Title:دستورالعمل های طراحی برای شهرهای کوچک و مکان های روستایی

۰۴-۱۱-۲۰۱۱ ارائه دهندگان: باب باربر و بلیندا استوارت این وب‌کست فقط برای مشاهده در دسترس است، برای اعتبارات AICP CM قابل استفاده نیست. این جلسه دستورالعمل‌های طراحی شهری را در بافت شهر کوچک، از جمله درک زبان محلی معماری محلی، اهمیت مکان، و استفاده از کدهای مبتنی بر فرم مورد بحث قرار می‌دهد. تاکید ویژه بر ویژگی های طراحی خوب، از جمله محوطه، نظم، مقیاس، فعالیت در فضای باز و معنا خواهد بود. استفاده از عناصر افقی، عمودی و فضایی و همچنین جزئیات طراحی که به معنایی مانند بافت تاریخی می پردازد توضیح داده خواهد شد. در نهایت، مسائل مربوط به کاربرد و پیاده سازی از جمله استفاده از یک برگه مقایسه گرافیکی مورد بحث قرار خواهد گرفت.

قسمتي از متن فيلم: Listen-only mode hello my name is Brittany Kavinsky and I just want to welcome everyone it is now 1:00 p.m. so we will begin our presentation shortly today on November 4th we have our presentation on design guidelines for small towns in rural places given by Belinda Stuart and Bob barber for help

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Design guidelines for small towns in rural places this webcast is available for one-and-a-half Sam credits we are recording today’s webcast that will be available along with a six slide per page PDF of the presentation @ww Utah APA org slash webcast archive at this time I would like to introduce Dave Gatos

Who’s going to be introducing our moderator for the day Joanne Garnett and she will be introducing our speakers for today Belinda Stuart and Bob barber hi I’m Dave javis deputy city manager for Benbrook Texas and chair of aap a small town and rural planning division also known as Starr and elect welcome into

Our second annual Starr sponsored webinar as far as a group of about 500 small town and rural planners with the mission of promoting and supporting planning excellence in the small town and rural level in a facilitate communication among the small town planners current activities include organizing sessions and mobile workshops

At the National Conference of APA that are of interest to small town and rural planners in fact this webinar was based on a session that was presented at the 2010 New Orleans conference and just a heads up we’re planning a mobile workshop in the Los Angeles conference

To Catalina Island so keep an eye out for that we also publish a quarterly electronic newsletter called small town and rural planning as well as other periodic email updates and we have sites on Facebook and LinkedIn as well we also hold a annual awards program celebrating excellence in small town and rural

Planning we nominate worthy candidates for election to a ICPs College of fellows who are sometimes overlooked by their chapters we also monitor and support legislation at the federal level that affects small town in rural planning last year we participated in agricultural Secretary Tom Vilsack regional summit and we’re gearing up for

This year’s reauthorization of the rural development program in the Farm Bill and finally we’ve provided internship support to graduate students to gain work experience in small town and rural settings this year we funded three students who or what it ships that worked in both North Carolina and Kansas if you’d like more

Information on star or how to join our webpage is listed on the slide so now I’d like to introduce Joanne Barnett who will be moderating today’s session she has over 30 years experience as a professional planner working primarily in the Upper Mountain West region of the

Country which is kind of hard to believe because she’s not that old I’m not sure how she got 30 years experience in she’s currently a principal of Orion planning group and she offices out of Sheridan Wyoming and I assume there’s snow on the ground there right now she’s been very

Active in APA over the years could at the chapter and you may know her as being the national president of AICP back in the mid 90s and president of APA at large in 2001 and she’s still active in the Sheraton area currently serving on the downtown sort of Association

Board with that I’ll turn it over to join them thank you Dave I appreciate that and know there’s no snow yet here but there is snow up in the Bighorns come in my backyard so what we’re gonna be talking about today is the importance of where we live work play because it

All matters to us because whether it’s a historic community that we’re talking about or one that’s newly developed or one that’s been in place for a while what surrounds us truly matters I think basically we want to live in areas and communities that really resonate with character and showcase everything that’s

Special and unique about that place one way that we as planners can do something about maintaining the character and showcasing what special he is by paying attention to the design of our communities so with that this session is going to focus on the design standards for small towns and we’re all places we

Have two fantastic presenters the first one is Belinda Stewart AIA and Belinda is a principle of Belinda Stewart Architects PA which is a small rural architectural firm specializing in historic preservation as well as new construction in historically significant environments Belinda moved to her hometown area 21 years

Ago and established her firm in the small town of u poorab Mississippi with a population of 2500 she lives in the nearby village of Walt waffle where she is serving her fourth term as mayor her firm has helped plan seek funding and/or implement many successful projects throughout the region and they have

Received more than 35 design and or preservation awards primarily for new or rehabilitated public facilities Bob barber if AICP has served as the director of planning for Hernando Mississippi since 1996 focusing on planning and development and policy for preservation design placemaking and Smart Growth principles Hernando was recently named one of the

Top 100 best small towns in America bob is also a partner with the Orion Planning Group yeah which is our firm of full service planning consulting firm he’s the current president-elect of the Mississippi chapter of the American Planning Association in his past year of the chapter President’s Council for APA

He’s been a member of American Institute of Certified planners since 1990 and was admitted as a fellow in the Association in 2010 he’s executive committee member of the Memphis District Council of the Urban Land Institute executive board member of the mid-south regional design center and he served as adjunct faculty

At the University of Memphis graduate program and city planning so with that I will turn this over to Belinda all right Thank You Joanne first it’s um I’m glad to be here I’m going to have this opportunity to talk about small towns and rural areas and about the importance

Of design and about the opportunities to use – okay had a little difficulty there primarily I’m going to be talking about and the images that you’re going to be seeing are going to be based on examples that are here in my hometown okay this is a picture that you’re seeing from the

۱۹۵۰s and a very vibrant small town in that decade in that era and we’re fortunate that our downtown still looks a lot like that with a lot a lot of changes around it but I want to talk a bit about what we’ve done here but also

