Title:ایجاد و گفتن داستان پایداری خود از طریق داده و تعامل

این پخش اینترنتی در حال حاضر فقط برای مشاهده در دسترس است و دیگر برای اعتبارات AICP CM قابل استفاده نیست. با حمایت مالی: APA شمال نیو انگلند توضیحات: دولت های محلی با فشار فزاینده ای برای انتقال به یک شکل شهروندمحورتر از ارائه خدمات مواجه هستند که شفاف باشد، دولت را مسئول نگه می دارد و مسیر آسانی را برای مشارکت اعضای جامعه در تصمیم گیری فراهم می کند. . از بسیاری جهات، این تغییر به سمت جامعه ای پایدارتر است. اما برای بسیاری از رهبران دولت محلی، کارکنان و بودجه‌های محدود، حتی فکر کردن به آن را دشوار می‌کند، چه رسد به اینکه اقدامی در جهت گنجاندن وظایف «جدید» در روال روزانه کارکنان برای ایجاد یک جامعه پایدارتر انجام دهند. روندهای فعلی در شاخص‌ها، شفافیت و شهرهای هوشمند و همچنین یک مطالعه موردی خاص از Nashua، NH را بررسی کنید که نشان می‌دهد چگونه می‌توان داستان پایداری جامعه را بر اساس داده‌های موجود توسعه داد و گفت. زمانی که شهر نشوا از داشبورد پایداری برای به اشتراک گذاشتن داده‌هایی که نمایه پایداری خود را تشکیل می‌داد و اعضای جامعه را در تلاش برای بهبود این داده‌ها مشارکت می‌داد، نه مدیر پایداری داشت و نه برنامه پایداری داشت.

قسمتي از متن فيلم: Hello everyone and welcome to the webcast my name is Christine Darcy Davis I’m the executive director of the Ohio chapter of the American Planning Association and chair of the APA New Urbanism division and I am your webcast moderator today is Friday August 3rd and we will be hearing the presentation

Creating and telling your sustainability story through data and engagement for technical help during today’s webcast type your questions in the chat box found in the webcast toolbar to the right of your screen or you can call that 1-800 number shown for your content questions related to the presentation

Again type those in the questions box located to the right of your screen and we will answer those at the end of the presentation during the Q&A on your screen is a list of the sponsoring chapters and divisions for 2018 thanks to all the participating sponsors for making these webcasts possible and free

To their members if you’re looking down the list and you don’t see your chapter a division listed we just ask that you reach out to them and suggest that they join us today’s webcast in particular is sponsored by the northern New England chapter of APA and you can learn more

About what they’re up to it n n e C APA dot org coming up on your screen is a list of our upcoming webcasts you can register for these by visiting our webcast web page ohio planning org slash planning webcast we do have some recorded webcasts that are available for

Distance education and you can check those out again by visiting our web cast web page ohio planning net org slash planning webcast this webcast has been approved for 1.5 CM credits for live viewing only you can log your CM credits for attending today’s webcast by heading over to planning org and logging into

Your my APA account from there you can search for CM activities either by the title of today’s webcast or the event number both of which can be found on our webcast web page Ohio planning that org slash planning webcast and like us on Facebook planning webcast series to receive up-to-date information on our

Upcoming sessions and we do have a slate of September and October sessions we’re just finalizing details and they’ll be up on our website shortly and we’ll be sure to post on Facebook when you can go and sign up we are recording today’s webcast it will be available on our

YouTube channel just search planning webcast on youtube we’ll also have a PDF available at the end of the session and that will be ready for download at Ohio planning org slash planning webcast okay with that I am going to turn it over to today’s speakers Kim London and Sarah merchant

Kim I am turning the controls over to you great thank you and I’ve unmuted so I want to make sure that you can hear me okay we can hear you okay and the slides are showing they are great well thank you everybody for joining it’s nice to

See so many folks Sarah and I have had the pleasure of doing different versions or similar versions of this presentation both at APA national planning conference last year and then we’ve been talking to our public works colleagues at their annual conference last year as well so

We’re really thrilled to do it in a webinar form for you all today and we’re going to talk about creating and telling your sustainability story through data and engagement I’m going to start with a bit of an overview for folks just kind of where we’re at trends in local government why

