Title:رسیدن به کسانی که ظاهر نمی شوند

این وب‌کست فقط برای مشاهده در دسترس است، برای اعتبارات AICP CM قابل استفاده نیست. ۱۱-۰۹-۲۰۱۲ ارائه دهندگان: دلا راکر و استیو میلر همه ما می دانیم که جلسات عمومی معمول ما بخش زیادی از جمعیت ما را به خود جذب نمی کند و بسیاری از افرادی که بیشتر مایلیم با آنها بشنویم بیشتر از ایمیل و وب استفاده می کنند. سایت ها نسبت به حضور در جلسه شورا. اما با وجود همه وب‌سایت‌ها و ابزارهای آنلاین ویز-بنگ، چه باید بکنیم؟ ما چندین تکنیک مختلف مشارکت عمومی آنلاین، از نظرسنجی گرفته تا اولویت بندی ایده و مدیریت پروژه در حال انجام را بررسی خواهیم کرد. ما در زمان واقعی نحوه کار چندین روش و ابزار آنلاین را نشان خواهیم داد و مدتی را با توسعه‌دهنده یکی از این ابزارها صرف می‌کنیم تا در مورد چالش‌ها و محافظت‌های مورد نیاز برای تقویت مشارکت آنلاین مؤثر بحث کنیم. سخنرانان با مروری بر موضوعاتی که اغلب مانع مشارکت عمومی در میان اقشار خاصی از مردم، به ویژه جوانان و بزرگسالان تحصیل کرده دانشگاهی می شوند، شروع خواهند کرد. ما استفاده معمولی از اینترنت را در میان این جمعیت بررسی می‌کنیم و بین ابزارهای آنلاینی که این بخش از مردم اغلب استفاده می‌کنند و پتانسیل انتقال این شیوه‌ها به مشارکت آنلاین معنادار در مشارکت عمومی، همبستگی‌هایی را ترسیم می‌کنیم. با شروع از آن نقطه تماس، چندین ابزار موجود برای پرداختن به اهداف مشارکت عمومی خاص را در قالب آنلاین بررسی خواهیم کرد. انتظار می رود که ابزارهای جدیدی بین این نگارش و ارائه جلسه در دسترس باشد. در حال حاضر ابزارهایی که باید بررسی شوند عبارتند از: پلتفرم‌های نظر عمومی، از جمله MindMixer، Engaging Plans، PlaceSpeak و موارد دیگر، سایت‌های اشتراک‌گذاری عکس مانند Flickr، روش‌های محتوای انتخاب‌شده، مانند Paper.ly، و ابزارهای تعامل برنامه‌های مداوم، مانند Revitaliz. هر ابزار به صورت زنده نشان داده خواهد شد و موارد استفاده، نقاط قوت و محدودیت های آن به صورت شفاهی و در یک جزوه بیان خواهد شد. در آخرین بخش از جلسه، مدیر عامل یکی از ابزارهایی که نشان داده شده است، روند توسعه MindMixer، آنچه را که از اولین راه‌اندازی جامعه خود آموخته‌اند و مسائلی که به نظر آنها بر آینده مشارکت عمومی آنلاین تأثیر می‌گذارد را شرح می‌دهد. .

قسمتي از متن فيلم: My name is Benjamin Lee and I just want to welcome everyone it is now 1 p.m. so we’ll begin our presentation shortly today on November ninth will have our presentation on reaching the ones who don’t show up for help during today’s webcast please feel free to type your

Questions in the chat box found in the webinar tool bar to the right of your screen or call one eight hundred 263 6317 for content questions please feel free to type those in the questions box and will be able to answer it after the presentation here is a list of the

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Webcast to help you get your ethics or law credits before the end of the year these webcasts are available to view at Utah ap.org webcast archive to log your distance education cm credits go to planning org CN select activity activities by provider select APA Ohio Chapter then select distance education

And select your webcast of choice follow us on twitter like us on facebook and we also upload the previous presentations on youtube subscribe us on planning webcast to log your sim credits for attending today’s webcast please go to planning that org slash cm slide today’s date and then select today’s webcast

This will be available for 1.5 cm credit we are recording today’s webcast and it will be available along with a 6 slide per page PDF of the presentation please email planning webcast at yahoo com at this time I would like to introduce della will be intuitive seeing our presenters for today

Hi there can you hear me yeah I guess okay thanks good afternoon my name is Della Rucker and I am the principal of a firm called the wise economy workshop and I’m looking at the controls right now trying to make sure that I actually do this right so i’m going to show you

My screen and i’m going to make this the presentation so thank you very much i’m very grateful for your your interest today we’re going to be talking about the the use of what are sometimes known as web two point oh there’s some debate over the numbers anymore but web-enabled

Public participation platforms to reach the people that you want to show up to your public events and who may not be showing up joining me is Steve Miller who is co-founder and partnership manager of mine mixer mine mixer is one of the depending on how you count and

Depending on what day of the week it is ten to twelve platforms that are available in the United States right now to do various forms of online public engagement the the presentation today is going to going to start with me giving a little bit of a frame of reference about

Public engagement in general and public engagement involving those people who don’t show up and then talking about the methods that we can use using online platforms of how to evaluate kind of which platforms make or which approach it in which approach is make the most sense for your given situation Steve

Then is going to talk about the kind of the things that mind mixer has earned over the course of years in working in this field I think you’ll find his insights particularly interesting and particularly valuable to you so let’s go ahead oh I should before we continue I

Should note that if you’re looking for specific information on specific online providers we’re not going to go into that in a huge amount of detail today because it would put you all to sleep faster than a webinar typically can but there is a white paper that’s available on the website wise economy

Calm and if you look over where it says recent posts on the sea that’s the right hand side of the page you’ll find a link to that white paper it’s free of charge and it’ll give you a little bit of an orientation more so than we can do today

To the specifics of those different firms and establishments so let me give you a little bit of my perspective so that you understand where I’m coming from I actually am one of relatively small number of planners who started out life with an undergraduate degree in something other than planning or design

Or public policy or anything like that my undergrad is actually in education I was a schoolteacher I taught middle school so my kids weren’t anywhere near as cute as the ones in this picture but I wasn’t either so I guess that picture is is going to be good enough for the

Job when I turned into a planner I did my masters in planning after about ten years after finishing my undergrad and began to do comprehensive planning and the like for planning for planning and engineering firms I ended up sort of developing a niche in public engagement

And doing it in the manner that was a little bit different probably because of coming out of that teaching background when when I was learning to be a teacher when I was doing my undergraduate work in education well the big thing in education at that time was called cooperative learning or small group

Cooperative learning that’s a method for creating structured activities for groups of students to work together make sense of something complex and you know really engage with it on a deep level by working with it directly so the teacher sets up the process and then in this in

