Title: برنامه ریزی برای آینده ما | انجمن دانیل برنهام در مورد ایده های بزرگ

در ۲۹ سپتامبر ۲۰۱۳، انجمن دانیل برنهام در مورد ایده های بزرگ با یک میزگرد در مورد “برنامه ریزی آینده ما” با حضور رهبران جوامع برنامه ریزی، طراحی و توسعه به موزه ملی ساختمان در واشنگتن دی سی بازگشت. ویلیام اندرسون، رئیس APA، FAICP، بحث را رهبری کرد. پاتریک ال. فیلیپس، مدیر اجرایی مؤسسه زمین شهری به او پیوست. نانسی سی سامرویل، معاون اجرایی و مدیر عامل انجمن معماران منظر آمریکا. و لی براون، FAICP، رئیس موسسه حرفه ای APA، موسسه برنامه ریزان خبره آمریکا. مدیر عامل APA W. Paul Farmer، FAICP، بحث را تعدیل کرد. مجموعه انجمن برنامه ریزی آمریکا برنهام به بررسی روندها، چالش ها و فرصت هایی می پردازد که جوامع آمریکا را در نیم قرن آینده شکل خواهند داد. درباره سریال بیشتر بدانید و سخنرانی های دیگر را تماشا کنید: https://www.planning.org/burnham/

قسمتي از متن فيلم: Uh good evening everyone we’re going to go ahead and get started good evening and welcome to the national building museum my name is scott kratz i’m the vice president of education here at the museum it’s a great pleasure to welcome you to our historic home for those who

Might not know who we are the building museum advances the quality of the built environment by educating about its impact on their lives on people’s lives we do this through innovative exhibitions programs and collaborations such as this evening youth and family programs and what’s key to the museum’s mission

Absolutely critical is the profession of planning um the as we explore all aspects of the built environment we feature leading planners and many of our lectures our panel discussions and advising us as we move forward with thinking about our public programs and exhibitions that we present here at the

Museum and we are proud tonight to present the this evening’s program with the american planning association to introduce tonight’s speakers i’m delighted to present paul farmer a good friend of the museums a long time advocate for planning paul is the chief executive officer of the american planning association and the american institute certified

Planners he has primary responsibility for the long-term strategic direction of the association in concert with elected leadership he’s responsible for representing the leadership of the association its members and interests and plannings and partners with the public um the um the museum is proud of our partnership and our alliance with the

American planning association it has collaborated with us in many ways first as a corinthian member of the museum and is a supporter of our exhibitions and programs including serving as a presenting partner of our long font lecture on city planning and design paul on behalf of the museum thank you and

Apa for your critical support over the years and look forward to our continuing partnership ladies and gentlemen thank you very much scott and uh i certainly never retire walking into this building uh it’s a it’s a wonder uh it’s great that it was preserved and it’s

Used in uh such an active way and if you haven’t had a chance to come here for programming i would encourage you to do so whenever you’re in dc uh they have an incredibly active program uh you can find out about an online a terrific kids program that you often see in operation

At the other end of the great hall and then of course the the bookstore that sort of is parallel for the kinds of things that those of us in the design development professions uh gravitate toward uh tonight we’re going to have uh another in our series of lectures the

Daniel burnham forum on big ideas and this will be a panel discussion after bill anderson our president uh makes some opening remarks it’s fitting because two years ago we started the daniel vernon series in uh chicago with a panel discussion uh mitch silver who was here tonight our

Immediate past president was on that panel along with the presidents of asla and aia and so tonight uh we’re going to have about 15 minutes or so presentation by bill followed by remarks from other panelists of several minutes each there will be a bit of a panel discussion here uh then we’ll conclude

The program with some q a with the audience and there’ll be a roving mic for that and we ask if you uh hold up your hand and speak into the mic because the program is being recorded uh and also uh i’ve indicated the panelists that they’re welcome to say

Anything they want about themselves i’m going to give your give you their name right and serial number that’s about it but uh the danke barnum forum is something that we’ve had around the country uh in order to explore the issues of uh the trends we see in the country the

Emerging issues uh and what some of the big ideas might be as we help guide our communities in addressing uh those issues it’s been a very popular very successful forum and we continue it here tonight um and in order of their seating on the stage we will have bill anderson who is the

President of apa um again the remarks his day job is the principal and vice president with uh ecom out of the west coast uh he’ll be followed by nancy somerville who’s the chief executive officer of the american society of landscape architects and another great partner of apas as is the building museum

And then following nancy we will have lee brown the president of apa’s professional institute the american institute of certified planners following lee will be patrick phillips patrick is uh ceo of the urban land institute a former colleague i believe of bills when they both were working for eora and doing economic planning work

Uh and banning cleanup tonight will be dc’s very own deputy mayor of vc victor hoskins who has a portfolio of responsibilities dealing with planning economic development and related matters bill this is a terrific building isn’t it i don’t know if you notice that on the freeze outside the building it depicts the

Public coming to a council hearing to hear a a presentation by the planning director to increase density in their community foresight so anyway the theme of today’s talk is about planning for economic prosperity it’s really to touch on a a theme that we’ve talked about internally that sometimes in some circles planning is

Seen as a discipline that’s trying to prevent bad things from happening instead of a discipline to make good things happen and so we have a strong tradition with economic development and it’s time we we remind ourselves of that but also remind some of our colleagues and partners who are involved in city building

And economic development of our role in history so what do these have in common in the 2000s arlington virginia and the pearl district in portland in the 1990s vancouver british columbia and lodo in denver and by the way when i was in british columbia in vancouver on vacation there

Was a brochure there about planning and planning for the city’s economy and how important it was to the city of vancouver and it wasn’t in the planning department it wasn’t city hall it was my hotel room and so they’re very proud of the role of their plan and the quality of life it

Creates in fact it’s become an export industry for vancouver they call it vancouverism and and it’s they’re involved in city planning in asia and the middle east in the 80s the revisiting of rediscovery of miami beach and the uh reemergence and reinvention of pittsburgh after the steel industry took a hit and

Realizing that as neil pierce once said pittsburgh is a city and one of the most beautiful natural locations for a city in america and recreating that vibrancy in the 1970s oregon’s urban growth boundary the senate bill 100 they just celebrated their 100th anniversary in oregon of that landmark legislation

That preserved agricultural land prime agricultural lands and resources from urban sprawl but in the process created a market that led to the regeneration of portland for which it’s famous today or quincy market in the 1970s boston using its historic resources to reinvent the city which went through a period of i believe

۳۰ or 40 years without a high rise between the depression and i think the 1960s in one of our oldest cities in america in the 1960s research triangle in north carolina reinventing the south with technology in north carolina positioning raleigh durham and then in irvine you see irvine anchoring orange county