Storytelling is important and then talk a little bit about how you can turn your data into a story and then Sarah is gonna dive into Nashua New Hampshire specific example doing this and then we should have plenty of time for questions and answers so I will get us started

With trends in local government so for those that don’t know me I actually started working in local government back in 2001 I was only 15 of course when I did that right but a lot has changed since then you know everything from looking at the impacts of climate change

To dealing with challenges like cybersecurity and then of course trying to keep up with the latest social media platform you know the number and types of our responsibilities and the challenges we’re addressing it just continues to grow significantly and in true local government fashion you know our budgets are either staying steady or

Going down we have fewer people we’re all wearing multiple hats so there’s a lot of challenges we try to address all these things and we’re constantly evolving and trying to be better at what we’re doing we’re trying to be more transparent in holding ourselves accountable to our constituents we’re

Working hard to ensure more equitable engagement and in leverage technology but it’s hard we’re trying to make these changes but it’s also really important that our constituents are understanding all that we’re doing in understanding why we’re doing it because there’s a role for them on this pathway to a more

Sustainable future and I think there’s a lot of opportunity for us to enhance how we’re engaging people in that and so starting with transparency you know this is our this is kind of what we’re focused on everybody wants to know what we’re doing we should be held accountable for how taxpayer dollars are

Being spent and so we’re investing in different platforms a lot of you may have open data platforms for example these are fantastic for consultants like me right their data it’s spreadsheets I’m showing an example of one here where it’s I mean it’s it’s an Excel spreadsheet I love this I’m a data

Person but our general public is not necessarily going to understand everything that they’re looking at here this is there’s a value for open data platforms but it’s not necessarily getting us to the point where at the end of the day right we are looking for everyone to make some changes in their

Behavior I know we don’t always like to talk about that but even if it’s as simple as hey we would love for you to take your bike to work one day we’ve got these great bike lanes and we’ve added a bike share program we want you to use bikes

Instead of cars or hey we want you to get out and vote we need you to do that that’s part of being working together and being part of that sustainable community we all have a role to play and so it is around that behavior change but

We know that looking at data alone it’s not going to change things we also try to communicate more using Facebook or Twitter or Instagram and every other new platform that comes out but that’s really challenging right I’m sure a number of you have every single department in your local government has

Its own Facebook page or its own twitter handle that’s a lot to keep up with when you think about like from a private-sector standpoint we need to have like five posts a day very few of us in local government have the resources and capacity to be pumping out

That much content and so it’s a challenge other things that we’re trying equitable engagement I would say local governments are really doing a great job of trying at least to move towards a more equitable engagement process particularly during our planning processes I know work that koa does with

Our clients we are doing lots of things from online engagement platforms like Metro quests which we partner with they do a fantastic job in that interactivity so people can really feel like it’s fun to engage people don’t want that typical just public meeting where someone’s just

Talking to me the whole time and then you know eventually asks me a question we want to go where people are so we ride the bus and ask people some questions talk to them in different ways and I think we’re doing a great job during a planning process in heading in

That direction reaching out to our target populations maybe some of those folks who haven’t been part of these planning processes in the past as much as we would like but the problem is we need to keep that conversation going beyond the planning process they our constituents want us talking to them all

The time which can be challenging technology is another place everybody wants to talk about a smart City for anyone who knows my sass talk with Kim podcast there’s two episodes on there with Chris Castro from the City of Orlando really good about smart cities in one of the challenges he notes in

Theirs it’s so easy to go after the shiny new object but it’s really important that we’re thinking about is that right for my community if you’re following a smart city’s pathway I encourage folks to really remember your city is smartest when we start with people as the main focus our human

Connections need to be the foundation and that we’re leveraging technology to support those not to necessarily replace all of them because when the power goes down and we’re in an extreme event right we’re trying to be resilient it’s that human social connection that actually keeps us going so there’s a lot of

Things to think about there but there are ways to leverage technology for sure that we’re supplementing that ongoing in-person engagement and that can be a challenge for folks to really get their head around and work through because I know a lot of you get probably dozens of

Calls a month from different firms that want to install a new technology in your city so these are important things that we’re doing and we need to work on how we’re doing and there’s ways that we can apply these all together and leveraging storytelling you know the reason we talk