The structure and the activity and then is available for guidance but is not directly in the students face all the time so when I became a planner I very much had that framework and that understanding from from education that this was the way to to build deep understanding for people

And when I started to do public engagement in the planning context I started drawing on that experience so i started doing activities like this one you see in this picture where groups of people are working together to really try to figure out solutions to some planning questions collaboratively so

That’s one piece of my equation the other piece is that I’m a mother of a 14 year old and a 10 year old and I’ve been a working mother for pretty much all of their lives and what that means is that I’m one of these people that has no

Spare time for anything and I end up doing things like writing presentations in parking lots outside of jazz band practice a lot more often that I want to admit and as a result of that i’m not i’m not a tech person by spy natural inclination but i’ve become a pretty

Avid tech a doctor not because i’m into the g-wiz of it but because it helps me manage the sort of low-level chaos of my life better so if you have a teaching background and planning expertise and it’s sort of a moderate tech geek perspective what happens in my case it’s

Been a growing interest in growing specialization in the use of online public engagement tools to meet planning and local government goals so here’s a little sense of where we’re going with this thing I’m going to talk a little bit about kind of fundamental issues relating to public participation because

I think we have to get a little deeper before we can really understand why it is that these folks aren’t showing up we’re going to talk a little bit about what what online platforms can provide and what they cannot provide I’ll give you a little orientation to the industry

And some understanding of what to look for in a public participation web-based platform after that Steve Miller from line mixer will give you their perspective and what they’ve learned over the last few years so I tend to frame this is kind of three approaches to doing public engagement you can approach it as

A telling activity and the telling activity the activity of telling people and that being your public engagement basically has three steps in itself number one we tell them what we go and what we’re going to do number two we sit back and we let them respond and if they

Throw bricks or they throw roses great but it doesn’t really hugely matter because step three is we put all of that in an appendix and we go ahead and do what we wanted to do now I’m purposely overstating it obviously and I doubt there’s anybody on this call who’s

Really going to want to go at it that way but you know that is one perspective as to what people think is going on in public engagement and there’s all sorts of of ethical and sort of justice issues why that’s that’s probably not an appropriate response but even from a

Strictly pragmatic point of view the amount of value that we get as the people who are responsible for the plans that people who are responsible for figuring out the solutions how much useful information how much benefit how much growth do we get out of doing it

That way we spent a lot of hours on on consultants and printouts and in room setups and we haven’t done anything to actually make the project better so I would argue that this is something that has been typically how we’ve handled both in person and online public engagement and when we’ve done this

Online it’s been the website that tells you everything that you ever wanted to know and a whole lot that you didn’t about this given project and also says here’s what we’re going to do and maybe there’s a little comment function in there because we have to do that because

Law says we have to but it’s it’s very much a one-way street and it’s a one-way street going from the experts from the planners from the administration to the public it’s an jist strictly in terms of making better plans and solutions it’s not very effective the second approach and we’re trying to get

The thing to advance sorry about that buttons don’t want to go okay sorry about that delay second type of approach is what I would call the ask approach and this is the extracting information from the community so this is where we do surveys this is where we do focus

Groups this is where we have town hall meetings and we let people stand up and tell us what they think about this particular proposal or issue or idea and that’s all great and that’s valuable and we need that information and it’s certainly a whole lot better than what I

Described previously but it ends up being again a one-way street you tell us the stuff that we want to know and then we will say thank you very much and you can go on your way and we will figure it out that’s always been sort of a point

Of frustration with people who really want to make their communities better but they they sit there and they say you know great you asked my opinion you let me in the focus group whatever but we want we can be part of developing the solution and typically we haven’t had

The tools to do that all the times it’s been very difficult to do that from a budgetary standpoint and from a from a personal engagement standpoint with the online tools we have today we can that helps us to be able to do that more effectively well so what we sometimes do

Either intentionally or inadvertently by only asking for feedback and then not engaging people in the solutions is put up the closed sign we’re done with feedback doors closed and you guys can go on your way and we’ll take it from here increasingly that’s pretty dissatisfactory for people who really

Care about the future of their communities i’m going to show you little bit of a variant on that and this is a very good intention very but sometimes we hear community saying the reason why we’re asking is because we want to know what people want so that we

Can design something that they will support so you saw a nice ballot box but that can quickly turn into a dear Santa Claus list right dear Santa I want a puppy and kitten and a rocket launcher and a Ferrari and obviously we can’t deliver all of that so we end up with

People feeling pretty let down and more damagingly feeling that all of our good talk was sort of a fake so we might as well have put up that closed sign to begin with the third approach what I think is the most effective and what I think our online tools particularly have

An ability to enable in a way that we haven’t before is to really crowdsource wisdom and this is a very fundamentally different approach it says we’re all part of the team I is the professional you as the community member him as the operator of the local nonprofit

Stakeholder all of us have something to contribute have the potential to add to these solutions and so what we would end up saying is that the people that we have in our communities have some unique knowledge and perspective we’ve got complicated issues we need to tap that that knowledge and that unique

Perspective to help us find the best possible solutions one of the interesting things that has been coming out of the world of organizational studies and education and business over the last few years has been some examination of the creativity and the innovativeness of results that come out

Of experts versus results that come out of non-experts and there’s a pretty strong indication that it’s often easier for non-experts to come up with novel unique innovate solutions since they’re not constrained by the assumptions in the paradigms that govern the expert when when we become experts quote-unquote on a subject it

Can become very hard you know we develop a very strong set of assumptions of paradigms and it can become extremely hard for the expert to get past those if they’re not working anymore so I would argue that if we really want to engage the people who aren’t showing up we need

To make it a meaningful process for them and we need to come at it from the angle of of crowd sourcing the wisdom that we need to find solutions if we give the people the ability to make meaningful contribution to that search for solutions we’ve got source materials

That we wouldn’t have otherwise we’ve got a base of information and we’ve got a base of reasoning that we wouldn’t have if we didn’t tap into that and at the same time we can villa popular and political support for some tough decisions a lot of times that’s been

Beyond our reach in the past very few projects have had the budget for the time and the basically the time the very intensive labor that it can take to do that in person with a large number of people but the web engagement tools we have today particularly the ones i’m

Going to show you make it not only feasible but a lot less expensive than it’s ever been before oops went backwards will go forwards so there’s the framework there’s kind of the big picture so why is this online piece so important well one argument might be

That you know we got all these new you know things and geegaws and lots of fun stuff to play with well that’s what people want to use you know whether it’s the google glasses or the phones or the tablets or whatever you know hey it’s

Fun it’s new as exciting if no it’s not that’s not really the reason to use these kind of things the real reason is to look around you and saying who is it that’s not coming to our meetings and why is that we really have a 19th century model of

Public Engagement back when most people worked on a farm and the public choices were pretty simple and not unimportant Lee it was only the adult white males whose opinions the local government cared about which meant for I was a small number of people and there were a