Talk about ways that this this type of looking at small buildings can be used in other communities and also about why design guidelines are important particularly in small towns and rural areas and how they can be used to enable to teach to motivate to encourage and to

Really be a bigger help than they might otherwise be or at least a bigger percentage of their and in larger towns the I think now when you look at the vernacular of what’s happening in small towns around the country we now have kind of a national home depot lowes

Building supply store hardware we can get almost any material anywhere and build in the same way anywhere and it creates buildings that sometimes look the same anywhere in the country and you see all over the country metal buildings are very similar buildings that we can now throw up quickly and inexpensively

And and I think in some ways that is our vernacular of the day most of our small towns were built based on what the vernacular was in that area at the time which was very which was not national what was available locally what were the national national resources what was the

Environment what was the topography and now we have many many ways to overcome those things and do things in a much more national level but that’s the danger to small towns especially and I think what used to happen naturally by what was available there and what people

Knew we now have to do by choice and I think that’s where these design guidelines can really step in and create tools that allow people to do that in a positive way and this is a view of our town of about a year ago and you can this is the same downtown slightly

Different angle and a very small rural area low buildings but has its own distinct character and I think that’s one of the first things to start with is really the identification what that distinct character is what is the vernacular of the area what’s the local language why is this community different

From other places what are the stories that make this area’s unique I believe that our buildings and our places I think they embody this history they embody memory they embody the energy of the people before us who did these great things and our communities are perhaps these common things but these things

That now create what our community is about and identifying what the patterns are what were the materials what were the details what are the things that really make this community local you need to voting in that environment and I think it’s all local I think you have to

Look beyond design you have to look beyond buildings and look at the really big picture quite often when when you come into town a planner or an architect professional comes into town in a small town or rural area we may be the only person working there at the time we may

Be the only person working there for years and I think it’s incumbent to us upon us to help folks look at their community in a bigger picture in a bigger way so looking at local politics architecture culture art all the different things that help make up that

Community it’s important I think to help us look at that to help give them an object to help them really see what is great about that community because when you’re there forever and we all know you lose that objectivity local politician or people are passionate about their politics and identifying what’s going on

And involving politicians in the process is very important local history people a lot of people are passionate about industry a lot of people don’t know what the history is in the community and helping to highlight that enough to identify this very important whether it’s the early history or whether it’s

More recent history positive history or even negatives that have happened in that in the past but are now very critical and in local culture oh there are all kind of things that make communities unique and different and for example in the Mississippi Delta you never know what you’re going to see we

Should shop but these are armadillo races but there are many many unique things that folks need to understand see and appreciate in their own communities local art all communities have artists and quite often they’re sort of buried in the woodwork and then having uh encouraging communities to actually seek

Out to their artists are and the uniqueness and wonderful missing that we highlight that it’s very important local characters these were a couple in our local community we had no idea about a few years ago the one on the Left was claimed to be a Confederate veteran

Turned out he was but he asked the person who established the Natchez Trace Parkway to go through several states in our area or started that effort and the person on the right from our area and turned out to be the assistant director of the FBI for years and started all of

Their training programs and we now have events and highlight what they’ve done local news Olinda not going to stop you just for one sec I’m receiving several questions about regarding the sound and it has and I don’t know whether computer just walked that the people are having a little bit

Of a problem hearing tearing you and okay I’m just let me finish I’m turning up volume okay I’m fine hearing if I just wanted to flag that for you that that the connection was sounding kind of gravelly and so I just wanted to alert you to that so I apologize for breaking

In but I just wanted to let you know that no that’s okay thank you and yeah let me know if you continue to get messages okay change thank you okay alright and back to you okay alright and local music I’m going to go through these more quickly local music is this

Again so important to a community okay and Mississippi for example has really taken advantage of the Blues and and any community community can now go out and ask for and document having a marker in their community which brings tourism brings people and creates more local pride and helps identify more community

Like a car like the local economy local industry knowing what is going on in that community what are the unique issues of the environment there how can those be brought to light to encourage that pride again in community and people being object objective and knowing what’s going on in the community food is

An important issue events this is based on Katrina one of our huge local events in Mississippi and local architecture and local spaces and local design this year what we’re primarily to talk about and what makes your architecture local that’s I think a very important part of beginning design guidelines is looking

At the buildings looking at the design in a community what is it that makes those different from other places what is that local language the vernacular language of the local built environment what are the common materials what are the colors form shape sizes looking at all of those things that

Create that local feel there’s common elements that are in the community looking at detailing and elements these become the base all of these elements were talking about become the base of what design guidelines can be developed on and I think they also have become the pride point and a the strengthening of

The people you’re going to leave behind who are going to help evolve these guidelines and help oversee these guidelines just the community to tell us our town for example is a railroad town this Depot is one of the early buildings and the reason the town grew is because

Of the railroad it was a very very small community and then grew by 2,000 people or so in just about 10 or 15 years so that’s our primary period of developing and understanding that and looking the bill at the buildings that happen during that time period has been an important

Base of knowledge for us to develop what happens in the community now looking at we’re very pedestrian community we have a lot of housing very close to our downtown area a lot of people walk in our community and being able to now encourage that more and even more

Importantly to protect that so that we don’t lose that over the years this sidewalks will become to tear this letter and these are just examples looking at a couple of other communities that are one about an hour north of us one about an hour south and most of what

I’m looking at are things that architects or designers were not involved in these were buildings that developed over time and the slides on the left and the images on the right you can see a distinct difference in character and in the ornateness of these and the way they developed and those are

The kind of details that can be found and can be tangibly scribes and shown and used to help set up what guidelines can be in the future I think guidelines can enable a town they it’s very important that the that time but guidelines be left as something

A community can do that there’s not this image of what they’re telling folks what they cannot do and I think the key to doing that is to give lots of tools and to give lots of information that has enabled people to figure out what they can do describe how to do things

Describe want to do things also create and what I call a network of assistance which may be a listing of agencies of institutions individuals folks who can help others who have similar issues perhaps a network of other communities who can help with the community you’re working in possibilities of potential