About storytelling of course this is the oldest form of communication that humans have you know right from our cave-people days we were telling stories and maybe we were drawing pictures on the walls to do that but it was about a story and I am NOT a neuroscientist and I’m not

Going to bore folks with the details but ultimately what you need to understand here is that there are very specific parts of your brain that turn on through a story particularly when that story is personal if it triggers emotion that’s what you need and in order for us to get

To the point where we are triggering that behavior change again whether it’s to vote or you know ride your bike to work that pathway is not possible there is no pathway to change behavior if we don’t turn on those pieces of the brain first so that is why storytelling is so important

We have a storytelling framework that’s available for anybody for download in our resource center on our website kimlinger and associates comm it’s very simple and I think that’s what’s really important here yes they we can go into more details and get into these expensive tens of thousands of dollar

Contracts but ultimately you all need to have resources at your fingertips to understand how to do this and that’s we’re gonna walk you through today and then we’ll get into Sara’s example so I should say here these are the four steps we’re gonna walk through today and I’ll

Start with the first one and it’s setting the stage this seems so obvious I think but it’s sometimes we forget right a lot of us we spend a lot of time doing our work and we’re very knowledgeable in the different areas and so we sometimes forget that people don’t

Know the acronyms that we know and that simple explanations are going to go a long way you know the reality is that not not everybody has our educational background we want to speak to the entire population the general population so we do need to keep things at a sixth

Grade level so simple explanations in avoiding any technical jargon are really important one of the examples I have up here I do a lot of work in the greenhouse gas and energy space we talk about a million Btu all the time it’s so easy to forget that there is no resident

Out there that has received a utility bill that comes in mm BTU units right they’re either looking at therms of natural gas or gallons of oil kilowatt hours of electricity so helping them understand what this unit is because it is an important unit to compare different energy types we want to show

Data in that way but first we need to explain what it is so that they understand and I just want to say before I go into the next step I do have what will be in the pdf version of this is I put in some little exercises which you

Can also pull from our storytelling guidebook which is on our website in the Resource Center but helping you figure out how to craft that story for your you know for whatever program or project you’re trying to tell it’s not in this version because we don’t have time to go

Through them but it will be in the PDF as well as that guidebook so the next step in the storytelling process is knowing your audience this is with any type of communication that you’re doing we ultimately it’s great to use images icons any type of infographics that you

Have you know as I mentioned we do things in a sixth grade level half of the us cannot read a book that’s written at an eighth grade level that’s a really important fact to understand and how we’re communicating with folks and also recognizing that more and more of our

Neighbors are not necessarily speaking English as their first language and so how can we engage with those folks but on top of that your brain processes visuals faster and so it’s easier for people to remember things that they see in an image so thinking about your audience from that perspective and

Recognizing you may have an audience like youth for example that is going to be more interested in a cool infographic whereas you know maybe this a senior might be more interested in maybe a little icon with a definition next to it so it’s important to understand what

Your audience cares about this is an example of knowing your audience this actually comes from some of Sarah’s data we’re looking at the types of Energy Star buildings in the community and this is a bubble graph and you know rather than just listing it out in pie charts

Saying okay so we’ve got retail stores and you can see medical and etc here but the idea that it’s pretty interesting to know like wow our it’s our retail stores that are doing the most with Energy Star who would have guessed that in this case you know they’ve got like targets and

Coals that have been going out of their way to get their energy star ratings and putting solar panels on providing context is another really important piece right so we can talk about all these great things that we’re doing and say you know oh well we’ve got Nashua

Has you know I think it’s 1818 green buildings well awesome yes I don’t know is that good we can’t expect that our constituents understand or are aware of the basics of you know is that a good number I don’t even know so the idea is you know can we go beyond giving a

Single point of data can we at least if we don’t have other communities information do we at least have multiple years of data for ourselves so we can at least show if we’re improving or not what we like to talk about is getting folks to my screen seems to have frozen

A bit here there we go getting folks to understand kind of we’ve got this scale of four so if you’re providing data with no context or comparison like we have in the example here our recycling rate is 42% I mean it’s okay it’s better than nothing but

