Title:طراحی تجربه مشارکت کننده: استراتژی های ارتباط مشارکت عمومی

توجه: این پخش اینترنتی در حال حاضر فقط برای مشاهده در دسترس است و دیگر برای اعتبارات AICP CM قابل استفاده نیست. تاریخ پخش وب: ۸ آگوست ۲۰۱۴ با حمایت: کلرادو شرح فصل: برنامه ریزان در حال حاضر از ابزارها و فرآیندهای تعامل متنوعی برای رسیدن به “فراتر از مظنونین معمول” استفاده می کنند و برای جمع آوری اطلاعات به خارج از تالار شهر می روند. با این حال، گزارش‌ها، یافته‌ها، پیش‌نویس‌ها و طرح‌های منتشر شده، همگی هنوز به شکل‌های بسیار سنتی منتقل می‌شوند – اسناد طولانی و پر از اصطلاحات با روش‌های محدود برای کاوش غیرخطی محتوا یا اظهار نظر در مورد آن. برای مثال، حتی اسناد طرح پی‌دی‌اف زیبا و خوش‌طراحی‌شده نیز می‌توانند ارتباط یافته‌های واقعی را از دست بدهند، زیرا در یک بعد با بلوک‌های متنی طولانی و متراکم گیر کرده‌اند. رسانه‌های تعاملی، انتشار فوری و رسانه‌های اجتماعی نحوه مصرف و پردازش اطلاعات را تغییر داده‌اند، که انتظارات را برای نحوه ارتباط برنامه‌ریزان افزایش داده است. به روزنامه نگاری طولانی نیویورک تایمز فکر کنید: ویدیوهای کوتاه، نقشه ها و نمودارهای تعاملی و سایر رسانه های تعاملی. اگر ما چنین برنامه هایی را ابلاغ کنیم چه؟ در طول این وبینار، ما: ۱٫ با بررسی احتمالات الهام بخش برای برقراری ارتباط با موضوعات پیچیده، سناریوها، و برنامه ریزی اسناد به روش های ساده و شهودی شروع می کنیم. این نمای کلی از اصول تعامل قوی نشات می‌گیرد و «آنچه را که باید بدانید» در هنگام برنامه‌ریزی و بودجه خلاصه می‌کند. ۲٫ به طور خاص کشف کنید که چگونه طراحی تعامل، گیمیفیکیشن و انتشار برای دستگاه‌های مختلف می‌تواند به مخاطبان بیشتر (و متنوع‌تر) در مقایسه با رسانه‌های سنتی دست یابد. ۳٫ نمونه هایی از تکنیک های تجسم داده ها را به اشتراک بگذارید تا یافته ها و نتایج را به طور مؤثرتری به نمایش بگذارید. و ۴٫ “طبقه” را برای شرکت کنندگان باز کنید تا تجربیات، چالش ها و ایده های خود را به اشتراک بگذارند. هر منطقه تمرکز حول نمونه‌های امیدوارکننده از پروژه‌های برنامه‌ریزی اخیر از سراسر آمریکای شمالی ارائه می‌شود و نکات کلیدی را ارائه می‌کند که برنامه‌ریزان می‌توانند از امروز استفاده کنند.

قسمتي از متن فيلم: Hello everyone and welcome to the webcast my name is Christine derse and I’m the executive director of APA Ohio and vice chair of the Norman ISM division and I will be the moderator for today’s webcast today friday august eighth we will hear the presentation participant experience design new communication strategies for effective

Public engagement for technical help during today’s webcast type your questions in the chat box found in the webcast tool bar to the right of your screen or call the 1-800 number shown for content questions related to the presentation type those in the questions box also located in the webinar tool bar

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Notice that our next webcast is August fifteenth and you’ll also notice it is not on the Utah website at this time we are trying to but our web site coordinator is on vacation so if you would like the direct link to it please email us and we will be happy to get

That to you okay to log your CM credits for attending today’s webcast visit planning org slash cm go to your dashboard selecting activities by provider select the APA Colorado chapter select today’s title and you’ll see on there is the event number two this webcast has been approved for 1.5 cm credits for live

Viewing only some recorded webcasts are available for distance education CM credit for availability of distance education credits check the webcast webpage at utah APA org slash webcasts like us on facebook planning webcast series to receive up-to-date information on our upcoming sessions and also the august fifteenth session is up on our

Facebook page so you can see it we are recording today’s webcast and it will be available on our YouTube channel to search planning webcast series on YouTube and a PDF of the PowerPoint will be available at Ohio planning org slash webcast presentations I’d now like to introduce today’s speakers Daniela

Ferguson is a principal at modis planning design and engagement in Vancouver Canada a community and stakeholder engagement practitioner Daniela has a background in urban planning design political science and web development on the forefront of rapidly evolving digital engagement thinking and practice Daniela is committed to helping organizations become more participatory transparent

And accountable Daniela has led numerous community planning and engagement projects in Canada and the US and now provides training and tools that enhance and expand the field Chris holler is a nationally recognized user experience designer and online engagement strategist with an interdisciplinary background in local government urban planning and communication tech he leads

You is in the development of interactive web and mobile apps and the designing of online engagement processes and social media strategies he publishes the engaging cities online magazine and was named one of the top 25 thinkers in urban planning tech by plane Edison in 2011 finally brad barnett as a

Program director at place matters Brad focuses on how technology and communication design can support decision making Brad brings a background using GIS design and data visualization as tools to better understand and communicate the complexity central to planning issues prior to place matters he was part of a team at the center for

Sustainable development at UT Austin working to develop a software tool that allows Central Texas municipalities to model the impacts of land use and transportation investments as they work towards implementation of a regional plan so with that I would like to turn the screen over to our first presenter

Daniela Ferguson who I just just to be safe is in Vancouver Canada and is having some technical issues so just bear with us if we lose her for a moment we will get her back so Daniella thanks 14 actually if you don’t mind turning it over to to Chris instead the screen over

To Chris I think that would be a bit more reliable you got it ok.thank trips alright so thanks everyone for joining us today um I appreciate you spending the time with us Kristen go on to the next slide please so Christine Giza an introduction to I

Am so I’m one of the five principles of motors planning design of engagement we’re a mission-driven e company based in Vancouver Canada and we focus on a planning design and implementation of sustainable and resilient communities through robust community and stakeholder engagements we’re a new company but our

Team’s been working to go for a belfie decade on our shared mission so my background is urban planning and political science but have had a hobby in web development since I was a kid and at modis I read our digital engagement practice working with developers and local governments on engaging

Stakeholders and the public on long-range in weren’t planning issues so just a heads up in my presentation you’re going to see a lot of examples from Western Canada and our planning framework a little bit different here but the tactics that we use to engage the public and issues that we’re talking

About an underlying principles on crime sure will apply in your jurisdiction as well so next slide thank you so last year we hosted a series of discussions in Canada about what their apple-designed community plans so this this picture of the thing on the slide is from an open space workshop develop

It for Canadian Institutes of planners national planning conference so that’s our Canadian version of APA and we had a student planners community activists user experience design professionals legal experts and engagement practitioners all coming together to imagine what s apple-designed community plans are false famous for creating products that are easy to use an

Intuitive interactive engagement engaging and for thinking and what if we apply that to our policy documents and what kind of documents will be get and will even be documents in the first place so these are these workshops resulted it’s a really interesting implications about what it means to be a

