date which is friday marked organizer has ended this session and this call will be disconnected goodbye be

ID: cy1jdEzV82M
Time: 1343157997
Date: 2012-07-24 23:56:37
Duration: 01:31:02

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