Lot of hands still back home doing the chores while you know the matric the patriarchy goes to the meeting when all of that was the case then having a 6pm public meeting was really the best way that we had as a country to make democratic decisions but today we have a

Much wider range of people who need to be part of the conversation we have more complicated decisions to make and we have many many more demands on that traditional time window we have an enormous number of people who work jobs go to school have family obligations that make it extraordinarily difficult

Or impossible to get to a evening public meeting so if your work and those kind of jobs where you go to school or you take care of family or your mobility or your ability to speak in public is limited then that 6 p.m. meeting might

As well be at midnight and it might as well be on Mars it’s it’s just out of reach for a lot of people and partly because of those time demands we do what we need to do more and more online and we’re just starting to really get our

Heads around how these things are changing our lives as people and it’s easy for us to miss what an enormous impact this is having on the way we live and work in shock and act with each other and here’s an important point and Steve will probably

Have very good data to to kind of demonstrate this it’s not just young people who are using these tools it’s not just Caucasian people it’s not just any specific demographic if you look at recent trends in internet usage and by recent I mean over the last couple of

Years use of Internet tools and Internet enabled technologies is increasingly crossing almost every boundary because of touchscreen devices because of smartphones even things that we used to assume were huge barriers like age income education level ethnicity those barriers are going away and as I mentioned stevil probably talks more

About that but here’s a problem a lot of times the first default is for people to talk about okay well we’ve got to put up a comment page or we need a facebook page or we’re going to start tweeting or something like that and those are fine

Tools those are very very valuable tools but the problem with any of the standard public communication platforms the social media platforms is that they are intentionally designed to be pretty wide open they’re not focused they’re not they’re not they have a very very minimal level of control and in fact

When a facebook or twitter tries to put a little bit more control on people’s behavior within those there’s a big hue and cry and you know there’s nasty articles and Wired magazine and you know it all goes on like that this is I think a deep challenge for public engagement

Because we get situations like this this is actually a pretty mild one if you’ve looked at the the comic page from your your local newspaper or your mirrors facebook page or anything like that chances are you’ve seen a lot worse than this this is actually from the standard

Comment form on a project that I’m working on and as part of this we have lots of lots of good interactive tools but we also put in the standard comet form because we knew somebody would be looking for it the only comments we have ever gotten it’s almost a year old

Project we’ve got a ton of public engagement using other platforms other other methods but on that comment that open-ended comment form this is pretty much the only public engagement we have had on that and as you read this thing you realize that this is somebody who

Has an ax to grind has you know some very disparaging things to say this is somebody who interestingly doesn’t live in this community where this project this is a project in Cincinnati the person who wrote in appears to have been from Texas so we launched in you know so

This person had this open-ended opportunity to really launch it now he may have had something legitimate to say in here his choice of language did not always help him present the legitimate points of what he had to say but if this had been a highly public part of the

Process it would have been pretty challenging for all of us who were trying to do anything constructive and that is frankly because the impression you get is a little bit like this think about the comment form comments that you see on your local newspaper and some of the particularly rabid comments you see

On people’s facebook pages and you know two days after the election we’ve all seen no shortage of those here’s the problem when if we’re thinking about broadening public engagement obviously people who have you know kind of off-the-wall approaches to things or who don’t speak all nice still have a right to say what

They want to say sometimes we need to have public comment even people that we don’t disagree with have a right to state their opinions but if we’re serious about involving people other than the three guys who always show up to our meetings if we’re serious about evolving people other than the five who

Always put up the crazy comments we have to we really do have to manage this situation that doesn’t mean shut them down but it means manage it we need to do that because there’s good ideas that we don’t hear because the people like this are the ones that are getting heard

And it frightens away the rest of the people that we want to hear from who don’t want to be in the online space that has this sound and has this tone and has this lack of constructive feeling any more than they do in real life so we need to not only give this

Guy his appropriate time of day but we need honor the time and the willingness of all of the other people that we need to participate to help them find the people who want to help find solutions we need to not let them be closed out because a couple of people are acting

Like this and we need especially hear from people who are too scared too modest to physically incapable of speaking at a microphone or typing in a comment box so if we don’t proactively manage these kind of situations those people that we want to hear from are not

Going to come that it’s critical that while we need to be respectful to the person who has these opinions that we not let this person run the show instead what we to do is to channel to structure the process when I was a teacher I didn’t

Just put a book on a kid’s desk and say figure out the 14 parts of speech we’re going to have a test on Friday i developed a logical progression of activities to help them make sense of it and get mastery of it most people need that kind of process in order to make

Sense particularly of something that is complex or challenging which is basically anything in our public engagement space when we do public engagement we need to create a process that helps participants reach the goals that we need them to reach these people do not want to spend their time

Wandering in the woods if they bother to participate whether it’s showing up in person or logging into a website they want it to matter so we owe it to them to create a process that channels their activities in a productive manner just like a damn channels water in order to

Generate electricity by channeling it through the turban we have to channel we have to create a meaningful process for the public and as I said online tools are giving us a particularly impressive ability to do that at this point in time and it gets better and better and better

Literally every week so let me give you a little bit of an orientation I told you that this was going to be the nature of the industry for the next five minutes it’s very fast changing and it’s very fluid and frankly i mentioned that white paper i found last night a new

Provider after the white paper had been finished i found another online provider so they come they are growing and proliferating at incredible speed and that’s a benefit to all of us who do this kind of work so basically entation people tend to assume who aren’t in the

Web world that you have if you want a web sites you have to build it from scratch like you would get a tailor to make a suit for you in reality there are a lot of customized and semi customized approaches a lot of times you’ll hear about apps and an app

Is basically an application it’s a simple computer program that does a small number of things very well the apps on your smartphone are a perfect example an app’s advantage is low-cost it can be deployed pretty quickly the downside is that they have less flexibility and they can have less

Customization an app a public engagement app can often be skinned or visually made to match your logo or your website include your graphics etc the fundamental structure is pretty solidly set and there’s the the deep structure of the thing is not going to be as changeable as it would be if you were

Designing a program from scratch but the upside is that you can get it launched quickly and inexpensively and without the the pain the frustration the iterations that often have to accompany full-blown web development some providers provide one app waters do a suite of apps that can be fitted

Together and there’s a few providers that rather than doing apps or doing a fully build from scratch kind of situation they’ll actually do a web module based approach so those are pre-made segments that can be employed there they’re actually web programming that can be recombined and can be be

Adjusted more quickly more effectively than if you were trying to build it from scratch but with a higher level of flexibility than a typical app approach so it’s kind of an in-between between a perfect you know customized to your situation and an app takes a little longer costs a little bit more typically

But you know kind of kind of gets a little bit of both of those worlds when we look at online tools this part seems obvious but if you’re only thinking that there’s a couple of options out there you may not actually get through the idea that you there are