To become a new vibrant center of commerce in california jerry brown senior used to joke that he uh the reason he discovered when he won the governorship there were two counties where he lost orange county and san diego county so they were the first counties to uh

Where he decided to set up new universities ucsd and uc irvine because he felt they would benefit from the education and then the 1950s of course the interstate highway system which we heard about today has pluses and minuses but one of the things it did do is bring commerce and trade to remote

Areas of the country and integrated them into our national economy and through the national economy the global economy and in my own san diego mission bay where after world war ii and the korean war rediscovering they needed to diversify the economic base and leveraging its natural assets to promote tourism and

Develop a tourism industry for which it’s famous today but of course we’ve been doing this for a long time the burnham plan for chicago sponsored by the commerce club of chicago the business community of chicago not to just make chicago a prettier place but recognizing that the role of

Planning and urban design was important in positioning chicago as the new american city of the 20th century and it’s not just what’s the one thing they saw have in common it was planning for economic development it’s a long tradition this is not something we’re entering into newly after the great recession to

Promote why we’re important this is something we’ve been doing for over a century in fact before that and it’s not just the large cities it’s the suburbs and small towns too from boulder or or in minnesota in rochester minnesota rocklin maine or in my own uh san francisco valley we’re leveraging

Agriculture with recreation but the economy is global we know that trade is global we as cities and regions and towns and planners really don’t have much influence on exchange rates cost of capital global trade patterns cost of labor in asia or mexico or other parts of the world

Or what they’re doing to position themselves to compete against us but what do we have that we can influence as planners in cities and regions the capacity for our targeted industries to compete in the world economy infrastructure quality and effectiveness education our institutions whether they’re universities medical cultural

The cost of living particularly the cost of housing and workforce housing then influencing the livable wages which then influences the cost of business to compete on the world stage in history it’s very difficult to offshore place in history it’s associated with the location i was like joked in north carolina last

Week las vegas has tried with new york and venice and paris and then the quality of life and environment which is more important now than any time probably in world history because of technology and how it links places and then market image and you notice on this list of attributes and factors that

Influence those cities and regions position in the world economy we as planners influence these factors day in and day out we’re integral to the process so what is your economic vision and roles the region within the world the city within the region and then the community or place within the city

And knowing our base sectors are portions of our economy where we export goods and services to the rest of the world bringing dollars into our regional economy that then gets redistributed through business business sales or to household incomes the one-third of the economy that really is the foundation

For the other two-thirds of the economy know what they are what are their linkages whether it’s in my region with telecommunications and biotech leading to telemed industries or biomed industries using algae with agriculture and biotech or leveraging tourism to bring people to a region to discover its other attributes for economic development

What’s the potential for their convergence once we understand those things then as planners we plan for capacity the land and the space for those targeted industries to thrive and to grow goods movement infrastructure bandwidth and housing housing is part of the economic development infrastructure and our general plan should reflect that

This map here depicts in san diego when we updated our general plan the last remaining political issue was uh prime industrial lands we had a prime industrial land policy because home builders and uh and big box retailers were buying lower cost industrial land and then proposing to convert them to residential

And retail uses and we were worried we were going to lose the capacity for base sector industries in biotech telecom defense and other technology companies and so we set up a higher threshold of policy to preserve those prime industrial lands so those businesses and industries could grow operate 24 hours a

Day and not worry about the conflicts that might come from other land uses however on the other half of our industrial lands that were already encroached by these other land uses we actually encourage workforce housing to be closer to the jobs plan to respond to the market which is always changing the flexibility

To adapt i remember once going to an hp plant in roseville near sacramento and they said they didn’t know what their product was going to be three years from now they’re constantly changing they had a million square foot facility that started out as a manufacturing facility then a service

Facility and call center and then back to r d that kind of churn is something they need and so we have to have plans that are flexible to accommodate that kind of churn in the modern economy and that statue up in the right corner is ernie hahn

Passed away a few years ago san diego into the phase of losing three of the top 10 snls during the snl crisis we lost our financial center we were national financial center with savings and loans we were trying to think what should we do with our downtown and ernie han led a

Committee and came to the conclusion that we were too close to los angeles even though we’re bigger than seattle and denver to be a financial center for that part of the country so instead to devote our resources to our regional employment uses and for to be convert downtown to a tourism

Downtown and a residential downtown and in 20 years we now have 30 000 people living in downtown planned for 90 000 people the investment in residential amenities helps tourism and vice versa look at our plans not just as plans to fulfill public objectives or also visions but also plans to reduce

Risk and transaction costs for investors and development including the environmental review that goes through each of the stages in the nesting of the environmental review the if a developer has to go through the same kind of process to implement an adopted general plan policy as he does or she does

To amend a plan why should they care about a plan the incentive here is to reduce those transaction costs for those types of developments we want to see in our communities plan for efficiencies and effectiveness looking at joint use of the different facilities this is a illustration of the planned trans-base center

In san francisco which is a multi-modal center that’s also the designated area for high-speed rail and you notice that the rooftop is going to be a green park an urban park and the land uses around it which will be enhanced by this park have increased entitlement density but in order to

Exercise that they have to as a condition participate in a special tax district to pay for the park and maintain the park so it’s using infrastructure efficiency efficiently for meeting multiple purposes and looking at the return of investment and when we plan we’re planning for market choices we know that through housing diversity

Community diversity and it’s not just that people have different choices there’s a reason nice there’s what baskin robbins 38 flavors or whatever it is for baskin robbins it’s also ourselves our different stages in life have different choices and needs what we need for housing in our 20s may

Be different in our 40s when we have children and then our 60s when we’re retired and empty nesters so we as planners create those choices and by doing so we create a market we have an influence on that market and that also applies to transportation and mobility choices

Uh one of the things we often hear is well why should we invest in transit if only 10 or 20 percent of the population or more often six percent take transit well there’s a reason for that that marginal difference between a congested freeway and one that’s running smoothly is that marginal impact of

Demand is coming onto the freeway if we create choices then people have options and can find their own equilibrium that’s why the grid system works instead of a engineered system where everyone goes from their home to the same arterial to the same freeway works beautifully under the engineered

Formula but if you change that formula increase density then it doesn’t work as well when we have grids in six or seven or eight different ways to get to work that creates a market for transportation plan to build and capture value for infrastructure and amenities urban design and architecture

Entitlements and it becomes a foundation for development agreements the use of incentive zoning or bonus zoning it’s the basis for the vancouver plan and you have great a great example here in arlington in san diego example the far bonuses have led to payment for infrastructure and eco roof and affordable housing in

Our first mixed income downtown project and then plan to retain and attract talent and this is probably something that of course we’ve heard about uh in richard florida’s research and thesis and where housing and culture education the environment is more important as part of the economic development infrastructure because nowadays with technology people

