Title:راه یابی چندوجهی

۲۰۱۳-۰۷-۱۲ این وب‌کست فقط برای مشاهده در دسترس است، برای اعتبار AICP CM قابل استفاده نیست. مجریان: آیدان جیمیسون، مایک راولینسون، کری تایلر، دیوید فیگوروآ نیویورک در سرتاسر جهان به عنوان شهر پیاده‌روی‌ها و بی‌راه‌اندازان شناخته می‌شود، البته یکی از محبوب‌ترین مقاصد گردشگری در همه جا با پنج محله بسیار متمایز، پیکربندی‌های خیابانی متضاد، و انواع قراردادهای نامگذاری و شماره گذاری علیرغم حجم عظیمی از ساکنان و بازدیدکنندگان که پیاده روی می کنند و از حمل و نقل استفاده می کنند، بیشتر اطلاعات جهتی موجود در خیابان متوجه رانندگان است. برای پر کردن این شکاف، اداره حمل‌ونقل شهر نیویورک یک کنسرسیوم طراحی بین‌المللی به نام PentaCityGroup (PCG) را در سال ۲۰۱۱ انتخاب کرد تا یک سیستم راه‌یابی عابر پیاده استاندارد، مبتنی بر نقشه، در سطح شهر را توسعه دهد. PCG متشکل از متخصصان راه یاب CityID، طراحان صنعتی Billings Jackson Design، طراحان گرافیک Pentagram، نقشه نگاران و توسعه دهندگان پایگاه داده نقشه T-Kartor، و مهندسان و طراحان شهری گروه RBA است. فاز اول این برنامه تابستان امسال با مراحل تکمیلی و گسترش برنامه در دست اجرا است. این وبینار شرکت کنندگان را با اصول راهیابی با تمرکز بر طراحی سیستم و توسعه برنامه در نیویورک آشنا می کند. در پایان وبینار یک جلسه پرسش و پاسخ برگزار خواهد شد.

قسمتي از متن فيلم: Hi everyone and welcome to the webcast my name is Brittany Kavinsky is now 1 p.m. so we will begin our presentation shortly today on Friday July 12th we will have our presentation on multimodal wayfinding given by Eden Jamison David Figueroa Carey Tyler and Mike Rawlinson for help during today’s webcast please

Feel free to type your questions in the chat box found in the webinar tool bar to the right of your screen or call 1-800 two six three six three one seven for content questions please feel free to type those in the questions box and we will be able to answer those at the

End of the presentation during the question and answer session here’s a list of the sponsoring chapters divisions and universities I like to thank all the participating chapters students and universities for making these webcast possible as well as the transmission planning division for sponsoring today’s webcast as you can

See we have quite a few webcast planned for the next month or two to register for any of these upcoming webcasts please visit www.gfi.com/webmonitor ease to receive up-to-date information on the planning webcast series sponsored by chapters divisions and universities sloggers cm credits for attending today’s webcast please go to WWE an org

Cm and select today’s date which is Friday July 12th and then select today’s webcast which is multimodal wayfinding this webcast is available for one and a half CM credits we’re also recording today’s webcast it will be available on our YouTube channel later today just search painting webcast on YouTube

A PDF of the PowerPoint will be made available upon request and at this time I would like to introduce our speakers for today um Eden Jamison is a project leader at Billings Jackson design managing projects in the New York City office Aiden joined Billings Jackson and

۱۹۸۹’s and has since worked as a product designer with particular expertise and transportation projects and lighting systems Mike rowlandson is a founding director of city ID and a design planner he has led the development and delivery of innovative groundbreaking design projects and strategies the quality of which is to

Demonstrate it through their legacy as well as wayfinding projects he has extensive experience working on master planning streetscape design public art information systems transportation city identity and legibility projects in particular mike is credited with developing legible cities concept pioneered in Bristol and now extending to a number of cities in the UK and

Europe which seeks to improve people’s understanding experience of cities and destinations through the implementation of identity wayfinding integrated transportation projects Mike has led design teams working on identity wayfinding and transportation projects for major cities and regions in the UK and internationally including bath Birmingham Bristol Dublin legible London

London 2012 master City and Abu Dhabi New York City Newcastle Rio de Janeiro Sheffield and Southampton David Figueroa is a cartographer and geographer with many years of implementation and consulting experience with GIS development information design and cartographic system implementation since 2000 his primary focus has been the application of cartography and GIS to

Public transfer information developing some of the world’s leading examples of sustainable data-driven mapping for urban mobility and public transit among a number of organizations David has developed and led projects for include including Transport for London the New York City develop Department of Transportation and the South Yorkshire public transport executive Kari Tyler is

The senior project manager for the walk NYC wayfinding program for the New York City Department of Transportation her background is transmission planning with a focus on the pedestrian realm I’d also like to introduce Gabriela Juarez who is going to talk we have to be I want to thank and Kari

Tyler and the City New York particularly for being so gracious and offering us this wonderful wayfinding topic and I’m really excited that we got to do it I really know that they’re studying the high bar and I know that you’re sitting at home thinking how I can also be a

Part of that so when you are ready to submit your atopic she’s let me know and I’ll be happy to help her meet your new future transportation spending webinar for our divisions with that I’m gonna pass it on thank you pretty corny and feel free to

Contact me as you sum up looking data here when you coming thanks everyone thanks Carrie Ella we’re also going to quickly just launch a poll the presenters are interested in learning what organizations you represent so go ahead and choose which organization best represents where you work you you

And so right now we have about 75% of the votes in and 67% of our attendees today work in general planning 31% are in transportation planning and 2% work for a transit agency and so with that I’m going to hand it over to Mike who’s going to begin the presentation

Thank you very much Brittany okay multimodal wayfinding we’ve been working in this area work nail business there’s some time and this presentation is really split into three or four parts the first being kind of an introduction to the subject in many ways there’s also some case studies particularly new K and

Then going to hand over to Carrie Tyler that’s going to introduce a fascinating project that’s underway in New York City she’ll introduce that project and then hand back to me and we’ll talk about the system development at which point I’m going to do two of our team members

David and Aiden as well and I’m going to finish on just some kind of basic principles and take-home points so without further ado I’ll move on so kinda wayfinding is really about navigation how people orientate themselves have people find their way in cities and different environments and crucially it’s not just about wayfinding

Within streets and spaces it’s about within transit systems themselves and the fact I think at the heart of all of this we’re all walkers we’re all pedestrians at some part of our movement experience so crucially wayfinding should really start to age your experience moving through into cities using different modes of

Transport but the glue behind it all is the information within the wayfinding the system that helps to stitch that journey experience together for you so there’s a number of projects that happening worldwide and invariably these are called legible cities basically about improving people’s understanding and experience of places and they’re