It’s it’s definitely better we get to that good place if we can show a change over time kind of a self comparison it’s great if we can then if we can I’ll also add to that the context so a comparison with us averages or your state averages

Or just some other communities that you associate with or similar size or location and then of course the best way to do it is also adding in that progress report so we’ve not only you know we have the information for you from today from previous years we’re comparing it

To others but we’ve also set a goal in this area and this is where we’re headed towards that is your ideal state for people to really make that sense and that’s where people can get excited about and be like wow we’re almost there

What can I do to be a part of it when we start turning on those pieces of the brain through the storytelling that’s when they get excited to be a part of the action which is exactly the next step in the storytelling process yeah and I’m just stuck again for some reason

There we go and so that last piece is inviting the community to be part of the solution so if you have actually gone through the effort of putting out your data sharing it with folks trying to engage them you know is important so why once you’ve got

Their attention you may as well put in a call to action what is it you want them to to to join you towards that longer-term goal of a more sustainable future you know in you know in the case of the recycling you know it is hey understand what goes in what’s been understanding

When their days are just simple things like that make them simple action so it’s something that people can do right away of course you can have other actions in there if you want to you know talk about trying to get people to we’d love you to consider an electric vehicle

For your next vehicle purchase okay you know that’s a longer-term thing but for the most part if you’re trying to cap capture people’s attention give them something easy that they can do today so whether it’s switching out their light bulbs or you know hey we just built this

New bike path try it out today test it there I’m not necessarily gonna just jump from my car to my bike to work but maybe if I start riding this bike trail and I see where it goes maybe I can start taking that to some places so

Recognizing that it’s hard for people to make those quick shifts and of course none of us can change anyone else’s behavior they have to change it but what we can do as a local government leveraging the fact that local governments still are considered by the majority of Americans to be trusted

Sources more so than other levels of government at this point if our message comes from a trusted source and pathways are created for us like that bike lane is created then I can be inspired to do that to get on my bike in to test out that bike lane so it’s it’s recognizing

That as a local government we can create the pathways and then inspire folks through storytelling to to take us up on it and get to that behavior change so that is our overview of the storytelling framework I know we’re taking questions at the end so if you have them you can

Jot them down I’m now going to turn it over to Sara to talk a little bit about Nashua’s experience kind of going through this process all right good afternoon everybody I know are waiting for this slide to change face it will so my name is Sara Marsh I am the Community Development Division

Director for the city of Nashua and I’m also a president of the northern New England chapter of the American Planning Association sponsor for today’s session so a little bit about our experience for those of you don’t know Nash or Hampshire very well we are the second largest city and New Hampshire a whole

۹۰,۰۰۰ people and we are in the southernmost portion of the state we’re actually part of the Boston metro area New Hampshire is a very unique tax base which feeds into a couple things that there we go which feeds into a couple ways that we operate we have no sales

Tax and no income tax so essentially our government system is funded through property taxes alone also because of our location being on the southernmost border of the state all of our surrounding states have sales tax so we actually have a pretty large retail so that’s one of the reasons why you see

The high number of retail LEED certified buildings our retail industry is extremely strong New Hampshire is also one of the oldest states in the nation we’re the third oldest state behind Maine I think in Vermont so we are working very hard to attract and retain our younger people and the same time we

Are one of the best places to live in America the city of Nashua has been named twice a best place a best city to live in and we were just rewrite again in the top 20 last year we have been ranked at the top of all fiscal

Responsibility cities and so we have a lot of great things going for us we’re also just two hours to the Lakes regions an hour to the ocean so it really is a wonderful place to live but we have a lot of things to work on just like any

Other community so our main challenge we started this project as a planner here with limited resources and no sustainability officer and a new mayor coming in who will meet a little bit later in this presentation but all the work we’re doing in this city we’re doing a lot of great things

And unfortunately the things that dominate the newspaper are stories of lawsuits and budget woes that everybody else has right things that are not as positive about it and so in coming into this there’s a lot of people who are coming to me and making suggestions and

Saying why doesn’t the city do this you know beating the drum on this or that and I was surprised by how many of them we actually are doing something about but we didn’t we don’t have a good way to get our information out there and we