Grants and other funding ways of finding grants tax credits Secretary of the Interior standards basically putting together this network of information that’s going to help in the long run as buildings and spaces become developed in the community and I think also just as importantly help bring to the light many

Of the personal stories that are embedded in these structures and in these places because quite often that story is the thing that grabs people and grabs their attention and helps create the energy that can help restore buildings or create energy to develop a downtown for example and these are just

Some of the images in our town where we’ve gone back and found all the historic photos we can we continue looking for this story because and then basically parent though with the same building now so that we can help show the folks who are buying buildings are developing buildings here’s what this

Building looked like at one time here’s a starting point that you can use to go buy the building this image on the upper left was the way we found this building then we found this photograph and brought these to light of what the building it looked like at one time

Which helped create me creating energy and the motivation to uncover the building and restore that facade that more to its original condition and and this just another example the images in the upper right are a historical group who got together raised money or created awareness to save this little jail

Building in the bottom line which is now a small village hall and one of our buildings on downtown and researching how that building was used and who used that building helped to bring the energy to bring it back to life and I think design guidelines can help teach in a

Community doing this research or enabling the local people to do the research and bring this information out and available it again is helping to create soldiers that you made after you’re gone that are going to help keep the importance and the significance of these guidelines alive helping to

Celebrate these stories and people and the significance that come out when you learn about all of these things that make this community local helping to identify and describe you know what are some of the more significant elements how to help prioritize some of the things that can be looked at in the

Community and I think showing lots of examples about how to do it it’s very important teaching people how they can help I encourage growth in their community and how they can help see growth get get done and again helping identify what that local character is again these this

Is another historic image of our downtown and in the upper left corner of some of the old Sanborn insurance maps in our area and our community has purchased copies of all of the Sanborn insurance maps make those available so that folks can see from that standpoint how things evolved in the community and

Another historic photograph and we’ve outlined which of these buildings in the background are still there and this is a local Depot that you saw in an earlier picture what it looked like about 10 years ago and then also the importance of establishing the places around buildings and looking at this had been

An early part that was lost years ago and helping create the energy and the importance of one of that part needed to be brought back and these are tools that we have these one-sheet fact sheets that just kind of tell the story of different projects and when you put

All of those together it makes a very nice packet that can be given to folks to show here are a lot of examples about how other people have brought buildings back to life or how they built new buildings in this area of historic or with buildings that are very similar and

Here’s an example of a different use and showing how giving folks example from how former actually the only thing left in this building was the facade that’s showing how the character could be kept by keeping inside and then a housing was built on this and this is an example

Just as we’ve worked on from barring a project from the community every year we do a Christmas card that involves one of the newly found historic photographs in the community and we have about 1,500 people that this kid sent out to you and it’s amazing how much pride just that

One little picture that gets broadcast every year how much pride that brings how many people call and say I remember that let me tell you something about it and it also things in this photograph gained a little bit more value in the community and again as we’ve been saying

Case studies are just so important gathering these examples from similar towns spending the time to go beyond what is here and also looking at how did other people solve these problems and making that information available as part of the guidelines and these are from other towns and these are two

Different buildings it’s just an example of showing what that building could look like and this for example the bottom left is the way it was found a historic picture above and then a rendering a watercolor rendering was time to show what that might look like to the community which then gave the

Motivation for the community to raise the funding to see that come to fruition and that’s the completed photograph in the bottom right and this is an example of new construction that was completed based on the kind of things we’re talking about this building was based on the character of the design of downtown

Buildings similar Heights and more materials but not copying a lot of the elements making things different about the building but also incorporating the stories the picture in the upper left has three quilt patterns etched into the side of the building this community is very much about quilts if master

Quilters who exhibited in the Smithsonian so part of putting this project together included a quilting competition which then the winners were etched into the side of the building and it’s amazing how much pride and attention that is brought to this part of the community now and these are this

Was the view that you saw coming into our town here that was not a very attractive view when the roads were changed over time and the new entrance in town came in through the back side of buildings we have to look at what could happen there

And this is a picture of how that was developed a very low-cost turnaround with actually with the local group of investors they put private money into bringing this back to life and these again are rendering examples which if there’s a way to incorporate this kind of before-and-after into the design

Guidelines it’s extremely valuable to show some key examples of how some buildings can be brought back our key examples of reekin on reconstructions but new construction that are compatible to the community and this is an example of a new structure after Katrina replacing some lost buildings there and

Highlighting and bringing back some of the detailing some of the character of those lost buildings and how important it was to keep that local character and I think design guidelines can also encourage and motivate and as we’ve been talking about they certainly encourage people to appreciate and therefore to

Protect what they have to protect the character and also the history of their community and making that jump between understanding that the buildings and the places are those are where our stories are embodied and keeping those reflecting those in our new design are not necessarily reflecting with being

Compatible with and honoring those with what we build back becomes an important part of protecting that character protecting that history our design guidelines can help leave communities proactive they can leave them flexible giving a lot of different ideas a lot of different case stories gives a lot of

Information no matter what happens in the future you want on enable communities to be prepared to be confident and to be ready to face whatever they whatever comes up into their community and this is an example here in ours where we had a fire and

Lost one of our one of our buildings and then the tools that can come together now to help show what can be built back in that place are very important and this is an example of the building to the left is a historical view of the site these buildings are the ones that

Burned this is a view shortly before the fire and then these are examples in the community of the kind of building perhaps just the kind of form the kind of shape but trying to size that could be built back in that area and then the

Grid and the space is given an idea of sort of the maximum size that should be built into this space and the kind of structure that is appropriate from a forms important to be put into that space and this is just a small tool we use here where we put together a poster

Of images from our buildings around some of our key building some of our common buildings and it’s just kind of a simple kind of Dom to where if we just put a rendering of what we think the new building is going to look like there it’s just a checkpoint

Okay are we are we compatible are we going to fit into this community and then I think above all remember to keep it local remembering to help folks really take advantage of what their communities already about and to make that better and to protect what they have protect

The history and above all to have the tools to do so I think we have a responsibility when we go into a community to help provide those tools and to help gather the appropriate tools that work best with their local situation and any way that local folks