Starting to redefine how experience cities and experience transport systems as a means of enjoying things so approach and really movements at the heart of cities it’s how they’ve grown it’s how they’ve developed but movement is basically and not a means to an end it’s it’s it’s a way of engaging with

The city it ties in to its public realm in particular and also to its own growing overlaying information systems with the aim of giving you giving a life and activity to play season and I think the important thing here is not to design a wayfinding system that’s separate from the public realm or

Separate from a movement system in terms of bus rapid transit transit and subway systems it’s about gluing that whole experience together and there’s measurable benefits in Co planning and Co designing and Co executing this type of project which will show you the approach is also about user needs and mirroring those user

Needs and people are genuinely the time core or time rich or somewhere in between some people want to be instructed about how to get from A to B others just want to explore even get lost it’s all fine so it’s not one size fits all we’re not designing for one

Type of user or one type of person weird one type of ability we’ve got to be careful to design for different needs and for different circumstances so again we’re looking at a more of a complex project where we’re designing new information types to suit different needs and different journey experiences

From those that are very highly managed around itineraries to those that are unmanaged and self-guided where people are following their own devices their own guides their own way of navigating through cities and we’re also seeing trains moving from just the design of systems around single modes to multimodal to now what’s called

Intermodal when I’ll explain this in a bit more detail so previously we used to design for separate modes whether you be a taxi user or a rail user or a bus user and now we’re designing to provide information about your modal choices and intermodal systems as they emerge you’re

Really about starting to give the user the appropriate travel choices at any stage in their journey so confuse to walk or ride or get a bus or get a taxi you’ll get the subway for instance and so it’s about Co designing that information and presenting it in the

Most simple way to give the user the most appropriate travel choice from any given location on their journey experience and we’re also seeing different tools bein used different mediums from pre journey planning on the web through to print based products through to mobile products as well as on Street information systems

Themselves so we can design a set of information types to work from your home experience and navigating online right the way through consistently through to interchanging or transferring from buses to walking two different forms of transport through to being a pedestrian and the key to this the glue to this is

How that expression for movement is designed as a single information brand toy that whole journey experience together so in terms of best practice the whole idea of kind of wayfinding in particularly legible cities really emerged in the UK now about 15 years ago in Bristol and the projects in Bristol

Subsequently being copied or at least been developed by other cities as well I’m going to show you a couple of these now so Bristol is assessed at about 15 years ago and expand a whole host of projects about 40 different projects on improving user and visitor experience and transport user experience in the

City through information design through to public arts projects through things like street naming car parks signing new public space projects and they spend the whole notes the transport and this shows you a timeline from going back to 1994 when the project had its early kind of genesis around reconnecting and

Stitching different parts of the city together and as I said it followed through to a whole kind of design vocabulary spanning parks spending walking cycling bus transit taxis and other products all related to a consistent identity as to how the city was read and understood by people and

Part of this was based on the idea of how can we systemized and join together what’s necessary for people to make the most of transport choices in the city and so how can we glue together the city through and unique graphic identity and hence a new concept to merge with and

Unique typeface for the city that linked together all the various points of touch that user needs to do to get from A to B so whether it’s pedestrian signs or prin or mobile apps or real-time information systems but shelters they all design in a certain way to stitch together the system

Together to show up easily for users the foil to that was actually saying well nor the system system has to be designed it in exactly the same way and the idea of using light are poetry and other devices as forms of expression on the journey we’re also factored in it’s the way we

Designed Bristol legible City the key drivers behind the project was a huge level of regeneration new forms of transport the idea of stitching together the city streets and spaces to animate the environment and then look at how information could overlay on top of that to enable people to interpret and access

And find out what’s going on the project habits had it at its heart was this idea of connecting the major regeneration areas how we did that was by connecting streets and spaces and redesigning those streets and spaces as I said to stitch together the various quarters and

Districts of the city together and this was very successful there was about 30 or 14 particular streetscape projects we introduced all the areas in yellow here are new spaces that were designed to connect the primary roof structure together in the city to reinforce the idea that it’s good to walk and it’s

Good to use public transport and to get people to get out of their car once they’re in that city centre environment so it resulted in things like new bridge crossings and new pedestrian walkways public art and new public space design as well as product design for the various modes of

Transport in the city all part of a kit of parts and the family or suite of elements that were brought together and all of this was planned around the series of blue routes all the blue network as it’s called with products introduced in the city at a scale has

Never been seen before until that time in the UK city it also had its own graphic language from pictograms too as I said typography resulted in a complete set of system of new print products with that graphic language being applied for the first time to what we call forward-facing or heads-up mapping

Basically the maps that you see in front of you in the mirror the view that you have in front of you as well so it’s very much like the sat-nav system for a car but you’ve got to remember this was done 15 years ago it’s very very groundbreaking still very contemporary

And very legible in terms of weddings with design example London there and really learn fom fom Bristol and develop legible London and obviously legible London’s well known as an international benchmark and it followed through to expand it to products such as bike share within the city so not only did it

Introduce lesson wayfinding but it follow through to two other products and services and these are examples to show you the mapping and particularly we worked on projects for the Olympics where we started to combine the idea of walking and cycling routes together and generating new products for those that

Went in for the Olympic Games and stitched together a whole series of green work of greenways and major routes and canal network into the into the system and all of this was possible through the work of people like T Carter who obviously part of the New York team

I’ll introduce David soon that really start to produce a master base map for for the whole system that could be used then as a single design resource to populate into tube and subway into various different print products and services as well as bus stops and journey planner tools as well so we’ve

Kind of the design resource is really at the heart of the project like this and that design resource has been able to populate and jibs thousands of products and services from as I said bus stop maps to walking maps to subway to underground information as well as the

New products for the Olympics and indeed the same system was used to generate all the communications and material that we used during the very successful 2012 Games in London now Birmingham has taken arguably its step further again just the last 9 UK case study it’s had a similar

Basis to Bristol in terms of generating a unique graphic language and vocabulary for wayfinding within the city but it’s done it what we call an open source way where all the data is collected and is free of use for different users within the city environment and it spawned a

Whole series of products from arrival points at major train stations to the metro system to the bus system to the walk environment as well as buses there’s very comprehensive in its scale the mapping is very simple very focused on the pedestrian in terms of its scale its richly detailed for walking shows

Things like building entrances building numbers crossing points under passes all the things that typically you don’t see in such a scale mapping yet this level way in advance of Google and Bing mapping at this point in time for instance and these are showing you the examples of how there are scales of