Planner in the digital age so in this short presentation going to highlight some of the findings that we found for me dialogues and reissues what this could mean for us as planner next slide please so this is a snapshot of the results that we’ve heard we’ve got ten big ideas there’s the

Tenth circle in five categories which are the five colors so the five categories were formats and design you know how can we format design policy documents differently to have a better user experience how can we do our engagement process this better to get more investor inputs and create better

Plans as a result how can we communicate with our public and stakeholders vesting only to get them involved in processes but also to share with them the results of how government services work planning processes and even just governance in general so content was what ways can we

Show the information in other ways than just text and other with some other big ideas about improving civics education and linking our physical places to virtual places so the next couple slides are some high-level snapshots of what we heard and example projects what is how the pizza so in the format design

Categories one of the quotes of the participants shared was for the ten most important direction in the plan up front on one big page so that this idea is rather than having a document that sort of big ideas right throughout its 80 pages or 300 pages or however long your

Poll to document might end up being can we create something that’s like a table of contents for even more engaging than that so the next slide shows an example of how this could be done oh dear sorry that’s a bit blurry but what this image

Shows is a 10 big move for a downtown plan in missish mission British Columbia you’ll see some circles there that have numbers and those numbers basically summarized the whole policy document in 10 points and so this was the very first page of the plan basically the plans

Table of content and it makes an attractive and handy print out for the permitting an approval stuff as well as elected officials to focus on the plans outcomes as they evaluate planning applications so keeping that are just the purpose of this doctrine so of this image is not only to orient

People to a document but also to focus focus on what we’re trying to achieve when we make decision if you were to do this online you could use clickable images maybe on a website so that people could just select the big move that they’re most interested in and see which

Relevant policies apply the next slide please also in the format design we heard our visuals don’t need to be sophisticated and its life so this idea is we heard that graphics are really important to the communicating planning concepts but you don’t have to use really slick graphics to get there so

What the image you see on your screen is an example of a whiteboard video we’d be producing quite a lot of these in the past two years this particular one was for an official community plan and gibson’s which is a small community on on thank you Rick coast and of kids the

Graphics are kind of sketchy and they don’t too slick it doesn’t feel like a sales or advertising video it feels a lot more authentic and so in fact having non sophisticated graphics having graphics that feel a bit more hand drawn and and rough can create the feeling that something’s more authentic and that

There’s more those discussions or is open for more discussion and more interpretation next slide please so moving over into the process category we heard always be available to discuss a plan large group meetings that work for everyone and so this idea is that not only are people not always available in

A time and place that you set up for a meeting but also some people don’t like being a big group settings and maybe they prefer one-on-one or small groups discussions next slide screen so what you see here is an image of a community booth that we

Sup and the district is forward which is another bc community and there’s lots of ways that you can do this and I’m sure that many of you already do this great work the idea about finding out when the community events are you know barbecue farmers market school registration night

And setting up a tent there and just at least that’s very least making people aware that you were doing some work where there’s an opportunity to get involved and if you can get into feedback while you’re there so you’ll see a couple of slides for the rest of this presentation that involves going

Out into the community and meeting people where they feel comfortable to get their inputs just but I just want to to highlight that sit next slide please this image shows from community ambassadors they are higher summer student who who come our feelings they are hired community investors and they

They’re also go to farmers market county fairs sit on buses grab people in the streets and get them to fill out shorts and lights community surveys so the people on the right you can’t receive their holding iPad and we’ve used ipad with Metro quest surveys and other kinds

Of surveys to get people involved and we often can get at least five percent of the population responding to a questionnaire and this is great especially working with older populations where we find a lot of people can use iPads but sometimes people need a little extra help for

Figuring out an online tool healthcare bowl next slide please alright so moving into the third category communication this one says bring all the pieces together in a graphically useful way ie the vision and gold so what this idea we’re saying is that is there a way that

You can graphically show how the vision and the goals objectives policies all connect together to step back and see the whole picture as once sometimes in policy document it’s easy to get caught up in the details and and recite this bigger picture which we know so next slide please

Oh sorry the phone sorry too but from what you’re seeing here is it is it an output from graphic facilitation and so what this image is is that we had a meeting in district north vancouver for their long-range Community Plan and we already had as a vision and goals that

Sucks but we were coming up with some action to help achieve those vision and goals and also uncovering some opportunities and challenges at the same time and a graphic facilitator listen to those discussions and drew out a very large image that’s about four feet tall by 10 feet across and this image served

Two grounds the process in the future and became part of the plan the larger idea so when we had these group discussions about how what if apple designs an ocp the larger idea was what if from the user can choose the format in which they want to receive the

Information with the users being people like developers staff elected officials partner agencies and community groups what if they could choose to look at text a video and app a 3d model or an image and then understand a policy in the format that was most useful for them

So in a conventional way of doing this would be graphic facilitation which is example on your screen but if you were to do this online you could use maybe a website clickable images like the first example I showed you with the 10 big moves from the mission downtown plan

Okay next slide so got one more in between occasions category and this is how can we bring the plan into a physical space using augmented reality to illustrate future land uses the idea is here is how can we bring all this extra information we know about place that exists either in documents or

Websites or an online world but make them accessible in actual places the next slide it’s a conventional example of how we do this as planners slippage is showing a workshop from fort st. john’s downtown plan there’s a scale map with models that showed what future build-out density

Massing could be but to do this online you could have a 3d model to show what the future conditions might be but we can even do more so what if we have you know how this building audio towards often for LEED buildings and people call a number that here about six feet

Features or when you go to a museum tour it wasn’t an audio guide what if we can do something like that with a mobile app heads up if you hold your iPad apps and then you see an overlay mostly the future build out on top of the camera

Image of what it’s showing you or what if we use Google glass or some kind of virtual reality to show people in the street what the future development could be like that be a way of combining the physical space with real with with a virtual space next slide I getting

Towards the end of the examples here so storytelling was our next category and this was a very pot to a cursory we heard allow encourage and support people to tell their own story next slide so in a conventional way to do this is the talk about people valued so on the left

Tactically often use is called hopes and fears and it’s an example where we ask people to tell us about their hopes and fears for the future it could be a development process or it could be even in the meeting if it’s a particular kit contentious meeting and this helps

People explain what they value most quickly and see what other people value most or are concerned about and then on the right hand side back on example this was at a large community events we have a camera person and a camera booth set up and we were dressed up an energy hero

Costumes superhero costumes and we asked people to tell us the story of what made them an energy superhero would took that picture and use the whiteboard to take a regular messages and not only did this make really great web content so that we could show the people testimonials about

Why they’re an energy hero on our websites and change the content around lots but also photo booths are really exciting ways to get people involved and come and see what you’re up to and a real to combine it with an online photo contest Tumblr Facebook and Instagram

Are really great tools for doing that next slide please so another way to get people to tell you their stories is to use a big walkabout map and do a community asset mapping exercise this can be done online with there’s quite a lot online tools they can do this which

Is much requests for before you should heating is a another tool that is emerging that I think would work for align asset mapping and the great reason for using this type of tool is that people can see that you’re listening to them and valuing their local knowledge

As you foreign policy next slide please and the last example I’ll show you a story telling is of fill in the blank campaign so I’ve been really inspired by candy Chang and the great work that she needs doing a community building so we had this big final poster up at the