Have choices they can live in charlotte they can live in boise they can live in raleigh they can live in san diego and positioning our cities to attract and retain that talent as part of the economic development strategy and we’re an important part of that process

And it’s not just the big cities it’s also the smaller cities for example there’s a slide here of truckee where a company a national real estate service company is located and grown there from two people to 80 people and they were able to do that because of

Technology and why do they locate in truckee because of the quality of life why are they able to compete nationally because their employers are happy and they’re productive plan for fiscal health when we look at our plans what does it mean in terms of our fiscal ability to support the plan in raleigh

For example mitch’s city they looked at the fiscal impacts of alternative forms as they were looking at alternatives for their general plan chula vista has a city-wide fiscal impact model when evaluates projects on the discretionary level san diego we have impact fees where the impact fee for urban infill is one-fifth

Of the impact fee for greenfield development that variable impact fee system provides an economic incentive to develop infill instead of sprawl but it’s important to consider our affordable our planned standards are they affordable if we look at our general plans and we’re to build them all out

Could we really afford to operate and maintain them that’s an analysis that should occur and certainly our customers expect that plan for shared opportunity and prosperity the social equity aspects of planning uh in economic development you often see people who are focused on the base sector economy and people are

Focused in community economic development and often they’re not talking to each other yet they’re linked and even when we look at our transportation systems this is an issue we’re having in san diego where we have the transportation system the transit system that links the lower wage uh lesser educated neighborhoods to lower wage

Lower paying jobs where tourism is concentrated and they’re demanding that in the next wave of infrastructure investment transit links them to a higher paying manufacturing jobs and tech sector jobs that are in the northern part of the city that’s something we need to think about and then plan for innovation with this churn

With that product five years now from now being different the iphone came on in what seven years ago not that long ago it’s planning for innovation and whether it’s biotech in uh in winston-salem or in san francisco where they’re repositioning old portlands to be incubators for high-tech companies and startups

Or in san diego where some developers and property owners are proposing an idea district which uli had a conference there regarding the idea of measuring maybe the metrics is not rent per square foot for sales per square foot but how many ideas do you generate per square foot

And then plan for sustainability and resiliency you’ve heard in the conference about the sustained places initiative and and the role of the comprehensive plan and the sustaining places report san francisco puc is developing a triple bottom line model that incorporates not only the financial metrics but also the environmental

Metrics and values it and the social equity metrics assigns a value to that and uses that model to analyze individual projects products and projects to decide what is the best course for their investment including looking at some of their infrastructure such as stormwater systems and turning them into amenities

For the city and creating value in multiple ways an example of that as well as cleveland and robert planning director cleveland made an interesting presentation about the role of the contracting city after 60 years of trying to be the cleveland of old of the 1950s they finally came to the realization that’s

Probably not going to happen and he said once they came to that determination it opened up a whole new set of possibilities and ideas for rethinking cleveland in the future and the reuse of some of the abandoned properties for open space farming and not just commercial or not just neighborhood agriculture but

Commercial agriculture that supports a farm-to-table movement within the city of cleveland to reposition it in terms of quality of life and then finally as we learned long ago plan for inspiration these planners and designers want to inspire the public wants to inspire and be inspired and that is that inspiration isn’t just

For our quality of life it’s also for our economy and economic development and when we plan well we plan and attract investment which creates jobs and we should measure that and finally the great places program is an opportunity to illustrate that with the public those are places we’re celebrating today

More often than not they’ve benefited the properties around them there’s been economic benefits from those places but also those places were built before that they were engineered before that they were designed before that they were financed before that they were planned and before that it was just a group of

People’s idea behind a on the kitchen table or somewhere in a room somewhere planning is an important part of that process and we have an opportunity to communicate that when we celebrate our great places and the only significance of this picture is it’s my hometown and i like it thank you

So now i’d like to invite nephew somerville the ceo of american society and landscape architects to make some remarks as well nancy that was fantastic and i will touch on a few of the things that you said and they all rang true but a couple of them in particular

Um resonated with what i’m going to talk about most particularly that with our new technology it’s more and more critical that our cities our communities of all size be environmentally lovely and wonderful places to live because people can and do vote with their feet so quickly some of the drivers of economic

Vitality in communities of all sizes and bill pointed out it is all sizes and all scales of intervention that make this happen water it is either have too much of it or we seem to have too little of it back in the spring areas of chicago flooded

By the way not in the flood prone zones it flooded because of the way that we have built the way we have taken away our natural systems and put down impervious surface which was great when we were starting to develop not so great now the point that we are

Where we have over impervious ourselves i know that really isn’t a verb what you see on the left the darker color is the heavy impervious zones on the right the darker color is the heavier number of flood claims and the little blue squigglies on the right you can’t see

Very well but what the that slide what the picture on the right is telling you is that most of the claims are not coming from the flood areas not coming from the floodplains they’re coming from the areas that have the greatest amount of impervious surface and chicago is not

Alone in that it’s everywhere and of course we have cities of all sizes not just the large ones but certainly the large municipalities are struggling within cities of all sizes that whether they have combined sewer systems or just your regular run-of-the-mill ms4 regular zoom separated sewer systems they are all overwhelmed and

Storm water runoff is of course the number one cause of pollution in any urban watershed at ten percent of impervious surface water quality starts to degrade when it gets to twenty percent it becomes poor um dc our lovely dc region all of it has 46 percent that includes all of the

Suburbs all of the parkland and dc is blessed with a huge amount of parkland you get into new york city it’s over 90 so is there any wonder that our watersheds are challenged and is there any wonder that we need to find a different way of building that’s not

Going to be impervious that’s going to look at restoring natural hydrology that’s why cities like philadelphia are moving into green infrastructure because the old ray infrastructure isn’t going to handle it by the way it’s cheaper to go green new york found that one out too dc is

Also in the forefront moving into green infrastructure not only is it cheaper but the green comes with a myriad of benefits you don’t get a more vibrant economic vitality if you’ve got just a bigger giant tunnel underneath but if you have some attractive well-landscaped green spaces in your city you do have an

Economic engine this is toronto the sherborne commons their previously neglected lake front um has become an engine for economic vitality this is actually storm water infrastructure there’s uv systems clean water it’s a whole series of areas in part of this part of toronto uh and it is actually storm water

Infrastructure but it’s also civic amenity and the this was done before any of the development around it it came around extremely quickly afterwards and it’s not just an east coast problem this is actually storm water infrastructure and another civic amenity in scottsdale arizona and of course the west also has

The issues of not enough water something else that they’re dealing with resiliency which can be related to water as well there’s a common theme through a lot of what i’m talking about this is after hurricane night in galveston bay in 2008 just one hour away from houston

This is the plan and swa group came up with uh not all in place yet but certainly is taking it in the right direction because it’s looking at the areas that absolutely have to be protected it’s looking at both hard and soft infrastructure and that includes increasing the the vibrancy and the