Mapping work and we’ve also designed into looking at asset interiors of buildings interiors and major arrival points train stations for instance and they show you some of the products that are emerging on Street the lighter products after walking the dark products on the right are all backlit for use for

The bus system and the tram system in the city and we’ve done a lot of assessment around can a multimode or wayfinding for bus use to develop new types of information for bus and tram users here understanding the network on the left to show you on the right I

Would design new information products and these have resulted in products on Street including digital and real-time information systems as well very contemporary in their design all remotely controlled in terms of information feeds to these products and it’s resulted in a kind of a wider system of new print products new network

Maps new bus stop finder maps those sorts of things as well as the Business Improvement Districts also using the same system to provide their own information as well as the City Council itself it’s the largest council in Europe in fact and here again is an example from the Business Improvement

District repurposing the identity and some the content and some materials have partly reflect their own look and feel and their own brand identity and latterly the projects now being developed for touchscreen use and for digital applications all using this common suite of products and graphic language and identity that’s emerged the

Product now this kind of whole way of designing information to improve the user experience of transit systems and cities themselves is also now of international interest and New York in particular is a city that’s picked up on this and has learned from London and Bristol in other projects and I’m going

To hand over to Carrie now to talk about what is an amazing project that’s taking place in New York City commissioned by the Department of Transport involving Penta City group which is part of team and it for that work and without further ado I’ll hand over to Carrie now thanks

Makes very much so we New York City dear T in New York City we’re very proud to introduce walk and wife very delighted that we have developed this sophisticated system citywide information we finding systems for residents visitors commuters for everyone let’s see I’m having trouble using this slide here

Sorry Brittany the slides are moving Kari just go ahead and click on the GoToWebinar viewer and it should let you start moving through you just have to click on like on his slides there you go no now you can move there okay so New York City is you know probably a lot of

Planners in the audience have heard our story and the great improvements that we’ve been making to the street environment under the leadership of Mayor Bloomberg and commissioner jeanette Sadiq Khan we’ve been rapidly transforming the streets of New York City you know with the focus on increasing street capacity

Actually and for transit riders with an introducing bus only lanes select bus service which is our version of bus rapid transit to increase you know movement of people over vehicles and we’ve introduced many pedestrian and bicycle safety improvements we have protected bike lanes detective green bike lanes all over the city now we’ve

Increased public space we have a wonderful Plaza program and we’ve been you know really paying attention to the needs of all street users not just drivers and when is a and then of course we’re also known as a city whoa sorry about this I’m having some problems

Really we’re known as the city of tourists and walkers we have you know probably more tourists than any other in the world we continually you know have record numbers of visitors and while we’re synonymous was walking and most of our visitors are you know walking when they’re here

We still have improvements to make to the pedestrian realm and wayfinding information is an important addition to help pedestrians feel that their needs are considered equal to drivers and other street users so the origin of the program we do have some existing wayfinding systems but in reality most

Of them are retail or district branding and we continue to have demand from Business Improvement Districts and from cultural institutions who wants to develop their own branded information systems but the city really just wanted one standardized system that provides the right information in the right place and not just a branding opportunity for

An individual institution or neighborhood and so to solve this issue we commissioned a study in 2012 to determine the best way to move forward and kind of figure out you know what issues we need to address with this and you know many of the findings will not

Be surprising to you that most people even even locals are getting lost probably you know more than they admit you know it’s very confusing we have a clashing street grid when you come out from the subway you know you have you may have no idea which you know corner

You’re standing on it’s very difficult sometimes to determine which direction is north so we we found that we definitely did have a gap you know people can’t give directions if you know New Yorkers love to give directions but they’re not always correct so that’s definitely in the shoe and then there’s

Also the issue of neighborhoods this is very contentious there’s not really an official city map of neighborhoods people have you know very different ideas real estate agents are continually changing neighborhood names so this was something else that we wanted to address kind of standardizing areas to stop that

Confusion okay and then in addition you know the there isn’t sort of one high-quality map product that visitors or residents are using in fact many of them using the subway map and that you know that’s certainly not an ideal way to navigate the city but it’s interesting to note that you know most

People aren’t necessarily using their smartphones to navigate so you know that’s definitely like a response a lot of people think that you know you shouldn’t bother developing a wayfinding system because you know everyone has a phone and they’re all using Google Maps and you know that’s definitely not true

And then we think you know we’re we’re continually wanting to reduce reliance and automobiles and you know encourage people to take other modes of transportation and with information with a really high-quality wayfinding information system on the street we think that that would encourage people to walk more so we wanted to develop a

System but first we needed to find the money to do so so we are we applied for a bunch of federal grants and that was very good the FTA is very supportive of this they see this as a good way to increase bus ridership as well as

Walking and so and then we worked with our partners to secure some additional funding some of our partners were able to secure federal 911 recovery funds and then we are able to attract some city capital dollars from local effective local elected officials and then some of our Business Improvement Districts

Brought their own private money to the table as well and then we’re continuing to look for additional funds as well as considering some other maybe sponsorship opportunities with private money to continue rolling out the system and our phase one partners are we have Manhattan Queens and Brooklyn and we have three

Business Improvement Districts in Manhattan one in Queens and then in Brooklyn were working with cultural organizations and all of you know they all got on board early they were all interested they either have existing wayfinding if they wanted to upgrade or they were interested in developing their

Own systems and so you know they were eager to be a part of this first phase and get in on the ground level and they also you know nicely represent the various types of street networks and neighborhood uses you know we have the Midtown grid with a lot of office use

Means Long Island City which is becoming you know it was industrial and it’s kind of small still industrial also transitioning to being more of an arts district as well as a lot of a hotel districts a lot of visitors are coming Chinatown you know very unique for the

City and draws a lot of visitors and not to mention its off the grid in Long Island City as well kind of has a clashing grid happening and then Prospect Heights and Crown Heights in Brooklyn are you know the home to some famous cultural institutions but also a

Largely residential area and so these you know all worked really well for being me to develop our system that works you know truly citywide and our for the Fate for the development of the system we had our partners involved from the very beginning so they were part of

A technical advisory committee and you know they they led area walking tours to identify issues and opportunities you know provide their local knowledge and expertise they participated in content planning workshops for developing the math and our content criteria and they also you know reviewed locations with us and so

That was been a really good collaborative process to have different voices and different people from different parts of the city involved in influencing the design outcome so you can see there’s some images from workshops that we’ve held so we also want to extend the system obviously this

Is the fork shop is about multimodal wayfinding and we back in May we launched city bike New York City’s bike share programs finally after a little bit of a delay but we’re very excited that the our maps are included in at all of the city bike