Don’t have a good way to use data to explain our information which I think it’s the really really critical piece because as Kim has been talking about the story has its value that’s what has staying power and that’s what makes somebody tell their neighbor or their friend who they’re having dinner with

Tonight about something good and helps to really spread the word so national is doing many great things one of them is investing in renewable energy in the past couple years we’ve actually bought a second hydroelectric dam and so we own two hydroelectric facilities in the city they’re both run on river and we

Generate enough green electricity every year to power on average 365 houses or to cover half all of the city’s electrical usage that’s a really good story we have some of it we have the highest energy rates in the nation in new hampshire in new england and so you

Know we have all these businesses who are talking to us about what are you doing to help us reduce energy costs and this is actually something we can use as an economic development tool as well because we can be our own kind of third-party supplier so there’s a lot of

Things we’re doing but again getting the word out how do we tell our story so that the community really knows better and through this process we started doing that improving water quality as well I started a process of a riverfront downtown redevelopment plan a couple years ago and the first thing I heard

From the community was well why would we invest in our in our riverfront we don’t want people down there the rivers polluted well the river was polluted thirty years ago forty years ago but incredible investments have been made and you can eat the now and people were like no you can’t

Definitely not but you can and so through this website through telling our story through Kim helping us to kind of pull our data and making that telling it in a way that is a story we’ve been able to really change that conversation and therefore getting people to want to

Invest in our new riverfront plan and saying hey why aren’t we capitalizing on our riverfront you re really seen the change in that one of the examples here is in the in just a couple years the city has reduced sewer discharge into the national Merrimack rivers by almost

۹۰ percent I mean that’s a massive amount of sewer overflow that’s no longer going into our water bodies into our two main rivers and has really made a huge positive effect through an investment that the taxpayers made through millions of dollars we can change that can so we’ve also been

Protecting our natural resources the city has you know talking to taxpayers about the positive benefits of the the money that they’re spending and that they’ve approved the city has over 1200 acres of conserved lands and miles of trails were recently added we’re also working on ongoing projects to connect

The the core of our downtown to a pretty amazing park area that we have and looking at all modes of transportation so Complete Streets we started working a couple years ago with help from APA and the original grant from the CDC about really looking at Complete Streets policy and infrastructure because we had

Nothing nothing on the books about that and our Department of Public Works has come has literally switched 180 degrees in the past couple years on this and so we have some really interesting Complete Streets infrastructure that’s been added and even just recently this year with the mayor and his efforts to try and

Really help bring the city and via city for all people we just added a doclist bike share system with vo ride and one of the coolest things besides the fact that there’s these awesome blue bikes everywhere that people are writing is we get all the data from that from where

Everybody rides where they ride to and from and how long and with that we’ve been able to work with DPW and now we have scheduled new bike lanes to be installed exactly where people are riding the most and we’re putting up bike racks in those areas so it’s kind

Of chicken and egg but we don’t have anybody responsible we don’t have enough people to say okay your job is to do this your job is to this so part of community development and I think planning and as planners and our want to make butter communities it’s a champion

Those ideas is it’s really helpful when I have data that says people are riding their bikes here you keep telling me nobody’s riding your bike on Main Street we don’t need bike lane the Main Street now I have data that says we absolutely are and the topless bike system cost the

City zero dollars there’s no input out front so that kind of data is just hugely valuable and actually we’ve been reporting our we’ve been reporting the data out to the community not only in like bike rides and riders but also in greenhouse gas emissions saved for all the miles that have been ridden

We’ve translate that into the into the greenhouse gas emission saves which is the cool statistic and helps people think a little bit more about that we’ve also done some huge energy consumption reductions so we did all of our streetlights to an LED conversion the first full year of that was last year

۲۰۱۸ our electric bill in the city for street lights alone in 2016 was eight hundred and sixteen thousand dollars and as of 2018 it was four hundred and sixty thousand dollars so we cut our streetlight electric bill almost in half so we can tell that story but here comes

Our call to action right so we have as of this spring we started a solarized plus campaign where the city again a no-cost option did an RFP and we vetted both a solar installer and a professionals at winterization and reducing energy usage in your home and

So we brought these two we we found the best we could and we’re using kind of a group purchasing model that anybody in Nashua and actually some of our surrounding communities – who signed up through this program can come get an an energy audit of their house a