Effectiveness of the natural systems that can be storm buffers and mitigate areas that are floodplains and of course it’s also tackling the hard questions about where we do not build at all where it’s just economically uh and ethically in a lot of ways really inappropriate to be building in

The future and these are all issues that i know you all deal with and wrestle with on many cases on a daily basis here’s another example this is in houston this is the buffalo bayou promenade another swa project this used to be a band essentially post-industrial nothing happening um no good shoreline uh

I don’t have a before picture but it turned it into this this riverfront so it works as a way to mitigate erosion floodplain control wonderful area for recreation there are areas along this that that are good for civic gatherings fantastic but when it floods which it will

There’s not the kind of structures or infrastructure that’s going to be damaged or can’t be easily and quickly cleaned up and of course it mitigates the flooding because it’s put back in some robust ecological systems that can help to handle it here’s another shot that shows you some of the areas even taking

Advantage of the areas under the highways which are some of the most neglected underused or just not used eyesore areas generally in most cities and this is a very small but very important intervention in in the bronx hunts point landing in the bronx where this is built

This little uh this is a former dead end street in a highly industrial area where this was built this area of the bronson of new york of the whole new york city has the highest rate of diabetes because there was essentially one of the highest reasons

Is there was no green space there was nothing available for this community ultra urban environment ultra low ultra low salary levels very poor area the city no connection to um to the river this established it also provided an area for recreation um we’ll get to some human health issues in a little bit

This is another very small scale intervention this was greensburg kansas which had to rebuild after an f5 tornado in 2007. the community came together they had already been struggling economically they had problems there there were a small rural community about 1500 but they wanted to they wanted to rebuild and they wanted

To take this opportunity to move themselves in a more sustainable and more economically vibrant direction so they created a plan that would create more density in their small area they now call themselves also the greenest main street in the u.s i know a few other communities that try

For that label too but what they’ve done is enormously impressive and yes it is helping to make the economy and the city come back 90 percent of the city by the way i should point out was destroyed and reuse this is the high line i really don’t

Have to say a whole lot about it everybody knows what an incredible project it is but it should be it is in a lot of ways the coaster child or how a green intervention can be an economic engine i think everybody is pretty much familiar with that

The big dig whatever you think about the issues they had when they were doing it nevertheless resulted in a series of absolutely wonderful urban parks wonderful recreational amenities places for gathering places for use it’s driving people there but again it doesn’t have to be the large money the large scale

Interventions they can be on small scale this is one it’s less than an acre just over half acre in detroit this was a building that had the historic building that couldn’t be rebuilt had to be raised some of the private monies around banded together to create this urban community

Garden and gathering place turkey away from and i saw something that was going to lower property values to a place that actually brought people in supported and helped to even even stabilize some of the area around the region and it also manages storm water which is a big issue as well

Human health here’s where green interventions again are critical we need to put back in opportunities for people to walk it’s about parks but it’s also about complete streets about making sure that there are multimodal active transportation opportunities but parks the green space the place to get

To it is a critical part of it as well everybody knows what’s happening in the u.s with the obesity rates and we know we need to get people moving again and we know that there’s a strong link between how we plan and design and build our communities and the public health

This is a map showing the the particulate matter or rather the areas of our country that are out of compliance with particulate matter standards standards which a lot of health people think are still far too lenient by the way and although it doesn’t look like a large portion of the

Country has this issue when you look at the actually the population that lives in this issue it’s a lot this is just one of the number of studies that approach how what the difference is when you have a landscaped environment that’s valuing trees um for their ability to remove

Particulate matter and valuing trees in new york city at over 60 million dollars annually the city of syracuse is thinking that at 1.1 million but it does make a difference to our nature we know that if we have use of nature we are more productive and more efficient and what employer can’t

Respond to a more efficient and more productive workforce that happens to be i have to brag the asla green roof some of my staff doing some yoga up there and you can come visit us by the way we do tours being near green space is critical to

Children’s growth to their health to how well they do in school we know that also but there are challenges to doing this to getting the green interventions and addressing um these issues which are are the drivers going forward um and it’s money um we tend to have a short attention

Span we’re talking about super storm super storm boy that’s going to say super storm sandy but for how long do we really continue to focus on that and go back to kind of old modes of planning design building old formulas that we didn’t like how they came out first time

Short-term bias sometimes these interventions and investments are going to have a longer term payoff it would be higher up front longer term payoff but it’s often hot hard especially when you’re talking private development money to make the argument get the equation to look at the long-term benefit and our socioeconomic inequities

A lot of the communities that are most in need of the the attention that will bring that economic vitality back then most in need of those green interventions to focus on that for a minute are ones that don’t have the money and that’s where we have a major

Challenge because they’re every bit as much in need of it as our others so thank you very much nancy now i’d like to introduce our aicp president brown despite everything you might think as the icc president i did not come from slides i am here to react to a number of things

That i heard most of which uh i have to agree entirely i’m i’m from chicago area my practice is almost entirely from the chicago metropolitan area i think i feel the connection i have and i i heard uh earlier this afternoon someone described the uh 238 287 municipalities in chicago

Metropolitan areas and something like something close to the middle ages in terms of addressed political differences as a consultant that just looks like a target-rich environment i want to speak about what we see changes in the in economic development and what i think we have to move towards

And i’ll use the chicago metropolitan area as an example but i do see it elsewhere in the country we have more of many years because of the nature of our funding sources for this number of municipalities driven by sales taxes have been in railroads chases which means that they seek uh

They see taxpayers that will pay sales taxes which means zoning property and annexing property to get to the shopping mall or to get to property that will become that form of value to them and in the end it turned out to drive businesses away from their downtowns and then economic development

Was used to rebuild their downtowns and they used all the investments of their tif districts that were available to attract businesses that would fill their downtown spaces killing off the other businesses that had been there that had survived the shopping center on years of town and after they spent all their time

Monies uh and were not receiving the investment to pay it off the uh incentives that they gave out they look for the next uh trigger to their economic health and it turns that they tend to see economic development as the tool right after the downturn and there is a peak and valley cycle

Of economic investment to growth management and on one hand when things are going great we’re all about saying no that’s too much and when things are going badly we’re looking for any investment and so in some communities the fast food restaurant is considered economic development the other thing is that we are an

Incredibly competitive environment so we’re competing with the next community over and see only the interests of our local community as what will drive our long-term health and stability and so the very few communities that thought long range rather than in the cycle and invested in their long-term quality of life

Rather than simply into the uh the greatest number of dollars that were invested in their downtown managed to survive the great depth and rise in their regional economies and are the ones that are now most capable of attracting investors and attracting economic development they’re not the ones that are trying

Hardest they’re the ones that are thinking longest and so if we can think more about the 50-year cycle rather than the five-year cycle and invest rather than spend our economic development dollars if we can change from a competitive neighborhood by neighborhood or community by community against the next to a series of intergovernmental