There are different approaches and you need to find the approach that fits with your objectives so here’s an example this is a site for a company called place speak and play speak one of the things that is unique about their approach and all of these have a little

Bit of something unique to them one of the things that’s unique about the place speak approach is that they actually when when you login to use place speak it actually pinpoints where you are it’s got very sophisticated geolocation technology built into it and it will

Mark your location on a map so when I log into place speak it shows me a map of my neighborhood in Ohio even though I live thousands of miles away from the places where they’re working which is in the Vancouver area and throughout other parts of Canada particularly in some

Projects like a neighborhood plan where you wanted to know what participation was coming from within the neighborhood versus without the neighborhood that might be very important for other projects that might be perceived as being too intrusive or it might be it might just make it harder to sort out

Useful feedback from from noise so you need to look at what the tool actually does and make sure that it’s fitting well with what you plan to do with it some people find interfaces like this and this one is actually from line mixer they find it very appealing it’s got

Nice bright graphics and steve is probably swarming a little bit at the moment but you know Ted great graphics it’s got bright colors it’s very energetic for certain projects or for certain project managers this might not look serious enough it might be fine or it might be a little too

Hmm not a little too happy every provider has its own visual style and if they’re going to range from very plain to very graphical so you know a lot of the providers are very very proud of their graphics but I would argue that from your perspective as clients and his

Users it’s not a one-size-fits-all and you really need to look at it and kind of have an understanding of what’s going to look right to the people that you want to engage stable again probably talk about the mobile technologies a little more in a minute but this is

Where the most intensive growth in internet usage has been occurring particularly among younger folks older folks disadvantaged folks you know the people that we have typically tended to peg as the non Internet users that whole digital divide idea the digital divide is actually disappearing at a stunning

Rate the kicker though is that if you have a community that is likely to have a very high level of mobile tool usage you’ve got to make certain that the tool that you are using this is an example from urban interactive studio the sexually a little bit of an old graphic

But it gives you the idea you’ve got to make certain that it’s going to work for that context that’s particularly important in a disadvantaged population because chances are that people will be looking at your site through cell phones or through smartphones vs potentially going on a computer take a close look at

The pot at the process and take a close look at what level of engagement that tell ask or collaborate this process that the application really enables you to be able to use there are some situations where you may not really want to be drawing for whatever reason

If you do not want the public’s involvement on a level such as this and this is another example from mine mixer don’t go this route because it’s going to look insincere to the people who are trying to participate if your if you want to use a tool that’s going to pull

The public in in a meaningful way that will engage people in setting priorities identifying areas of consensus doing this good collaborative work you’ve got to be ready to use it if if that is more ambitious than what your community wants at this point in time then I would

Recommend frankly that you not go this route being an X English teacher it’s intriguing to me to look at different methods of communication so this first screenshot is from open town halls site for palo alto california and this system is very much set up for the written word

It’s got some very nice the open town hall platform has some nice tools built in for doing text analysis like that word cloud that you see in the corner but as a fundamental entry point for participation in this online tool you have to be comfortable writing a paragraph writing a paragraph that

Explains something that makes a case for something that analyzed is something that’s something that my guess and I don’t know the demographics of Palo Alto all that well but my guess is there’s probably a fairly substantial number of people in a place like Palo Alto who can do that without it being any

Particularly deep challenge in another community if you limit engagement to this kind of thing you might be in trouble because you might be dealing with a population of cannot or doesn’t want to communicate in this manner in that case you know this is a different kind of approach this is really kind of

Two ends of the spectrum this is from crowd bright and the crowd right approach relies on basically writing notes on sticky writing you know phrases on sticky notes much less emphasis on being able to put together the proper structure of a paragraph and make a case you’re putting your putting

An idea on paper and you’re sticking it up there and for some environments for some people and for some projects that’s going to be a much easier way to do it plus you can see that if you want to you can stick in a photo or a video instead

Of writing words for some people that’s going to be a preferable alternative and that might even be the case for people who are perfectly capable of writing paragraphs being able to spread the word is important you should be looking for social media tags even if you’re not

Much of a social media user yourself they allow you to reach beyond they really allow you to broaden that reach because people can help you be part of spreading the word about what you’re doing the downside here or the the challenge here is that you need to make

Certain that not only are you updating your your your materials on a very regular basis but people need to have multiple opportunities multiple levels at which they can engage whether they’re you know liking an entire page or liking a particular comment or posting a particular quote to Twitter any of that

Kind of stuff you have to be able to give them that flexibility in order for them to say yes I want to do this different products different platforms give you different levels of control over content and there is no magic bullet to this answer how much control

You have how much control you want and how much control you can manage are three different questions if you have a high level of you no internet capability you’ve got somebody who’s a blogger and already knows how to work WordPress or something like that then you’ve got a much higher capability to actually

Manage these sites then you do if you’re one person shop and and that’s and that’s not in your wheelhouse one of the things that is sometimes the case is the need to put information together and not have to monitor it so there’s really two different levels here the the quote the

The page in white is showing you a very high level of control but the quote here is actually kind of kind of a hands-off we can get it up we can get it out there we can look at it if we need it you have to decide where on that spectrum you

Won’t want to fall as a community and as your project some providers will have very high levels of control over who’s participating and you’ll have a high level of knowledge about control over who’s participating and some do not so as I mentioned place speak actually knows what your street address is and in

Some cases that may be entirely permit entirely great and in some cases that might be a little too far to the Big Brother end of the spectrum it depends a lot on your local context you do want to make certain that the provider is asking for birth date that the provider is

Asking for a real email address and i would argue that you probably want a real name because that assists in the transparency you wouldn’t stand up and talk in front of a public meeting with a mask on your face I don’t think you should do that online either by the way

The reason for birth dates is that there are federal laws that limit internet usage for people who are 13 and under and that’s a federal law that you don’t want to get tangled up in different platforms will have different levels of data analysis capability these are from

Mine mixer they do a beautiful job with with infographics some will give you access to the data via things like infographics and some will have data sets that you can download this is a particularly key piece and I didn’t really understand how important this was until the providers really

Started to educate me on it if you come at this from the assumption that one of the significant benefits of online public engagement is the ability to reach populations and to meaningfully engage populations that were closed out of the traditional 19th century model people who don’t manage spoken English

Very well people who have visual or mobility barriers people who have hearing barriers people for whom spoken English is difficult such as somebody who is on the autistic spectrum we need to make certain that the website is actually designed to help them and the the tactics that need to be used in the

Platform designed to enable that are pretty subtle and they come down to things like tagging photographs so that if you’re using text-to-speech software that it comes through in a manner that makes sense you can also I think most people are familiar with Google Translate widgets do make sure you check