Community events and we asked people tell us what they wanted their community to be like in the future we combine that with a Twitter and Facebook campaign with the same fill in the blank question next slide please so the last category is other and and I was hard to summarize

What what we heard I just picked up one in quotes which was how can we improve communities understanding of local governments so big meaty question about basically how do we help people be good civic good citizens and engage them civically next slide screen so in sometimes I think of interact as far as

Education as you know a one-way a one-way street that we tell people and hope that they understand that education of course can be interactive something we encounter a lot in our engagement on planning issues is that community members wants a lot of services with no new taxes and it’s hard to have your

Cake and eat it so we use a lot participatory budgeting techniques to show that trade-off must be made that that there are limits to what government can provide with those fixed budgets so the picture that you’re seeing here is an example of something we call sustainable and people are given 10

Tokens and then they can spend their tokens in as many buckets they want I mean that helps us understand community prior priorities and help subsistence sink with a with a budget you know what if you were mayor for the day you can do this online there’s a lot of storage

Budgeting tools that can make this fun eating interactive to you next slide please so I’m just about to wrap up and the lesson that we learned from listening to you the pioneers and designers engagement people about what if Apple design community client was that people learned by reading listening

And doing there’s only different kinds of ways of learning and so does do our plans really accommodate this that the question we should ask ourselves as planners the next point was that people respond emotionally and that storytelling is really powerful so does this just plantilla values-based story that your target audience whether it’s

Planners community activists partner agencies Committee relate to that story focusing on outcomes of the priorities that we heard discipline address and describe the intense and outcome that you want to achieve with the policy and how would you fix this or the plan be meted attention spans are getting

Shorter so can we grab people’s messages across earth can we give grab people’s attention and get the message across at a glance through in a few minutes so graphics videos choose your own adventure style documents are a great way for dealing with torture attention spans and lastly but definitely not

Least is that online does not replace face-to-face and how can you do both we’d like to think of online is augmenting what we do face to face and reaching out to people who more more and more diverse people who might not be able to come to an event that we host

And the last slide is so what does this mean for us as planners I’d say that we’re generals already and we as planners we wear a lot hat and it’s a lot to ask for us to add more hats intimate mix but we digital age so can we add graphic design

Communication public engagement and web development skills with this mix how can we be great storytellers how can we show the impacts of different policy options using scenario models virtual tours or graphics and how can we become proficient in using web paid off where second point is for planners if we think

About who we’re trying to reach with our plans and policies who are those users and how are they going to use those documents that might help us decide how we decide to write and organize them and then finally I know the budgets are tight and resource sorts the short and

Our time is really stretched so it’s hard to do everything but is there a way that we can efficiently use a variety of formats and communication channels to graphics or even website nonlinear browse and navigation formats to help explain our plans and policies and more succinct and more flexible ways so some

Questions that’s think about sense i’m really looking forward to hearing crisp and bright talk about their examples of online tools and how they relate to planning and engagement and i’m now going to turn it over to Chris thank you very much yeah no I think that’s a perfect instruction now it’s a perfect

Segue to look at some of these things in a little more detail which is really sort of what my next presentation is going to focus on we have alright basically what I want to do is go sort of talk a little bit about our experience and look at a couple of

Different options here basically the topic of purchasing experience design and sort of the communication strategies how to make them more to use new communication strategies to make public engagement more fact it is something that webinar kuti here has really sort of for the last couple of years

Fascinated us and driven a lot of our projects and I think we’ve come to a point where we wanted to really look at how to bring this sort of to a broader approach in and identify a couple of building blocks on how we can do this more effectively and I’m sorry because

I’m a little irritated that my screen is now full screen but bear with me I think we’ll just have to look at it this way then they already pointed out that a lot of the the tools we’re looking at or has pointed out a lot of a face to face

Approaches and that sort of have become best practices and sort of how we have built on those and making these very engaging very user friendly and very effective and one of the things that strikes us is that on the online side of things we have not been as effective I

Feel like there’s a good amount of sort of emerging tools and I think we have really come to a point where a lot of the discussion and crowdsourcing tools and survey tools have become very effective and we’ve used those in ways and see those in more ways apply but the

Part that I still feel we haven’t really touched on and we haven’t started doing more effectively is this content center engagement piece what do we do with the plan documents that we have what do we do with the the the draft reports the 50-page sort of state of the region

Reports how can we bring those to life how can we make things agement around these more fun and engaging and what we traditionally see here sort of are the usual suspect i would say we ask people to come to the page on the city website on our project

Website and post a large document a large PDF that might be you know 50 megabytes to download and take quite a while and then we hope that people take the time actually read zipper in which we likely know that only a fraction of participants will actually go to that

And do that at full length and then we hope that they participate on SurveyMonkey serving really sort of use what you just learned and then provide the feedback that we’re asking them for and what we found is that sort of on this great hierarchy of needs for user interaction design though that we’ve

Come across in our work that most of those are really sort of on the bottom I don’t know if you can see this very well but on the bottom we have sort of things that are functional and reliable this is often where we find sort of what the

Content that we provide in our projects and where we find some of the engagement to happen rarely ever do we see things move up this ladder like that continues with usable and convenient in the middle and then we have sort of these meaningful and pleasurable experiences

In the top and vanilla highlight a few of those in the face-to-face setting well we can make these things be fun and engaging but on the on the online side we oftentimes have to sort of barrier where many of or most of our experience most of the activities that we provide

And the content that we provide sort of remains in this functional and reliable about but doesn’t sort of get higher up and become sort of fun and engaging as indella pointed out so where do we go and look for inspiration um one of the fields online that has emerged

Especially when you think about sort of what inspires and drives the apps that are that you have installed in your smartphone and the things the games that we play online what makes them what drives them and makes them better so it’s this whole field of user experience

Design that has a couple of different sort of areas and usability is one key here you saw that on the hierarchy of needs chart where how can we present and provide content and then how do we structure engagement activities online in a way that they’re easy to understand

A grade book here is by Steve called don’t make me think and I think that summarizes it well it’s like how can we structure things so that they’re easier to do sort of providing as a male appoint out the Apple experience of something that’s plain and simple to use

Without much instruction rather than something that’s very wordy eat something that’s sort of not very pleasant to sort of navigate and look at so there’s a lot to be sort of inspiration to be taken here another it’s sort of emerging part of this field is called gamification so the process of

Game thinking game mechanics engage users and solve problems and the the what we take away from this oftentimes at first glance when you start looking into this is sort of the question like wait a second we are planners and we don’t like our content to be doesn’t lend itself to different participation

Levels this is not angry birds or some of the other tools that we might be playing our games that we might be playing on our iPad and there’s no badges to be earned and these kinds of things how do these things applying and so as we sort of dive deeper into this

One other thing that for us was a big inspiration was a company called scavenger had put together this card deck of game dynamics where they really sort of looked at a wide variety of different tactics and dynamics that can be used to make games fun and we’re

Looking here at really sort of any kind of game from the board game play at home to an online sort of an app that turns on your phone to something as a sort of more elaborate the sort of gamers would play and sort of virtual worlds online

And things like that so um we sort of reflected on our work that we’ve been doing with our pie pages app over the last year what we’ve sort of built interactive interfaces and games for around planning documents and planning challenges and kind of really wanted to go through and that’s kind of the

Inspiration for this presentation so kind of rethink sort of the bigger building blocks and sort of making this so available and hopefully expanding this with your help to come to a point where we can build and translate sort of our content more and more effectively into an online environment making it fun