Partnerships for economic development that revolve around the scale that works best for attracting the kinds of businesses and investments and jobs in particular that work on a regional level rather than just at the local level much more likely to see the kinds of long-term stability and and health of our communities and so

We need to build that not just into our plans but also in our development review processes so that instead of swinging from the economic development cycle to the growth management cycle instead of going first to know and why not and then to anything is fine

We need to be able to get the gas up in the long term the economic development is built into the plan not simply the reaction when something isn’t going the way we thought it should now patrick phillips ceo of your life good evening everybody thank you paul i’m going to

Talk about something quite specific but i think i’m going to use it to illustrate some of the large themes that you’ve heard expressed so far thank you as paul said earlier bill and i made living together in the business of making making forecasts specifically about the relationship between economic growth and demographic change

And the demand for various kinds of real estate development and as you’re all aware of the the old line that it’s difficult to make predictions especially about the future and that’s often attributed by the way to yogi berra who never said it was actually uttered by a swedish or a

Danish physicist named niels bohr the story is that he used to distinguish the difference between swedish humor and danish humor so planning is a profession that’s very much engaged in the future in thinking about the future to varying degrees on making predictions about the future and my contention is that this is

Getting even more difficult all the time and i think that that has important implications for the profession of planning and for the way we approach land use and development regulation and planning itself so i’m talking specifically about our ability to translate population and economic growth into projections of demand for for space

And that’s basically how we have been for the last 50 or so years allocating land for various uses deciding where we want to spend our capital investment dollars provide infrastructure and service that growth and how we award entitlements to the developers and other entities that will actually develop the real estate so

Either the the job is getting harder the job of being a professional planner is getting harder or the credibility of these institutions and these methodologies is threatened or to some degree to some degree both you know planners are given a great deal of credibility by society and by our elected officials and

And to the extent that those predictions and forecasts and plans are intended to convey certainty then i think we’ve got an emerging credibility issue because i do think that it’s it’s becoming much more difficult to assess the patterns of growth based on the rules that we’ve used in the past

So i think we need to as a profession embrace uncertainty to a certain degree but also develop more flexible and responsive tools and i think that these comments were on target there so let me use a few examples to explain what i’m talking about you know for a

Long time we’ve had very predictable ratios we have a certain amount of population growth that translates into a certain number of households which translates into housing demand given traditional patterns of how people want to consume housing that leads us to the units by type and an allocation of density across the

Landscape we can do that all pretty rationally or we have been able to domestic uh product growth invested gross domestic product tp growth leads us to job forecasts which leads us to square footage allocations of projections for various kinds of workplaces from office to industrial and everything in between

Income tells us what households are going to spend and that helps us understand the demand for retail square footage so these sorts of predictable ratios are actually kind of embedded in the in the traditional planners methodology and toolkit it was certainly a big part of

What what bill and i and many others did for a living let’s try and understand those relationships well today there’s very rapid and very dramatic change in those kinds of ratios simple example is thinking about office space you know for years we assumed that each office worker used about 250 square feet

Of space now it took about 20 years for that to edge its way down to maybe two and a quarter to ten you know that was we kind of got used to that we began to adjust for it or at least recognize a larger potential range well in the last

۱۰ years or so that’s been driven rapidly down in the most thriving areas of the country with respect to employment growth particularly silicon valley you’ll find ratios of about 95 square feet per worker huge difference i mean if you translate that to to you know space and land

What used to take a 250 000 square foot building that’s a thousand jobs or so now requires less than half that at typical suburban densities that drives me from about 12 acres of size required to about four so big big differences and that’s before factoring any in any preference for for higher density

Or different configurations same kind of thing in retail you know most of the last 20 years we’ve saw it’s about 15 square feet per person per capita and of course we know that there’s generally too much retail right retail goes obsolete pretty quickly well that’s really happening even faster now a big

Factor of course is the internet online sales are about six and a half percent right now total retail sales but that factor is growing by about 15 per year it’s making a big difference in the amount of affordable retail square footage we also have stagnant incomes we have an aging population you

Know there’s some other variables at play too but mobile computing is a big factor big chunk of online sales now are coming from online or from handheld devices now for industrial online retail has been a boom all right you got to store all that stuff and you got to get it out

In trucks or wherever else to the to the consumer so there’s been a big growth in industrial square footage around the country it’s now called logistics by the way so if you want to be you know if you want to be current it’s logistics sounds a lot sexier than industrial isn’t it

So there’s far fewer workers per square foot these days there’s super flat floors in these big facilities there’s robotics stacking and retrieval systems so what we used to think of about 600 square feet per person is now well over a thousand so the same kind of pattern hotel’s tour being disrupted has anybody

Heard of airbnb yeah it’s a really disruptive technology it’s in its early days and it’s it’s it’s easy to stop at the idea of renting your couch to a business traveler but it really is making a difference in some markets even parking you know dc has just gone

Through a big battle in terms of a rewrite of its zoning regulations on relaxing some of the parking minimums the fact is you don’t need parking ratios the way you used to all of this is about there’s two real common threads here one is technology right you saw that coming

The other is a drive for efficiency in both space and land getting more value getting more utility out of land and again in addition to those factors there’s a preference for mixed use there’s a preference for compact development solutions walkability we know the market’s moving in that direction

But the disconnect is that much of the post-war planning profession has been focused on greenfield development it’s changing of course and we’ve been seeing this now for the past decade or so but many of the tools many of the the ways that the planners are educated focuses on the idea of kind

Of current planning and when you’re out talking to planning officials and day-to-day planners most of what they’re doing are zoning reviews site plan reviews and approvals in the life well in the future i think much much more of the of the planning profession is going to be about repositioning

Remaking redevelopment it’s going to be about responding with existing buildings and existing communities to these new forces and to these new ratios and these new market preferences so it’s an increasingly rapid cycle of obsolescence and that produces challenges but it also produces opportunities it’s not just obsolescence of the space though it’s really

Obsolescence of many of our traditional planning tools and the challenge is that it’s not just making life difficult for for market forecasters but it’s that the ill-suited nature of this standard toolkit so how do we address this what’s in the evolution of this toolkit i think it’s about partly moving from a forecast

Mentality to a scenario mentality looking at the broad range of influences that affect land use and community building and development redevelopment and thinking about alternative scenarios and making choices about the allocation of public resources as well as regulation to achieve a desired outcome obviously staying collectible building in flexibility to our planning tools

Moving from regulatory tools that specify a specific outcome to those that specify a specific level of performance and allow for creativity to solve for the best outcome moving from a traditional adversarial public and private relationship to one based on a mutual self-interest building institutions to actually foster a dialogue about

