Title:برنامه ریزی برای خوشه های نوآوری منطقه ای (RIC)

۱۷-۰۶-۲۰۱۱ ارائه دهندگان: اسکات دمپولف، تری هولزایمر و ساکینا خان این وب‌کست فقط برای مشاهده در دسترس است، برای اعتبارات AICP CM قابل استفاده نیست. با تمرکز مجدد فدرال بر تقویت خوشه های نوآوری منطقه ای (RIC)، تمرکز جغرافیایی شرکت ها و صنایعی که با یکدیگر تجارت می کنند و نیازهای مشترکی برای استعداد، فناوری و زیرساخت دارند، برنامه ریزان در سراسر کشور به دنبال درک چگونگی ترجمه مفهوم خوشه ها در رشد اقتصادی پایدار محلی واقعی این وبینار مفهوم خوشه نوآوری منطقه ای را بررسی می کند و یک نمای کلی از دو جامعه ای که با موفقیت برای رشد RIC برنامه ریزی کرده اند ارائه می دهد. اسکات دمپولف، CeCD، یک نمای کلی از مفهوم خوشه، تکامل آن در سیاست عمومی و تمرکز فعلی فدرال بر روی RIC های رو به رشد را برای مخاطبان برنامه ریزی عمومی ارائه خواهد کرد. این وبینار سپس بر روی جزئیات چگونگی پرورش یا کار برنامه ریزان برای تقویت خوشه های نوآوری منطقه ای در منطقه شهری واشنگتن دی سی تمرکز خواهد کرد. تری هولزایمر، دکترای FAICP، در مورد تجربه توسعه اقتصادی آرلینگتون در ساخت یک خوشه علم و فناوری با تمرکز بر حفاظت از زیرساخت های حیاتی و امنیت داخلی صحبت خواهد کرد. ساکینا خان، برنامه‌ریز ارشد اقتصادی، دفتر برنامه‌ریزی منطقه کلمبیا، توضیح خواهد داد که چگونه سرمایه‌گذاری‌های ستاد امنیت داخلی در محوطه سابق پردیس بیمارستان سنت الیزابتز ممکن است نوآوری و فرصت‌های اقتصادی جدید را برای منطقه کلمبیا به ارمغان بیاورد. این یک جلسه مشترک توسط بخش NCAC-APA و بخش توسعه اقتصادی APA خواهد بود.

قسمتي از متن فيلم: Hello my name is Cody price and I just want to welcome everyone it is now one o’clock so we begin our presentation shortly today on june seventeenth we’ll have our presentation on planning for regional innovation clusters given by Scott dem dem wolf Terry Holzemer and sakina con for help during today’s

Webcast please feel free to type your questions in chat box found in the webinar tool bar to the right of your screen or call one eight hundred 26 36 3174 content questions please feel free to type those in the questions box and we’ll be able to answer those at the end

Of the presentation during the question answer session here’s a list of our participating chapters divisions in universities I just want to send a personal thank you out for the the NCAA sea and the economic development chapters we’re sponsoring today’s session upcoming webcast our next one will be on jun 24th on the introduction

To the H+ T affordability index and applications and planning and then our next one will be in July on community erosion and then we’ll start with our August ones on August is on zoning stack and then on August twelfth fights over flight and if any of these sound of

Interest to you or we want to see our complete listing please go to ww utah APA org slash webcast and you can register for your webcast of choice today’s session is already approved for one and a half cm credit so to log your steam credits you need to go to ww

Planning org slash cm select activities by day and then underneath friday june seventeenth you’ll see planning for regional innovation clusters and we are recording today’s session so afterwards you’ll be able to go to ww utah APA org slash webcast archive and you’ll be able to find the video recording and a six I

/ PDF and this should be it by monday at time out now like to hand it over to Shannon Johnson he will be introducing our speakers for today hello my name is Shannon Johnson and I’m the secretary treasurer of the APA Economic Development Division one of the sponsors

Of today’s webinar in conjunction with the National Capital Area chapter of the American Planning Association I just wanted to take a moment to highlight the division for all of you you can visit us at our website also we have an active blog or tweet us any time and the

Division is always looking for volunteers we’re currently looking for a los angeles-area planner to be our conference coordinator for the national planning conference for next year so if you’re interested in that or the topics here today and getting more involved with the division I would encourage you

To want access via any one of the methods provided on the side that’s currently showing today were privileged to have three very distinguished speakers that work in the field of economic development planning Scott dem wolf is a PhD student in planning at University of Maryland he’s a certified economic development and had worked

Previously for many years as a local economic development practitioner he’s currently working on his dissertation which seeks to demonstrate that innovation networks play an important role in smaller industrial regions and that by explicitly considering network approaches federal economic development policy could become more effective and equitable he’s also the paper the author

Of several peer-reviewed papers and Terry Holtz heimer has been the director of Arlington economic development in arlington virginia since 2005 and has been in local economic development and planning for many decades he has a PhD from George Mason University and public policy with a specialization in regional development and at bachelor’s in

Economics from the University of Florida he is a member of the American Institute of Certified planners college of fellows and is also certified by the International Economic Development Council and serves on the magic fun faculty at Virginia Tech urban affairs and planning program in Alexandria Virginia our third speaker

Today will be seeking a con a senior economic planner at the end in the District of Columbia office of planning ms Khan specializes in economic development analysis and strategy with a focus on emerging sectors she’s manager of multiple high-level economic development and economic development planning initiatives within the district

Of columbia including the creative VC action agenda which sought to strengthen the district’s creative economy through business employment educational neighborhood based approaches and several other initiatives which target opportunities to increase creative brain retail and technology sectors within the district and also increase retail activity Muskaan is a graduate of the

Massachusetts Institute of Technology where she earned a degree a master’s degree in city planning and with that that I will go in ahead and give it to you Scott to begin our presentation thank you okay great thank you and welcome everyone my task today is to take you through the introduction to