Engaging so I look at two big pieces here so one is sort of how do we present complex information and later on how we engage users and participants around that and really want to look at a quick example and a kind of a sec to it so one

Of the challenges we were presented with earlier this year was the plan East Tennessee region went through a regional planning process and came up at the end with this idea of presenting their findings and their strategies and in a way that is a fun and engaging that we

Call the playbook they wanted to make sure that this playbook is not just traditionally printed in and provided as a PDF but something that is fun to explore and all kinds of devices so we use that our bright pages I have to build something that again highlights the different sections as a starting

Point and sort of works on different devices so it kind of shrinks and resizes as you go on different devices to make sure that we engage everybody in this case and then the nail pointed out we sort of let users guide their own story and then find their own ways

Through this so let’s say you’re interested in great places and this is your starting point you’re not forced to start at any point and as we sort of dive deeper into the document you want to make sure that we have to sort of highlight pages that are very sort of

Infographic inspired and provide the content instead of fun and visual elements they make some of the strategies and clickable easy to explore they provide content and some of the information in sort of charts and that are so against off driving and visually pleasing to kind of dive into and

Explore for as well as using things like before and after map to kind of compare different like the trend scenario with the preference an area that they ultimately went with again sort of asking questions as a helpful way to relay information and and teach or provide educate about

Different topics so in this case we added a sort of quiz to kind of test and get some information across and finally one of the key pieces here was to embed feedback right into this so we have a survey element that asks you know what’s missing what’s currently happening

That’s rather than to disk and it is right there instead of kind of making this a multi-step process and then for the people again sort of that wanna know more there’s a way to then sort of dive deeper into the content with an embedded PDF to kind of get the full information

But for everybody else you can sort of this and as much time as you have and so coming back to our sort of idea of how can we summarize some of these structures and structural elements to make our plans fun to explore and engage with online a couple of things that we

Sort of learned through these projects is this sort of navigation free navigation or pick your own adventure as Daniela called it is is really interesting because we can you provide something to the users that and participants that have five or ten minutes to give and get them to the

Point where they find the information that they’re most interested in can provide the feedback and people have more time and dive deeper into that whether that’s other topics or even deeper into the content and so we’ve done this in different ways that we found that sort of for example in a

Corridor plan structuring the different design choices and end design element of the plan by mode of transportation so if you mostly walk down the corridor you can go there and look at the different things that are done for your goal for you or like depending on where you live

Look at different different areas of the corridor God we found that sort of way of presenting content or collecting feedback to be very sort of more targeted and making the best use of people’s time another strategy or gain dynamic is sort of this visual discovery

Be using a McGrath it’s two to make it interesting to learn about certain topics and provide different ways in so the content where you might start exploring this infographic or the content at one special area and then you sort of navigate from there and it drives you deeper into it to to get

Different things across and so as we sort of look at the before and after as we sort of look at more visual and more sort of content map based content another strategy that stood out to us as an example from New York City where they showed some design options before and

After and you can kind of drag this lighter above or across and we kind of see the before and after picture and how they relate to each other we saw this as an opportunity to do the same thing with maps where oftentimes aspires with the technology that we have we tend to you

Know build your typical map with 10 different layers and hope that users will know the right questions to ask and to and to learn from this by driving their own sort of exploration but more often than not we find the sort of to not be as effective as if we use them in

A more specific ways to get the story across and so a before and after map comparing different trends or different scenarios is a really great way to to provide a seat or to provide that information in a way that’s easier to explore and navigate while sort of

Getting closer to this step of answering a question that we define for them another obviously sort of bigger topic that I’m barely got a touchdown here so that this idea that we are work is very visual and obviously about the built environment and we want to make sure we

Provide sort of model and three persons of the changes that we’re doing things tools like City engine and others really get us to our very powerful ways and potentially in a future release of game-changing ways to do engagement of planning topics in the meantime we find oftentimes our clients don’t have the

Resources to die that our answer it but they might already have and you might already have your plans and simple things using Sketchup or massive models with things like that majority have been placed in that in a printed document typically end up being I just thought 2d kind of you even

Though you have the modeling 3 so keeping it simple and just sort of presenting and summarizing using those models to do 30 second maybe a minute clips of different aspects of the model and embedding them into the content is is a very effective low-key and low-cost tool to kind of present that information

In a fun and engaging way the other thing that I already pointed out was question or quizzes provide a fun way to get different information across and sort of provide alternative ways of learning again so kind of get different points across and one example year that

We’ve done in the rock arkansas was a state of the region report that one was kind of personalized based on some inputs you made earlier in the process but also asked ten sort of trivia questions along the tool and enough people to them afterwards so it’d be

Like like winning prices based on sort of a leaderboard type setup and the last thing here is um we need to keep in mind and it’s actually sort of inspiring for us but at the same time sometimes daunting is sort of this idea that people are using our websites and online

Content now from different devices and so it provides a whole range of new and fun opportunities in terms of making the sort of content available and apps and publish the patient sort of activities that are usable and and fun on on mobile devices and so part of this sort of one

Aspect is for example like your mobile phone using a mapping app on a mobile phone I allow you to just simply take the gps location from that mobile phone and and add that to the place map while you’re on the go there’s quite a few tools sort of emerging around that idea

The idea of having chaos and having in public places or as the mule I mentioned sort of going out with ambassadors and having people do surveys on them is a great way to but again requires to make content available in a very quick and very visual way with simple sort of design and

User interface things like sort of larger buttons and things like that so there’s a whole sort of lot about that makes experience more fun another part and it sort of the second part here before wrapping up is sort of engagement is sort of how do we use the difference

The surveys the simulations in areas you want to put out and like feedback on them so one example I want to highlight look quick is we’ve been working with DDOT of the Georgia Department of Transportation to help them with a public feedback on their statewide transportation to be plan and so we

Built a tool that again was very visual and kind of getting across white why we need to do this process and what we need to get out of it and then obviously learning about the different focus areas of the plan and as you sort of go

Through it do provide a little bit of feedback information about yourself and then you dive into this budgeting exercise and it it provides you with like so the main different budget items and sort of ask you to prioritize spending on on these and as you go along

You can see not only the budget overall budget change up to this sort of 50 billion dollars that they have over the time frame but they also we reflect that with different trade-offs so as you go you not only see sort of how well you’re doing sort of distributing the budget

Across the your priors but you also see along different lines how are you doing on certain priorities and how others might not be as well taken care of and so like this interplay of investment and playing with different choices along with seeing not only the impacts but the

Or not only the budget impacts but different impacts kind of probate that provide this experience of like helping solve a problem and kind of deliberating as you go through this exercise and as you submit you will see how well you’ve been doing compared to others which i

Think is another sort of key aspect of play here before you can then dive deeper into providing more feedback about specific areas of the fan and so I’m coming back sort of what does that mean how can we learn from this and sort of look what build blocks can we really

Sort of extract from that that might be useful elsewhere and I think one of the key aspects here is that as human beings we’re wired for problem-solving so like presenting feedback options in a way that their present it as a challenge leads to a lot better feedback than if

It was just sort of a survey where they can provide some pie-in-the-sky kind of ideas without having to ground them or sort of consider the trade-offs in a sense and so we’ve seen as we’ve done a budgeting exercise with the city of Denver here where two years ago we