Those if they’re going to be used extensively because they can sometimes generate garble results so check it with somebody who is actually speaker of that language so fun and this is the last element that I would propose that you take a look at these companies range

Across the map in terms of their size their strengths their assets their challenges new providers emerge regularly and just like you the credentials of a conventional consultant you need to really have a good understanding of what the firm that you want to work with what their capacity

Looks like some of these firms have staffs of dozens Granicus has a couple hundred although a lot of those are doing video management some of them have one or two people some have lots of client references some are too new to have a whole lot to point to

Some are software purchases or software subscriptions and you are pretty much figuring it out on your own some of them do very intensive hand-holding and work with you in partnership through the project one thing that I always ask is what made you decide to create this

Product and I ask that every time I meet a new online public engagement platform provider and the answers are usually fascinating and if you listen to the answer and then you look at the product that they’ve generated typically you see a very strong connection between the two so a product that’s developed by

Planners who felt that there was a need for better public engagement around comprehensive plans ends up looking very very different from one that’s developed by architects to help with sure ettes or the zoning commission member who wanted an easy way to keep his Zoning Commission out of trouble it’s not a

Wrong or right approach but it is to say understand what the basics are so there’s one more thing I want to point out and so if you get nothing else from my talk definitely stick around and listen to Steve but this is a piece that I would I would really encourage you to

Keep in mind the online tools are great they are they give us an enormous potential to do our jobs in our communities much much much better but they’re just a tool you can have the prettiest website you can have the most awesome Public Engagement doodads but if people don’t get invited to participate

And really and truly in Syria invited invited in a way where they get the invitation read that as a legal notice in the paper is not good enough if that doesn’t happen then the best public engagement platform is going to be not much more than a waste of time and money

A wasted opportunity if the invitation doesn’t get to them and make sense to them and feel relevant to them they’re still not going to come to the party what I believe adamantly when it comes to public engagement I am convinced that people by and large want deeply to be on

The team so let them know that they can be on the team more importantly make sure they know that you want them to be on the team now they may not believe you at first because they’ve heard a lot of insincere junk over time so you have to

Keep telling them that and use the online tools to make that clear and relevant to them if you’re building a championship dynasty if you’re really working on making your community a place that will thrive for the long term what you develop through online public engagement and through in-person public

Engagement those are some of the foundational drills are not just about one project there are about building that capacity within your community the strength of any team is always going to be its full roster of players so I’m done I’m going to hand this over then I

Believe you’re going to hand it over to to Steve thanks Stella I appreciate that and I appreciate your comments and can the detailed over you you provided of online engagement I wanted to take the opportunity to provide a little bit of an induction for myself I am a planner

My name is Steve Miller I’ve been a planner for approximately 21 years and I’ve worked in the public sector as well as the private sector and as della alluded to the rationale that that that I used along with my partners it might mix her in founding the company and

We’re all planners was that we were frustrated with public engagement and community engagement generally speaking and we thought there had to be better ways to do that other tools in our toolbox and we experimented with several different things including Facebook and Twitter and and other more standard online engagement and social media tools

And we decided that mind mixer was a good opportunity for us to to make a difference in my mixer we’re an online community engagement company and we don’t do planning on the side we’ve we decided to focus on online engagement and really it put our time and energy

And efforts and passion into into that process and into creating a tool that would be useful and so I wanted to step back and provide you know one providers one tools and one company’s perspective on on online engagement why you should use it kind of the market rationale and

Cultural rationale for using it what we think a good process for using online engagement involves the key ingredients for successful sites and for successful online engagement and then provide some perspective on lessons learned my mixers two years old we want to be the older online engagement companies that have

Focused on planning we’ve worked on approximately 200 projects across the country over the last two or so years every we’ve worked on projects in large large cities like San Francisco and for the Washington DC Metro as well as for the Ohio Department of Transportation and in small communities we work on projects in

Lincoln Nebraska where I’m from in on some very small communities in the Midwest and also we begin to work in some emerging markets for us in one of those emerging markets is school districts and nonprofit organizations and we started use online engagement for for-profit companies as well and so I

Think the marketplace in the in the culture for using online engagement is is is dramatically increasing and I’ll talk about that in just a little bit what we do and this is what we believe we believe in building connected in contributing communities in that community could be your neighborhood

That could be you know your broader school district the city in which you live or it could be your workplace we feel that we do so by promoting dialogue in action through a simple process and an easy-to-use program and as della alluded to in her presentation online

Engagement is only one tool in that toolbox and and we we counsel our clients and we tell folks who we work with it make sure that you use mine mixer or any online engagement tool in concert with another tool you can’t replace those face-to-face meetings you

Can’t replace in a focus group you can’t replace looking somebody in the eye and shaking their hand and so that’s an important factor in an important element of how we counsel are our clients how do we do this well we think our team builds tools that are elegantly designed easy

To use and deploy it have great potential to reach large numbers of folks and achieve those community why online and I have to have to comment on Della’s young thoughts on our use of color we are happy here at nicer and so we do use bright colors and we try to

Make online engagement engagement in some serious topics fund or as fun as they possibly can be why online I’ll get back to the presentation why online there’s a good market out there for using online engagement and there’s a cultural trend towards using online engagement and I wanted to throw out a

Few statistics for you to support to support this assumption 950 you may ask what that is well there’s approximately nine hundred and fifty million people on Facebook and if Facebook were a country it would be approximately the third largest or most populous country in the world 61.7 percent that’s the number of

Us residents over age 14 or age 14 and over I should say on facebook now if you kick in those who are under 14 that may be a little bit larger percentage but those you can’t legally count those fifty three percent that’s the number of adults 65 or older that are active

Online seventy-two percent that’s the percentage of planners who use social media daily so as a profession there’s a large percentage of us who are using social media in our daily lives sixty-two percent that’s a percentage of low-income households that happen in an access within their homes 61 percent the

Percentage of rural households that have internet access in the home and as we look at these numbers we tend to look at my mixer since we’re a happy place that the glass is half full that there’s a great opportunity to tap into rural households elderly households low-income households using this type of technology

Fifty-five percent that’s the number of us are the dolts in the United States that go online using their cell phone and this is where that app phenomena comes in it’s having an app that accesses how people access the internet or the taps into how people access the

Internet is a very important way that we’re just beginning to tap into to get folks invade engaged in their community you look at apps such as Foursquare and Instagram and those type of apps that enable you to our yelp for example I was in New York

Recently used yelp to find any number of restaurants and entertainment establishments that I wanted to go to that provided me with real-time information based on my location and that’s very important that we begin to tap into this technology to to get people’s input where they are in in real

Time eighty-eight percent that’s the number of u.s. households with texting capabilities you know we also see this as a sign that we need to make sure that we can tap into those folks who who can text you may not have internet access via a handheld device but have texting capabilities as well seventy-five