The community futures that incorporates both public and private now there’s been many existing critiques some now are quite old about planning and they make the same case so is there anything new here i think the real new thing at least for me watching the business is about the pace and the

Magnitude of this change and uh really our our program of work at uli is perhaps a very clear reflection of what’s of concern to what we call broadly the industry but it’s really that constellation of actors that make communities uh thrive or change and it’s all about this redevelopment repositioning efficiency

Taking advantage of technology looking to this 78 million strong new generation the millennials uh they’re embracing new technology and how they’re going to drive change in the future so i think that the challenge for the planning profession is to uh is to

Keep up uh as it is for all of us not in that millennial generation also there victor so the final comments before we have a conversation victor austin please from the district good evening everyone welcome to the district of columbia um i’m hoping that you spend plenty of

Money while you’re here because i do want that retail sales tax let me begin by saying that patrick made me very nervous and the reason he made me very nervous is because everything that he said was true absolutely it’s all it’s almost it’s disruptive for planners right now i mean

We have to think of our existence in a different way um i’m gonna i’ll tell you a brief story and then i will talk about really how we’ve been planning for prosperity and how we’ve been executing for prosperity and i think it gives context so two years and nine months ago i

Received a phone call from um from mayor gray he had just been sworn in a day before and he said um mr hoskins and this was him this was not somebody from his office this was actually him which really freaked me out because i’ve never met him before and um i don’t know

If you’ve ever heard him speak but he has this beautiful deep voice and he said uh it’s impossible though i’d like to talk to you i feel like i had done something wrong so i was a little a little afraid i said i’d love to talk to

You sir and what about and i thought it was you know i mean i was consulting at that time business um he said i got your name from someone else i’m looking for someone to serve as deputy mayor back and i’m planning economic development i’d like to talk to you

And i said i’d love to talk to you about it so we sat down and i will tell you this after five minutes i knew that this is a person that i could not only work with but also had a different way of viewing the world and let me tell

You what he told me he said victor he said um he said look he said i really want to change the district of columbia i was born here i grew up here i went to undergrad here i went to graduate school here i’m married here i’ve raised my

Children here and i’m now elected official here i want to change my city i do not like where it’s going right now and at that time things were at a standstill in the district of columbia some of you may not remember this but it was at a complete standstill the

Financial markets hadn’t quite recovered uh commercial confidence was not quite there and he started to give me a litany of small projects he said victor city center project that 800 million dollar project had been stalled for 11 years he said oh street market it burned down 40

Years ago victor it has been stalled for 40 years he said shops are the dakotas it’s been sitting there for 28 years skyline shopping center 22 years and i got to tell you something i don’t think that’s a real good pitch for your economic development guy like nothing’s working

But i’m the kind of person that you that is a challenge but what i really wanted to know from him and this came out in the first five minutes you know after he told me all of this i said so what do you want to do he said i want this to be

One city and i had read his i had read some of his materials i heard some of the speeches and i said i said mr mayor i said please tell me what you mean by one city he said this is what i mean he said where a child in ward one

Has the same opportunity as a child in ward 8. he said where somebody in ward 5 is looking for a job has the same shot as finding that opportunity as someone in ward 3. he said i view this as an opportunity to make just a city where everyone has equal access to opportunity

And i said that’s interesting and that’s transformational so with that we went about our work and this is what we did we basically did three things at a very planner approach very economic development approach and if you want to you can see them all online one is we put together a five-year economic

Development strategy a five-year economic development strategy as i said five years and the reason why he chose five years is that honestly after five years it’s very difficult to measure your performance everything gets loose things get vague markets change five years six years is roughly a

Market cycle so you can kind of see your way through that and there were two goals of this five-year economic development strategy to create 100 000 jobs in the district of columbia and to generate a billion dollars a new tax revenue and that was all cast within six broad

Visions i’ll give you a couple of divisions and then i’ll go to the next document that we created so the the broad visions were things like become the most business friendly environment in the united states of america okay to say that for the district of

Columbia is a hard thing to say that is a vision that is definitely visionary and it is something that we are working on in earnest and i’m not going to get into the details of what we’ve done so far but but that kind of vision to become the destination of choice for

International tourists national tourists and foreign direct investors and i’ll talk a little bit about the mechanics of the things that we did but basically we cast these six broad visions and within them we created 52 very specific initiatives we are all ready we are already complete we’ve already

Completed 20 of those 52 initiatives and you can pretty much see what we’re doing because when you walk out of this building you see so many cranes and so much under construction so so this is five-year economic development strategy it was really our strategy for prosperity by the way the unique way it

Was put together is probably the the the strongest part of the strategy we went to our four business schools we took the four deans from those business schools george washington university howard university georgetown university american university we said help us with your brain power transform our city we said help us and

They use their mbas and our team actually to create this strategy so that’s the five-year economic development strategy then we put together a five-year affordable housing strategy you don’t generate jobs and not have housing our five-year affordable housing strategy is very similar to our five-year economic development strategy

One just a couple of big ideas this is what we want to do create 10 000 affordable housing units within the next um seven years ten thousand affordable housing units in the next seven years and yes i did say five years strategy and i am saying seven years but we had

To have kind of that broad vision thing so what we did is we said 10 000 by 2020 that really is our objective but it is a five-year strategy at the end of five years we have to start all over again um so that’s kind of the that’s kind of the

That’s the job part that’s the you know the housing part but there’s a bigger part and i think everyone touched on this which is sustainability so we created a basically a 20-year sustainability plan this gets into your longer vision and in that 20-year sustainability plan we have basically put heavy responsibilities on ourselves

I’ll just give you one of the responsibilities all the buildings that are built by the district of columbia are leed certified buildings where they won’t be built they are leed certified buildings we just completed um about uh this was about 11 months ago the first um multi-family lead platinum building

District of columbia and we built it in ward 8. and if anyone knows about the district of columbia ward 8 area of highest unemployment um area of highest poverty um you wouldn’t think that would have been billboard one no it was built for ward 8 we’re trying to create

Opportunity all across the city so so this sustainability strategy has really become infectious i mean at this point we have the most number of leed certified buildings in the country public and private and we now have leed gold certified school we just finished a project in board a called the saint elizabeth’s gateway

Pavilion this is a magnificent structure when you see it it’s all inspiring and again in ward 8 where we’re building three innovation camps where we are making sure that all these buildings are lead certified because we want to not only capture the water but we want to

Minimize the the power usage and we want to maximize the efficiency efficiency of these buildings our goal is really to transform the city and it’s happening before your eyes i’m sure you’ve seen our rideshare and we don’t afford it we don’t keep it in the district of

Columbia we share it our rideshare is now in arlington all right i’m sorry bike share sorry bike share guys that’s right bikes here um you’ve seen those red bikes around town it is now in rockville it is now in bethesda we we share the things that we need to share with our surrounding