Regional innovation clusters and so we’re going to start with the definition of clutters and more than just a supply chain cluster is a geographic approximate group of interconnected companies which is what a supply chain generally is but it also a collector includes associated institutions in a particular field linked by commonalities

And complementarities and there’s a process by which clusters emerge and this graphic down here at the bottom of the slide was developed by Ed Morrison somebody who I i read frequently and I would commend him to all of you too check out his blog and it starts with a conversation among businesses and

Networks begin to form and then out of those networks people say we ought to get together and you know engage the universities and so forth and so after treat your agenda emerges and then they really begin to make investments that go beyond the boundaries of individual firms and institutions but affect the

Entire cluster and from there it just continues to roll so why do we care about clusters and this is a kind of a ton of cheap slide that I use with my graduate students and we care about clusters because practitioners love them but most don’t really understand them

And this was a big problem in the late 90s early 2000s we had a lot of clutter initiatives that it started and failed many of them in biotech because people really didn’t understand the basics of clusters they were enterprising authors who promoted them and to practitioners who love them but it really didn’t

Understand them but now the big reason we care about clusters is a federal economic development policy has made a major shift in that direction and of course they are a useful way of understanding the economic relationships in your region but cluster didn’t just dart in the 90 said we got the

Definition of clusters in the 90s from Michael Porter who is the name most associated with with the concept of clusters but in fact the work on precedent for clusters industrial districts industrial complexes agglomeration theory goes back a hundred years before Porter so so there’s a long and deep history behind

Clusters they’re not a new concept at all so the definition on the left there for industry clusters is the one that I had on the first slide we’re now shifting into an era that is being influenced by the new growth theory evolutionary economics economic geography terms but there’s a school of

Economists out there that are really beginning to influence the way we look at the concept of agglomeration and and where businesses locate so now we’re moving into this this notion of regional innovation clusters and you can see the definition is pretty similar except that they’re more emphasis on the on the

Institutions so what really is new with the regional innovation clusters geography still matters but it’s now specified in dead of just proximity as a as a vague term we have regional as a equally big term we have the interconnections are still central but there’s a greater emphasis on the

Associate institutions and sources of innovation we’ve been hearing an awful lot about innovation in the media lately there’s good reason for that and we’ll talk about that shortly and then finally the the linkages are being emphasized much more in regional innovation clusters you could have a

Group of associated or firms in the same industry group same sectors you could have a number of firms all be in the same location the same county that doesn’t make them a cluster it’s the relationships that really make them a cluster and so here just one kind of network example from York County

Pennsylvania that just looks at the the top-level industries and occupational groups involved in the snack food cluster and York County at the home of potato chips and Snyder’s pretzels and all kinds of yummy and fattening snack foods so there’s a lot going on there but one of the things that intrigue me

When I when I ran this cluster was that plastic bottles came up as a it’s up here in the upper left-hand corner plastic bottle manufacturing came up as part of a snack food cluster and I I couldn’t figure that out for the longest time and one day I was in the grocery

Store and lo and behold and on the the end of the aisle I see these big plastic jugs filled with pretzels and cheese balls and all kinds of things made by us some made by Snyder’s and and it dawned on me that that was that was the connection so sometimes you’d be

Association between the flexures did not immediately apparent so y de clusters form we’re going to go back to agglomeration theory and this is that not an easy subject to to explain and certainly not an easy subject to explain in in about a minute or two but

I’m going to give it a try there are three economies if you will associated with the glom eration refers to the common economies of scale which basically says that the more we make the left each unit clocks it’s why you have big utilities that so that each kilowatt

Hours of electricity that they generate costs less then there are urbanization economies when you think of big cities what you find there is the variety there are things that you can get in in New York City that you can’t get anywhere else so the bigger places have more variety that’s urbanization economies

Then you have localization economies which is that similar firm benefits from locating together they they draw on common labor pools they may draw customers it’s one of the reasons why you see McDonald’s and Burger King and Wendy’s located at the same intersection rather than being spaced out so those

Are the three a glimmer ation principle so let’s interpret those in terms of the factors that come into play for cluster formation and there are three that Porter identified one is intense price competition when you have fierce competition that drive prices down the second is a the level of transport costs

And if you have low transport costs that tends to limit the advantage is that that any particular place has because of it it’s unique amenities or because the port or because it has raw materials because you can transport things inexpensively and then you have localization economies which is again

Similar firms benefiting from locating together so then there’s also an effect that comes into play with globalization Porter noted this in in 1998 and he talked about it being a paradox that the competitive advantages in a global economy lie in local things it really is

Is not a big mystery but i think the mystery helps sell the books so let me break that down for you global trade is one of the things that’s driving this this push towards localization towards regionalization globalization results from a number of improvements in technology better communications better inventory control systems like barcodes

Better logistic systems and a coordinated cap capital market Tom Friedman wrote a book in two thousand i think the lexus and the olive tree great read and it’s really what he what he talks about in in that book globalization results in the fierce price competition that we noted it being

One of the drivers of clustering it results in lower transport costs which is the second factor in cluster formation and so when you throw in the localization economies that’s what’s really driving the shift towards regional clusters and I’ve just a quick look at the evolution of competitive advantage which is the perspective that

Porter approaches is from there are many different scholars that are working on suckers but and they focus on different aspects but for to really talk about it from the competitive advantage standpoint so traditional comparative advantage which is the things that most traditional economic development programs focus on really look at the

Traditional factors of production land labor and capital what we’re seeing now is a shift toward the technological change factors not innovation and entrepreneurship that lead to increase productivity new products and the types of things that are the focus of technology led economic development programs identifying clusters is is a

Whole course in itself but there are several methods and measures that we use the most common being location quotients which is a measure of the spatial concentration of same industry firms there is a shift share analysis which breaks down the change in in a measure like employment break that down between

How much is part of the overall national economy how much is due to the particular industry that you’re looking at and how much it due to some local factors and then you have some to more advanced methods input-output analysis and social network analysis which is the area that I