Winterizing overview of Reubens I can make and solar and the more people who sign up the less the greater the reduction in the cost to you and so we have this campaign going on right now Solarize plus you can actually find it off of the livable Masjid dashboard and

We are seeing really we’re seeing a great amount of interest we’re seeing people it’s relatively new so we have seen a good amount of signups for about a third of a way to our goal but we can say you know the city’s made this investment we see the benefits we’re

Seeing a huge reduction in our energy bills this makes sense what do you think about trying to either reduce your energy footprint or to see if you can help us with some green energy production and we also streamlined all our permitting processes for that so this is the mayor mayor Dantas started

In 2016 he was the first mayor in New Hampshire to support the Paris climate Accord and he’s part of the mayor’s climate Accord he also through this process and trying to help tell the story of data we just invested in our first greenhouse gas inventory in a 10 years because we

Really need to know where we are so that as we’re talking about these projects and telling our stories we can say this is where we are and we need to set reasonable goals going forward so what might those be also just this week we joined in with 19 other cities led by

Boston to be the first to be part of a request for information for that went out to get feedback from qualified renewable energy project developers with projects that can support the municipal energy demand of 20 cities included in the request this includes nearly 5.7 terawatt-hours of energy so this should

Be a really interesting project too that we can see if we can really find other ways to offset our energy with green energy that again cost the city no dollars because I know we’re all set for cash and by partnering with Boston or with other cities who do have more staff than us

And more resources we’re not putting it all on us next slide so our goals in doing this liveable Nashville dashboard really refers to educate people about what we are doing we heard so many stories about well why don’t why aren’t you doing this and the schools renovating isn’t it why doesn’t it do

This energy why doesn’t it increase its reduce its energy footprint and our school system does that automatically they do a great job of that and through this dashboard we can show the savings that have been achieved by each renovation and by making that a priority but we haven’t been good about

Communicating it so we can also then look to set goals for our future and we want to document this all based on real data there’s a lot of great speculation there’s a lot of people who say well I know that this is what’s happening in

The community or this is what I see but backing that up with real data makes a huge difference and then aligning the city program to support those goals the mayor created a new energy and environment committee and they are slowly working forward on helping to define some goals but also to advocate

For that city programming to support those and then maintain engagement the people who show up and who want to do something participate and be part of this we want to give them something to do so our solarized campaign is being run by amazing volunteers who are literally going door-to-door and

Knocking and talking to people about this program and so we found them through this liveable Nashua dashboard and for what kind of putting out calls through Facebook and other things and it’s really amazing as we’ve embarked on this process how many people who have interests and are actually willing to

Step up and take the time to volunteer have popped up who people who haven’t been engaged with us before so speaking of the energy and environment committee this was a committee created in 2006 16 17 that really get going and they just created their first set of recommendations that were presented to

The Board of Aldermen they haven’t been officially adopted by the city yet but they are in the process out there under discussion and they set some pretty some pretty big goals for the city they don’t necessarily as I said have the power to align city budget with them

But they have a good strong voice and they will stand up and advocate for things and they’re being really supportive because it is it is a pretty grassroots effort so we really wanted to focus in a couple different ways things the city can do like reducing its own municipal vehicle emissions but also

Looking at things that we can encourage public to do – so how did we create our liveable Nashville dashboard I am NOT going to lie I’m a busy person I’m sure all of you are too and I really wanted to do this but I didn’t want to

Make this a massive project that would end up butting heads with my other division directors or asking too much at once from anybody first embarking on this idea it was any it was a cell that took a little bit of work and I wanted to get some early wins and low-hanging

Fruit so we started with focus areas that I knew the data was readily available and that we could get so we looked at the built environment we looked at what data the finance division was already collecting and tracking and we looked at things that were within community development that I had data on

And produce and we took this data Kim gave us these awesome spreadsheets pretty simple spreadsheets you fill this in and then a little worksheet and when we put this data together and filled out the worksheet it isn’t in my nature to be super creative or to understand how I

Get a spreadsheet of data into a great story for the community but with working with KLA their ability to ask good questions and to kind of flesh out what these different statistics mean and how we can be talked in the community about them we’re really able to create some