Jurisdictions because we sink and swim together we do not view them as competitors we view them as augmentation of our market someone told me the other day they said oh victor you know um so so how are you gonna how are you gonna deal with you know virginia competing

For your your tech businesses and i said well i’m not competing with virginia for my tech business actually right now we’re we’re actually recruiting businesses from zhang sung for those of you who are not familiar with it this is the silicon valley of china we’re recruiting technology businesses from there

We we are recruiting technology businesses from berlin and from london we just launched a global competition where we’re going to have eight cities from around around the world compete with eight cities from the from the united states and ultimately do a sweet 16 of technology here in the district of

Columbia because we view ourselves as having a platform of the whole world the thing is you really do have to to to think low if you have to act local you have to think local but you have to act alone you have to be global it is

Not something that it’s not a choice anymore so with these three things with this five-year economic development strategy it’s five-year affordable housing strategy and then this 20-year sustainability strategy we really have recrafted our future um i don’t know if any of you have had the opportunity to explore our neighborhoods but before you

Leave you have to check out h street you have to check out u street you have to check out 14th street some of the best eating in the country when i came into this region in 1994 it was difficult to find a decent restaurant in the district

Of columbia now it’s difficult to get in the restaurants of the city of colombia all i can say is that you know for planning this is probably the most exciting time because this is the most disruptive time that means that ideas that used to work

Don’t work anymore when i was a kid i grew up in chicago i was born on the south side of chicago and i grew up quoting daniel burnham kids in the neighborhoods of chicago know who daniel burnham is they they they don’t make small plans because that doesn’t have magic to stir your

Blood that is what you have the chance to do with these constraints that we have right now we really have limitless possibilities and i’m just glad i’m part of this community thank you one uh we’ve heard a lot of comments about the rate of change and uh transformation and uh

Movement uh toward issues of efficiency and kind of phrases like remaking all sorts of things of that nature to talk about this global rate of change uh question i have because i go back to one of those first points which had to do with the sense of place uh and we’re all

Involved in some way or another placement how do you the light of all of this how do you uh achieve that stuff in place particularly what i would say is the authenticity of given business practices and the light from walmart to gucci from starbucks dolly parton

How do you how do you sort of manage to do that in light of all kinds of things people always try but um in the district of columbia we you know we’ve been very fortunate we have a very gifted director of planning on here you know many of you know her

She’s done a fantastic job of really helping us create um what create an understanding that really the first 20 feet in an environment is the most important um part of the built environment and that weaving that into the community um and having substantial community engagement um is absolutely essential so

The way that we do it in districts of columbia we have something very neat unique that many of you do not have we have these things called advisory neighborhood councils they are actually elected officials local officials that they affect every project that we do and they have some really

High demands for the quality of design and the quality of development in their community so that that interaction um is is complicated it’s difficult but between um our director of planning and her team and these neighborhood councils we really do we’re able to craft these places that really do transform our neighborhoods

Well i like that i think a lot of us grew up in an era especially in the west of growth management and plant communities of the 1970s 80s 90s and they were predicated on this notion of build out and when i was planning director of san

Diego i remember going to one of the communities north university city and some of the community mentioned that that’s built out and are we built out and you know it occurred to me well you know manhattan built out in 1900 i guess and rome many centuries earlier cities that are vibrant really never

Filled out and i think we have to rethink that notion that planning concept of build out certainly many folks in the public do con do value that concept still and i think that’s where we get some tension sometimes yes i will just pick up on something that victor said that the community

Involvement aspect is absolutely critical um some of the projects i showed and ones that you all know where the community has come together and what has and what has built what has been developed is really responsive to their needs their culture their traditions you get a local culture and vernacular

That’s different and that really keeps that that sense of place and often the um god is in the details with that these the small interventions in the details of the site furnishing so the various those little little aspects can have enormous amounts to do with with maintaining that community character but community involvement

What they need what they want how they really are operating that’s great the community the engagement frequently reveals resistance to change yeah uh with everything we’ve talked about here which is all about change kind of what what how do you how do you get beyond that effort you know yeah

You’re right and it’s it community sort of rootedness is an important fundamental ingredient a sense of place but i think that there’s some some timeless principles uh associated with what makes a place um comfortable and welcoming and pleasant to be in and i think that those are you know in my

Experience they’re pretty well understood by the planning and design professions these days that so it’s it’s and those allow for some change those allow you to continuously improve the place and address them while you’re still maintaining a connection to the the culture and the and the um and the local condition

And it’s a balance you know the the anc in the district come in for a lot of heat um because the law actually requires uh the district to give great weight that’s the phrase used in the law and and and sometimes it’s a little too great because there is this this

Embedded resistance to change i happen to live in the neighborhood um that that’s really out there in terms of its resistance to change but but you know you’ve got to accommodate it and i think that that success breeds on itself and if you can if you can demonstrate um incremental

Improvements that that people like and enjoy that you know the credibility of those trying to implement change uh increases uh to a certain extent it’s always embedded in that it’s political process managing city growth and development is highly deliberate you know that yeah i know a number of communities that

Really are looking forward to progress without shame i think it’s uh impractical for them to try to become something that they are not uh trying to drive their greater qualities and enhancing them has been more successful than trying to import a place from somewhere else

What about the issue of kind of jobs job jobs uh john ram in san francisco tells the stories of the silicon valley and interest coming into san francisco because that’s where the young creative talent wants to live they don’t want to be out to herbs so they’re running transit systems from san francisco

Neighborhoods where their jobs are while they fight the battles of trying to get jobs down into the city and so uh the concept of being the most business friendly city uh reminds me of uh scott walker and his authority bank wisconsin from the state sounds like a little bit of a dangerous objective

You know i guess i guess on some levels it is um but to get to your point so in the last the last two years and nine months we’ve worked with the private sector created about 28 000 jobs um joint venture projects that are involved in a city on

Cities real estate it’s about 4 billion under construction we’ve cut ribbons on about 782 million um we currently have about another 3 billion in our pipeline going for the next 12 months and about 18 billion going forward out to five years so um so we are not resistant to jobs we

Are looking forward to the job and what we have what we have figured out is that the communities want the jobs it’s just that you have to make sure that there’s a match you have to listen to them and yeah they resist change and and definitely there isn’t resistance to

Change particularly when you’re talking about tearing down structures or renovating structures but the bottom line is that you know if you work with them you can get to an end that everyone appreciates and that’s really what we try to do to get the comment yeah i think part of it too

Is your metrics that you know you see the old chamber of commerce metrics was monitoring how much jobs are generated and i know sande san diego association of governments their economic prosperity element it’s focused more on growth and real income per capita it doesn’t have to be an increase if

It’s an increase in the number of jobs there are low-wage jobs for which we can’t provide affordable housing then are we really better off and so it’s how do you measure economic progress and i think too nowadays with knowledge based economy being a much larger component of our economic base