Working in that really begin to look at what the connection between industries in between industries and occupations so I have a couple examples real quick this is the construction cluster in Prince George’s County Maryland this was done by one of my grad students left last semester and you can see that the

There’s a large cluster of construction firms and related businesses in Prince George’s County you can see the large blue circle up the top building equipment contractors employs almost 12,000 people within location potion of 2.87 what that means is that that industry is is almost three times as

Dense in print George’s County as it is in the average County throughout America and here’s a real good example I would recommend that you go take a look at it the web address is there on on the page this is a new collector analysis report just out by the more central Kansas

Folks there they’re doing a lot of really innovative and interesting stuff out in Kansas so I really commend you to go take a look at this but they if you look down at the bottom there’s a map of Kansas and the north central region and

Then if you look at the the image what they’ve done is map out their clusters by county so that each one of these is a county and the extent of the of the little the colored wedges the further out they are the higher their location

Quotient so you can begin to see that so for example this looks like machinery is pretty strong and a lot of different places and so it’s a very quick very visual way to look at your region which in this case is is about a dozen counties and and get

A quick sense of what’s going on there so great study I’d recommend it here’s one work is an example of some of the things that I’m working on this takes SBIR and STTR data sbr S stands for small business innovation research and these are innovation grants that go to

Companies to to do research or an commercialization of product so the red circles are companies that have received these these grants and there’s a minimum threshold on this graphic of of 1 million dollars so every red circle on here has received at least 1 million dollars and the larger the circle the

More they’ve received so so what you see over here on the right hand side is that this blue triangle is HHS Health and Human Services and this green triangle is Montgomery County Maryland which is just northwest of Washington DC next where the Bethesda is located where the National Institutes of Health and a

Large number of other helps related businesses and institutions are located you can see a large cluster of health-related things there this other blue large blue edges is department of defense and you can see they’re related here to anne arundel county prince george’s county here’s NASA which has Goddard Space Center in

Front George’s County Howard County so you can begin to see the location of firms and and the types of research that that they’re going and that will be an important factor in looking at innovation clusters and then here’s a one more slide on York County this is a

Fairly new method that maps industries which are the green circles with occupational collectors so so let me pick one this out out here with there’s not a lot of things bunched together here’s the construction Occupational cluster you have a number of different types of contractors residential commercial institutional and so forth

You have architectural firms out here you have an architectural and engineering occupation cluster up here so there’s maintenance and maintenance of buildings and so forth so this is again a very quick way to to visualize the local economy the numbers that are associated with this for example here’s

۱۲۴۴ that means that there are twelve hundred and forty four employees from the architectural occupational collector employed in the architectural industry in York County the green ones are that dollar volumes of trade between different industries so that’s it those are my examples I’m ready to hand this

Off to you I’m to sakina no Carrie and if you want more you can email me we’re also doing some short courses in August on this which will be two full days of cluster analysis in Shady Grove Maryland so if you want to do that there’s the

Place to sign up thank you alright thank you Scott i’m terry wholesome iran director of economic development in arlington virginia then as Santa said and economic development guy for 40 years so so I’m trying to answer the question of if you have all this wonderful Theory what do you do with it

And how do you use it in a local economic development context I’m talking a little bit about creating an innovation cluster from scratch I’m not so sure we have a husker yet and I’m pretty sure we don’t have a regional cluster yet in Homeland Security but we’re patching something together and

It’s starting to come together a little bit from from Arlington standpoint the world change ten years ago it was it was dramatic it was direct in terms of affecting us in arlington county and it changed the culture that we have here as it relates to security in very dramatic

Ways we almost lost an airport this is a national airport that was closed as a result of the 911 events at the Pentagon all the airports in the country were closed for a few days but there were forces within the security agencies in Washington that did

Not want to allow a National Airport to be reopened given that it is within seconds of the of the White House and Capitol Hill and so we had to spend a lot of time and effort being able to make arguments for reopening the airport economic arguments practical arguments

But then also we have to provide levels of security that were unknown beforehand in order to be able to justify keeping the airport open these are the ubiquitous jersey barriers that people see everywhere but those were important to us because we did not want them littering our landscape and we have a

Lot of federal agencies and a lot of federal contractors in the county and their first reaction from a security standpoint was to want to put jersey barriers around all of their facilities and so we became engaged in security discussions and risk assessment and analysis much more quickly than and we

Might otherwise have but also we weren’t experts in this stuff we didn’t know all of Sebastian and other kinds of elements of security from a physical environmental standpoint we learned we learned very quickly we learned that there is a document or but there soon became a document called the unified

Facilities criteria the minimum anti-terrorism standards for buildings that was going to be applied to department of defense assets in this case it was related to the Defense Department because the other group that was representing everybody else in the government was trying to develop another set of standards but the anti-terrorism

Standards were rather draconian requiring substantial setbacks building harp hardening it was something that was not going to work in an urban environment and we did a very quick analysis of the 380 office buildings we have in the county how many of them met the standards and the answer

Was ero including the Pentagon and so the Homeland Security from a physical development perspective became really paramount in in our minds in our community and then there was a decision made by secretary Rumsfeld that any space that was occupied by the department of defense that was not on a

Military base was by definition insecure and he presided over the last round of base closure and realignment brac as we thought and in may 2005 decided to close all of the military offices that were located in arlington that were not on military bases there were 56 different

Brac actions in arlington it affected us at the equivalent of five military bases 17,000 Zod employees would be leaving the community and so that was an economic development crisis for us from from the economic base standpoint so we we developed a little task force and

Said well okay this is this is we always described it as serious but manageable but but how how are we going to manage it and what are we going to do about it and so we came up with some strategies and steps on how we can make the

Community more secure how we can think about security differently but also what do we need to do in the short term to deal with the loss of 17,000 jobs within our community so we did take some steps one of the things that we did as part of