Can be involved in this process is going to improve it the more people that can be involved the more people are going to be active and protecting this process in the future and how I always highlight what the community can do and create an image and an environment of positive

Growth positive development and not about what the community cannot do or will do and this is our small town you pour from the air and hasn’t changed a lot over the years but what we are trying to be about it’s smart growth and the design guidelines and the

Information and the tools that have been brought together through this process are that’s the key and that’s the road map that’s going to help take us into the future in a positive way we really want our local character to shine through and I think that should be the

Goal and in any community we work with but particularly in small and rural communities is I’ll find the gems in the community not necessarily just the building to find the stories find the energy politics the history the culture learn it cut them learn it up and see it

How I did celebrate it teach it and use it to inform and guide the future but what is local about our communities be the base of what our future becomes and we get stronger and better this weekend all right and I’m going to turn this over now to Bob thank

You very much yes Belinda thank you I’m going to try show my screen and how are we okay I’m assuming my screen is up I certainly see it on my computer Belinda thank you you really do excellent work and graphics are great and as we’ve discussed talking about design

Guidelines for small towns and in rural places we’ve sort of divided the presentation between what Belinda has discovered those historic course of small towns and communities and then the qualities of the design issues related to that and then the second division being every everything else that’s not necessarily the historic core and I

Start my section of the presentation with just a couple of quotes out of our local paper to illustrate the point of understanding and really valuing the significance of place there are two quotes here just from new residents commenting on the court square in the community of where I’m director whether

The person says I just kind of fell in love with it and then the following comment saying that the resident settled on the town quote because of the quaintness of the town and the good feeling about the town and that’s that’s what these kinds of places the most

Loved places exhibit in in communities acquaintance as a charm and I’m trying to advance my slide you know quaintness a charm that most people understand and know when they see it but don’t really have an understanding of what makes up good space and good quality place and so that’s what I

Wanted to to work through as we go through my section of the presentation the two slides here illustrating two commercial areas there’s automobiles associated with each but an obvious choice as to how each place is to be constructed and the character in which these two places reflect what is it why

Is it that the lower-right is so much more satisfying a place in space than than the other left and as we consider those places the challenge my practice as a city planner is that I was not trained in design my graduate studies covered no design issues yet these form

The very core of the quality of a building quality space in the community and I stated here’s a dilemma of a design challenge city planner traditional zoning and regulatory control of the built environment results in poor design quality there’s no question of that and it’s been shown

Time and again form based coding will typically lead to a very high design quality form based coding is often not an option in at least the rural places in small towns that I’m so familiar with because of a variety of reasons its political complexity and so forth and

Most planners don’t do design well and here’s the dilemma great communities will not happen without a design component in planning and so that leads us to the question then of how do we understand places and I’m trying to it’s my slides again and avoid mistakes is what you see here where in

In Hernando for instance the building on the upper right was destroyed and demolished for the jewel of progress I’m sorry on the upper left for the Jew of progress on your screen and then we end up with this kind of issue that is on the outskirts or an integral part of

Many if not most small towns in America and no one can be proud of the design characteristics that this displays and often leads to the opinion that perhaps planners should not be favored because they are unable to produce the kinds of places that people love and won’t so the

Challenge then is to understand what makes for excellent place design typically demonstrated in the most loved places in a community and then apply those prints in their spaces and as I have practice planning over the years that these five qualities that you see here are the most important qualities in

Good place to zone they are repeatedly displayed whether in the historic areas or newly constructed areas those being enclosure order scale outdoor activity and me and so we will work through those over the next few minutes to give an overview of those qualities and then how

Can be built and as you look at the building blocks of place design the the qualities are down the left side of the ledger that we’re a moving trying to achieve and then on the right side of the ledger those are a listing of a finite number of elements that can be

Arranged to create the kinds of quality space it only occurs in three dimension horizontal vertical and what I call spatial or depth or the third dimension and then we have the added element at the bottom of meaning in detail so we can understand how those places are

Arranged to create the qualities on the left Alex really created let’s take the first one enclosure very simple example just a suburban style Bank with a deep set back in a parking lot sitting out in front this is the typical way of construction but to understanding the principle of enclosure we can simply

Pull that building to the street and not have such a deep setback and then place parking to the side and rear of the building and I hope that you can see my mouse on the screen as we go through the slides so I can illustrate that but as

We pull the building up tight to the street it then encloses the space people get a sense of comfort and safety in a space in an enclosed space like that this is a typical run-of-the-mill strip shopping center an ordinary place and a lot of these slides are just ordinary

Places but after all you know we live our lives in ordinary moments and ordinary places but great communities are made out of treating ordinary places and spaces well this is a typical shopping area trying to demonstrate enclosure on the site with this vast parking area wide of confinement or

Definition to the space is contrasted with another strip shopping center but again space is enclosed even with the parking and the curbing the landscaping provides a sense of in framing and in close to that space and this is just a wider shot at it to demonstrate with the

Deducted that excuse me the design standards producing the definition that you see in in the parking lot space and to provide that enclosure again working on the we’re working on the vertical plane of our matrix in these two slides we simply compare the importance of enclosure even on the back

Of a building 360 degree design on a site would require that the rear of the building be treated similarly are like the front of the building and why is that important because in the upper slide you see here it is very difficult to get any kind of activity against the

Back of that building other than storage garbage dumpsters and stuff whereas the slide on the bottom if the design is treated right 360 degrees we can vary the internal rate compatible activities this is the back of the same building this is a walkway leading up to a public

Park and in the lower left you see the back of Walmart directly adjacent to a public park it all works together and I can only ask you to imagine the difficulty or the discomfort that would occur if this were the run of a mill back of the store piled full of junk and

We wouldn’t be going to rate the park and the that space there so with in front of you space efficiently in 360 degree design and the values play out and show that that’s a that’s a wise move another some of the other examples again this is one that pulls an office

Building up close to the street moves parking to the side and the rear that’s a simple principle if repeated over and over and over can make dramatic changes in the street streetscape this is near the historic core of the town similar to what Melinda was showing but again