Percent that’s the number 14 to 20 year olds who have their own cell phone that’s an astounding number and I have two teenage daughters in one creaking this doesn’t have a phone yet but this next one is is really indicative of that one in three of them send more than 100

Texts per day and those of you with teenagers know you know if you call your teenager you can call and call and call and they won’t respond but if you text them they’ll respond right away so tapping into that mentality into that cultural phenomena it and using that to

To involve people in their community I think is it important is an important factor in engaging folks as we now and into the near future now a couple of statistics that are less or more disheartening to me 11.4 4.4% that’s the number of US adults that attend one

Public meeting or a public meeting each year in forty-eight percent of u.s. adults never attend a public meeting now these are disheartening numbers from those of us who are planners and in as you know built our careers on engaging the community and engaging the public in the processes that we think are so

Important the flip side of that is there’s a huge market place for folks out there that we can engage on an online basis for a different by different means that never have been engaged before that aren’t engaged in a regular basis who want to be involved in the process

So I think this is a it’s very important to look at the upside or the market opportunity available as well now I wanted to talk about briefly before I go to the next slide I want to talk about what we think is a good process and those important components of getting

Folks involved in an online engagement process whether they use my mixer or the numerous other applications that della mentioned before how do you start it and you’ll see I’m using hashtags in the at signs it’s kind of a happy way for for me to portray some of these these ideas

And observations that we have it starts when you plan for the party like any planning process you have to play in that process out any community engagement process whether it’s a traditional offline process or an online process you need to plan for that and as I said before an online engagement

Process is only one tool in that toolbox and you need to plan appropriately how you’re going to incorporate that into your overall community engagement process more importantly you have to invite citizens and you have to make that a real invitation so that they’ll feel empowered to be part of that

Process the empowerment of folks within any citizen engagement process is vital to their ongoing participation not just their initial participation how do you make it thrive you make a drive by inviting citizens number one in that empowerment helps you build on that and it drives when participation is affirmed

When you acknowledge that participation when you let folks know that their ideas and their participation are good are being used in a specific way and it’s when you reaffirm that that participation by inviting them to come again how do you sustain it you sustain it by being a good host by doing all

These things that i’ve talked about by acknowledging participation by using that information in an appropriate way and in a timely way and by acting together by taking the information those ideas that input you received in taking action on it we think it’s very important that when folks submit

Ideas and after a certain period of time you may be having a fade but in an initial phase where you’re you’re gathering vision statements or ideas for vision we think it’s very important that you acknowledge that input and comment back to folks who have submitted varieties in telling what you’re going

To do with those ideas and how action is going to be taken with that whether it’s furthering a study whether it’s being implemented by the planning department or whether there’s a policy statements being developed and forward to the to the governing body sustaining that by acting together sustaining involvement

By acting together is very critical now for cities and cities are who we work with most in from planning perspective that’s who mm we focus on for most of our clients for cities online engagement starts from cities plan for that party that idea party thrive when you invite

Citizens and it’s sustained when cities are good hosts for citizens online engagement starts when they feel empowered when they feel they can make a difference when they take ownership in a process and it drives when citizen participation is affirmed and it’s sustained when we act together when we

Put that when we take action on on those ideas that input the citizens have and this is indicative of online engagement but I think it’s also indicative of any community engagement process ingredients of a good site and over the 200 projects that we’ve done we think these are some

Oh about five elements that really make make it important we work purposefully with our clients that differ very start of a process to go over these and make sure that we have these pieces in places we begin that process having a clear purpose in this I think is like I said

Before is indicative of any planning process what do you want to accomplish do you just want a large number of people involved well then we’ll take a different approach if that’s what you want do you want ideas for a visioning process well if that’s the purpose then we’ll

Take a different approach do you want people to volunteer and so on and so forth having a clear purpose of what you want to accomplish is a great place to start have compelling content in our rule of thumb here is the questions need to be interesting in the discussion the

Dialogue that you’re having is meaningful participation have you cleared communicated the process and outcome to your audience have you laid out how the processes work where the input comes in in that process and how that input will be used as getting the word out do you have a plan for how to

Get people to the site and this is probably the most critical ingredient of all the software works great and the numerous applications and software packages that in tools that della mentioned they all work very well and we know ours works very well and we can make a great attractive site but unless

You get users to the site and you make a concerted effort to market and entice users to use the site it’s really not going to be a good tool for your process so having a plan for how to get people to the site how to market the site how

To use traditional media how to use social media how to use word of mouth how do you how to make a process go viral so people will be attracted to it in different ways those are all important in getting the word out having an engaged client and from our

Perspective we love to have a champion from our client that will be committed to maximizing the potential of of my mixer or of any online engagement process you have to have somebody who’s going to be creative going to pay attention to the input that comes in and

Really take the ball and run with it on on on behalf of that client lessons learned there’s a lot of lessons that we’ve learned and we try to distill down what some of those key key lessons are about online engagement from our experiences and I want to share those

With you right now the first is and Della showed a site that you know that was more if I think was palo alto that it was more conducive to the written word but in our experience we found that Twitter rule is great 140 characters or less you need to create

Topics the reebok headlines you want to catch people’s attention you need to make statements so they’re short sweet and to the point you can provide backup information in terms of videos and web links and PDF documents and lots of supporting information but to get people

In and out in being able to use a site in a succinct and concise way is very important if you aren’t excited about a topic users won’t be either oftentimes as planners we’d love to speak in planar ease we love to use jargon and in that

Kind of goes back to the first two bullet points but we may be excited about that but we have to think in terms of what’s going to excite our users to and what’s going to excite us oftentimes we found that working on projects when we deal with children when we deal with

Viking pet issues when we deal with traffic those are the sites and those are topics that really excite people we get a lot of input about that or get a lot easier ship related to that as well anonymous participation equals anonymous quality in the input you receive that’s

Why in our sites we require folks to sign in and we identify them and we believe and we strongly believe that this adds a sense of accountability to the to the user about the input and feedback they’re providing on the site and so we really resist any client who

Wants to have an anonymous participation type site and finally you know that new iphone doesn’t equal more calls doesn’t matter how sexy the technology is how new it is this gets back to having that marketing and in user in a little bit basically the marketing and community

Building plan in place how you going to get users to the site and that is is very very important in the process with that I know that we want to have time to answer questions but we worked it in numerous communities across the country and we’re drawing

Experiences not just from the Midwest or relocated but from both coasts and we’re also starting to do work in in Canada as well and we’re an issue we’re studying the initial phases doing some work in in in in Europe and so if people have questions about you know what works in

Certain areas we trivia I’d sure be happy to try to answer those questions there’s my contact information and I know Della’s will be up to as well with that van all I’ll turn it back over to you to monitor the questions and try to answer any questions that that the