The brac action was we were able to argue that some of the defense assets that we had in the county needed to remain because there were reasons for them being together for instance the Department of the defense advanced research projects agency the group who gave you the internet and stealth technology and

Working with Owen are the Global Positioning Systems things that we look at fairly common today was in a building that didn’t meet the force protection standards neither did the Air Force Office of Scientific Research or the Office of Naval Research but they were all okay within a couple blocks of each

Other and all the contractors that work for these agencies were located within those few blocks so I suppose we had a bit of a of a scientific research cluster associated with defense already here by this by 911 and many of them turn their directions towards homeland security related applications of Defense

Technology but none of them had buildings that were they met the standards and so one of the first things we did was we we got the agencies off the list the blacklist because we made a case that there they are currently clustered in that cluster represents this kind of dense array of

Interrelationships and networks that Scott was talking about but we had to get them into secure space so we actually work with the state and and our partners in a new building for the Defense Advanced Research Projects Agency which is the building on the right hard to believe when you look at

The picture of it or the rendering of it and it’s topped out and will be finished this year that it is the most hardened force protected building in an urban America but because it doesn’t look like it looks like a fits in an urban environment and that’s the point that

We’ve been making the security is not antithetical to urbanism or to density or to high-quality urban spaces soapbox we stand on every day so then we work with a researcher out of Virginia Tech I kamyer on the whole idea of how do we really create a technology-driven environment and somehow foster these emerging

Technology sectors of which Homeland Security appeared to be one we made a mistake on this we we started chasing the technologies and we brought together you know several dozen people around different technology saying what’s the future of this technology or that and what we found out is that was irrelevant

What was really relevant was out of technologies knitted together in some way around the niche around a sub sector it will even the Industrial classifications are irrelevant when it comes to to most of this because they don’t exist or a barely exists in some

Cases so we came up with you know a very simple little little charge but it’s useful in its own way some of the technologies we were looking at were nanotech IP distance learning wireless applications you have to remember the iphone and blackberry hadn’t been that developed at this point really and other

Kinds of Internet related technologies well they can all be applied to Homeland Security and that was the point of this this graphic is that we can find applications for technology and then use variety of technologies around individual applications well by 2005 we started to have a homeland security

Industry because we now had a Department of Homeland Security which in 2001 we did not have and to thin the department had all these assets scattered all over the Washington Metropolitan Area and elsewhere around the country so the question is was this really an industry

And was it really a cluster and what can we do to build on the homeland security industry as it is developing in Arlington to help create jobs and develop our own economy so some of the data you can look at the DHS spending increased really dramatically from 2001 through since 2004 it’s probably

Stabilized you know pretty much where it is but this looked at how the Washington area basically gets you know pretty close to half of DHS spending and and so the area itself the region itself receives a fair amount of support from that federal government in building a cluster you

Look at the distribution of the expenditures and you can see that you know from my parochial perspective of Arlington it was almost you know nothing in that 2001 and then continued to grow year by year and you know it’s in the Senate a billion dollar a year range now

It’s been a little uneven the district has been up and down in terms of Homeland Security spending but this is within the Washington region but but oh my cue security spending continued to grow and create this industry and potentially a cluster high-tech procurement and Homeland Security grew

As well and you can see that became Arlington specialization where more dollars were spent on high-tech procurement related to the homeland security industry and in my community than anywhere else in the region and so looking at our contractors you know we had a number of systems integration companies their names that are

Particularly associated with with the defense industry but the applications for Homeland Security are not dramatically different than homeland defense basically it’s all focused around protection so some of it is hardening but other of it is his actual protection some of it is detection and I think more work has gone into detection

And detection devices than than any other aspect and in response so i only can kind of built our own culture and our own specialization around this protection detection response paradigm figuring we can do all three of those better than anybody else and therefore that was the basis of

Saying that Homeland Security is in fact a sector for us to take a look at and as a cluster and the assets that we have basing the largest one is the present administration customs is here us visit which is the immigration offices in our community so there’s a number of assets

Here including a series of research assets especially in cyber security that are actual pieces of the department of homeland security but the Department of Homeland Security is still scattered all over the Washington landscape so our little model is literally simplistic but it’s a let’s pull government industry and the universities together and create

These kinds of networks or linkages between the three we will use some components of a strategy that were you know fairly typical looking at an entrepreneurship the big one for me was this using the county as a test bed or a pilot for emerging technology and I’ll

Talk a little bit more about that you know being able to provide information on these micro sectors or niches became important what are the specializations if we know more about them than anybody else does we’re more likely to be able to capitalize on that serve as a focal

Point for local tax policy and federal policy making because everything that happened in Homeland Security happened in a magnified level in Arlington public policy was extraordinarily important to us and then I’m just make sure that the that the cultures have spread and locally in terms of having a culture of

Homeland Security or security and then building workforce programs around this growing industry and then continue what we would otherwise do but the whole idea of that we would do it through partnerships and alliances branding and marketing and building intelligence was the actionable part of the whole thing

So here’s the components of a strategy entrepreneurship we can convene meetings and that has been something that we have used pretty effectively in terms of being able to to say do bring people together to start to create these networks just to start to create connectivity between various

Groups that may or may not work together but they may end up working together when we look at federal contracts among different agencies not only Homeland Security we found this kind of dense web of networks where nobody was a DARPA contractor they work for 10 or 15 different federal agencies around their

Specialized knowledge and so we already started to have this kind of basis of a network but by convening meetings about specific topics we were able to bring people together and introduce them and build our own network of all the people in the industry and by being able to provide them useful information we

Became value to them talk a little bit about our strategy business intelligence partnerships and alliances and branding and marketing you know this is the bread and butter of what economic developers do business intelligence you can’t really have anything that’s credible unless you can prove that it’s credible

There’s some kind of analysis and so a couple of the background studies that we did we did one on brain power we call the brain power and looked at the physical and social science research industries and occupations in in the community and in the region and we were

Able to better understand you know who lives here where they work how they education Oh educated elite if you will really are both residents and employed in the county and what are they doing here so that was an important analysis for us to do Arlington has I think the