Great stories that have been used pretty widely at this point into the community so we use all this data we broke it all down and turned it into a dashboard and getting ready to launch the dashboard there was a there were we wanted it to be visual we wanted it to

Have all the different aspects of the storytelling that Kim talked about and we wanted to make sure that a lot of people knew about it initially so we reached out to everybody under the Sun just like we would in kicking off a master planning process or a major

Project from community groups to the news media to citizens do all of our regional planning partners or NPL and kind of tried to talk to everybody about that this was coming and there on a whim was awesome and like in under 20 minutes did this video that we could launch to

Our youtube channel play on all our social media sites and put on the front page of our city’s website so it’s a little bit dated now but it was a great intro we did it on an iPhone and it literally took less than 20 minutes

I don’t also play I’m not sure if the audio is going to go through but let me know if you guys can hear it – they are that now so you can check it about from our website but basically the mayor is promoting the idea of the

Website of the dashboard and how it works and really walking people through it in a really simple 1 minute long video where you can see in this video is that it’s set up in tiles and I think the beauty of that is that it really

Works as far as I didn’t want to create a website that got stale easily or that we couldn’t update the data on and the website is made to go very easily to your phone and a mobile device so when you’re looking at it on a mobile device

It’s the top-three tile that you’d see probably and so the website set up and in a way that even though we pull all this data together we generally update it once a year and it’s one spreadsheet that we fill out to update and then it’s

Easy to switch the order of the tiles on the website and when you switch the order of the bottom three tile at the bottom of the twelve tile to the top those top reasons it looks like it’s new information in many ways and it’s it helps to keep it refreshed without

Putting in a lot of effort and worried about having things being out of date so the other thing that we did is part of the launch moving on from the video is a really concerted public engagement effort so we set up a booth in the City Hall rotunda which is where everybody

Who has to register their cars at the beginning end of the month stands in long lines and is bored and has nothing to do and so we had surveys there about what’s important to you what kind of data are you looking for and you could

Win a free tablets thanks de que la that was something that I hadn’t done before in city government we don’t spend money on prizes very well to get people to fill out surveys and it was amazing the difference it made we had a lot of great feedback we sent out citywide emails the

City Academy is a training process that the city sets up with 50 individual volunteers every year to teach them about how city government works we do it each spring and so we talk to them we’ve all our Facebook pages and we sent it out to all the committees in the

City it’s amazing how many people volunteer within any given city you know not just the land use boards but I think we have 42 committees that I asked for the list of the committees and email this information too so when you just look internal to the city itself it’s

Amazing how many people in contact information you have and what we learned from our survey we wanted the dashboard to reflect what people actually want it and one thing that we didn’t have on there initially that is a huge issue and came up really fast is that housing availability and affordability is a

Really big issue for the community and they wanted data about that and they wanted to help tell that story which has really nicely dumped into tale into that a lot of that efforts we’re putting into housing right now and just for an APA plug you should check out they’re

Planning for home information as that seems to be a problem across the country the data that we were presenting is entirely new Oh everybody said I have no idea the city was doing these things and people were very appreciative of that information so since then we’ve added

You know what we hear back on a surveys that people want to hear story stories that are important or if they had additional questions we’ve been able to kind of clarify information to add to it as we’re getting new solar installations all over the city we’re updating some

Information on that and we’ve seen other divisions within the city or departments wanting to get involved and say you know what can we get some of our information out there I like that this is a positive thing to actually talk about some of the good things we’re doing in the year

Since we’re on year number two we set up another collection of data I went to the little bit more I’m going to say difficult this data that wasn’t as readily available to me but once we had some wins under the belt it was easier to go to these other division directors

And other people and say you know what it’s a great program see the results that we’ve had we’ve seen some progress do you have data is there a story that you want to tell do you have data that you think would support stories and was able to pass off these kind of

Spreadsheets and work with a lot of them to get to get this information up on our website and it’s been a really positive feedback mechanism and even just to know what everybody else is working on it’s really hard to keep up with everything it’s been a really it’s been a really

Positive thing and it’s helped us to work together better on a bunch of different projects so as I talked about earlier keeping the website fresh we every time we’re adding a new tab or a new box on the website we do a new media push we have some great community news