Trying to enclose and frame that’s the street so ways to achieve build two lines very important rather than minimum setbacks minimize up front parking putting it to the side in the rear and in mandatory hikes or heights to Street ratios that has the effect of pressuring buildings rather than rather

Than keeping them too short so that a street is framed then we move to the quality of scale and when I mean scale I mean human scale we’re speaking of building places that accommodate people or appear to accommodate people and not automobiles these are two dramatically different slides obviously it’s fated to

Conclude slide the rod is made for us the slide on the Left accommodates cars but it’s general in in in more certain terms is constructed to accommodate people all right if I can advance my slide again there we go and one of the worst offenders and I do not mean to

Pick on Walmart this could be any big-box store but one of the worst offenders is this vast sheet of asphalt that provides no enclosure as in the first quality but is his own scale only he with human activity in here when a parking lot is broken up we do achieve

Better stay over for for people which is what we’re after this just a couple of examples of a long blank wall with no opening or penetration it would have been quite easy to establish in this side of this wall false windows even in the brickwork that give it a better

Appearance and scale it down for human activity and then the lower right you will see that is that that very thing has been done those windows are false they are not real but they do give the sense of activity that we are looking for sidewalks convey that as you see

Here it can be inferred or implied that people are going to use the sidewalk so that site is scaled for people while accommodating the automobiles so ways to achieve it extensive landscaping provisions in parking areas making sidewalk mandatory bike facilities street furniture facade designs as I mentioned the windows and

Doors that we have now the third quality and I know I’m probably moving rapidly but I must have completed the third wall dimension is ordered where we take a site that is Illustrated this is any typical rural spot which is a site of what I consider the size chaos really

There’s signs there’s dumpsters there’s there’s no control it’s just a mess so if we can bring order out of this site through a standard or through design standards that would be a war a and I take this example of a Waffle House which we have in the southeast and

Consider this building itself from not a disorderly product there’s no real coherent theme to it but through appropriate facade standard fragrance very very easily to compare we can easily and without much experience convert that space into an asset to the community rather than the generic the

Generic place that it was and here if the same principle applies to the franchise architecture again applying facade treatments to the site the as we look at this we can we can give the sense of porches and balconies to convey activity which I’ll cover in a moment

But it brings far more to the site this is a typical look gas station out in a big-box store parking lot with just chaotic consumerism splashed all over the place and you got to walk back up in here somewhere to pay for your gas appropriate design coding that pays attention to the orderliness

Of a site will generate what’s on the bottom right rather than what’s up in the upper left here it’s providing order to a side as it bitterly in chaotic and then there’s another example of of a convenience store this slide is from the dark skies site that Arizona is

Promoting the dark skies movement and I categorize it in order because under the quality of order because typically light if lighting is not covered in standards it’s allowed to bleed over on a general filling properties and really become a hazard so lighting standards become important maintaining light on the site

So that it does not create its own sense of chaos and disorder and I think from that discussion hopefully you can draw your own conclusions about the options of the orderliness of these – Kentucky Fried Chicken stores and how they would fit into the town scape one more I’ll

Show you this is an autozone it’s the back of an autozone this is one constructed under standards that do a number of things we’ve discussed one puts the parking to the side pulls the building up to the street for enclosure provides that sense of scale if you can

See here there are areas for windows at least call-outs for windows that gives a sense of scale and then it’s obviously much more orderly than the building before it now in the economic development terms for a community this site typically autozone is going to move about or go somewhere else and a

Community will be left trying to re-employ this site into the town scape and it becomes quite a proposition because it looks like a dead auto zone however this site could be any of use it’s it’s a reusing and recycling of a building could be a doctor’s office

Dress shop any number of things which is exactly the kind of characteristic that’s exhibited on town squares and Main streets throughout America buildings hundred two hundred years old had been used over and over and over in recycled through the community and that’s a quality that we’re we’re after

I put this slide up to to illustrate a subtle detail which is the coloring of a site in this case the parking lot striping typically they’re striped in white and you see these guys doing the painting up here on the upper left I’m sorry typically they’re striped in

Yellow which is the color of crime-scene tape and you see the crime scene on the right and that gives a site the sort of a sense of alarm and discomfort when you when you go onto a site so one detail that we use is softening of site colors

With simply striping white and you can see the site at the bottom is far more pleasant ways to achieve order minimizing color schemes exterior material requirements careful consideration of sign control parking and traffic definition with curbing and so forth architectural design respectful of existing community character and controlling outside storage just two

More this one there’s a activity I love this slide because it illustrates human nature and that human nature will express itself it cannot be suppressed so when I look at the building on the left and this is in relation to activity when I look at the building on the left

An old building devoid of any activity the need for people to relate to other people in the town scape or otherwise it’s so very important that this person has gone back in painted people on the building fake people to give the incense of sense of activity well this is not

The way to convey activity in the town’s gate the building on the right has been reconstructed to do it more organically by using the device of a balcony and the balcony has furniture on it which is not required by design standards but the balcony itself conveys the activity in a

Way that is more satisfying in or game and in community and more natural and this is the front of that building exhibiting that character of activity the sidewalk again we mentioned as a part of human scale it also conveys the quality of act 2 and I take this slide

It’s little grainy but I take it to show you what can you infer about these two sites in this slide there’s the store at the upper part in the store at the lower part the upper part obviously is accommodative of human activity and the lower part is a place that is dangerous

And watch out your car is going to be turning in there quick so the knee took kind of human activity this the ordinary tire store again we can put a porch on that and I realize we’ve got people from all over the country and in the south porches and balconies are important

There are regional variations and nuances but there are ways to convey that sense of activity on the on these sites because we’re building places for people not machines it is a principle of life and it is a principle of comfort in the community that we be able to convey

A sense of life in health and vitality in a place so to facilitate activity there are some ways I won’t go through those you can glance at those those are ways that design landlines can accommodate it and then funny I hear the quality memory and meaning which bilenda so eloquently covered too

Often these buildings as in the upper left are lost in the community the old Depot having been destroyed here in this as in a lot of places however there is nothing that prevents a community from encouraging the reconstructing or yes reconstruction of that space that evokes