Highest the education level one of the highest in the country with large numbers I think most a seventy percent of our adults have college degrees now and then we look at the security industry homeland security industry in specifics and in terms of partnerships alliance as well you know if you if you

Have to do something well then you kind of do what you can and so we have kind of pulled each of these threads as we could we ended up forming a partnership with Department of Homeland Security with with science and technology so be the testbed for rapid visual screening

And assessment assessment tools in other words how can they do a risk assessment very very quickly within a building within an area within certain types of structures they want to look at tunnels and they wanted to look at transportation facilities commercial facilities office buildings I had a

Whole array of different types or pieces of infrastructure that they had to be able to screen and assess risk on very very quickly so we actually loaned them or participated with them with our inspection services division the people who do building inspections in plans review to be able to work with them on

Their tools and we were the I guess you would call us the the alpha test for some of these tools and help them literally develop develop the tools that they are releasing beginning tomorrow nationally having done some beta tests in New York we formed the group with

Virginia Tech and IBM called the center for community resilience and security it’s a research center but what our hopes are that there will be a fair amount of commercialize abul that’s a word research that is done within the center one of the first projects we kind of helped fund is something called

Yellow button where they are able to basically make the presumption that everybody who has a blackberry or an iPhone effectively is a sensor when we talked about the ability to detect threats and so as if everybody is a sensor and they have an ability to report things under whatever

Circumstances whether it’s audio or visual or video or whatever they can then report things to someone who can analyze it and use the user data yellow button right now is engaged in various kinds of transportation really related applications but I think the overall fought for for the center for community

Resilience and security was a test that was done during the presidential inauguration where they were able to take data unformatted data or data that’s formatted in a zillion different ways whether it was police band radio visual video from from the news media iphone photos that were being flown

Around emails tweets whatever that were by and large geocoded and basically say be able to analyze it very quickly match all this information is that here’s what’s happening literally in every place around the region in real time and so as a modeling exercise that was an opportunity to say okay we really can

Take de sperrit data and make some sense of it and then get the information out to people who needed all of it that had only bits and pieces of it so there’s a lot of homeland security related potential with this this Center and Arlington is officially the test bed for

All of the technology that comes out of it we had another partnership with the Pentagon force protection agency looking at detection devices and because we control the roof tops of all the buildings in the county we were able to deploy some detection devices and make do some testing determination in terms

Of what threats might be there how quickly they can be detected and how quickly they can be the information can be used in some type of a response format and then in order to partly brand but partly again bring a network together form the Boston science and technology alliance it’s a it’s a

Discussion about science that happens right now through a cafe scientifique which is just once a month but we’ll be doing it more frequently pretty soon when the Virginia Tech Research Center officially opens next week but the science and technology alliance is open to everybody in the community on

A monthly discussion about science and it is proven to be incredibly useful at building a culture of science within the Boston neighborhood here in Arlington and so this is an example of the tools that are going to be released tomorrow but a handbook for rapid visual screening of buildings to evaluate

Terrorism risks done in conjunction with Department of Homeland Security it’s got a FEMA name on it because this was the I guess the predecessor to the one that’s that’s about to be released but the FEMA group was incorporated within the Department of Homeland Security and now

They are DHS so what are you what if you do all these great things you don’t tell anybody about it well we have a kind of reason to tell people about it we we’ve come up with a marketing scheme and branding scheme we brand ourselves as a brain power community diversity

Innovation science research technology location you know many many communities have similar kinds of attributes and and how do you kind of distinguish yourself and we’ve tried to do that through very focused communications about the eat niches that we have and the specializations we have locally and and

So I think we do what every good economic domination see does which is get your message out and try to make sure it’s a coherent message that has credibility for your community and we’ve been pretty successful with that so that’s speaking as a local economic developer I know Shekinah is works in

Local economic development or local government as well and our ability to work together across the region is something we are now all investigating it is not quite where it needs to be I guess to be really a neat a regional innovation cluster but as we start knitting together the assets of the

Different communities that already have networks within them into networks between them and among them we may actually end up with a regional innovation stir in the not-too-distant future so I’m going to hand it over to Shekinah right now and chill she’ll take us home here okay Shekinah okay great thanks

Terry I just get started hi everyone my name is sakina Khan and I’m the senior economic planner with the DC office of planning and as Terry said there is an effort underway within district as well as the region I’m totally focused on how best to leverage the homeland security

Cluster within this region so I’m going to be talking about this I’m really more focusing more on the kind of planning and analysis that that is currently underway in the district and also touching on the community and place-based implications of an innovation strategy so um the area that

That we’re looking at on this screen is to the right hair is the District of Columbia and the Department of Homeland Security is currently spread across the region in about 40 different locations and it is going to be consolidating down to about 10 or 12 locations with its

Headquarters right here in this red box which is the Congress Heights neighborhood in Ward 8 and specifically DHS is going to have its headquarters on the west campus of the st. Elizabeth’s site which is the site of the former mental hospital just to give you some

Context this area east of the river this is war tape and what 7 is adjacent to this area is it is an area that has been historically disinvested in and with the consequence that this area has some of the highest rates of unemployment poverty illiteracy not just within the

City but within the region as a whole so we have a number of planning challenges that we are trying to address as we figure out how best to leverage the consolidation but the economic environment overall east of the river is starting to change and they’re being significant investments in infrastructure housing commercial

Totally more than four billion dollars and some of those big projects are shown here there’s a major housing project going on a berry palms they’ll be a major mixed-use project at Poplar point so the economic landscape is starting to change and together with the consolidation of a VHS there’s a real

Opportunity to create a significant new economic center in the district I’m trying to pull it through this okay so um the challenge of the district or the opportunity is how do we take this large-scale project and really use it as a catalyst for broad community and economic revitalization so in other