Stations and so there is an you know immediate connection to the pedestrian system the difference here is that we’re also including the bike lanes and some other bike related information for people but pedestrians can use this and they are proven very popular we’re seeing you know the maps are getting a

Lot of use by people who will never use the city bike system so is a double benefit to have these on the streets so we launched officially launched the wayfinding program this month and we’re very very excited and here is just a nice shot of one of the first signs and

In Chinatown we have just four installed and the rest of the system will be installed later this month and throughout August we’ll get the first four signs out and then we are working to expand the system into lower Manhattan up into the Bronx and further north and Midtown along the 42nd Street

Corridor and then as well you’ll see some images later you’ll get a sneak peek of a design that we’re developing for select bus service stations that will be a wayfinding product that also includes real-time bus information so like immediately getting into the multimodal connection there and

Then we also see oh sorry we are also working with New York City Transit to introduce the maps and subway stations to replace their existing neighborhood map so when you get off the subway you’ll see the maps in the mezzanine and then when you come up on the street

You’ll be able to connect that with the street network on the street and so it just continues through various modes and then we are looking for future opportunities to to add you know maps to existing street furniture here’s just an example we have cycling maps out and

Some of our covered bike parking units and we could you know replace this map with our wayfinding map for cyclists and so we’re looking for other opportunities to do that and then we’re also developing criteria to allow our partners and other organizations including York City and company which is

Our tourist organization to produce products tailored to their needs using our base map so you know if if a tourist is in a in 34th Street partnership area and they want a retail guide they can you know pick up a retail guide and it will it will look like the map that they

See out on the street but it will have you know more detailed information so we’re very excited to be developing nuts so thanks very much for your interest in our program and our system and I hope you all come visit New York City and use

Our signs and I’ll turn back to Mike now thank you thank you Carrie I can’t wait to come back and Carrie okay carries really talks about the focus their meeting from or evolving a pedestrian system to to start to think about bike share but also the idea of

Other travel modes and the fact that we can stitch these things together so there’s been a team behind this we’ve worked very closely with dota and dota have been amazing in terms their vision and direction for the project but also the impetus they’ve given to it in terms

Of directing us to deliver within a certain time frame and certain budgets now we’ve worked with a team called Penn Citigroup is put together for the project involves pentagram and graphic designers evolves city ideas lead designers for the project in terms of developing your strategy the planning

And much of the design direction to the whole project where who cross graphics product design and mapping we’ve worked with Darby a group from New York to actually look at the strategy for location for the planning of the system itself and not least Billings Jackson in terms of product design and street

Furniture and then lastly utakata and again all these companies are based in New York as well as a world where you can tour a base in Sweden in New York they’re very much the specialists they’re the people that are bringing the delivery of the mapping system to life basically and developing the automated

Aid that’s there enabling us to turn out hundreds of products in in double-quick time then so it was a keyword that that VOT introduced into the brief and it’s the word standardized and this has been a blessing really because it’s enabled us to think about introducing one system

Or what one design idea that we can execute across the entirety of New York what it will do is replace the various thief tons of different wayfinding systems that aren’t co-joined or co.design in any particular way indeed they’re quite dysfunctional because they don’t join out they don’t stitch the

Journey experience together and by introducing this with standardize it means we can obviously standardized information not just for walkers but also for bus users for subway users and others ferry users as well and other modes of transport in due course so we can give a degree of consistency

To it we can introduce a visual language that stitches it all together and it’s more simple and cost-effective to maintain because we’re talking about in Commons scale here we’re producing more it drives down cost over time it also means we can create a set of resources that can be shared with different

Partners that Carrie alluded to so all these things are part and parcel of building a standardized system and part of that is if we’re introducing the same system no matter where you are in New York City from the bombs to Long Island City to Prospect Heights to Chinatown

You meet it and greeted very much by the same products and services no matter where you are so it reads a sense of familiarity it breeds a sense that the information is designed as being fit for purpose that it’s provided for you in an authentic manner that somebody is

Managing the system itself so they’re all key components of building a standardized system and what that starts to do is for the the infrequent user the first-time user is to turn them more into walkers every day and public transport users every day by greeting them as I said with consistent high-quality information that’s

Consistently applied no matter where they are in their journey trip or or journey experience so we call it building mental maps if we can convince people that information that we’re providing for them is good to use and that encourages walking and use of public transport and bike-share systems

It will encourage them to explore more explore other parts of different boroughs and other parts of the city itself and it will encourage them to stay longer and to spend more money ultimately so this type of project is directly good for the economy because people that are walking and using public

Transport systems are generally spending more money than those in other forms of transport and the cost benefit analysis of that really points out that this systems does pay for itself by generally short periods of time the other word that we we introduced to the project that it should be integrated it should

Be joined together so this idea that we can provide a single information system across multiple modes products and different environments so it is Coplan designed and delivered as one system that it presents itself as a seamless information system to improve your experience and there will a overtime

Encourage modal shift from from car use and taxi use to walking and even actually buy into the subway if they realize it’s actually quicker to walk for me to be and ultimately more people on the streets means safer cities means more interest cities more convivial cities to actually you know walk sitting

And being so really wayfinding is becoming a part of a city’s economy moving forward now wayfinding systems can’t do everything so we had to pin it down to three functions really simple one is to give you an overview to orientate yourself in space secondly to enable you to plan your journey from one

Point of the city or one destination to another and thirdly to direct you along that path along your journey through a sequence of streets and spaces to your final destination and we wanted to design information products that do those three functions and we also thought that the system needs to be

Extendable we can’t just design from Street News we live in a world that’s you know very much digitally enabled in this donation computer use mobile applications smartphone applications but we’ve got print and we’ve got people now they’re all part of the wayfinding experience but at the heart of X is a

Set of disease design resources that we can use to develop products and services for any of those medium or particular channels but starting with pedestrian systems the skeletal framework enable this to hang off you know kind of the clothes the rest of the system if you like through mobile prints and people

Based services and we also looked at a system that we could extend geographically so yes we’re looking at the city scale but we’re designing for each and every borough and within that various districts and the neighborhoods and the branded spaces so we’re not designing to replace everything but just

Really to get people to move through the city as far as its districts neighborhoods through a single system and what we wanted to do was in designing this to look at very closely at the city’s urban structure itself that’s made up of a series of nodes paths which are the streets and the

Avenues that intersect and the spaces that show up within that structure itself and what we wanted to do was start think about developing a system that could reflect both the organic street pattern of the city as well as its grid layout that we’ve seen very

Much in Midtown and to do this we start to think about a series of products that could grow in scale relative to the size of the spaces you’re in so for instance if you’re on a narrow path on an Avenue or in streets you’ll be greeted with and