The employers are looking to where their talent wants to work and live and that as mentioned they they vote with their feet and or flyer models and uh and so uh microsoft expanded not redmond but into bellevue more urban development so they could offer an urban environment near transit

Than the traditional suburban campus model you know i think there’s a much more mature approach to this really throughout the country now uh you know that there’s with the exception i guess of the governor of texas recently came up and made a pitch to maryland firms but but that’s the exception anymore i

Think i really think that states and particularly local governments are are thinking about quality of life as a driver of employment growth and they’re paying attention to their universities and to their hospitals you know the major institutions that give them strength as a region

Uh and i i i you know everybody has to have a business friendly uh tax structure and and regulatory approach and that that’s that’s clearly out there but but um you know the mayors that i’ve worked with in the past decade or so are really clued into the fact that quality of life

And sense of place are major drivers of economic development you’ve got time for maybe two questions there’s a roving mic statement from baltimore um what do you folks see the role of professional sports i think i think the arts and culture is clearly positive my sense is that the role of professional sports

Teams who should pay for them and so forth was a little more controversial and i was wondering what uh the panel thinks of that well we’re currently you know considering a soccer team working with a soccer team here so i currently we are moving

Forward on it so if you ask if you want to think of sports teams yeah we ought to have it but we’d like to have the ravens guys they’re pretty amazing but but all kidding aside it is a it is a huge investment um and it has to be done

Thoughtfully um and at different times in a city’s economy it is something they should definitely do a city like los angeles for example i cannot believe it does not have a major football team in los angeles and they now have two pretty incredible basketball teams and a great hockey team

So they’re they’re headed there but but you have i think you have to have it to round out your your culture i mean ours is museums and sports zone you know i would add that again i think the conversation has gotten better on this topic over the last 10 years or so

You know we went through a massive sports build sports um you know subsidy period where where tens of millions hundreds of millions of dollars were thrown in as sports teams owners to build new facilities and you know there was an economic rationale that the owners made for that

Um but i think there was there was a little bit of hoodwinking that was going on uh with with the public and now i think the public is reasonably well informed that you know yeah it sometimes does make sense to invest in these invest public resources in these facilities

But we need to be real realistic about what the benefits are and the benefits are largely around you know quality of life and civic pride and the like if they’re not major economic development drivers uh they might enhance the reputation of a city at the margins

By virtue of some publicity but you know i think they’re they’re increasingly seen as as what they are which is uh uh something that people enjoy and that they that they’re they’re willing to to support i think the the kinds of economic development arguments that we used to see around sports facilities have

Largely faded but it’s very clear that nationals park down in southeast dc has had a huge impact in terms of the ability of infrastructure investment to support new development in a supply constraint part of the city that’s a rational argument for that kind of major civic investment and i think that’s

Where the debate is focusing now rather than on jobs or our income yeah and i think it varies by the content because we’ve had very good success with pedophile park and he still is a pod-based baseball stadium but it was designed in a way to really anchor a whole district revitalization

If you just looked at the sport itself and the economics of that may not may not make sense and if you look at it from the regional level congress might argue transfer economic activity but if you’re looking at trying to anchor a district there it had that benefit there are

Other examples of course all around the country but it varies by sport we our firm also worked on the olympics master plan for london and we’re currently working on rio and there in that process it’s not about the olympic event i mean that’s the component the planning but it’s eventually the reuse

Of the facilities that you’re planning so it has even more so a legacy use and function for those host cities over the long term dc’s actually done fairly well in this regard uh my own view is you work like tech you’ve got the arena downtown it’s called the purpose it’s uh

Events most of the year you try to cozy your ballpark up against the downtown i don’t favor putting my water fronts but waste water but at least you do that football you wish the suburb well i’ll just emphasize that too context is everything and just a few blocks from

Here is the verizon center and asla’s building is a couple blocks away from that and it was not dirt cheap but it was a darn good deal before that center was developed and we’re sitting on a nice increase right now and you can’t get a reservation at most

Of the restaurants around here i think chicago has learned it’s less celeste now having spent enormous amounts of money on both the cell field for the white sox and the state of affairs and its incentive to the chicago councils to say yes but no money so i guess we’ll uh we’ll end tonight’s

Conversation uh planning for the future with uh uh comments uh about the uh economic investments yes questions every question sorry why would you need a microphone this will be the last one mitchell silver i thank you all for your comments and truly enjoyed it i have a question that

I agree with bill that planning is a long history and economic development dates back well over the century i think the 1980s we’ve seen the rise of economic development and economic developers economic development planning really equal one another but it seems like we move from plan making to deal making and

Want to find out that they’re not they’re not mutually exclusive but how do we go forward since this presentation really planning for prosperity uh that we make sure those two work hand in hand i’ve seen very good plans and if the deal comes along you chuck the plan because it’s to create jobs

But how do we make those two work together so that not the economic developers aren’t just the deal makers and getting things done and planners are perceived as the dreamers who just dream and don’t get things done a um a good plan can facilitate for deal making and guide

The deal-making and also set parameters for when to say no but if a plan is silent it doesn’t provide enough guidance then it’s then you’re right it just results on the case-by-case transaction uh and you can sometimes win and sometimes you’ll lose that’s why we’re enamored in terms of implementing the

General plan city villages strategy in san diego of looking at a performance-based zoning because the big debate we’re having with the public isn’t whether to be urban is what scale of urban is the right scale and so if we have 90 percent of people let’s say along the

Corridor that a four or five story building mixed use with retail on the first floor is fine they don’t but the big debate issue would be larger and like a vancouver and have taller buildings well we can say well let’s make that base by right close to it and then sometimes performance zoning

Above that with policy parameters on what’s required to get back to the public the value capture of that increased value to the uh the property owner’s development but that guidance is already there for everyone to see the developer the investors the city staff who are negotiating elected

Officials and the public who will hold the elected officials and the planners and the developers accountable so when you don’t have that kind of connection between the plan then the deals just as you described become case by case deals are always going to happen but i think the more mature communities are evaluating

The return on investment we begin to say this is how much it’s going to cost what am i going to get back and they’re looking beyond something to turn up cash and tax hours into the return of quality of life in our community and it’s key to keep your eye on the placement

If you keep that component in there the deal-making isn’t going to send you in the wrong direction or at least will less of the time send you in the wrong direction this gary hall of years ago the economic director of pittsburgh when i worked there as the planner in the 1980s

Early 90s came up and we were talking and said you know paul we did the things together in pittsburgh we had some conflicts uh it wasn’t until years later this uh economic development director speaking said i realized that the role of the economic development director was to make the deal

The whole manner was to make sure the deal was done right thank you all appreciate you

ID: dcu9yKygGC0
Time: 1384546415
Date: 2013-11-15 23:43:35
Duration: 01:27:19

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