Helped them collect feedback on how to solve the budget gap and so a lot of the choices that were available to fix that budget gap have different impact and so people could go in and kind of make choices and see how well they’re solving this and sort of change their mind and

Peak it as they sort of went along another example is we’re doing this with MSU or Metro State University in Denver right now is they want to sort of accomplish a certain level of water savings with their students and so we have created a pledge to where students

Can say okay I’m willing to do x and y and play with a couple of different options if they personally do to save water and then you multiply that so you can see at the school level if 20,000 students will do the same thing this is what we would accomplish and how close

We would get to reach those goals again sort of a challenge presenting it as a challenge and asking people to kind of provide the input on how to solve that challenge and the other aspect that already highlighted in example is I think this sort of trying different things and not only optimizing one

Impact level so the budget impact but providing a range of other impacts is really helpful for this sort of deliberation process not only asking for feedback but to help people understand the trails that are aligned with that and so then sort of you get to the next

Level of saying okay maybe we can do X I want to do y and and really sort of using that in an effective way a different sort of game approach that we’ve come across or that we had to think up was a sort of using how do can

We make scenario planning easier to explore and fun to kind of provide feedback on and so there’s a couple of range of really great pools that model and a lot of people to play with this same model in it’s a very in a very detailed a very detailed scale and

Seeing the impacts but often times we find that our clients didn’t have the resources to go to that level and all of that available so what we took here was basically sort of reverse engineer is in a sense of saying okay we have these three or four scenarios that were

Created throughout this process and let’s see where the main differentiators between those scenarios are and then as you can see the middle we ask them ask questions like what should be predominant form of growth or which area should we go in and based on the user’s

Responses to that they can see which of the scenarios a most closely align but so again it’s a very simple a sense scenario playing tool that doesn’t go to the level of detail and also the flexibility of some of their larger models but it also helped us to get

Something to translate something into a fun experience that otherwise is a very resource and tiny intensive to put out to the public and so an example that many of you know who like scenes of my mixer engaged processes is our leader boards and I’m just I’m showing an

Example you that we just wrapped up this week which was a learning landscape or learning environment engagement process and for a large University in Australia and yes students demit submitted places that they liked on campus where they where they study and asked a couple other questions around those places and

So it was fun to see basically there are some prices to be won some food coffee for a month and depending on your participation and we use this sort of lyra approach to give out sort of different points for comments or submitted places and and at the other

Day some students one based on their points and other space the best content available and the really interesting thing I think here is that incentivizing this brings a range of other questions that you need to keep in mind from how do we avoid the people like the quality goes down and content

That we get low quality feedback because people trying to get more points so there’s some other aspects that you want to take into consideration but it’s an effective way to kind of drive participation and get multi people involved and last one thing that sort of fascinates or that I think is a driver

That we see more and more is playing with curiosity so promising people before they participate that they can see how they compare to others and using that as an as another sort of incentive of apps like then providing feedback to us and then sort of learning what what

Their choice is compared to compare in terms of the region or city or whatever literally working at another tool that does this really well is proudly a tool that place matters along with others sort of maintain and provide in that case it’s Yoon as detailed as on the regional level and consider Cassie

Different places around the region both differently and so you can kind of see how their priorities are your friends and it also is kind of a segue into I’m carrying it over to Brad as I mentioned that this is what would I just went through these sort of game dynamics that

I’ve that we feel are applicable to planning processes planning documents planning engagement activities I think are they are just so our lessons learned to this point and far from complete especially since we didn’t even touch on some of the crowdsourcing and and and they’re sort of engagement tools that

Are more commonly used and so it’s one of our desires to kind of collect more of those and if you have other examples that you think you should take a look at or some things that worked or didn’t work please feel free to reach out we also host a online magazine called

Engaging cities where we share these experiences and so if you have a project you’re working on that you’re really excited about that you think is along these lines let us know we’d be happy to kind of feature that with that I’m going to get out of this

Presentation and turn it over to brats one second here okay what next all right can one of the other presenters confirm that you guys are seeing my screen look look okay alright great well thanks everybody you know the benefit of going last is that you can you can skip a lot

Of stuff that otherwise have to say so what I’m going to focus on is kind of continuing the pattern so far I’ve kind of drilling into more examples so just quickly a little bit about place matters we’re a non-profit also based out of Denver Colorado like Chris I man in

Orbit interactive it’s studios and our focus is really on how do we use technology and tools to inform the decision-making process so this is a topic that we are dealing with daily and so I’m really excited to be a part of this group what I’m going to dig in

Today are too and maybe three tools if I have time that’s working to operationalize and give example to a lot of the concepts that we’ve been hearing about today one of those that I want to sort of call attention to first is the idea of experiential learning people

Learn in lots of different ways and oftentimes we teach didactically we tell people things but learning experiential learning by doing learning by playing with ideas and seen systems work interact can be a really great way of doing with the sorts of systems that we as planners typically deal with which

Are complex systems one common application that we have worked on is how to communicate the trade-offs of different decisions in many ways that’s the crux of what planners do is we try to help communities understand the trade-offs of different decisions and then use that information to hopefully make better decisions about the future

So the first gentleman to present on today is one that Chris alluded to which is called crowd gage car gage was originally developed by sasaki associates for the Des Moines region and the idea behind crowd gage was to for a large large metropolitan area to help people express their preferences for how

They would like to see the future unfold to also grapple with the trade-offs that are involved in those preferences that they’re expressing and so I’m just going to walk through the website and go through it and do a kind of deep dive and I’ll be sort of narrating along the

Way what’s happening from a sort of experience design and sort of user design sort of learning standpoint when you first go to the screen it looks like this and I’ll be clicking through some of the information pop-ups because I’ll be narrating it for you so you enter in

Some details and I’m just going to go through and do that real quickly and you’ll notice that we have the prefer not to say option that was really important so that we could maximize the number of people who are participating and so once you enter it we first sort

Of start out by asking you to tell us what are your priorities so this is a kind of typical regional visioning sort of exercise and so the rules of this I that you can allocate up to thirty five stars so by having that up to number we’re sort of forcing people to

Prioritize this is sort of common technique to help people deal with limited resources and then you’ll see that this is taking a lot of the pencil bowls me ideas that Danielle and Chris presented so we’re using icons and symbols to help people understand the complex ideas when you hover over them

It sort of unpacks them a little bit so for example the road system utilities and internet in my community are sufficient to attract and retain businesses is that a vision that’s really important to you or get the priority for you that’s really important and so as you allocate stars I’m just

Going to go through and do this while I talk the icons are going to resize and I’m hoping that this is coming through okay to you guys the internet connectivity makes this a bit dangerous of a connectivity but as you move those stars in on your computer it’s going to

Sort of resize things and show you how they relate and you can see that it’s relatives so I put 5 stars2 I can easily stay in my home as I get older and there’s two elderly folks that one’s bigger than the four stars that I just

Gave to a variety of arts music and cultural events can be found in my community and so similarly you can go through and as I’m doing this is that on the bottom left they tell me how many stars I have left so I can kind

Of go through and I can sort of make decisions and as Chris said there’s a trial and error element a bit if I decide actually keeping taxes low making that important maybe that’s not so important so you can give those stars back and it’s going to go back to size

Another thing that was really important for this project was to have multiple languages so all of this can be translated into Spanish in this case that’s the major additional language community in the region but I’m going to go back to english because my Spanish is poor and finished sort of filling this