The memory of the place that so many people will embody in the community and in this case the little strip center which evokes the memory of the depot is very successful and it naturally fits in the town scape because of what was there in the piston there’s another shot of it

This is intended to illustrate the opposite of meaning and this is absurdity this is in a little historic town I went to do a chapter conference on design and I ran across this building facade which totally dishonours the meaning of that historic structure I’m not sure what it is but it is absurd

That it would be in the streetscape of that community so we want a sense of conveying meaning in the in the community and no asset is too small in my judgment or my conclusion typically we get places like this and people will maintain they are beyond repair they

Cannot be saved yet the meaning that this structure conveys in the streetscape is true then and it aprea rehab and design standard the first step being to prevent its destruction and the appropriate rehab and preservation we end up with a building like this in the streetscape and no amount of new

Construction will ever ever ever replace quality in the meaning that this conveys into that’s Street 8 in the natural spaces that provide meaning and reinforce people are definitely very important these are the identity these are identifiers community people draw pride from them I applaud the I think this is in Nebraska

This was a plan and I think the ad a website discussed for Nebraska which had been bypassed by a highway and yet it to express the meaning of that community people are around it they mining in town our standards will require where appropriate all the monumentation we can

Get in a community a community’s history is embodied in the built environment and in history books that’s it or perhaps someone talking so every historic place or place of some kind of significance should be monument it in community so that you can tell stories it’s an inner

Part of community design we did this with a humble water tower as you see here a lowly water tower in the historic photograph the lower left you see it looming in the background that had a hidden meaning in people’s lives and once we discovered it we had it listed

As a landmark and protected because of the design element it conveyed in the community and we’ve had a lot of attention New York Times flew down did an article about this lonely water tower the North Mississippi Allstars is a musical group put it on their album cover now we have the water tower

Festival it becomes a rallying point in the community that’s a that’s a contemporary photograph of the same thing so well if it’s meeting MA trying to apply how to evaluate these qualities of order scale meaning activity in enclosure and when I work in a community and try to gain an

Understanding of current design issues in the community whether it be signing issues or big box design fo paws or franchise architecture or even just a metal building in an inappropriate place try to work the work the qualities how can those five qualities be built back into the town’s gate and the matrix that

You see here can be used to evaluate that and for instance down the left side and you remember if you recall I mentioned you you’re only working in three planes vertical horizontal and spatial or the third dimension and then there are a finite number of design elements associated with that the minute

It’s not a mystery it’s not a quagmire that you can never extricate yourself from there are a finite number of elements we can catalog existing standards related to those elements perhaps photograph existing poor examples of design and then begin to think about what would a proposed standard be that would produce better

Design in the streetscape and we can work it out on a matrix so that certainly the planner or the person evaluating can make judgments but also so that people in the community can begin to understand the great value that that can be produced through through design standards over time and it is a

Tremendous value you can build into the streetscape I show the slide here substant is more important than style invariably these conversations go to form based coding what do you think about form based coding when we’ve got to have a form based code to make this work look form based codes are great many

Talented people are putting together form based codes and if your community can do it do it but they are not the solution for every circumstance and as equal how should I say this the design quality can be achieved under a set of standards that are far simpler and much

Easier to implement then through form based coding so I caution or I advise or our state do not get caught up in the manner or the style of the code but rather the qualities that we’ve just been reviewing order scale enclosure what regulatory tools can embody those

Qualities be formed based on code and this is one example of the application of design standards over time in the community the building above the number one will indicate a little metal building and the community determined that this was not an appropriate design standard for the future and so they

Implemented a standard that dealt with exterior materials some landscaping and so forth and they generated the product that you see on the right above the number two there was still dissatisfaction with that and if you can imagine in a vacant lot between these two buildings the the comment was well a

Vacant lot a developer came in to construct between these two buildings under a new set of design standards that achieved an even better design quality and of course developer reaction when faced with those standards was you want me to do what this is the city crazy and

The comment is a look at what’s on boast of me I can’t do that but thankfully the design standards in this case were upheld in the developer built to them and this is a principle that can that that works and hopefully planners across the country have experienced it because

It is absolutely serendipitous when it occurs when the community is upgraded in this manner as this developer did he looked to the building on his right or above the number one and determined that that did not fit appropriately and it’s a process of acquiring that building and then reinvesting the space all right

When transformed to in retrofit it if you will to a higher design quality and that’s what occurs in communities when design is employed well we can reverse the natural trend of communities and places going to an ever continuing or a progressive state of decline we can reverse the process redeeming place and

Make places spiral up we’re done if you will that’s what that is intended to illustrate this building here can you only imagine what’s been built around it it’s been built to a higher design quality it is only a matter of time before this little muffler shop is converted and humid in the streetscape

In a better way so community impacts of all that market building and economics is what we have to argue with our political leaders all the time and the public for that matter there is a positive economic benefit of doing design well you become attractive desirable the product is wanted rather

Than a generic space like everybody else’s space stewardship of the built environment I’m a big fan just the philosophical orientation of being good stewards with place we are to produce better communities we are to upgrade them we are to facilitate community transformation and if if you will recall the sidewalk issues the bike

Issues as we’ve gone through these standards all facilitate healthy place so good design doesn’t result in good health and that’s the conversation in the in the nation particularly in the South now and then the upgrading of quality of life ultimately we say community transformation so just a

Couple of inspiring quotes to totally be done George Washington who could not give an ear to what George Washington might have to say it’s too probable that no plan we propose will be adopted speaking to the difficulty of doing the right thing is what he’s doing but if to

Please people we offer what we ourselves disapprove how can we defend our work let us raise a standard to which the wise and the honest can repair what’s he saying we must do right he said let’s do the right thing now obviously talking about the the birth of the nation but

Even in our town escapes and role as planners we must do the same and then this is the concluding slide john ruskin turn of the century philosopher and architect when we build let us think we built forever not for president like our present use alone but let it be work

That our descendants will thank us for and let us think as we lay stone on Tom stone a time will come when they will be held sacred because our hands touched and a covering can say look this are proof of others some neat to be about