Articles that are coming out we have regular social media posts that back up kind of one of the tiles or one of the themes each month we move the top tiles up and shift things around so even though we don’t have new data we’re kind of rotating through the information we

Already have to highlight it and we just update it once a year after annual reports and all the data is being gathered anyways and through the energy and environment committee we really have a great group of volunteers she’s kind of helping us to develop more baseline data with a greenhouse gas emissions and

Then really kind of pushing the idea of goal-setting and going back and forth with our community to make sure that the ideas we’re talking about the goals we’re talking about are in line with what their expectations are and having those good conversations telling those stories so I think that’s all there’s me

The next was Kim and happy to answer question I was just gonna say Sarah and Christine because we have a little bit of extra time I wasn’t able to exit the PowerPoint before but I can now and if you want I can just throw up the site

Quick Sarah if you just want to show people the top you know when you see it I see it so this is our main page and you’ll see here as you scroll down and if it’s on your phone it’s a little bit easier to see but we have all local news stories

Just kind of automatically feed into it so I don’t have to do it cuz I have enough time so we have a lot of local news it’s just kind of feeding in and also making it look updated without us necessarily having to do a lot of things

And we have specific articles about what will about some recent news stories and nACCHO that we can highlight up without the rotating basis so we have divided our dashboard up into initiatives but also just a category you can click you can do it through this bar at the top or

Click on any of the tiles and so I don’t know if there’s one you really want to click on but this is Public Health one of our partners that came on a little bit later the time to talk about some of our our concerns with obesity and overweight adults Public Health has

Pretty amazing programs that they’ve been working with the community on and so you can see here that they have their baseline do you know but they’ve also set goals through their chip their community health improvement program that they are mandated to do every three years so they already had a lot of the

Data and they had already done the public outreach for a goal and so we’re talking about it in a couple different ways that you can see where we have been and what we’re trying to get to and so all the data is displayed in several different ways so people can easily

Understand it and you can view sources there we always have those people who call and say well where did you get this data from and you can just click they can click right there if they really want to view our sources here it’s on every page and then here it goes telling

The story about where do we can where are we what does this mean are we we’re doing better than the rest of the region or even New Hampshire or where are we in that line and where does our goal fit within that line and what you can do

Here’s your call to action that’s on each page and here’s that item that public health is promoting in some of these you’ll see also access to other information and relevant sites and so this is the kind of thing that’s set up in all the different tiles and you

Can check it out on your phones as we’re going through this but it is if there’s a lot of information here it’s a different way to see it and it’s also really easy when I’m at about or the public health director Bob Lee Bagley you know and she’s out and about and

Talking to people or talking about this initiative if she can say you know check out the liveable Nashville dashboard instead of saying going to my check out my chip and you know chapter six of the chip has this information in it this is a really easy way to get information out

And to be able to refer back to it quickly to people I also had business cards made we did this for our riverfront downtown plan and decided to do it here I actually have business cards that are for the livable Nash web dashboard and it just has the website

And has a little bit about it and having a business card to hand out about something like this makes it really easy to point people to the website and to the data that they’re looking for and that’s been that’s been really helpful and here’s some of our initiatives

Climate change our renewable energy and resilient nashua as a program the emergency management director has been working on and so we’re using this website to kind of house a whole bunch of different things so I’m looking to help us to find some goals here and well

We talked about hydro we do a ton of methane collection and this is another one that people said you know why don’t we why don’t we do anything without land felt well we are but people didn’t just don’t really know about it yeah and I would say that’s often the case right a

Lot of the public work stuff especially they’re just doing this stuff it’s best practices and public work struggles just as much if not sometimes more I think than the planners in trying to get out the the good stories that they’re engaged with so that was a great partnership that Sarah was able to

Connect with the public works on this I think that’s that’s it for now okay Christine do you want to facilitate the Q&A yes sorry my mute function was not working correctly okay you can hear me okay so first question and quite a few of these now are related to this website

But first are the goals on the dashboard the same as the goals of your comprehensive plan or are they different

ID: T8YUgCyImiw
Time: 1533326134
Date: 2018-08-04 00:25:34
Duration: 00:48:21

منبع