Out so this first piece is just about getting people’s preferences and being in the way that’s visually compelling and easy for them to sort of see at a glance sort of what the landscape of preferences and priorities looks like so I’ve now used up all my stars I’m going

To go to the next page you’ll notice I get more instructions so this is a participatory budgeting exercise they called put it put your money where your mouth is as a time you’ve got 20 coins to spend each coin represents the relative costs within a fixed budget so things like increasing building space

For new businesses as part of an economic development plan it’s going to cost you more coins than something might be fairly inexpensive like a policy change like we’re dissing rate of teen pregnancy or something along those lines so I’m going to go ahead and just go to

It you’ll also notice one of the ideas that Chris presented about leading people through things and sort of telling them how they’re sort of stepping through the process is happening lips up at the top here where it’s the priorities which we just did and then budget and then we’ll get the

Policies at the end now this time what’s going to happen is you’ll see that on the right the things that I said were important to me my priorities we preserved the sizes of those but we took away the color and that’s because we’re going to color to talk now about about

How the the financial decisions are making the budgeting decisions impact the things that you said were important to you so for instance when I hover over something you can see if previews it if the circle is the icon turns orange that means that it harms or doesn’t really

Help my goal am I try already and as it gets blue it means that it does support that that kind of budgeting decision would support or help complement the priority that I said was important to me so I’m going to go through and just sort of play with some

Of these you can see some of the ideas here so if i increase modern commercial industrial building space for new and expanding businesses that was a key idea in their plan you can see that that did a lot to help things like keeping taxes low and protecting the natural

Environment and protecting a real character but it didn’t do much to help the variety of arts and cultural events preservation now why how do we decide which things were helped in which things will hurt that was basically decided on through previous rounds of civic engagement talking to the community

Leaders and stakeholders and then the planner is the local staff providing their expertise so there’s a lot of a lot of analysis that sort of went into informing these decisions but most of that was stuff that we could offload to small group discussions and other

Formats and so we use this space in this format to really just help people get a snapshot view of how these budgeting decisions might impact things so I’m going to continue to do that and you can see that this is going to change the color of things it’s going to blend them

So it’s using color theory so that it’s showing you how your overall spending decisions are impacting the things that you said report and so so far the orange my taxes are low that’s that’s really I’m not doing a very good job of preserving low taxes because a lot of

The things I’m putting my budget towards are things that would according to our local staff there on this project would require revenue increases will require tax rate changes so similarly I could give these back and I could go through other ones and I could look at other

Combinations and this idea of play and being able to try do trial and error things was really one of the thing that was exciting about this tool for a lot of people who are using it today yellows point we use this oftentimes in small group settings on iPads we would take it

To a local Chamber of Commerce we’re going to take it to another local stakeholder group and we would give them all ipads and have them do this exercise and then use that as a platform for discussion they could ask questions like well I’m not sure I believe that or or well if

That’s the case maybe we should do this or that differently and so the game itself really just became a starting point for these discussions and starting point for learning about how these different trade-offs play and do each other so as you continue sort of going through this exercise you end up with a

Map basically a sort of color-coded visuals map of how the decisions you made impact the priorities once you’re satisfied with that you click next and then we just add a couple quick thumbs up thumbs down things so these are just policies that they want on feedback on

At the local clerk whole staff wanted feedback on things like should we establish the regional housing trust fund and so if you choose yes it again shows you how that would relate to the prior is it’s that important and again this relationship is based on feedback that we got from local experts and

Stakeholders as well as local expertise within Regional Planning Commission if you want to understand more about the policy you can hover over Brett and it provides those details on demand it’ll tell you more about with Apollo will see details on what it would mean so again this idea of layering learning and

Layering information so that people can get as much or as little information as they want but continue to play and explore ideas is kind of central to the idea of the game and then once you’re done with the game in the live version you could submit it in this version that

It’s we’re already done so you can’t really submit it but what we can do is we can show you what the results of the overall game looked like so in the new reality which is in Virginia in western Virginia this would provides a lot of different ways that you can filter and

Look at how different communities what they prioritize and that was one of the really interesting out outputs of this exercise is that we learned that the Preferences really tended to vary by geography by community at demographics because remember we captured all that information at the very beginning so we

Ended up taking them out the results of this game and producing a whole separate report for the local staff that really dissected and broke down all the preferences that works that were expressed through the game and all of the ideas that had come out of the game we could break them out into

All these different demographic groups geographic groups that we planners love to kind of pick at and dissect and it really gave them a new understanding of the landscape of decision-making that what would make sense in blacksburg which is the central sort of urban center with Virginia Tech and a lot of

New businesses that they’re what they needed and what they wanted as they saw was very different than what places like doublet or Pulaski which were small post industrial towns what they needed wanted and being able to see that reflected in the desires the community really made it

Easier for local stuff to them provide recommendations and have follow-up conversations so that’s one tool and it’s called crowd gage again part of our work at place matters with Sasaki the folks who originally designed the tool was to convert it from a sort of proprietary sort of tool into one that’s

Open source and based on code that’s up on github which is a place to share code and freely available and place matters has been helping communities get up and running with the tool who are interested in using it so if you’re interested in that please contact me we can talk more

About what that entails but it’s been really interesting to see how the tools been used in other places now it’s been used in several communities in each time they can modify and customize it to fit the issues and a trade-offs that they know and their community are most important often informed by other

Analysis that’s being done so the other two I wanted to talk about today really focuses on this question of how do we bridge offline and online engagement so one of the issues which so place matters were located in Denver and one of the issues that’s a really important issue

In Denver like in many communities as walkability and oftentimes trying to help communities understand the what are the features that make a place walkable or not walkable can be a difficult task we have a lot of tacit knowledge about what makes places walkable and as

Planners we have a lot of a very clear sort of knowledge and expertise about that but how do you communicate that to people how do you help them really start to get an understanding of that so they can become effective advocates their community through their neighborhood associations through local

City Council members through other means how can you really help the become effective advocates for the sorts of policy and capital improvements that might improve walkability so these were the sort of questions we were dealing with when we partnered with walked in your local advocacy organization to

Develop wats so scope which is look you’re looking at now so walk scope is it’s a mobile-friendly asset mapping platform it’s built on top of share about switch is a an open-source mapping platform that was developed by open plans a great nonprofit out of New York and we took share abouts and customize

It modified and added some additional features to turn into what you’re looking at now so the basic idea behind walks cook is that it’s really designed with a mobile-first mentality that is it’s designed to be used out in the field out in the streets rather than on

A desktop so what you’re seeing now is one view of it but it also scales down really nicely to a smartphone so the basic idea of a hawk scope like traditional asset mapping is that you can go to location you can zoom in and you can add a place when you’re at a

Place you drop the pen so I’m going to drop it our offices here in Denver but you’re about right there and then we first asked you what you want to record you can do pedestrian counts but more common than we’ve seen people doing sidewalk quality and intersection

Quality measures so if you click on sidewalk quality then you get a set of questions of sort of standard survey and the idea is that these questions were chosen partially because they help fill local data gaps in the city of Denver with data that they have but also

Because they allowed us to help lead people through what are the elements of walkability that are really important so we asked questions about sidewalk obstructions about sidewalk maintenance things about lighting safety concerns traffic behavior all the things that as planners we know can help the soft factors that can help make it place