We’ve been using and narrow a product and the size of this product will grow relative to the size of space you’re in so you get a bigger aperture a bigger view in a major space and you get a mapping area to cover the entire neighborhood for instance so what we

Wanted to avoid with sine flutter and putting the wrong size products in the wrong type of spaces so it’s all scale to reflect the view in front of you basically and there’s a core range of products a path product on the left a local area which sits into a kind of

Intermediary style by space and the neighborhood product there on the right which is the larger larger product and then a finger-posts which really is just to get you to that final leg of your journey but we’re introduced mainly map those products these are double-sided products and their own rights all the

Map that’s repeated on each side they’re interesting as I’ve gone to explain their design to be heads up or forward facing to mirror relay the view in front of you very simple so the products and you’ll see here how they grow from the simple path product Mary product giving

You the orientation up and down a stream to aura by an Avenue through to an area product through to the neighborhood giving you the wider overview now design is easy that’s quite simple he says but it’s the design development behind it which is the real trick which the real

Success of building a project like this and that involves looking at what we call information planning the cons from the data behind the system the mapping scale and orientation of the informations the identity of the system itself the graphic parts and the product design and then lastly how we plan and

Place the products within certain streets and spaces all to an agreed network of walking routes of bus routes of bike-share lutes so it’s very much the science behind a product placement I’m going to talk you through how we built the system now we’ve taken very much a user-centered approach the design

Is all based on evidence of what user needs are so key to our kind of design expressions been talking to real people in the street environment to find out what they need and how they interpret information we’re also very closely at best practice some of which I’ve shown

You earlier and as I said we’ve been testing ideas with the public throughout the process and it’s included the idea of forward-facing Maps for instance and quite interestingly the research showed four forward-facing there are three options for New York standard Northup map a grid version of

That which is grid north which is not true north about 12% higher to true north and forward-facing and the figures we got back from testing on the street is that nearly everybody prefers to see information relayed for them in the way they’re facing the way they’re orientated with in the street

Environment so the information literally mirrors the view in front of you and we went for a whole process then of gathering data and information and developing rules around how we select information and how we apply it so this is really the science behind what appears on the information products we

Generated a hierarchy of information this was all agreed with stakeholders the development partners in the pilot areas and not least with d-o-t who guided us through this process as well we ran workshops and stakeholder events to generate content the information system and we went through as Carrie alluded to developing criteria for the

Whole neighborhood naming and district naming of the system is the first time really it’s ever been called together for the entirety of New York City so these are all the kind of building blocks now I’m going to hand over there to david Figueroa T Carter to talk

Through a little bit about a mapping database which calls all this data together with the geographic information to present the system so over to you David thanks very much Mike just let me make a check that I actually have seized control of the screen although I can’t see that that’s happened I think

Everybody’s hearing me but I don’t know somebody can uh let’s see here I may have to click on them GoToWebinar viewer and then press a button David do you hear me yeah you do hear me okay I see what’s going on pardon me but let me begin thanks very much for your time

Everybody as Mike’s mentioned our job on this fantastic project has been to digest the specification that emerged from the expertise of city ID the let’s say the fantastic planning will there is at new york city department transportation the graphic designers pentagram with their experience in new

York and then us to start to commit that information into a GIS database and it was recognizable from the start that there was going to be a need for quite a lot of products that say mapping products heads-up products not just one type but of many and once you start to

Represent the same information on many different products a GIS database has proven to be quite quite useful and so in that process we’ve needed to see what raw materials have been there to start with unfortunately New York City has an ambitious GIS program across most of its departments that’s coordinated by its IT

Department who maintains a variety a broad variety of different data sets which we looked into see which ones would be most relevant for generalizing and deriving into the wayfinding database specification and so in that process we needed to spend time with the OT and look through the different sources find out which of

Those were quite up-to-date quite current which ones were not so current may have been produced for a specific project or specific instance and then look into of course that were developing wayfinding specification to determine which of these sources we were going to then start to hone into the database

Product this is being designed to be a corporate data asset that is linked to the IT data resources of this city of New York so it’s not built to be in isolation although it is built very intimately wired into the wayfinding specifications which will fit all products that emerge in different

Transit modes and let’s say also all the across the entire geography of New York so there are a lot of aspects to take into consideration when designing a project like that but we can say that our experience is very clear that just using drawing files for a project that

As this ambitious really falls down quite quickly just to speak quickly about legible London and indeed a product regime which was already underway in London quite some time ago I think at this point there are between 5,000 unique map products many of them heads up or face forward

In nature and all these are today being driven from the same data resource which was developed through the vegetable London initiative these sources then T Carter used and the team as well to start to mold using the rules were developed through the let’s say through the wayfinding graphic

Specifications in a way the slide you’re looking at now is cutting to the chase and showing a swatch of data through lower Manhattan which is actually at us that’s as as we’ll see let’s say there’s a scale if we call the locator scale and it’s this is showing an area that’s

Fully developed after quite a long process of deriving say source information generalizing that through the wayfinding specifications the content specifications determining which buildings which places of interest are going to be there using purpose develop fonts which I think Mike will discuss some of which have been tested for legibility and let’s say design

Consistency throughout New York and putting this into the GIS data environment ready to use for graphic products let’s say this one area probably is going to have many hundreds of products once the system is fully developed and these products are going to be at different angles different

Product types some of them will be underground and the data resources intended to support all of these it’s also supposed to be designed so that if you update any of the information that’s on this that’s in the database it’ll immediately be able to be reflected on

New updates of any of those products and it’s a truly challenging exercise but we’re putting our best ingenuity and experience to work here to make sure it works really rather seamlessly and well for this city of New York the mapping database then is in a standard GIS

Format are specified by New York they use SVG is theta and so we’re committing everything into that format also using Oracle spatial to complement the s3 graphic information for exports that say into final mapping files we’re using illustrator or PDF and there in almost all cases is requirement

For some final touch-up and I’m finishing for each nap product but hopefully that’s in say in almost every case it’s a very limited amount of work extracting most placements and Simon Balaji from the database as is there’ll be some say if we look at the range of

Products almost all of them have two different maps on them one is in one detailed focused map actually I think I used the term locator earlier I apologize for that that’s a term used elsewhere but the focused map is quite large scale not which you think is used

For most of the navigational needs that users have but there usually is a reason to have an overview type of map which is used to look a bit beyond where you are to see other places that are of relevance or indeed just to position yourself correctly if you walk quite a

Ways without fully understanding where you are in the case of for example the city bike bike share scheme the overview map scale is indeed might be more useful for planning a bike journey as it contains bike paths and destinations further than the limited area shown on