The bidding place and Creed and I’m done and there we are for questions very good thank you Bob and again to everybody that’s been having some audio issues I tried to sign a note though everybody to say we’re very sorry we’ve been working hard to try to get this result and hopefully the

Vast majority you did hear this presentation in spite of the audio problems it was high quality and excellent as always on behalf of Belinda and Bob I have a few questions for Belinda to start with first off a question was asked who sends the Christmas cards that you were referring

To the ones that we show here actually our office my architectural firm sends those out but we’ve seen some other communities where like the local Main Street office or whatever local chamber their local primary office serves up something very soon more great thank you and many of the buildings in your

Presentation should have powerful powerful colors and yes there are a specific reason for this we typically go back and look at from a historical standpoint we go back and look at hints of what colors might have been sometimes the colors are a rich sort of brick tone because we know that building originally

Was not painted or was not stuccoed and we’re trying to get that richness back but we’ve gone back and we do kind of a scratch-and-sniff we call it paint analysis and when you repair a window or if somebody takes a door frame off we go look and try to see what the little

Colors are in the corners to see what original colors might have been so I can’t discover at a local talent when we know existed here and some of them we have no clue but we just going to take that palette of what we know was here

And then like colors that go with that palette great thank you and Bob some of your best examples of building and site design were marred by above-ground power of poles and lines near design regulations require or incentivize very powerlines with new construction the answer to that question

Is yes new construction that’s the power lines cost clutter there’s no question but it’s a reality in which we live new construction power lines are required to go underground the retrofit is very difficult to achieve because it is incredibly expensive almost to a factor of ten times the original cost

And so you know we live in a mixture of good and bad and the power line issue is one that is not easily solved except in places of new construction okay thank you and this is from Katie and I received this question when you are showing your train depot photos so I

Assume that this is related to that particular slide what year or era where the historic photos taken from is that my train depot the Hernando Ipoh that would have been taken from the from the mid to late mid to late 40s okay thank you we’re also asked will the PowerPoint

Slides be available and I believe that was a yes pick on Monday and let our coordinator answer that better at the end of this and also also with a sound be fixed for the downloaded video on Monday I’ll let her answer that one too I hope so but I don’t really know if

That’s gonna be able to be achieved and okay I’ve got some other questions okay when recommending commercial design standards how do Planning Commission’s avoid the misconception that with it that it would be anti-business ie cost involved etc so bother belinda or both of you well Malinda if your personal yeah yes

Melinda if you’ll permit me to take a shot first I refer back to the Auto Zone example that was in the slides that building two to achieve the design there is minimal cost and when I say minimal I can’t give you a percentage terms there is a there is a

Cost to produce a better design however in the long run that cost is negligible and the value that is conveyed on the streetscape and which makes the community more desirable and the ease of releasing that building or recycling that building far far outweighs in economic terms the cost of putting brick

On it to start with so we we have argued that over and over but the the it gets easier over time because now we’ve had enough experience that investors and community leaders and planning commissioners have seen those economics play out in the streetscape believe it

Do you have anything you want to add or death I do excuse me particularly in some of the smaller towns we work in where there’s been very little professional involvement in the past what we run into is more of a fear and it seems to be

More of a fear of the politicians that if they start making demands that folks are not going to come there and that’s a that’s been a really big thing to overcome and and examples become the best way to show that most of the especially chained type stores that come

Into a community now expect to be able to run into something and it’s not necessarily a hindrance but when a community doesn’t ask you know the community isn’t going to get perhaps that better thing so convincing convincing our local folks that they have the right to ask and that their community

Worth asking becomes a really important part of that that discussion great and this one from a comment from from Dean and saying not a question but a comment thank you Bob for making the points that form based codes are not the be-all and end-all for every community too many

People it seems have tool obsession and think that this new tool is is a solution to every community design problem there is I agree good comment and I tell you what I was just going to follow up to come in that we starting to see communities now who have either

Adopted or have had form based codes proposed or have thought they wanted to go down that trail really really some of the challenges in implementing and administering them over time I don’t argue with the quality of what they produce but when we get when in the practicality of administration and

Acceptance sometimes there are issues okay another question some stats excuse me some states have statutes precluding the regulation of aesthetics are the design guidelines recommendation are they mandatory cited as a standard by which a Zoning Board assesses under discretionary discretionary authority a special use or special permit application

Well to be exceptionally effective they should be mandatory and a community design in my opinion is absolutely connected to community health safety and welfare which is why we do planning to start with and the validity of design standards have been I can’t cite the legal case but it is you know if they

Have been upheld legally I would be interested to know what statute precludes the regulating of aesthetics but aesthetics is a public health safety and welfare issue to be most effective they should be mandatory but if they can’t be mandatory by all means utilize voluntary standards introduce them as

Voluntary and let them evolve over time a variety of ways depending on the local context can’t be mandatory than a package of incentives perhaps could be brought together that would make them attractive and make people want to do them for a variety of reasons I am not seeing any additional questions at this

Point okay I do have one here I would I will take the pedestrian orientation one step further and require a walkway connection between the sidewalk and the strip center or our autozone Wal Mart front doors okay yes agreed agree in a very good observation all right in addition to webinars like

This what are the best ways for planners to obtain basic training on urban design principles Melinda well I think I think the best way is to get out there and see what people are doing and you know and just start looking for example of tales that you see that look to be successful

And start asking them how to do it ask to come be you know a fly on the wall when they do some things and learn from how other people are solving the same problems you have I couldn’t agree more with Melinda’s comment and what I said at the very beginning you know most

Planners don’t do design and so there’s a lot of on-the-job training but we have we have plagiarized a lot of places that seem to do things well and that’s okay there’s no need to reinvent find those places you love and then investigate and figure out why you love them and what

Folks are doing to keep them that way our time was a 60 suburb so history is not there to be looked at so we have made up design Italian ornate what do you think sorry that wouldn’t work too well here in Wyoming Melinda I’ll be interested in what you

Have to say on this but but the but my initial initial comment is if you know there are clues in any environment as to what design direction you should take for instance I’m going to say in general in the south we would not want to take a