Walkable or not walkable and people fill this out they can do it individually sort of typical crowdsourcing exercise but we’ve actually been doing more often is organizing with what Andrew and other local groups a neighborhood associations and so forth we’ve been organizing walking tours or rambles as

They’ve been called here which is where we get a group of four to ten five to twelve somewhere in that range people to kind of come their smartphones and I led on a guided tour of a neighborhood and as they’re going through the neighborhood they’re logging information

So we’ll leave them through an early round of a walk audit for a single block face and then we’ll have them split off into pairs or go off by themselves and it’s been really amazing you can see some of the areas that we’ve been able to canvass really quickly so if you look

With my pin is right now this area was around a lot of light rail sort of last mile connections for our new light rail development here and then we wanted to understand what were the pedestrian conditions around those transit stations and so we took groups of people from local neighborhood organizations who are

Interested in that out and we’re able to capture a lot of really great information about it another thing that’s nice too about the tools that people can submit photos like this one and so that really helps people ask the facts were browsing this information it’s really started to get a sense of

The look and feel of these neighborhoods and how they correspond to the more the more sort of prescriptive sort of short answer questions that we’re asking you can also add comments and we’ve seen that oftentimes this has been a way that people will start to engage with each other as residents and neighborhoods

Where they can agree yeah that is a problem though they can say actually I think it’s an asset to the community having all the trees or having plenty of space to between car between the the road and the sidewalks actually really helpful there or maybe it’s not fully

Would be better off with a wider sidewalk and so you can see people start to engage with those questions in a way to might not otherwise and then finally we can take all that data and we can use it as a tool for for advocacy with local public officials to demonstrate where

Improvements are needed but also just to build general awareness and understanding a shared understanding about the pedestrian conditions and about the factors that really make walkability have it or not happen in a local place so looking at I’m actually not going to talk about the additional time gonna turn it back over

To Christine so Christine I’m gonna pass it back to you great alright let’s jump into some Q&A for the next 20 minutes or so let me get my slide back up with some contact information yeah all right this first question is for daniella and what was the thought process for choosing

Apple rather than Microsoft for your first example thank you that’s a great question i’ll keep it short it was it was i want to tickle to choose a brand or an idea that’s what people could wait to pretty quickly as kind of a computer geek yeah of course there’s a big you

Know Apple versus microscope rivalry that’s been going on for decades but i think that at least historically apple has been more well known for pushing the boundaries of design you know the first makeup and held computer the iphone the first to make a computer that wasn’t

Brown or beige so so yeah definitely a controversial of paper hats but I thought for a lay audience they did get the idea pretty quickly great um this next question i believe is for chris how do you work with clients to determine which engagement tools might be the most

Effective good questions i think so my company perspective we’re a little different than most tool providers that provide sort of one specific piece of software that is used at one specific timing or phase doing their planning process and that we’re sort of a hybrid consulting firm and have in all of what

We call starter apps the three people other than this bright ages dimension so having mindo consultant in the past like I think our strategy is too picky since most of the project working on our full projects from start to finish we want to make sure that within each phase you do

Something that gives you the feedback and that you want at that point so oftentimes early in projects we see a need for you know a broader discussion or a broader crowdsourcing tool or something like that that helps you sort up with the vision and hiring goals identifying that and then sort of later

In that phase that in later phases you might already have a couple of alternatives developed or a draft plan and so the discussion becomes like how what are the different audiences that we want to engage at that point of how we present those that content that we have

At that point so it’s usually sort of I mean it’s kind of a scoping process that sort of starts early on and we were part of sort of finding a good or defining a public engagement strategy and then helping identify those pieces and see you know when I discuss it of what tools

And what activities might work at what what stage and so it’s it’s very sort of iterative and it’s really sort of based on the sort of an almost like a needs analysis but what you envision at certain points what we’re going to get out of it and also at this and sort of

Balancing that with sort of the interest of the public where we don’t see the public a set of data points we’re going to make sure that what we ask them is actually something that is fun fun to do and at the same point you know it

Doesn’t take it too much of their time and obviously all these other considerations and sort of finding a balance between them is usually serve as well you know a communication process so after that kind of address is that great thanks um this next one is for Brad um

What resources were required to develop the new rubber city area interactive survey resource time what was the budget for the community the response rate just a little more details on that sure so the so the initial version of the tool was it called design my esm and that was

Designed by crisis sake so shits for Des Moines and I think the cause of that one was expensive it was it was upwards of I think seventy eighty thousand something like that one of the things that we’re seeing really become a common thing as Chris alluded to is

Creating platforms that can be sort of customized and then deployed that are based on a couple sort of common kit of parts so that you can dramatically reduce that cost so that that price tag was to build it from scratch when we deployed it in New River Valley we were

Able to do it for a fraction of that cost I could get the exact figures for the person if they’re interested but it was much much much less than that it was it was on the order of you know I think 10k something like that I could get

Those numbers for you though in terms of other resources the way the crowd gauge works on the back end is that the matrix and to think of a spreadsheet and the column headers are the different priorities that people have so those vision statements I want a community

Where taxes are low or I want a community where my children can walk to school those sorts of things and then down the rows that has been the left hand side it has the the the the relationship between the costs so those budget questions and then each cell gets

From a negative who to a plus two and that’s how we were able to say what the relationships are between things it’s a little bit in the weeds but the it’s by way saying that the main challenge or the main task for the local staff was to

Work with us to fill out that matrix and so that process was the first time we did it it probably took three to six months that was a long time the second time we deployed it we cut that in half it was closer to two months and so we

Think that we’re getting faster and faster doing than that it really pens a lot of as you can imagine on how much information you already have about those relationships interestingly just as a quick side note down that that was something that we didn’t realize would be such a valuable thing for the local

Staff the clients but they’ve actually everyone we’ve worked with said that was really helpful for us to help us clarify the relationships between these things that we might have kind of had a fuzzy notion of having to put a number to it really helps them think it through and

Actually inform the planning process so so the sort of short version is you know it would cost you know 10k more or less and then and then about one to three months to pay on kind of how far along you are in process of thinking through the trade-offs great um this is for

Everybody um and it kind of goes along with this last question about building the platforms and everything so these platforms are they created by you guys and then or do you go around and solicit these from other companies and then sort of add and curtail them to the specific

Municipality or area or whatever you’re working with or did you do use a lot of existing web services like SurveyMonkey things like that if you could go into a little bit more detail for this is for any of you just a little bit more on that Daniela here I can focus first we

Yeah we don’t do development on stuff software development what we do is website development it when requires but we have a big database that it sounds like I’m Chris and rod maybe do something similar but we have a big database of tools and partnerships with software companies that we go to and we

Do it needs assessment as well you know what kind of skills the community have what resources staff have what the budget is and what we’re trying to accomplish with the information that we’re gathering and what we want to communicate and so we’re a bit like intermediaries that that pic helps us

Help our clients pick the tools and then use our communications and web skills to customize the tools and train stuff on how to use them and then also we do a lot work on the data analysis side as well I’ll pass it over yeah go next time

Passing back to bread after that so from our perspective we’re more technology or software Furman and probably Danielle is doing so we have a starter kit that’s called engaging plans for project website so that’s sort of very affordable this of a simple monthly subscription and then typically on