The art scale maps this slide has jumped a bit perhaps lose me you didn’t lead but this is just showing that we have a rather ambitious not production schedule then to get the full database out by early 2014 so well underway right now moving across Manhattan and Brooklyn and

Areas close in the area where a lot of products and project schemes are along the way and then moving out as we get later into 2013 and the final delivery early next year I’m trying to get the next slide up and I have it now this is basic goal of you

About what the processes are at play here of course this can be elaborated on quite a lot but we’re trying to get a lot of material in in a short amount of time so just say that we have dedicated teams to each of these processes starting with source information

Filtering that deriving it into the specification that’s been developed by the team moving through to testing all that information out in the field to see that it is indeed current finishing up the database through rather rigorous quality assurance which the city of New York is intimately involved with and

Then committing it to the database ready for use for all mapping products I’ve mentioned these formats for delivery and extracts I won’t spend much time on that now as we’ve already covered that and I’m going to give it back to Mike to go into more detail about the graphic

Standards that have been developed for this project so Mike back to you thank you thank you David we worked very closely with pentagram on this and they’ve led we led on setting the specification and pentagram and led on setting styling flits and the guidelines are in evolution across not just a

System now that bike-share and soon-to-be SPS in the subway and they contain a whole host of elements not one of which I can go into but broadly we’ve adapted new Helvetica and it’s called no Havarti code doc now there’s been some minor adjustments to it the smart among

You may realize or the type aficionados may realize we’ve added a dot actually in – then yeah – the typeface literally but with it sounds it’s not frippery or it is for good reason basically because we want to create a watermark of quality that the DoD can control so at the

Moment the DoD has this typeface as the designers they are the only people in the city that do so we can control the outlets and make sure that they’re monitored and controlled in the correct way we’ve also been taken onboard a very new design palette to absorb primary brands

That exist such as the subway system itself so using very neutral background plan palettes and then adding colors and and other devices taken in from other bones we’ve aligned the pictograms with the typeface it’s an idea that we introduced basically to again and give it some uniqueness to tie everything

Together visually and they’ve been through approached – phase they’re also look to ad a guidance that is very little or nothing at all related to mapping the mistyped products but in terms of viewing distance we’ve made sure we’ve accommodated as best we can in terms of exterior freestanding products viewing distances and

Guidelines therein and that’s condition the information set out an order of read within each of the products from the beacon that you identify a distance to a locator which is my address for the direction to the map that you read at eye level through to the partner

Signature at the bottom of the product itself and these are set and typographic standards and design standards used as I said we’ve been through a user testing process on street at various different stages and getting feedback and that’s been fed through to rationalize and improve the design of the products

Themselves and what we’ve ended up with is the set out for the product with names addresses that the street and area are in directions including subway information as to where you where you are heading to in terms of subway entrances and then the maps themselves and David’s alluded to the focus map

Which has to be larger larger map giving you approximately a five minute walk circle identified at middle there by the new symbol but giving you the distance to the edge of that circle and walk times it also crucially tell you where uptown or downtown ins east and west and

Off map pointers with information also tell you what’s adjoining the map that’s slightly out of the site of the area coverage of the map should I say and then there’s more detailed overview map which provides approximately a fifteen minute walk and that provides local connections to other transport services

So quite quickly you can see if it’s easier to walk get a subway or even together to get a bike and the path product the narrow product literally takes you up and down streets and avenues very simple in its design but again giving you off net pointers to things like Empire State

Building it’s amazing the number of people that can be stood almost a block away or virtually underneath it but not know where it actually is it’s it’s one of those and anon anon normal ease or odd factors and again I showed you a bit more the detail of the focus map with 2d

Buildings to reference you focus map in more detail and picking up on greenways cycle paths subway lines are included as well and we’ve gone through our process network planning for this too to indicate where the products will be and I’m now going to pass over to a Ventura

He will briefly talk about the product design development behind this the actual 3d dimensional design so two Asian I’m a pretty much everyone and ok I’ll go as Mike’s outline just to divert the product family for their system and part of that well was to also look at

Scale on context of the objects in the street and so we spent some time looking at existing furniture and looking at how how the products would potentially impact on the streets and whether they would be seen is the important part of its of the heights and scales and these

Objects were and obviously a big factor the year graphics is or she leaves the kind of either of the objects but types and then the peaking element was important part of our our involvement with fear seems kind of goes back quite a while we actually developed the st

Francis system idea team so they’re very familiar with the language that we want to kind of create for the system so that was one of the key factors for us is develop a language which was based on that a self finish materials robust transparent minimal intervention so I’ll talk a

Little bit about how we kind of got to that got to that at that point but they control so in terms of the objects themselves and create a family of objects which might talk about which have different lips which anyone where they are based in a city can be and now

Object or a wider order so you have more space to kind of populate but in terms of the breakdown of the materials we have a glass or acrylic which ended up being a beacon element which kind of attracts the pedestrian to the element and so you can see it from a long read

And then yeah max of placed on the back of glass there’s a vinyl print applied to the back of glass and this allows for and the max to be updated potentially in the future so it’s an easy replacement which is also very important in terms of the maintenance of the system and then

We have steel edge supports which are finished selfish in their shop being finished and then at the bottom you have a young a ceramic panel which actually porcelain family we looked at some other options fan is still being won and ultra high performance country but the porcelain panel tree and actually got

The union is actually performed very well it’s a very low porosity young material and so they were bust nestled on the street the people placing rubbish up against the system and various issues of the street maybe this perform very well on the street so this is kind of an

Early sketch of this sort of modular system he wants it wants to go with with them with their express structure on the outside you want to keep the one of the keys for the graphics was to kind of bringing the graphic rights of the edge and to get

That very fine death or meant we had to knock framing system so we actually went with a top and bottom frame system so we could take the graphic right to the edge of the structure and we can keep the image of the product very clean skippers

That level of detail that takes quite a lot of effort and so the build up of the system is there basically at Egyptian where where the structure on the inside holds the glass and we want to leave what a room inside the structure to allow for future proofing yogig so

Potentially if if we wants to put digital information for example we were able to do that so we left there kind of a nice structural void inside for contra future proofing of your Jack’s to get this level of crispness of Indy so it takes quite long effort so a week and a

Lot of time trying to look at various edge radiuses material testing we went through a long process of trying to get those those details right it’s very important system because it very it’s actually very simple design but to get that simplicity in there in the finished

Product is erm takes quite a lot of detail and effort and worked quite closely with the manufacturer to get to this level of detail this is just the detail showing the porcelain tile that we kind of went with immune to arch pain it’s a expect to stay in Japan but these

Materials are all part of the of the process that I’m testing and part of our our intent is to kind of really make sure that what we put on the street will last so and then this is talking about the testing of the object and we worked if