Viewers may have okay are the first questions from Susan what are the sources of the percentage that one is that the Pew Charitable Trust released a a report a recent series of reports this spring and most of the percentages that I drew from where we’re from were from

That report and I I can’t remember the name of the report off my dad and I don’t have my notes right in front of me but the report was from a surveys that were done by huge edible trust related to you know the country’s use of

Internet online tools and and so on of the year preceding April of this year and then also the seventy-two percent of planners that use social media that was susan evans probably and some folks at ohio state university who did a small survey of planners earlier this year and

I drew that number from from that resource as well this questions from Milton how does mine mixer work what does it do how does it function and how the clients use it my mixer works as we like to say it it’s basically an online Town Hall but what

We do we work with our clients and we build a web page an interactive web page that will work with clients for example say they are conducting a corridor study within their community will identify how the mind mature tool the online engagement tool will be used with their overall community engagement process

Getting an understanding of when traditional meetings will take place and then identifying specific topics and they could be very narrowly focused or very broadly focused identifying specific topics of that the client that the community wants to ask relate to that project and those topics will will identify a phase of topics that

Corresponds with the phasing of that project so initially we may ask questions about a vision for the court or what are your ideas about what are characteristics that make up a great court or is it more important that we focus on pedestrian and bike activities is access management important and so on

And then during the next phase of the process when alternatives are developed we may portray those alternatives on the mind it’s our site and ask users to indicate preferences or rate those alternatives in some way shape or form and then at the very end we could even

Post documents to the site and ask for folks to provide feedback on that site and so that’s how mine mixer is integrated into a process how we engage with the client and as I alluded to in my presentation we put in place a marketing in community and gate earth

Marketing and and user identification program that will attract users to the site this is unrelated Ben can you hear me yeah okay just make it um if people are interested in the pew data I while Steve was talking I want looking for that report but if you go to Pew as in thing

You sit on in church w wpe w internet.org you will find a very large number of reports on there including a number of reports addressing different types of technology users the digital divide social networking etc etc so if you’re interested in this topic pew internet.org it’ll give you some

Interesting stuff to look at thanks though um this is questions from Donna any experience with rural communities Steve you want to take that one first I know you’ve done plenty of them and I can talk after that yeah sure that’s no problem yes we do have experience with

Rural communities we were located here in the Midwest are our roots are in in rural areas and so that’s kind of where we started out because we had our context there but we have worked with with small communities we did a project a downtown study in the project are for

Project in a community of 700 folks in in in west central Nebraska we’ve worked with the state of North Dakota on a project called ND 2020 and Beyond and it was through the governor’s office and we tapped into all of North Dakota especially the rural areas we’re working

On a couple of other projects in in in mid central North and South Dakota working with rural newspapers in that area so yeah we have worked in rural areas in large regions to try to tap into rural folks within those regions and it’s a it’s we found that online

Technology is a really effective way to tap into 2 into those folks what other thing there’s actually been there’s actually a good deal with other information coming out of various quarters that that corroborate what Steve is saying they’re British Columbia the British Columbia province has been using online enable some very very broad

Outreach to the extremely rural communities that they have particularly in the northern tier of that of that province one of the most interesting conversations I’ve had on along these lines over the last year or so has been with a planner out of rural Oklahoma so she’s consultant her name is Brandon

MacDougall she works with a lot of small communities in in rural Oklahoma she has actually been finding that engagement among it’s an older population because it’s one of these environments where a lot of the young folks have gone to the cities to for work opportunities and so mostly who’s left in these smaller

Communities are older folks she’s seen a very extensive acceleration of internet usage among among the elderly population in these rural areas because of the fact that it allows them to sort of overcome that isolation that could be problematic otherwise that’s also you know that’s a story we’re hearing out of Appalachia

That’s the story we’re hearing out of out of a lot of parts of the country and it also has a downside because if the if that public engagement is not structured the same kind of bad behavior that occurs and I’m just you know calling a

Spade a spade but the same kind of kind of non constructive conversations that can occur on a you know city site can easily be developed in a rural context as well so that whole sense of that sometimes people think that that’s sort of an urban problem and it’s really not

The case anymore because again that internet technology you know if you can can figure out how to write a blog you can say whatever you want and you can get it out to the whole wide world as quick as you can so that makes that that channeling process all the more

Heart thank you and we had some questions about the low-cost online tools for public engagement and Sarah commented that there is no fun for a type of technology for a project and how how can we work with a low cost online tools Republic well i’m gonna i’m going

To start on this one because you know Steve’s got particular constraints and I’m just going to sort of talk more broadly these providers they really run the gamut so yes they all require some level of costs but it ranges from you know two or three thousand dollars a

Year for some of them for some of the tools for some of the capabilities up two you know five digit numbers the the we don’t have the money argument for it argument I think there’s a tendency to assume that even a quote-unquote low cost is going to still be out of reach I

Would challenge that that might not be the case anymore if you really look extensively at what all’s available I will say that you know right about the time I started working with this kind of thing I also actually engaged both mine mixer and another firm called urban

Interactive studios to work on a project in Cincinnati and you know I had I had sort of a ballpark number in my head of what I had budgeted for both of these firms and I will tell you and I will not tell you which one so that I don’t get

Stephen trouble but one of the firm’s came in right about at the budget number that I had expected and one of the firm’s came in far underneath that budget number so they’re nowhere near as expensive as as expected in a lot of cases you know it it might be comparable

To what the department is spending on you know office supplies and I realize budgets are tight and you know money does not grow on trees but my suspicion in a lot of cases is that you can do a lot of what you want and need

To do and do it pretty well with a pretty modest pretty modest budget and I might add I’ve been I’ve attended a number of conferences across the country and talked with a number of different planners as well as local government professionals about using social media in i would encourage folks who who have

Little or no budget to to reach out to facebook facebook has several guides in place to guides GUI des in place so that on how to use facebook for elected officials how to use facebook for local governments and so on and twitter also there’s a number of resources about how

To use twitter and good ways to use twitter for you know for those folks who have limited budgets and then i also encourage you there’s an organization called Code for America and not-for-profit organization that has developed numerous resources and I believe they’ve developed a guide for use in social media for local government

I think I did this for the city of Honolulu but I believe if you if you do a search for Code for America and that you’ll be able to find some of these resources that that will be available to available to you at little or no cost

Let me thank you dis questions from Matthew which of these public participation apps provide links to planning reports and other project related documents how are these documents viewed on smart phones etc most of them well let me back that off I it with inline mixer you can definitely

Linked to documents and they will come up you know on a smartphone basically the same way if the smartphone has the ability to open documents it’ll come up there pretty much the same way that it does on your computer urban interactive also does that deliv with which is out

Of the UK is really strong on that on that capacity most of them will do it if there is a sort of a background information function built into it some of them some of the more more limited capacity ones might not have that if it’s strictly if it’s strictly an eye