Larger projects we then sort of have a mapping app that we sort of maintain as quite a bit maps and sort of visual imaging mapping tool that we sort can bring to the table or as I mentioned before this bright pages tool and that’s sort of if those are fit you know and

And so as so intimate than me I said we were not a sort of we’re not just focus on our tools but we have partnerships with other firms beyond that and so if there’s a fit you know for a crowd gauge well with dr. place matters about they

Before will bring that into a project that we’re working on if that’s a good fit and does what the client needs and what we think is a good fit for what they’re trying to get out of that and so I think its a mix of things just because

Many of the tools that are out there are very specific and what they accomplished so they’re mighty use for them in one project but not in another and being flexible and bringing to the table what what is necessary to make it causes a success I think from our perspective

More important than selling our own tools and right you can do whatever what’s your yeah sure so we’re so as I mentioned earlier we’re nonprofit so our main goal is sort of idea dissemination and helping sort of leave the field towards better use of the tools so we

Have technical staff who can build these tools if needed I’m one of those people but typically what we do is we’ll try to find system tools or dual developers and build on top of what they do with our technical skills so both of the examples

I showed were use cases of that it’s a crowd gauge we significantly modified it in-house but it was a tool that already existed and similarly wha scope is the same sort of thing that said from time to time we will build a custom thing from scratch but we typically only do

That if it’s a fairly light touch easy thing to do and there’s a significant gap in the market place because the reality is there’s so many great tools out there these days and so many of them I would say there’s a general trend I’m seeing at least towards platforms rather

Than one off custom solutions just because from the software developed I it makes it much easier and cheaper for them to to continue to deploy those tools and a lot of the problems we need to solve are similar from community community with customizations and changes made along the way so we tend to

Like that idea until for problems or they’re sitting tools that can kind of customize and hack for our own clients purposes great um this is for any of you in in your opinion what percentage of a planning project budget is typically dedicated to the development of online tools good

Question um I mean I’ve in our experience we’ve seen this range from you know very low percentage to something as high as maybe five or ten but the three so the top end of it nothing that might be different in projects that are sort of very sort of

Specific in their innocence like maybe there’s a project around sort of regional scenario planning and in that case know there might be a significant part of the budget towards tool development but in your general conference event date I would say it’s much much less and really again sort of

Depends on the needs and sort of how much existing tools can be used vs so what the mix of tools looks like yeah that this is Brad I that number is similar to what I’ve seen in my experience and I think oftentimes the tools can get separated from the general

Communications elements of the budget like the plan drafting and they’re just ripped to pieces and I think more and more the media that we display these things on or in has to be considered early and so I think I can see a world emerging in which we think about

Communications much earlier in the process not just the kickoff and the final plan presentation but along the whole way I think that’s going to require us to rethink how much we are dedicating a specific line item budget vs sort of dropping it into each task with of the budget yeah I think one

Thing to follow on that I see more and more is that as when I mentioned the edges of communications and these are tools being merged in a sense so we almost get to a point of like saying okay what is the cost per participant on different sort of things and so like as

We sort of in these early a sort of negotiate from a sort of process perspective how my workshops are we going to have versus how do the workshops kind of work together with some of the tools I think the question becomes really quick is it efficient to have you know 10 or 20

Workshops across the region or can be sick and we’re going to do maybe half of that sort of figure out other ways to engage citizens and the other powers of the region using an online tool and then be deploying some kiosks there to make sure that they get involved we’re

Sending time ambassador that so I think it’s that that mix of things that I think more surprise that conversation in the budget Daniel I here I just want to fly them things to think about when looking at costs for tools I’m I’d yeah echo what Brad and chris said about the

Cost for tools that I see the same 510 range yup those there’s a licensing costs and there’s can be an order of magnitude difference you know online survey tool could be free but often with those functions you might need it might be five hundred dollars a year or even

If I was a year for a license some other common online tools their licenses could be up to 10,000 or 15,000 dollars a year to use as many times you like and there’s some others out there that just use tool one time there’s ten thousand dollars and does it cost you to modify

It if you want to use it again but a little bit differently that it could be half as much or a third as much and so then there’s also that yeah communications are promotional and staffing costs on top of that but if you’re investing a lot in an online tool

Then to make mr. Burton like the other guy said gets a good cost per user then do as much as you can see you sorry Baroness and spread the word and make sure that tool does get you okay next question funny for anyone can you come

In and which tools are appropriate for a formal scientific survey as opposed to a starting point for community conversation which isn’t necessarily a ballads you know scientific survey that’s a really good question and I think that with a what Brad and Chris showed was cool for Emma graphic data

And so for scientifically valid serve out where I’m understanding the question what you’re looking for yeah it’s difficult if you’re doing it locked in if it’s opt-in then you’re going to get a bias no matter what but if you can look at the demographics of your community and then or collect

Demographic information from your tool and reach as large percentage of the population that fits balanced with those demographics then it’d be pretty close to the representative of your community but that’s another good question i’d like to hear what the other guys think as well the way we knew think of

Scientifically valid surveys are like phone call surveys or mail out surveys where it grows absolutely everyone in the community yeah so it’s definitely a challenge that we’re facing is a profession of how to do this but the way that we at least approach it is by looking at our community demographics

And image collecting information and comparing you yeah I think that’s an excellent question this one that the project is going to show today if it didn’t would have talked about a little bit because it’s with some researchers and so they needed for academic purposes and it’s a survey in the past for

Projects we’ve typically been we typically been cautious about using online tools for scientifically valid purposes because in the past there was still a lot more selection bias in terms of online users that here’s less but we still tend to use telephone surveys for scientific results and then we’ll do

Online tools and then compare the results and look for comparative similarities things like that as a way of trying to take advantage of the benefits of online tools but I’m anchored then back to for a tried and true method so that was done we were on this on the project team along with

Chris holler team for planning teeth at a Tennessee one and they did a a telephone survey with the University of Tennessee there in Knoxville so that’s typically we’ve done I think probably the more traditional survey tools like survey monkey and the like would be your best bets just because of the simplicity and

The uniform experiential qualities just for tools that I present today are xiamen for engagement and punctual n and to be I think you can use those in conjunction with more sort of wrote scientific tools i’m also interested like process today i think that they actually captures it pretty well thanks

Obviously there’s one sort of consideration and when you use in things like SurveyMonkey in the way that that suggested is that you could at some point sort of looking and say okay what do our demographics look like and sort of compare them back to your granite community simha graphics and say okay

Let’s see who we r missing and SME a set of certain groups in your community might not sort of receive the outreach or we receptive the outreach that you’re currently doing so might have to send somebody there with an ipad and get their opinions and kind of making sure

That you capture everybody but i don’t i don’t think you can get that to the point where it’s you know a scientific is valid i think you get to the point where you wonder where you’re comfortable with the selection and cross section of your community that you week

But yeah again unless you do something that is sort of random and like brad said mostly that’s the phone surveys at like I think you won’t get around that alright great well this brings us to 230 so I think we’re gonna close up shop for the day um so Daniela Ferguson and Chris

Holler and Brad Barnett thank you for joining us today you all were great to work with and thank you for the Colorado chapter for sponsoring today’s webcast and be sure to watch for the youtube channel and for pdfs of these presentations should you want more information um and i hope everyone has a

Great weekend thanks a lot thank you thank you thanks everyone

ID: 162FvWVRu00
Time: 1407773753
Date: 2014-08-11 20:45:53
Duration: 01:27:28

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