I’d be ATM to make sure that VM structure work were listen so here we are these are the first but prototypes going into Chinatown which happened last month he severe structural limits of the year brain system and he’s going to the ground as you see the axe out tree

Structure is actually expressed from the outside and then the glass just dropped in on into the ferns itself their glasses glasses their final graphic which is applied for the back of glass ELISA and then annasophia this acrylic became mature creates the young kind of illuminates in practice with it with it

With a young son she’ll say I can hang back to my kitties but these are just the first prototypes that are in the street now in Chinatown and many more as you see on the base panel there that’s the year porcelain panel so you wanted to create a pallet of materials that

Express the quality and also their robustness of their new york city streets and hopefully you create the part where we think you create a product that will really last and go on into the future for many years and was able to be updated so as I said its future proof

For a new technology and potential future thank you I mean the idea there that I think thanks very much aaden’s really to introduce Beauty function and its beauty in function itself so thanking create something very robust very simple that feels and speaks of the city itself so doesn’t feel like it’s

Just been parachuted in from somewhere resonated with the quality and architectural quality of the city itself and fits comfortably yet it is beautiful in its simplicity I suppose and they sing at night how the light picks up on the materials a very high contrast legibility and let’s put the multi back

In this conversation because what we’re talking about there the key building blocks of the graphics the data the planning behind the system the product design has all been put together in a way that makes it the potential for introducing the information band the fact that it extended to cover every

Product every transport pilot that covers every stage of your journey so we can build out from this pedestrian system to bike share the subway the bus to include not just the other modes but other medium as well so that’s what we’re now doing we’re looking at taking this through farmers have said the

Skeletal framework on Street so now looking at the other modes so we’re evolving an extended product range so from the left there the existing products that you see the bike share products in the middle blue one is yet to be designed but it’s the larger interchange or transfer product through

Two bus stop information itself and it all relies on the work that David’s doing to put together a database so we can start to populate products no matter where you are in New York wherever you are in the five boroughs basically and this goes for bike share the fact we’ve

Been able to turn out three hundred and thirty-odd Maps very very quickly for bike share it’s the first sort of extension to the system and now we’re looking at the select bus service and the bus system itself and here we’re designing a similar product but it will include real time information with live

Information feeds as to where your buses as well as new information types to showing the route maps and how to transfer between one form of transport and another and again we’re taking us in the principle to size the various products relative to the information that you need at a point in your journey

We’re not using a sledgehammer here one size fits all it’s the reverse actually increasing the product relative to the great degree of transfer that you are or you could do in a particular location so from major transport hubs where you can transfer to only a whole myriad of different

Services the products will be larger as opposed to what you see on a single route which takes you up and down the street or an Avenue very simple again we’ve been going through a development process testing and these are mock-ups that we’ve been using with the various

Different people and B gives you an idea how the graphic language and flavor of the design is following through on the pedestrian system to bus system and it shows you kind of the detail now the graphic language applied to bus route maps literally to show you what route

You’re on how far it is to your next stop and you know related walking times to particular destinations as well very clear very simple but again when I don’t think anything we’ve seen a few like this in the US we’ve also got very simple timetables or what kind of

Frequency diagrams so these are ready to date just to give you a very simple information on bus timing don’t forget this works with the real-time information system above it and we’re also providing information about connections to services so quickly you can transfer from other bus services and it shows the routes and walking

Distances so here and connect to five is different five or six different services within a two to three minute walk and it shows you where the stops are and what the bus services are and then related to that also developing a transfer map that shows you a particular stop what exactly

You can do in terms of other forms of transport from that particular location so it includes other bus services as well as subway system itself that gives you the transport options in here as well these river ferry all in one easy-to-use map that will be provided on

Street and as I’ve said things are going through a process of testing and with in mind that this whole resource and this is probably one of our slides is really it’s about creating an open-source system where the data can ultimately be shared by different information providers and used by and so my seeing

Co the Business Improvement Districts another technology provider to improve the quality of information right away across the trip changing so a couple of concluding principles you know we really thought about user needs and putting the user first and making the information is intuitive and is relevant as possible we

Look to that whole journey experience so not designing at one particular point in the journey or just thinking about it as a single mode how do we tie it all together how do we glue it all together look at appropriate media you know it’s not just signs it’s print it’s web and

We’re creating a capability for the system to expand and the other thing related to that you’ve got to improve your streets and spaces in parallel to support wayfinding function of your cities and then you know it’s not just about a system of parts it’s how you

Plan those as a joined up network so it’s a seamless network from point to point and there’s a myriad benefits on the improving the experience through reviewing the wider off of cities encoding exploration you know right the way through to encoding repeat visits longest stays for people and she start

To spend more and she starts to spend more as a public transport user and as a pedestrian as a bike user and at that point we’ll say thank you very much and open it up to the team there are a series of contacts Kari Tyler from do

Team who you’ve heard of and also sound cool trip in our New York office there will assist any further queries that you do have and lastly there’s a website if you do want to hear more about project will see more about the project in city route calm okay

And I’ll say thank you very much at that point and open it up to conversation it great thank you so our first question comes in from david why do graphic designers use a circle to describe a 15-minute walk shed when on a perfect grid the actual walk shed would be a diamond

Should I pick up on that question it’s it’s not actually a walk circle of equal time or distance what we’re doing is and if you look look at the maps closely it actually shows on many of the maps three or four different timing points so it’s basically drawing your

IPhone from the you are here to those timing points across the grid and you’ve also got to remember that not all of New York is is a great system so we tested this and we worked it through and we think by providing three or four timing

Points it gives you an idea of the walk times to the line okay okay um next question comes in from James the signage plan is very nice can can you guys speak a little bit more about integrating smart phone technology do you want us to

Pick up on that one carry out it and we’re still talking about it we’re not we’re not really sure we don’t have an answer yet unfortunately but you know eventually it’s possible that we could work with a partner develop an app I’ll just mention this is David speaking that

The database has been designed to be able to use digitally let’s say in a web mapping application so that that wouldn’t be a hurdle at such time that some type of app or or say smart phone type of use or implementation was going to be looked at however the design work

To date has been done primarily for printed on Street information and so we would suggest that there probably would be some type of design step if we were moving towards apps to look at how the mapping and the other graphics hold up but probably acknowledging that that

Will take place at some point in time but I guess I also want to say that we really do just want to focus on the core systems for now it’s very important to us to keep rolling it out citywide and getting into other products and other modes as well so that’s that’s our

Priority all right and this question comes in from John the signs and Graphix are terrific how vandal proof and fade proof are the structures I can pick up on that in part I mean all all the materials themselves are self finished materials in other words they don’t require high levels of maintenance now