Words how do you take a 3.6 billion dollar federal investment that brings 14,000 employees and about two thousand daily visitors and positively support revitalize neighborhoods where the unemployment rate is around thirty three percent and we’re 40 / seven forty seven percent of children live in live in

Poverty so for planners this is really a fundamental question about how do we avoid creating additional inequality in this location and how do we really best connect a distress community to a high value cluster this this is kind of what we most afraid of which is a level five

Security and a federal agency that requires level five security trained a wall or remote and they’re being kind of a walled off federal agency with no real connections to the surrounding community so we’re trying to undertake principal redevelopment and planning to avoid that and to really promote holistic revitalization though

Would result in healthy and safe neighborhoods high quality housing diverse retail businesses education and job training opportunities as well as transportation accessible transportation so there’s really this exchange between in terms of people goods and ideas between what is going to be happening on the west campus of st. Elizabeth’s or

What DHS is located and the east campus of st. Elizabeth’s so there’s there’s a few principles that we’re pursuing as we on to take me development of the east campus which is which is under the district’s control and those principles are really interrelated and it’s about bringing the physical planning together

With the transportation infrastructure planning together with the economic development planning and economic development planning right now is really focused on as innovation strategy and as part of this we are engaging with the community and there’s also a lot of federal coordination as you can imagine with with the Department of Homeland

Security and other federal agencies so the strategy that we’re in the taking is really about stimulating economic and Community Development and promoting that range of economic opportunities in terms of entrepreneurship incubation workforce development education and we’re being very intentional from the outset about trying to link residents and local

Businesses to those opportunities and so I’m doing this by developing and hopefully implementing an innovation strategy that’s being led by district government but with a lot of collaboration with the district and federal agencies input from industry experts as well as from stakeholders and we’re supported with a federal grown in

Doing this and the research is being led by dr. Heiko Maya who visited the islands and research that Terry was looking out from Virginia Tech and also dr. Christina Gabriel from Carnegie Mellon and this is really being done in tandem with a regional innovation strategy that dr. Christina and Gabriel

Is also leading so in terms of the actual place that we’re looking to unkind of be an anchor innovation this is a slide that shows the east campus of st. Elizabeth’s which is on the district control like I mentioned and this is about a 170 acres and includes both historic buildings are

Actually two distinct campuses already existing on the site as well as significant capacity for new development and there is a metro stop that you see here at the bottom of the screen so in terms of kind of some of the principles of planning we do hope to leverage that

Metro stop and when to take transit oriented development as well as apply green and sustainable building practices to what will hopefully be a significant mixed-use development with presidential office retail and institutional uses and that also comprise an innovation hub the just to give you an idea of the actual

Approach that were undertaking in some ways this is a fairly conventional approach to cluster analysis in the sense that we’re conducting a competitive positioning assessment of the district visibly the homeland security economy were looking at metrics such as employment and procurement and some of the assets that we have and

We’re also conducting the best practices assessment that helps us understand what does it really take to create a locally or regionally invited innovation cluster that leverages of a federal agency and then we’re going to be determining um the specific programmatic approaches that are most appropriate for for this hub and developing an innovation

Strategy however our approach may be somewhat different from from how other clusters have been analyzed in the sense that we really do need to develop robust strategies that connect an economically distressed neighborhood or an emerging neighborhood as we like determine to this high value cluster without creating

For the dislocation and so it like I said we’re being very intentional about from the outset about figuring out what those strategies could be we’re also having to work and locks that fashion with the master planning effort that is underway for the east campus so that the

Vision for an innovation hub can be facilitated and implemented and physical development level where the supporting planning framework and infrastructure and those are the strategies that I mentioned so one of the earth early toss that we’re doing is defining the homeland security cluster and you know this kind of goes back to

Both what scrotum Terry we’re talking about in terms of really understanding the cluster the backward and forward linkages and for us we need to understand how DHS acts as both a major employer and a purchaser as well as an innovator a standard setter a policy maker and some of those key buckets all

Those key relationships relate to DHS being at kind of the center of this cluster and it’s links to the large defense contractors the innovative firms the SVR SBIR firms that Scott had mentioned the school business is the technology uses service firms other federal agencies and research organizations and that’s in addition to

Really understanding how DHS operates within the agency which is also very complex we’re also screening this from from a policy perspective so that we can make sure that we make those connections to the community so in terms of business development where we are looking at DHS procurement its large it’s currently

Around 14 billion dollars and understanding kind of where the district’s competitive position is with respect to that with a view to helping VC firms and entrepreneurs get access to that economy and kind of benefit from it and grow the homeland security industry in the district in terms of Workforce

Development we know that 14,000 jobs are being relocated to the head Cota site at st. Elizabeth’s and so as part of what we’re doing in our analysis and planning is figuring out how we can better connect DC residents to those jobs through career pathway training and workforce training in terms of education

And research there at least 300 security related programs around the country and we’re looking for how what kind of niche could fit education for the district have in terms of Education given the proximity of the East Campus of the West Campus is other helpful programs that

Could be in place that could connect the community to DHS and also DHS to its to its wide set of partners the commercialization piece is also interesting DHS’s is one of the few federal agencies that consumes its own technology and it actually is the only agency I think that has its own chief

Commercialization officer so there’s a very is a much shorter window in terms of product development and testing and evaluation and commercialization that that we could leverage perhaps from on the east campus and looking at how we might do that through an incubation facilities etc and then in terms of real

Estate and support infrastructure in the context that we’re working on there is this a unique campus like setting on on these campus and really needing to understand what are the types of infrastructure investments and facilities that we need to to to develop in order to really support and an

Innovation have knowing that any fully-fledged innovation have takes a very long time to develop in order for it to be kind of successful and robust and we’re also looking at other strategies including housing a live near your work strategy so just in terms of some of the the outcomes and example

Actions that we’re considering in terms and this is kind of where we get down to very specific place based planning which really links up with the master planning effort that’s underway so that we can be in sync but in terms of business development with thinking about a small business one-stop incubated