Design path that might be more native to eastern europe or some facetious example like that so there are a regional design clues that we can latch on to and then the other comment is that where there is no design meaning or quality in a sprawl town or suburb or whatever it must be

Built it will have to be built from scratch that’s the way towns got here to start with so and one thing if the town is from the 1960s mean that’s 50 years ago and it would be worth an effort and a study to look for good because there

May be good there that’s so hidden you know as our mid-century modern buildings are becoming popular now and that more 50s 60s design is becoming that very modern design is becoming very popular again there may be gyms there that no one realizes are there and so there

Actually may be some character in a town such as that that can be built upon it’s just a very different kind of design environment design well basis but you know I would start there see what you do have and and also just thinking about all those local things I mentioned the environment what

Is around you what else can be built upon what are some things that are unique about your community and and try that and if it’s not strong enough then as Bob said you know bring the community together and figure out what you want to

Be about but I’ll try to do it in a proactive way with as many people involved as possible and then go create that by creating the guidelines that help to bring that about and not trying to be anybody else but trying to figure out what’s best for your community

Citing the building in front with parking in the rear has raised safety concerns in the night please comment safety concerns in the night I’m not sure that I understand the question and what the safety concern is I think they’re saying that there perhaps that the parking area would be less visible

Than it would be if it was in the front behind a building well and they don’t have to be entirely behind the bill they can be to the side of the building to the side and rear is is the is the general principle lighting can can

Convey a sense of a sense of security but I’ve not encountered a major safety issue with sighting parking to the side of a building put it that way I think sometimes that’s the design is you do if you’re building a building from scratch and you address that from the very

Beginning in the way you see through the building or perhaps your walkways that lead through the building or open hallways or the width of the building in relation to the side to hide sort of is it a wall or what kind of form that building has can help a lot in how that

Rear of the building feels and of course just tangible things like lighting and environment and open spaces versus hiding the faces there are a lot of things that can be done to offset that thank you lots of cities will say we don’t want to deter development with design standards

So how would you approach those communities I would speak from my experience and I live and have lived for a long time in a very conservative small southern town and we have never ever ever chased off anyone because of reasonable design standards in fact quite the opposite has occurred we’ve

Begun to attract now and we’ve there been plenty of threats I’m not come in I can’t do it just like the developer I mentioned in my examples if the standards are reasonable and if it can be demonstrated that the community benefits the owner benefits and so forth

And it can be demonstrated it you know we I’ve just never experienced losing a client over reasonable or good design I think and I think a lot of it is about where are those people coming from if they’re coming from the standpoint of I’m just financially we think we will

Lose businesses then the more evidence she can show to the contrary just again case studies and examples of how other communities have have had guidelines and whether they’ve helped them or whether they’ve hurt them just tangible for arguing points that can be put in front of the decision-makers to

Show that that there are many many cases whether this is a positive and not a negative and on the other side I mean there are a lot of examples where there is no legislation in a community and no guideline and how they become how they became become diffused and and the

Problems that can occur by not having the guidelines as well I think the bottom line is it’s about education and information making sure all the information is there is there any pressure to create high density mixed use development around the train station as there is in the Northeast how do you

Deal with that type of development from an aesthetic standpoint well the answer to the train station I showed was no because they are the discussion now is the potential of that line being abandoned I mean we don’t have that kind of train pedestrian traffic that is present in the Northeast it’s just not

In this region okay kantha queen kind of answered that one during the pick through is were starting to run out of time here there was a question Belinda about the types of incentives that can be made available to encourage good design you have a thought on that or our Bob – well

There there are some out there on the federal level like historic tax credits and there’s some other tax credits it’s kind of complicated but part of it is I think when we go into a community is is it’s worth tuning research at that time to determine what is applicable to that

Community and there are always there’s always a variety and putting those into a document putting them somehow into the GAT into the guidelines or an amendment of guidelines so that that base of information is there that becomes really important there have been communities who have created low-interest loan pools

For example through corporations of their banks so that that becomes an incentive if you agree to will do the work within this guideline then you’re eligible for this 2% money or something very attractive and others have created grant programs where you know if you do this work by these guidelines will give

You grant will grant you the first $5,000 or a percentage of your project etc etc and there are also a lot of communities and depends on statutes but tax abatements sort of like industry yet quite often they’re those on the books that can go to any in any type

Redevelopment quite often geared toward historic cores so that folks that come in and do work in that community within a certain guideline can then get a local abatement on their taxes so their taxes don’t increase say for seven years thank you and I think this is probably a

Perfect kind of a sum up question sort of all to you we’ve kind of answered it to an extent saying it one more time I think we’ll be pretty important are you not afraid that commercial development will walk away from your town with these types of standards so go somewhere nearby without

Any the of these standards well the question is are we afraid no we’re not afraid McGann I reiterate my experience we’ve never lost a commercial client because of reasonable standards of design in the operative word is reasonable it can’t be over the top it’s got to be doable

Workable and it must be reasonable – no not for must end point I think another thing that I’ve seen help a lot in communities with companies that want to come in so that the guidelines are not necessarily absolute rocks set in stone there is no even talking about it but

Helping to educate these companies that come to town and show the standards and have some options and the standards so that if one thing won’t work there might be another way but being able to work and talk and answer those kind of questions is a very fun I think if

There’s more – part of great thank you both very much and thank you to all of you that tuned in today for the teleconference we certainly appreciate your involvement participation and I’ll turn it over now to our webmaster I believe Thank You Gillian all right well thank you so much Joanne

And Bob and Belinda it was a great presentation for those of you who are still in attendance I’m just going to go through a few reminders first off to log your sium credits for attending today’s webcast please go to WWE on org slash cm select today’s date which is Friday

November 4th and then select today’s webcast design guidelines for small towns in rural places this webcast is available for one and a half CM credits um also we are recording today’s webcast and you will be able to find this time along with a six slide per page PDF of

Both Bob and Linda’s presentations @ww Utah APA org flash webcast archive this does conclude today’s session and I want to thank everyone again for attending you

ID: y7T4HXFzFvE
Time: 1343347851
Date: 2012-07-27 04:40:51
Duration: 01:32:04

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