Gent idea generating platform then it might not have that capability but most of the ones that we’ve talked about and if you really want to get deep in your relatively deep into it it is a white paper but if you want to get a little bit deeper into it that white paper i

Mentioned does talk a little more about the nuts and bolts of of what each of the various platforms can do so they’ll probably give you at least a decent indication and at least a place to start looking at it thank you and this is questions from milton how do you keep

The online interaction constructive with ground rules like get live meetings Steve you want to talk about that because you guys you know kind of have a nice nice system built into your interface for that sure sure yeah no that’s a very very important point it’s

A very good question too we do ask for users to sign in so they aren’t anonymous they have to sign in and they provide email address and we can we can track users by you know by that email address but also as part of that sign-in

Process we we have rules for rules of engagement in those terms of agreement terms of agreement that users need to check off on before we certify them and create an account for them within our system and so then what we have found is users or self policing and if if

Folks submit comments that they that other users are Phil are abusive or inappropriate those can be flagged and then reviewed by the client reviewed by the administrator within our organization i’m also the software that our software and most software does filter for profanity or other keywords that you know would automatically flag

Comments and in one of the encouraging things that we’ve seen over the course of the various projects that we’ve done is that we have we probably only flagged a handful of comments and banned only you know less than a dozen users from the society and our users have done a

Really good job of policing themselves and if there is negativity it’s not abusive or not profane oftentimes you know other users will say hey this you’re getting off course here’s the focus of the conversation in the dialogue and and we found that self policing that self policing culture to

Be very encouraging within the processes that we work and interestingly the experience that Steve has had is pretty consistent across the other the other platform developers in fact one of them place a sorry open open open town hall which is from peek democracy that’s the

One I showed you from Palo Alto with the paragraphs because they’re oriented to a zoning commission sort of environment they were very very concerned about the ability to manage and avoid and mitigate any kinds of inappropriate comments so they actually both both filter with software and half staff physically

Meaning staff of the the provider physically reviewing comments to make sure that there’s nothing squirrely in there and they come up with about the same results in terms of the number of participants of the number of comments that that require any kind of intervention so well it becomes a very big concern

It’s not one that that really seems to need to it doesn’t seem to be something that we need to worry about a heck of a lot it’s a very modest amount of sort of self-policing and controlling that virtually all of them do in one form or another seems to take care of that

Pretty nicely we have these questions from steve is there a good align listing or directory of online engagement tools the only one that I know of and Steve let me know if you know of something else I mean I’m not trying to like promote the part the reason why I did

That white paper that i referenced in the beginning and i can give you that link again if you want it the reason why I did that was because I couldn’t find that information because I was you know continually finding these kinds of firms and finding that these folks were doing

This and this somebody was doing something else and not being able to find much in anything in a centralized location some of the platforms that are involved in code for america are articulated and are pretty well explained in often linked through the code for america site but most of the

Other ones that are being either bootstrapped or for whatever other reason developed through code for developed outside of Code for America I haven’t seen much of a an online sort of compendium of those other than the white paper that I put up a revised version of this morning Steve you got something

Else along those lines no I you covered it Ella okay I was really hoping you knew as something else no I there isn’t not that I know of all right so if you go to my website you look on the side look on it says recent posts and you’ll

Find the link there it’s free download it no obligation blah blah blah this question is from Lucy can you talk about engagement tools that are map or place-based what are those tools better for that’s a good question though the majority I would say of the providers are doing something sort of math based

Right now and that can range from sort of being able to identify where feedback is coming from so sort of more of an analytical tool to an engagement tool so both urban interactive and line mixer and in the lip have have a mapping tool where you can click on a site you can

Give some kind of feedback on a specific location you know and so that’s relatively new technology that’s that’s a relatively new capability for a lot of these folks Steve you guys did something recently trying to remember you you changed you develop sort of a new use of

Mapping at mine mixer and and this is kind of they’re not the only ones doing this but they’re they’re pretty close to the front edge of it do you know what I’m talking about there Steve yeah I mean one of the things that that we try

To do and having a G no reference to ideas or input that’s provided by users we think is important and you know we had traditionally been working with google maps where users could go in and pin a location on a google map you know in reference an idea or a comment and

Provide a georeference for that and then that information could be downloaded in some type of database format and transfer to some type of GIS application and a map could be created now we are working with ESRI and have integrated ESRI maps and are currently integrating the various layers that they have

Available in two into the online interface that we have so that users will be able to not only just pin a location on that map but but you know create boundaries and look at different layers and provide a little more it will enable us to provide a greater detail of analysis too though

Online users and being able to present more information you know for specific geographic areas so that users can have more of a quality interface educational interface with a mapping feature within the documents so I think and not only are we doing that there’s a number of different applications that are doing

That to make more information available online to users and enable them to make more educated provide more educated input and opinions you know related to a project that we’re working on there’s a really interesting one I mentioned urban interactive studios is a really interesting one that they’ve launched

Recently I think it’s still in beta but it’s called common sites and it actually enables people to use their smartphones to tag a location and upload information about a site so it’ll it’ll ask you know sort of have categories of questions and if you’re out at a location and you say

Oh hey yeah I this is the kind of place that I’d like to be or geez I really wish somebody would clean this up or something like that you can take a photograph of it tag it to that location and upload a little bit of information

So i think that’s kind of a cool one that lets just starting to come out of ground right now and that’s the fun part about this stuff is if what you know if you if what you want to be able to do doesn’t seem to be quite there yet hang

On three months because it’s pretty decent chance that somebody will be inventing it thank you and this might be our last question 22 time this from Pete what are the three most effective tools for getting people to your site I’ll take that one first Ella go for it

Number one is tapping into the email list that you already have if you are a community organization in the city a county school district I’m assuming that you’ll have email lists of folks who are interested in what’s going on in your organization tapping into those email lists and inviting folks to participate

That is number one and in in getting folks to use the site number two is is tapping into social networks that strike emotion or that people are really connected to we’ve had great success in in reaching out to folks through schools through religious organizations through neighborhood and community based

Organizations and that can be via email or via using social media from those folks you know a web page a facebook page or even a traditional newsletter and getting word out so in you know folks have some type of attachment like a neighborhood association or a school or a religious organization that context

Creates a great opportunity to reach out and say hey be involved and then finally one of the important ways that we like to get the word out is using traditional media and making sure that if you do have print media broadcast media that you as a community work with tapping

Into them and making sure that they’re running stories or you know doing a brief broadcast related to this project and that helps to drive folks to the side as well ok off thank you for the great presentation del n Steve and I want to thank everyone for attending today’s web

Great thanks a lot the organizer has ended this session and this call will be disconnected goodbye

ID: SenSkR6el1E
Time: 1352537331
Date: 2012-11-10 12:18:51
Duration: 01:31:21

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