Commercialization facilities a demonstration Center we’re looking into really having a critical mass of VHS contractors be approximate being proximity to to the west campus and thinking about the different types of office options that are available today and that and that work is preferring such as shared offices or looking at

Conference facilities in terms of education and research I’m really viewing the campuses as the potential site for an educational hub but offers security related programs and certificates and that is DC focus but also perhaps linked to regional programs through some sort of a university consortium we’re also thinking about this programmatically in

Terms of the STEM education that happens in the district and how we can better link local schools and students to to the DHS economy so that we can begin to prepare students for those types of careers is and that ties into the workforce development and really trying to develop a pipeline of employment

Choices for local residents looking at employment programs wraparound services a training academy so this is both kind of programmatic and planning base and it allows you the real estate and support infrastructure strategies I’d mentioned housing we’re also looking at the range of transportation choices that could really support a vibrant mixed-use

Campus and also that the technology infrastructure that’s needed and we’re also looking into some sustainable and its energy utility options so um we’re doing a lot we’re kind of in the trenches right now of doing analysis and planning I’m also trying to think about some pilot projects so that we don’t

Necessarily have to wait you know a few years before we see anything happening on the east campus so as part of all this there are some kind of error there are three key principles that were also applying which is to leverage partnerships that it would be impossible

To develop any type of innovation have pulled out some fairly robust partnerships with the public private and nonprofit sectors also integrating the planning and I mentioned how we’re bringing together the transportation the infrastructure the physical and the economic development planning and really applying all of that to the east campus

Redevelopment and then at the kind of a very fundamental level making sure that throughout this we’re promoting community-based economic development and really making those links between the neighborhood and the consolidation of DHS so that’s some that was it on the DC innovation strategy this is the contact information

For all of us and I think it goes back to Shannon carrying that for those wonderful presentations right now we’re going to transition to QA and we just have a few questions right now so I encourage you all to open up the Q&A box on your GoToWebinar control panel and

Ask a few more questions the first question comes from indraneel Kumar and I’m sorry if I mispronounced your name the question is for Scott and it goes back to one of your earlier slide it’s of a cluster map the question is how did you find those connections between the

Industries in the Pennsylvania snack cluster okay a good question it’s a it’s a method that I’ve been working on for them for the past couple of months and basically the simple answer is that you take the input output table and run it through social network analysis software

And that gives you all the linkages but if you if you are familiar with the input output table that shows you the transactions from one industry to another industry and it is set up as a square matrix which is exactly the type of matrix at at a social network uses so

That’s where you do it okay great thanks I have a question for Terry and kina Terry you touched a little bit on sort of the geographic issue wherein you know according to the feds these are supposed to be regional innovation clusters but in reality you know we don’t really see things have you

Know this kind of economic elaboration happening so much at you know what we would consider in the Washington DC region to be our region including Maryland District of Columbia and Virginia but we see that it’s happening more in corridors we see the homeland security cluster emerging in Arlington

And the district looking to do do something similar and in the in Ward 8 you know we have a kind of biotech cluster on one highway corridor we have another kind of high-tech cluster in tysons corner these are in fact kind of tend to be much more localized and that

The local economic development agencies as you know are somewhat competitive with each other historically and then want to kind of keep their assets they are not as necessarily promote you know collaboration cooperation and looking at trying to connect these assets if they if that even can be done on a larger

Regional scale like what the feds want to see do you do out of you have thoughts on them you know how do it address think that you know is there truly such a thing as a regional program Pope cluster or you know and do you think maybe some of these initiatives by

The feds will get the local jurisdictions to cooperate more than they have in the past I’ll start off with an answer and that is this is the hardest place in the country i think to do that partly because we’ve got the district in two states that have very robust economic development offices at

The level effectively and then probably the strongest group of city county economic zone agencies I think anywhere so excuse me the idea that that we are inherently competitive and would have something to gain by cooperating has historically not found any traction I think we hope that

If there is some development of of some trust and some agreements that we will we will abide by some kind of protocols relative to location then we can get to the business of regional cooperation we clearly are not there yet for instance the some of the major assets that the

District hopes to consolidate at the same site our major assets in arlington arlington does not want to lose those and will fight very hard to keep them so as long as you have this sense that that you have to move it around I think cooperation is going to be next to

Impossible if you have an agreement as to what everybody’s role and niche might be and you don’t have to move very much stuff around then I think there may be a basis for cooperation Sakina did you have anything dad sorry i was on you yeah just ahead of he was I

Mean yeah I think that it’s certainly a challenge to regionally cooperate in this era because we have you know small geographic areas that are split up into various jurisdictions but I think probably the homeland security cluster offers one of one of those opportunities to promote regional coordination but if

We can identify you know what are those shared interests and shared outcomes that regional entities have I think I think this could be maybe in some ways a pilot for the Tibetan regional corporations and there is a lot of regional corporation already around transportation and other things but less

So around economic development clusters and this as the question of pointed out and there’s been some very localized clusters developing that don’t really cross jurisdictional boundaries I think one of the things that’s particularly interested interesting about Homeland Security economy one of the reasons why we received a federal run to look at

This is because there are still areas within the region that that are very distressed not just within the district but also with in Maryland and Virginia and to the extent that we can really use this or leverage this cluster in a way that promotes economic development and a more kind of equitable economic

Landscape across the region I think that’s probably a good thing and I think we can probably get some regional consensus around doing that sure not I have a comment that yeah i just recently completed a cluster study of the nuclear component manufacturing cluster in pennsylvania and in in fact that cluster

Extends into New Jersey and Ohio it’s very linear cluster centered around Pittsburgh where Westinghouse is located westinghouse has about sixty percent market share in nuclear technology I think one of the keys is to get private sector leadership and institutional leadership that is not really focused on on competitive competitive places get that leadership

Into the clutter so that the the kind of economic development competition that we have between say Maryland and and Virginia is really lessened because you have actors at the table that I really want to see the whole thing function as a collector and in the case of the nuclear collector westinghouse was