Any city system can attract vandalism but from experience of looking other products elsewhere we selected the most robust materials with longevity in mind knowing me that the core materials of can be sourced and are being sourced from you know high levels of sustainable materials in terms of the steel and can

Also be near enough 100% recycled now the graphics themselves are printed behind glass and that’s for very good reasons that you need to update the system periodically hence we’ve gone for that that basic approach so we need to update on a reasonably regular basis perhaps once every two three years at least

Hence the ability to do that quickly and efficiently and you know the the graphic elements and the vinyls and the print-based materials are designed to be light fast for that time period so we’ve calculated that and made a best guess as to the longevity of the products institute

All right next question comes in from Susan is the assessment of these Moute multimodal wayfinding systems and ongoing exercise or have you built in periodic monitoring assessments for updates like that Carrie okay short sorry um yes so we will be DoD will ultimately be maintaining the base map

And we do have a database that you know will kind of alert us you know as we add additional content um you know if the street network changes or we have you know a significant building is added or some some other thing that we would meet our map content criteria and then you

Know that will be flagged and then we’ll consider you know whether or not to update the map at that point or whatever maps are being affected so it is something that we’ll be managing continually are you also planning further evaluation and kind of used to the system I think that’s important and

Some that probably will be looked at no right Kerry um I’m sorry for their use of the system like terms in terms of its success you know in terms of user feedback in terms of further development of products okay right throughout the process we’ve engaged with the public

Citizen leader in that in that process yeah absolutely I mean you know we’re getting feedback that something isn’t totally clear I mean I guess we could consider changing the graphic standard or improving it but I think so far so good but yes yeah we would be I’m sure

Open to making in person based on feedback alright next question comes in from arena could you please speak a little bit more about how you decided what to include and what to leave out of the focus map it looks somewhat less dense compared to other legible cities projects no building outlines or stairs

And broad crossing and indication etc we we really wanted to a lot of the content in New York City is you know retail you know we have you know buildings with so many uses happening we really wanted to focus on the information that would be useful for wayfinding purposes so you

Know landmark buildings we do I think what she was talking about like different structures and stuff we do show like multi levels hmm so I guess maybe maybe some of the examples shown didn’t get into that detail but we are showing like how to access you know

Streets that pass under bridges and we do show all the subway entrances in detail we do show a lot of that so from you know just the pedestrian access standpoint we still like the information we’re providing is very good and then you know I think a lot of the other

Systems might include more retail and other destinations that we didn’t we didn’t want to include because we didn’t want to have to update the map so frequently you know business is open and closed here often and it’s just like too much change to deal with so we’re

Responding to that by working with our partners to allow them to use our base map to develop other print products or you know Maps or maybe maps for their web sites that can include you know whatever content they feel they want to provide whether it’s like galleries or

Restaurants or you know retail shops etc okay and this question comes in from Ken did you consider advertising on kiosks the revenue source to build and maintain the system no advertising we really wanted this to be an an information system sort of you know not influenced by

Advertising wanted you know the maps to be on both sides it really wasn’t clear that there would be a way to you know to make these really as useful use all the space available for pedestrian information so one thing that we will consider in the future is we do have

Space below the map for logos and so for example if you know a business or a real estate company or someone wanted to sponsor part of the system we would show their logo on the sign but that that would be the limit all right um this

Question comes in from James do you have video or security cameras point at these signs to monitor use and vandalism no we don’t what we’ve learned from other systems is that you know they really aren’t vandalized that much what we’ve heard from London in particular is that

People really respect the map so you get occasional snickering and we do we do have partners in all of our areas that are helping to clean and maintain the structures so you know if there is graffiti or stickering they’ll report it or other people can report it they can

Report it on our website or call 3-1-1 which is New York City’s information system and we will respond you know we have a cleaning contract and and we’ll respond immediately okay and this question comes in from Elizabeth following up on monitoring will you be able to track changes and

User behavior for example how many more people are walking well the city does regular pedestrian counts I’m not sure if we’ll ever truly be able to connect that to the map maybe in certain neighborhoods it might be more difficult in like Manhattan for example but maybe an outer boroughs and then maybe in

Particularly we might be able to learn again you know more information for transit ridership with our SBS products you know we might be able to figure out if those increased usage of the SBS system or other bus systems that might be something that’s easier to measure

But maybe in the outer boroughs we could we’ll be able to detect an uptick in walking but you know we haven’t really thought about how to measure that okay um this comes in from Douglas or any other studies in the United States looking at replicating this type of

System I’ve heard that some studies that put out our fuse I don’t know do you know Mike I think there’s some interest across North America in this sort of project we know for instance Toronto looking at us in the project Pittsburgh I think you know it’s almost incumbent

On cities to actually think more about the Walker the public transport user the quality of life in cities so I think all these work is of interest to cities in in the United States at the moment my my own take on this is that there’s a lot

To learn and a lot to look at in terms of the principles but I would hope each city or each place that is looking at a project like this designs in its own image in its own identity rather than tries to potato print or copy exactly

What New York had done in the way that New York has interpreted it’s own city and reflected its own city in the design of the products rather than just trying to copy London or London copying Bristol for instance you know so I think quality of place quality

Of life quality of well-being all those sorts of factors are adding up to this type of initiative being of interest to cities and you know I think talking about evaluation in the business case we know from work here in in UK for instance that you know this type of

Project has a cost-benefit ratio to it I every dollar spent on it and you get a better return than virtually any other form of public transit or transit investment it’s very considerable typically you might see a benefit ratio of one dollar invested you get three

Back on on building a Turnpike or a road for instance or whatever but in this type of project analysis is showing is up to $20 back $1 invested so it’s very significant so I wouldn’t be surprised if there was interest across the United States and Canada for this type of

Project all right um so it’s actually about it for questions today I’m gonna go ahead and switch back over to my screen but I want to thank the presenters today Aiden David Kerry and Mike was a really great presentation I think everyone enjoyed it and also Gabriela for organizing this panel this

Presentation through the translation planning division so for those of you who are still in attendance I’m going to go over a couple reminders and how to log your cm credits for attending today’s event so just a stay with us and over that in just a moment all right I’m

So first off to log your seam credits for attending today’s event please go to WWE and select today’s date which is Friday July 12 and then select stays webcast which is multimodal wayfinding so guess is available for one and a half CM credits also we are recording today’s

Webcast so you will be able to find a recording of this webcast on our YouTube channel and with that this concludes today a session I want to thank everyone again for attending thank you you you

ID: 7V9FUBUVfhY
Time: 1373667217
Date: 2013-07-13 02:43:37
Duration: 01:29:08

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