Saying you know we don’t want you to stop at the Pennsylvania borders we want to include new jersey and Ohio because that’s our supply chain mm-hmm maybe there’s kind of a following question to this Scott I think you probably be able to answer and that it’s from Michael

Huston he asks us to please discuss new cluster creation in non-federal areas of growth she’s you know bioscience medicine digital media etc what are some kind of principles for looking at how to grow new and emerging industries in your region a good question I think the first

Thing is to not try to start something from scratch and I know Terry talked about starting a homeland security cluster from scratch I think that was a unique situation because you know Homeland Security is really only at gate old and you can argue that other things

Factored into that but but it really was a brand new industry you have to start with what you’re strong in so look at your at your region and find the pieces that make up a collector and then start to build it I can tell you that other player issues

Kansas is doing a great job and check out the report that was on the on my presentation Purdue University edmore Shinto a lot of stuff with this cluster activation and he’s got a lot of good examples up so those are a couple ideas and if I could just add the zucchini

From the district we actually just completed a study about the district’s creative economy or creative cluster and going back to what Scott was just saying with wood we found that we actually have a very robust a creative base here so we’re not we’re not starting from scratch and it’s something that we can

Really build on folks are interesting seeing that report it’s on the DC office of planning website as part of that report we’ve we’ve developed a whole set of actions which are currently underway in terms of being implemented by an array of private nonprofit and public stakeholders great this next question is

For you sakina regarding the innovation strategy drivers that you presented a business development or force development education and research and real estate and support infrastructure which is the most important and how would you rank them hmm I don’t think you can really write them I think if

You’re going to do a holistic a comprehensive approach to economic development particularly in an area that is that is an emerging neighborhood you really have to tackle all I mean we have to tackle the real estate support infrastructure because we’re doing you know with a physical context that needs

The infrastructure investment of the planning was actually no zoning currently on the east campus so there are some fundamental things we have to do from a kind of planning and physical redevelopment real estate perspective and then on the eco more on the economic development side business development workforce development education and

Research mean those are all interrelated and we really have to tackle them all so I don’t think I’d be able to it to write them actually okay several of you have written to ask about software and methodology for analyzing your clusters again internal Kumar app is it possible to know which software

Was used for the impact output table for Pennsylvania of the Pennsylvania example you showed Scott and an schnell asks do any of those speakers have a resource for comparing software for cluster analysis location quotient input-output etc I’ll let you into that Scott but first I just wanted to mention there is

A very good practitioner oriented article on how you identify clusters step by step again by high kamyer the Virginia Tech professor that was mentioned that has been working on this study at zanies for the District of Columbia and did some the homeland security cluster analysis in arlington county and it’s called cluster monitor

You should you may be able to find it just by googling this words but if not get in touch with the division tweet us or email us and i’ll respond and give you the reference if you’re very interested in a methodology and scott i don’t know what other resources you

Don’t really need a software you can pull these things and do an XLT pretty simply yeah yeah and I actually remind me I I feel bad now because I in my timeline i which i did this morning I just proven on no prominent authors that

I could think of right off the top of my head and and as soon as Terry mentioned hi guys i know i should have had her on there yeah a lot of the cluster analysis you can just do in Excel I think if you’re looking to do the network

Diagrams like I had on on these slides the software is called net draw which is a free program you can download it from analytic technologies and I really don’t know of any software out there specifically or collector analysis the methods associated with the images that

I showed I’m going to be writing up in the next two months or so and and putting it out for publication so if anybody’s interested email me I’ll make sure you get a copy as soon as that’s written up yeah and i think you know we should mention that and dr. meyer talks

About this in the cluster monitor paper that you know there’s a quantitative element towards analyzing and kind of trying to identify you know clusters in your region but then there should also be a qualitative follow up similar to ode to what sakina and terry we’re talking about the role of the you know

Economic develop an ER as being the one that is convening you have to you know interviewing not just relying on the data alone because you’ll find different kinds of connections and oftentimes you’ll find kind of new emerging industries that you know are not captured again in those in those

Industry codes that are currently established i don’t know Terry if you wanted to add on to that a little bit more about what how r lling tins gone about the qualitative side of cluster analysis yeah i mean i think i think part of it is is getting to know who the

People are when Scott talked about the the networks when networks aren’t business is necessarily their people and so you have to have the people you have to know the companies and you kind of have to know where the company’s fit in we do a lot of introducing people to

Each other and to our surprise when we started doing this probably about a decade ago we were holding small luncheons for corporate executives presuming that since they worked in the same industries they all knew each other and we found out they very seldom did they know each

Other at all and so the ability to put people together and try to figure out how we as an economic development agency can add value to the business as if the individuals has been a large part of our I think our success okay well I think that’s what we don’t have any other

Questions I will add that we did have one participant who just sent in a link to a free cluster analysis software that I’m sending out to everyone right now via the question frame well I think I think that about wraps us up we can close a few minutes early and I just

Wanted to thank you again sakina Perry and Scott for this great presentation I think it’s been many and I I appreciate the audience participation that we’ve had to be as well and again encourage all of you that are interested to get involved with the economic development

Division we have many many roles you can play so again please feel free to tweet us contact us via our blog or online in our planning org website under divisions and with that Cody I’ll give it back to you to wrap up thanks Anna yeah for

Those of you stone and tenants I just want to go over logging same credits again so as I said earlier this is already approved so um after you log out of here you can go to ww planning org slash CM select activities by day and then underneath friday june seventeenth

You’ll see planning for regional innovation clusters also like i said as well we are recording today’s session so you’ll be able to find a PDF and video recording of today’s webinar at ww utah APA org slash webcast are archived and this should be up by monday so it

I just want to again thank everyone with your participation and this concludes our webinar for today all right thank you all thank you Thank You Cody thank you thanks

ID: kyN9tbg20Hs
Time: 1344109364
Date: 2012-08-05 00:12:44
Duration: 01:25:21

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